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This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi & Bisnis International Journal of Supply Chain Management Ultima Management : Jurnal Ilmu Manajemen ProBisnis : Jurnal Manajemen Journal of Business Studies and Management Review
Herlina, Maria Grace
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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The INTERSECTION OF SOCIAL MEDIA LEARNING AND ENTREPRENEURIAL ORIENTATION: EFFECTS ON ACADEMIC OUTCOMES FOR GEN Z HIGHER EDUCATION STUDENTS Rinaldi, Banu; Herlina, Maria Grace; Ikhsan, Ridho Bramulya
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.34262

Abstract

This study examines the influence of social media learning and entrepreneurial orientation on the academic performance of Generation Z in higher education institutions. Conducted in Greater Jakarta from February to June 2023. It involved 216 gen Z participants. The research utilised Rasch Model Analysis and Chi-Square Analysis for data examination. The research results revealed that students proficient in entrepreneurial orientation and social media learning had better GPAs, although social media learning alone did not significantly impact academic performance. The study underscores the importance of combining entrepreneurial orientation with social media learning to enhance academic performance in Generation Z students. It highlights the need for further research, considering the limited geographical scope and the lack of data on specific educational social media platforms. This research contributes to understanding how to effectively use social media and entrepreneurial skills to improve academic outcomes in higher education settings.
Co-Authors AA Sudharmawan, AA Ady Purnama Darjat Sudrajat, Darjat Hadipoespito, Randy Harlianto, Jefta Ikhsan, Ridho Bramulya Lasmy, Lasmy Maryani Maryani Rinaldi, Banu Saroso, Hardijanto Saroso, Hardijanto - Siswantini, Siswantini Sudrajat, Darjat - Syahchari, Dicky Hida