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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Abdi Psikonomi Urecol Journal. Part F: Community Development Journal of Educational Management Research Idealita: Jurnal Pendidikan dan Sosial Keagamaan
Mabruroh
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Urecol Journal. Part F: Community Development

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Digital Marketing and Global Marketing Kusdiyanto; Saputro, Edy Purwo; Mabruroh; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.252

Abstract

Global marketing and digital marketing are key in entering the competitive global market. Therefore, competitive advantage is important even though on the other hand it cannot ignore the role of comparative advantage. Related to this, the millennial generation has an interest in knowing, understanding and mapping strategies to enter the global market with digital marketing. The method used was education and literacy involving 20 millennials. Tutorials with slides are expected to increase understanding of global markets and digital marketing. The results show that there is a collective awareness of the importance of understanding global markets and digital marketing to be able to win the competition in the era of globalization.
Co-Authors Aflit Nuryulia Praswati Cucu Atikah Della Mafiana Edy Purwo Saputro Hasani, Aceng Helmia Khalifah Sina Kusdiyanto Nadya Nana Supriatna Naufal Setyaningrum, Dewi Probowati Wafiatun Mukharomah