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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN DAN BISNIS INDONESIA JURNAL MANAJEMEN Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Economics and Digital Business Review Neo Journal of economy and social humanities Aktiva: Jurnal Manajemen dan Bisnis LOYALITAS: Jurnal Pengabdian Kepada Masyarakat
Cattleyana, Dilla
Universitas 17 Agustus 1945 Banyuwangi
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences

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Strategi Kualitas Produk, Harga Dan Saluran Distribusi Yang Berdampak Pada Keputusan Pembelian Produk Sale Pisang Pada Ud. Mandiri Banyuwangi Meyzzalunna D’viadella; Dilla Cattleyana; Winda Hurotul Aini
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1058

Abstract

Penelitian ini dilakukan untuk menganalisis kualitas produk, harga dan saluran distribusi secara simultan dan parsial berpengaruh terhadap keputusan pembelian sale pisang UD. Mandiri Banyuwangi. Sampel penelitian sebanyak 98 pelanggan yang terdiri dari konsumen reseller dan retail. Berdasarkan hasil penelitian uji F, nilai F hitung > pada nila F tabel, yang berarti variabel kualitas produk, harga dan saluran distribusi memiliki pengaruh secara simultan terhadap keputusan pembelian sale pisang pada UD Mandiri Banyuwangi. Hasil uji t menunjukkan variabel kualitas Produk berpengaruh positif terhadap keputusan pembelian. Hasil penelitian ini menunjukkan kualitas produk yang tinggi akan mempengaruhi keputusan pembeliankonsumen yang dihasilkan. Harga berpengaruh positif terhadap keputusan pembelian. Hasil penelitian ini menunjukkan bahwa harga yang sesuai dan tepat akan meningkatkan keputusan pembelian konsumen pada UD Mandiri Banyuwangi. Saluran distribusi berpengaruh positif terhadap keputusan pembelian. Saluran distribusi sangat membantu perusahaan dalam melaksanakan proses perpindahan barang dari perusahaan kepada konsumen.
Peningkatan Produksi, Pencatatan Kartu Persediaan Dan Pemasaran Sale Pisang UD Sumber Alam Buana di Kabupaten Banyuwangi Dilla Cattleyana; Adytira Rachman
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2019): November 2019
Publisher : Universitas KH. Mukhtar Syafaat (UIMSYA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyal.v2i2.491

Abstract

Micro, Small and Medium Enterprises (UMKM) has an important role in the Indonesian economy, one of which can help the per capita income of the Indonesian state, especially in Banyuwangi Regency, as well as in the UM Banana Sale UD UD. Sumber Alam Buana, located at the eastern end of the island of Java, precisely in Banyuwangi. The UMKM is one of Banyuwangi's original typical food businesses from Ambon banana raw material, bearing in mind that typical food is identical to souvenirs (souvenirs) when visiting Banyuwangi, certainly not forgetting to bring and share them with you. However, there are problems in the field of production of UD Banana Banana UD, namely the low production capacity of processing banana raw materials because it still uses a cutting knife and the appropriate method has not been applied to record raw materials or finished goods so that the owner is less able to control the cycle of raw materials or finished goods. While in the marketing sector it is still conventional to be entrusted in a gift shop so that it can only wait for whether the product is sold or vice versa. The solution to the development activities of UMKM Sale Banana UD Sumber Alam Buana includes counseling and training using a banana chopper tool that is more efficient than a knife that has been used to chop banana raw materials. Whereas in terms of recording to help partners to control raw material inventory and finished goods efficiently and effectively, the need for training knowledge and assistance to owners and employees using a perpetual method stock card (inventory). To expand market share that has demanded the use of technology, training is held to make e-mail as a portal to access several e-commerce websites and to open online stores through social media such as Facebook and others. The results achieved in the Community Service program are the development of this business in terms of increasing production capacity, managing raw materials, expanding markets and increasing income.
Co-Authors Achmad Nur Komari Akhmad Aviv Azizi angin, Sofia Asyriana Boru Perangin Arif Rahman Bobby Dwi Kurnia Elok Rosyidah Firli Adri Ridhotama Hurin in lia Hurin In Lia Amalia Qory Isti Fadah Kurnia Riesty Utami Linda Ayu Makfiroh Meyzzalunna D’viadella Miftahul Izza Moh. Fahrurrozi Nadir Noviansyah Ni Kadek Yuliandari Rachman, Adytira Rifka Arinda Wardha Nilawati Widnyani, Ni Made Winda Hurotul ‘Aini