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All Journal Media Wisata JURNAL PengaMAS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN BISNIS Jurnal Komunikasi Profesional Jurnal Ranah Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial Terbuka Journal of Economics and Business BARAKATI: Journal of Community Service CHANNEL: Jurnal Komunikasi INTERACTION: Jurnal Pendidikan Bahasa
Simabur, Lisda Ariani
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Model Komunikasi Pemasaran di Pemerintah: Promotion Mix Daerah Tujuan Wisata di Kabupaten Halmahera Barat Simabur, Lisda Ariani; Rafa’al, Mubaddilah; Yusuf, Helmi; Umasugi, Mohbir
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i2.364

Abstract

Komunikasi pemasaran di pemerintahan dan pengaruhnya terhadap keputusan wisatawan domestik Rafa'al, Mubaddilah; Simabur, Lisda Ariani; Sangadji, Suwandi S
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i6.4219

Abstract

This study aims to determine the effect of marketing communications at the Tourism Office of West Halmahera (Halbar) on the decision of domestic tourists to choose a tourist destination for Halbar. In this study apply the theory of Integrated Marketing Communication. The subjects of this study were domestic tourists who were exposed to marketing communications carried out by the Halbar Regency Tourism Office with the age provisions of 20 -5i years. The research sample amounted to 100 respondents. Survey is the method used in this study with a questionnaire as an instrument to collect data. Where variable X is Marketing Communication and variable X is the decision of domestic tourists. The analysis technique uses a distribution table, while to test the hypothesis using Correlation-Rank-Order, significant test uses t-test, and calculates the Strength of Influence (KP). The results of the study indicate that the hypothesis proposed by the researcher is that there is an influence of marketing communications from the Halbar Tourism Office on the decision of domestic tourists to choose an accepted tourist destination (0.396), with the results of the calculation of rho (rs) = 0.396, it can be stated that there is a significant relationship between the two variables. the. Based on the results of the t-test, the correlation obtained is significant, meaning that the marketing communication of the Halbar Regency Office affects the decisions of domestic tourists. Furthermore, to calculate the power of influence (KP), namely the influence of the relationship between the marketing communications of the Halbar Regency Tourism Office on the decisions of domestic tourists, it is 15.68%.
Integrated Marketing Communication on Visiting Decisions at the Festival Teluk Jailolo, West Halmahera North Maluku Simabur, Lisda Ariani; Triandika, Lulus Sugeng; Bailussy, Wahyuni; Zainuddin
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.673

Abstract

The promotion mix activities carried out by the West Halmahera Regency Tourism Office were carried out to attract attention so that tourists would come to visit the Festival Teluk Jailolo, West Halmahera Regency. This study was conducted to know and analyze the influence of integrated marketing communications proxied with variables advertising, public relations, personal selling, direct marketing, and interactive marketing on the decision to visit the Festival Teluk Jailolo, West Halmahera Regency. This research is a type of survey research by taking a sample of tourists who visit the Festival Teluk Jailolo held annually by the local government of West Halmahera Regency. The samples in this study were tourists who were or had visited the Festival Teluk Jailolo which was taken by a simple random sampling method with a total of 96 respondents. Data collection techniques using questionnaires and analysis methods used using multiple linear regression analysis with the help of the smart PLS program. The results showed that the variables of advertising, personal selling, and direct marketing had a positive and significant effect on the decision to visit the Festival Teluk Jailolo while the variables of public relations and interactive marketing did not affect the decision to visit the Festival Teluk Jailolo.
STUDENTS’ SATISFACTION OF DISTANCE EDUCATION SERVICES IN THE ISLAND AREAS (A CASE STUDY AT UPBJJ-UT TERNATE) Anfas; Sudarwo, Raden; Umasugi, Mohbir; Hafel, Muhlis; Simabur, Lisda Ariani
Terbuka Journal of Economics and Business Vol. 1 No. 1 (2020)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarkat-Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.536 KB) | DOI: 10.33830/tjeb.v1i1.758

Abstract

This study aims to determine the level of student satisfaction in the islands regarding distance education services. The population in this study are all UT’’s students spreaded across various regions in the province of North Maluku. The sampling method uses simple random sampling, as many as 74 students. Data collection is carried out through interviews with respondents with questionnaire aids whose questions relate to UT's level of expectation and service quality. The results show that: (1) of all aspects of distance education services organized by UPBJJ-UT Ternate, all of them had been categorized as very satisfying, where the highest level of satisfaction was that of general information services by 101.28% or in other words had exceeded student expectations. While teaching material services, although still in the category of very satisfying for students, the percentage of satisfaction level is lower than other service aspects which is 95.76%. (2) From all aspects of distance education services organized by UPBJJ-UT Ternate, teaching material services still have a level of gap between expectations and valuations conducted by students.
Religiusitas sebagai Upaya Pencegahan Kecurangan Akademik: Pendekatan Eksperimen Simabur, Lisda Ariani; M, Effendi; Suhandoko, Astri Dwi Jayanti; Zainuddin, Zainuddin
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1818

Abstract

This study aims to analyze the role of religiosity in mitigating academic fraud within face-to-face tutorial services at Universitas Terbuka UPBJJ Ternate, emphasizing that strengthening students' intellectual honesty can serve as a preventive measure. Academic fraud, particularly in academic environments, is often linked to lapses in ethical judgment and can be influenced by enhancing students' moral cognition and religiosity. To address this, the study implemented an intervention wherein pre-tutorial discussions on religious and moral values encouraged reflection on academic integrity, with the expectation that such reflections would improve ethical decision-making and reduce tendencies toward academic fraud. The experimental design involved a pretest-posttest control group structure with 78 participating students, where the treatment group engaged in religiosity and morality discussions focused on academic honesty principles. Data were analyzed using paired sample t-tests, showing a significant improvement in students’ learning outcomes and a reduction in academic fraud tendencies post-intervention. This study uniquely positions itself as the first in Indonesia to examine academic fraud through the pentagon fraud framework using an experimental model, highlighting the effectiveness of religiosity-based ethical discussions in fostering academic integrity.
Strategi Digital Marketing untuk UMKM: Pemanfaatan Media Sosial sebagai Sarana Promosi Efektif Herlina, Rita; Simabur, Lisda Ariani
BARAKTI: Journal of Community Service Vol. 3 No. 2 (2025): Maret
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memanfaatkan media sosial sebagai sarana promosi yang efektif melalui strategi digital marketing. Dalam era transformasi digital, media sosial seperti Instagram, Facebook, dan WhatsApp Business menjadi platform yang potensial untuk menjangkau konsumen secara luas, cepat, dan efisien. Namun, banyak pelaku UMKM yang masih belum memahami cara optimal menggunakan media sosial dalam memasarkan produk mereka. Kegiatan ini dilaksanakan melalui pelatihan interaktif dan pendampingan langsung kepada pelaku UMKM di wilayah binaan. Materi pelatihan mencakup pengenalan konsep digital marketing, pembuatan konten promosi yang menarik, teknik copywriting, manajemen akun bisnis, serta analisis performa promosi di media sosial. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap strategi digital marketing dan kemampuan praktis dalam mengelola promosi melalui media sosial. Pengabdian ini diharapkan dapat memberikan kontribusi nyata dalam penguatan daya saing UMKM melalui pemanfaatan teknologi digital, serta mendorong keberlanjutan bisnis di tengah persaingan pasar yang semakin dinamis.
PELAKSANAAN GERAKAN LITERASI DI SEKOLAH MENENGAH ATAS (SMA) DI KOTA TIDORE KEPULAUAN (STUDI DI SMA NEGERI 1 DAN SMA NEGERI 3 KOTA TIDORE KEPULAUAN) Simabur, Lisda Ariani; Umasugi, Mohbir; Anfas, Anfas; Hi. Yusuf, Helmi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 1 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Pelaksanaan program gerakan literasi sekolah (GLS) Sekolah Menengah Atas (SMA) belum berjalan dengan baik. Hal juga terjadi di SMA Negeri 3 dan SMA Negeri 1 Kota Tidore Kepulauan. Atas dasar ini maka penelitian ini bertujuan untuk : Mengetahui pelaksanaan gerakan literasi sekolah di SMA Negeri 3 dan SMA Negeri 1 Kota Tidore Kepualuan. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan melalukan observasi dan wawancara mendalam kepada informan serta menggunakan teknik triangulasi data. Hasil penelitian ini adalah pelaksanaan gerakan literasi sekolah di SMA Negeri 3 hanya sampai pada tahap pembiasaan dengan kegiatan baca buku 15 menit sebelum kegiatan belajar dimulai. Sedangkan pelaksanaan gerakan literasi sekolah di SMA Neger 1 sudah sampai pada tiga tahap yaiu tahap pembiasaan, tahap pengembangan, dan tahap pembelajaran.
Creating Exciting Content: A Descriptive Study of Pixbox's Digital Marketing Strategies on Social Media Simabur, Lisda Ariani; Herlina, Rita; Wiradharma, Gunawan
CHANNEL: Jurnal Komunikasi Vol. 11 No. 1 (2023): CHANNEL: Jurnal Komunikasi 22nd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i1.123

Abstract

Many companies have adapted their marketing strategies to focus on digital media to overcome the limitations of face-to-face communication. Pixbox, an Indonesian local shipping company, has created brand awareness through digital marketing, including social media platforms, to attract customers and promote their services. This study aims to determine how the Pixbox creative team creates digital marketing content on social media. The research used a descriptive qualitative approach, collecting data through interviews and analyzing them using qualitative methods. The study focused on the Pixbox marketing content creator team and their social media activities, using purposive sampling to select participants and qualitative data analysis techniques to analyze the data. This study indicated that in creating exciting content, the content creator team of Pixbox carried out three stages, namely the pre-production stage, trying to plan content by thinking about how the purpose of the content will be, the production stage as a stage of content creation strategy as well as publishing it. The post-production stage, as the content evaluation stage, shows that the achievement of content creation on social media has an impact on increasing Pixbox brand awareness/customers, which is targeted at young entrepreneurs. Pixbox’s content creator team creates exciting marketing content in three stages: pre-production, production, and post-production, successfully increasing brand awareness and customer orders. Suggestions for improvement include better planning and research in the pre-production stage, exploring other social media platforms, and constantly evaluating content creation.
Strategy for Packaging Political Content on The Saeful Zaman Youtube Channel Herlina, Rita; Simabur, Lisda Ariani; Ningsih, Fuji Fera Rahayu; Darmawan, Andri
INTERACTION: Jurnal Pendidikan Bahasa Vol. 10 No. 1 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v10i1.2371

Abstract

Many political events that Saeful Zaman Channel can discuss and criticize daily are the background of this research with the theme "Strategy for Packaging Political Content on the Saeful Zaman YouTube Channel". This research aims to determine the content packaging strategy in terms of the settings on the YouTube account, the stages of content production, and the benefits of political content for viewers. This research method is a qualitative method with a case study approach. Data collection techniques are interviews, observation and document analysis. The results of the study show that a content packaging strategy can be created through efforts to package account settings on YouTube Studio as a media identity that must be able to radiate a positive image to the public supported by story ideas that can speak for the public interest, then during live streaming it is important for YouTubers to show interaction with the audience, through the YouTuber's response to each viewer's comment as well as analyzing the comments, then from the benefits of content it must be able to provide more value than just conveying information, namely being a means to change people's mindset so that they are more sensitive and concerned about the current social and political situation.
DISTANCE EDUCATION DISTANCE EDUCATION, DIGITAL TECHNOLOGY AND LEARNING OPPORTUNITIES FOR WOMEN IN SMALL ISLANDS IN NORTH MALUKU PROVINCE Simabur, Lisda Ariani; Rahmat, Mamat; Elfrianto, Kevin; Cangara, Hafied
Jurnal Ranah Komunikasi Vol 8 No 1 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.1.10-22.2024

Abstract

Digital technology in providing learning opportunities for women on small islands in North Maluku in accessing higher education. Through distance education, in the case of the Open University has provided positive value to those who do not have the opportunity to enter higher education as conventional higher education. The purpose of this study is to find out the participation of women in small islands in North Maluku Province to participate in distance education facilitated by digital technology, as well as the strategies implemented by the Open University in explaining the learning platform to students. This study uses a descriptive qualitative method. Approach to literature review, interviews, and observations of distance education study objects and students in study groups on Sanana Island and Taliabu Island. The results of this study show that distance education implemented by the Open University through digital technology has facilitated better access to education for women who previously had learning limitations both in terms of tradition and geographically and economically on the islands of Sanana and Taliabu. The implication of this study is that the importance of distance education can be an effective means for women to achieve educational equality in small island areas.
Co-Authors Anfas, Anfas Bailussy, Wahyuni Darmawan, Andri Effendi M, Effendi Elfrianto, Kevin Hafel, Muhlis Hafied Cangara, Hafied Helmi Yusuf Hi Adam, Muhammad Darsan Hi. Yusuf, Helmi Mamat Rahmat Ningsih, Fuji Fera Rahayu Nurwijayanti Rafa'al, Mubaddilah Rafa’al, Mubaddilah Rita Herlina Sudarwo, Raden Suhandoko, Astri Dwi Jayanti Suwandi S. Sangadji Triandika, Lulus Sugeng Umasugi, Mohbir Wiradharma, Gunawan Zainuddin, Zainuddin