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Hermawan, Dedi Joko
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Journal : Formosa Journal of Applied Sciences (FJAS)

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The Effect of Discounts and Service Quality on Customer Satisfaction at J&T Express Probolinggo Branch Hermawan, Dedi Joko
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8676

Abstract

This study aims to determine the effect between the variables of price discounts and service quality on customer satisfaction, as well as the effect of price discounts and service quality together on customer satisfaction. the type of data used in this study is quantitative data. The population in this study were J&T Express customers in the Probolinggo branch. The sample method used is non probability sampling and through incidental sampling techniques, the sample that was successfully collected was 30 respondents. The research methods used are validity test, reliability test and hypothesis testing. The results of this-study indicate that-the discount variable has no effect on customer satisfaction, the service quality variable affects customer satisfaction, and the discount variable and service quality jointly affect customer satisfaction.
Co-Authors Agata, Chintya Amelia Agung Yatiningrum, Agung Agustin, Sentiana Alfiatus Syarofah Amani, Tatik Asmiati Asmiati Bahiyah, Khoridatil Baihaqi, Hasyim Dewi, Ivo Yusvita Diansyah, Muhammad Rival Durrotun Nafisah Fithrianto, M Novan Haidiputri, Trivosa Aprilia Novadiana Hasanah, Riskiyatul Hendra, Joni Hudzafidah, Khusnik Junaidi Junaidi Kristiyono, Kristiyono Kurniawati, Ajunaida Lukman Hakim Mahmuda, Nur Amilia Mufid Andrianata Muhammad Syarif Hidayatullah Elmas Nasihah, Doratul Primasari, Wahyu Fitri Rahajeng, Yekti Seger Priantono Soleha, Siti Suwarno, Ayu Sefti Yuki Rafindana Uswatun Hasanah Wahyuni, Selvia Novita Wardana, Muh Abrar Waroh, Siti Maimuna Zakaria, Fiqih Zakaria Zannah, Fatulil