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All Journal Jurnal Manajemen Pelayanan Publik Journal of Governance Jurnal Ilmiah Universitas Batanghari Jambi SEIKO : Journal of Management & Business Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Pendidikan dan Konseling Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik International Journal of Demos Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Indonesian Journal of Social Research (IJSR) AKSELERASI: Jurnal Ilmiah Nasional Jurnal Ekonomi Jurnal Ilmu Manajemen Advantage Jurnal Kelola : Jurnal Ilmu Sosial International Journal of Science and Society (IJSOC) Jurnal Sosial dan Humanis Sains Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Perigel: Jurnal Penyuluhan Masyarakat Indonesia Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Riwayat: Educational Journal of History and Humanities Influence: International Journal of Science Review ENDLESS : International Journal of Future Studies
Kurhayadi Kurhayadi
Universitas Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Journal : Riwayat: Educational Journal of History and Humanities

 1 
The Effect of Company Reputation and Customer Experience on Customer Loyal Behavior Citylink Indonesia *Kurhayadi Kurhayadi; Barkah Rosadi; Muhammad Yusuf; Aep Saepudin; Tuti Asmala
Riwayat: Educational Journal of History and Humanities Vol 5, No 2 (2022): Agustus 2022, History, Learning Strategy, Economic History and Social Knowledge
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v5i2.28848

Abstract

The goal of this study is to see how the VIP customer research object at Citylink Indonesia Airlines affects customer loyalty. So according research on the impact of customer experience on regular customers, patrons who receive a positive ” are more likely to return for another purchase, more likely to recommend the business to friends, and less inclined to shift to competitors. According to the findings of this study, customer experience management factors play an important role in business competitiveness. Emotional experiences, according to the literature, play an important role in customer loyalty to a company's brand. This finding is in accordance with the study's findings that airline image and service quality have a significant influence on customer behavioral intentions. Because a brand's experience includes a consumer's subjective experience and behavior, customer experience is related to customer loyalty. The airline's image, trust, and additional services all contribute to the overall expertise. Customers who have a happy impression and thus be willing to repurchase the service.
The Effect of Company Reputation and Customer Experience on Customer Loyal Behavior Citylink Indonesia *Kurhayadi Kurhayadi; Barkah Rosadi; Muhammad Yusuf; Aep Saepudin; Tuti Asmala
Riwayat: Educational Journal of History and Humanities Vol 5, No 2 (2022): Agustus 2022, History, Learning Strategy, Economic History and Social Knowledge
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v5i2.28848

Abstract

The goal of this study is to see how the VIP customer research object at Citylink Indonesia Airlines affects customer loyalty. So according research on the impact of customer experience on regular customers, patrons who receive a positive are more likely to return for another purchase, more likely to recommend the business to friends, and less inclined to shift to competitors. According to the findings of this study, customer experience management factors play an important role in business competitiveness. Emotional experiences, according to the literature, play an important role in customer loyalty to a company's brand. This finding is in accordance with the study's findings that airline image and service quality have a significant influence on customer behavioral intentions. Because a brand's experience includes a consumer's subjective experience and behavior, customer experience is related to customer loyalty. The airline's image, trust, and additional services all contribute to the overall expertise. Customers whohave a happy impression and thus be willing to repurchase the service.
Co-Authors Aep Saepudin Barkah Rosadi Betty Wargadinata Dzauharoh, Shinta Erinda Destry Rincani Ilham Setiawan Ramdani Intan Nuraini Kushendar, Deden Hadi Lilis Suryani Muhammad Fauzi Muhammad Yusuf Prihadi, M Dana Rahmawati, Yustika Riza Bahtiar Sulistyan Rohayati, Yeti Satrio, Gemma Duke Sedarmayanti, Sedarmayanti Sri Masrifah Susanty, Aty Susniwati Susniwati Trisdayanto Candra Wirakusuma Tunggayana, Bayu Samara Tuti Asmala Yusuf Krisna Hari Yuyun Mulayti Zahra Rizqita Agusti