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All Journal Journal of Family Science Jurnal Gizi dan Pangan Soedirman (JGPS) JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan) Sarwahita : Jurnal Pengabdian Kepada Masyarakat Parameter Jurnal Penelitian dan Pengukuran Psikologi: JPPP
Nugraheni, Prastiti Laras
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Humanities Biochemistry, Genetics & Molecular Biology Education Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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THE INFLUENCE OF FOOD SANITATION HYGIENE PERCEPTION ON PURCHASING DECISIONS OF STREET VENDORS IN THE HOTEL X AREA, JAKARTA Risdi, Ardila; Nugraheni, Prastiti Laras; Irwanto, Reno
Jurnal Gizi dan Pangan Soedirman Vol 9 No 2 (2025): JURNAL GIZI DAN PANGAN SOEDIRMAN
Publisher : Program Studi Ilmu Gizi, Jurusan Kesmas Fakultas Ilmu-Ilmu Kesehatan Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jgipas.2025.9.2.17006

Abstract

Perception of food hygiene and sanitation is one of the essential factors influencing consumers' purchasing decisions toward street food. This study aims to determine the influence of food hygiene and sanitation perception on purchasing decisions among street food vendors located behind a five-star hotel in Jakarta. This research employed a quantitative approach using incidental sampling techniques. The respondents were 100 five-star hotel employees who frequently purchased street food around Hotel X. The research instrument used a Guttman scale questionnaire tested for validity and reliability. The data were analyzed using simple linear regression. The results showed a positive and significant influence between the perception of food hygiene and sanitation and purchasing decisions, with a significance value of 0.001 < 0.05 and an R square value of 0.111. This indicates that 11.1% of the variation in purchasing decisions can be explained by perceptions of hygiene and sanitation. It can be concluded that the better the consumers' perception of the hygiene and sanitation practices of street food vendors, the greater their tendency to make a purchase.
Co-Authors Andini, Syafa Anita Oktaviani Awal, Rahmatia Narita Bayu Tresna Aji Fasah Ilwana, Hilwa Hamiyati Hurriyyatun Kabbaro Khairunisa, Zulfa Lestari, Dean Mashabi, Nurlaila A. Oktaviani, Maya Rahima, Najwa Zahrah Ranita Sari Reno Irwanto Risadi, Cindy Aulia Risdi, Ardila shinta doriza Uswatun Hasanah Utami, Sri Rezki