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All Journal Business Innovation and Entrepreneurship Journal Indonesian Journal of Community Empowerment
Nugraha, Sukma
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Purchase Decisions through EWOM and Risk Perception Setiawan, Rahyuniati; Saepuloh, Asep; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i2.682

Abstract

This research explores the impact of electronic word of mouth (e-WOM) and risk perception on purchasing decisions within the marketplace among residents in Garut Regency. The study focuses on individuals who have engaged in shopping activities on various platforms such as Shopee, Tokopedia, Lazada, Bukalapak, Blibli, and others in Garut Regency. The research population consists of individuals who have actively participated in marketplace transactions, with a sample size of 96 marketplace customers. Data collection utilized two methods: online surveys via Google Form and offline surveys conducted by directly engaging respondents across various sub-districts in Garut Regency. Data analysis was carried out using SPSS Statistics 26 and SmartPLS3 applications, employing purposive sampling. The primary objective of this research is to ascertain the influence of electronic word of mouth (e-WOM) and risk perception on purchasing decisions. The findings reveal that the e-WOM variable holds a substantial influence of 63% on purchasing decisions, while the risk perception variable exerts an 18.4% influence. These results demonstrate the interconnected nature of these variables, indicating that each variable can significantly impact the others.
The Influence of Customer Involvement and Social Networking Sites on Innovation Performance Nugraha, Sukma; Ridwan, Muhammad; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 3 (2023): Vol 5 No 3 (2023): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i3.684

Abstract

This research discusses how customer engagement and social networking sites influence business performance. The population in this study were buyers or connoisseurs of dodol products in the Garut Regency. This type of research is quantitative research with a descriptive approach. The sample used was 97 dodol customer respondents in Garut Regency who were distributed using a questionnaire via Google Form media and then processed using the SPSS statistics 26 and SmartPLS 3 applications using purposive sampling. The analysis used in this research is the outer model test, inner model test, and hypothesis test, which are carried out using the R-square value, direct effect, bootstrap, and t-statistic methods. This research aims to determine the influence of customer involvement on innovation performance and the influence of social networking sites on innovation performance. The results of this research state that customer involvement influences innovation performance, which influences 64.03%, and social networking sites influence innovation performance, which influences 21.96%. The results of these two hypotheses show that the variables can control each other with a high value at that time. So it can be concluded that there is an influence of customer involvement on the innovation performance of dodol products in Garut Regency as well as enthusiasm (enthusiasm), attention (attention), absorption (absorption), interaction (interaction) and identification (identification) which are very supportive of several indicators in performance innovation in dodol products in Garut Regency and that there is an influence of social networking sites on the innovation performance of dodol products in Garut Regency as well as social communities, social media platforms and social media .
Strengthening Resource Management and Livestock Housing Systems to Maximize the Performance of BUMDes and Increase Village Revenue in Sukatani Village Nugraha, Sukma; Adiansyah, Adi
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 4 (2025): Indonesian Journal of Community Empowerment (November)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i4.1152

Abstract

This Community Service Program (PKM) aims to enhance the capacity of the Sukatani Village-Owned Enterprise (BUMDes) managers in optimizing resource management and livestock housing management within the laying-hen farming business unit. The program was conducted through pretests, training sessions, discussions, and posttests involving village officials and BUMDes management members. The pretest results indicated a low level of understanding regarding resource management, poultry housing practices, and the role of BUMDes in improving village economic welfare. After the training, the posttest results showed a significant improvement in participants’ knowledge of operational management, cage sanitation, feed administration, and financial recording. The training proved effective in strengthening managerial competencies for more productive and sustainable BUMDes operations. Therefore, this PKM activity contributes to institutional capacity building and supports increased village income.
The Influence of Customer Experience on Repurchase Intention Through Customer Satisfaction Suryaman, Yaman; Sifa, Nayla; Nugraha, Sukma; Fauziah, Alysa Nur
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.1164

Abstract

This study aims to analyze the influence of Customer Experience on Repurchase Intention, with Customer Satisfaction as a mediating variable, specifically focusing on Eiger customers in Indonesia. A quantitative research approach was employed using a survey method, involving 385 respondents. The data were analyzed using Partial Least Squares (PLS) with the SmartPLS 4.0 software. The results show that Customer Experience has a significant positive effect on Customer Satisfaction, indicating that the overall customer experience is a key factor in shaping satisfaction. Furthermore, Customer Satisfaction has a positive impact on Repurchase Intention, suggesting that satisfied customers are more likely to repurchase. Additionally, the study reveals that Customer Experience influences Repurchase Intention both directly and indirectly through Customer Satisfaction, confirming the important mediating role of satisfaction. This finding underscores that providing a positive and memorable customer experience is crucial not only for enhancing customer satisfaction but also for fostering customer loyalty and repeat purchase behavior. These results suggest that companies like Eiger can strengthen repurchase intentions by focusing on improving customer experiences and ensuring satisfaction.
Co-Authors Adiansyah, Adi Asep Saepuloh Didit Supriyadi Fauziah, Alysa Nur Fauziah, Anjani Fauziah, Shani Fauziah, Vera Hamdani, Nizar Alam Heniawati, Heniawati Inayah, Wulan Nur Isnawati Isnawati Maulani, Galih Abdul Fatah mubarok, teten mohamad sapril Muhammad Ridwan MUTMAINAH, ARUM Nurfauziah, Salma Fitri Rahmasari, Dewi Saadah, Imas Salma, Ashfia Syahidatu Setiawan, Rahyuniati Sifa, Nayla Solihat, Asri Yaman Suryaman, Yaman