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All Journal SEGMEN Jurnal Manajemen dan Bisnis Media Mahardhika JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Revitalisasi : Jurnal Ilmu Manajemen International Journal of Multidisciplinary: Applied Business and Education Research Jurnal of Applied Business and Banking (JABB) Jurnal Pengabdian Masyarakat Bhinneka Journal of Artificial Intelligence and Digital Business JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Science and Technology: Jurnal Pengabdian Masyarakat SENMEA JIMEKA
Mahendra, Prasetya Tri
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences Other

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Journal : SENMEA

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ANALISIS PEMBELIAN PRODUK RAMAH LINGKUNGAN (GREEN PURCHASE) MELALUI KESADARAN TENTANG LINGKUNGAN, KESEHATAN DAN SIKAP PADA MAHASISWA STIE NGANJUK Mahendra, Prasetya Tri; Bawono, Muhammad
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the purchase and use of environmentally friendly products (green purchase) among STIE Nganjuk students through socialization of awareness in being friendly to the environment, health, and attitudes. The researcher used the causal associative method using 100 students as respondents. For data collection using observation and questionnaire techniques, while to test the variables using multiple regression analysis through t test and F test (to test the hypothesis). The results of this research review using multiple linear analysis test which shows that of the variables of environmental awareness, health, and attitude, only the first variable positively and significantly affects the purchase intention of environmentally friendly products (green purchase) on STIE Nganjuk students.
Co-Authors Ananda, Lala Dwipa Arintowati , Dyan Bawono, Muhammad DEKRIJANTI, INDRA Dwi Puji Rahayu, Dwi Puji Enjelina, Nadia Mita Putri Khasannudin, Moch. Dimas Rizqi Kinasih, Aprilia Wulan Lutfi, M. Ali Milasari, Vika Sintya Ningrum, Dwi Septia Novaliana, Ika Noviliana, Verninda Respatiningtias, Dyah Suswanti Suwandi Suwandi Suwandi