Articles
<![CDATA[Effect of Managerial Ability and Effectivity on Tenant Business Performance at YARSI University Business Incubator ]]>
<![CDATA[Suyana, SE. MM., Hilma]]>;
<![CDATA[Budiman, Andika Nuraga]]>;
<![CDATA[Nurhayati, Ely]]>
<![CDATA[ Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 4 No 2 (2023): DESEMBER 2023 ]]>
Publisher : <![CDATA[Lembaga Penelitian Universitas YARSI ]]>
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DOI: 10.33476/jobs.v4i2.4072
<![CDATA[The purpose of this study is to explain the importance of tenant performance in the creation of new entrepreneurs/tenants in higher education by entrepreneurship educational institutions where incubators are present. In Indonesia, a number of incubators are emerging, particularly at universities, as places to develop intellectual and professional human resources. The poor performance of the Yarsi University Incubator's tenants can be seen by looking at the 28 tenants that have started operating in the past five months. Because the population and sample for this study were childcare facilities with a total of 28 tenants, this sample was included in a saturated sample. This study discusses the role of tenant performance in the Yarsi University incubator as seen through tenant management skills and tenant effectiveness in operating the business in the incubator. Operative in performing management functions and consists of the ability to plan, organize, direct or perform tasks, and exercise supervision. Effectiveness can now be measured by the outputs and inputs that tenants provide to entrepreneurship in the incubator.]]>
<![CDATA[The Role of Satisfaction Intervening of Halal Label on Purchasing Decision: Case Kapal Api Coffee ]]>
<![CDATA[Lestari, Putri]]>;
<![CDATA[Budiman, Andika Nuraga]]>
<![CDATA[ Research of Economics and Business Vol. 2 No. 1 (2024): MARCH 2024 ]]>
Publisher : <![CDATA[SAN Scientific ]]>
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DOI: 10.58777/reb.v2i1.210
<![CDATA[This research was conducted with the aim of examining the effect of the halal label on customer loyalty through purchasing decisions and customer satisfaction as a mediating factor. This research was designed as explanatory research. The population in this study was Kapal Api coffee customers in Kelapa Gading, with a total sample size of 120 respondents. The sampling technique used is non-probability sampling. Data collection was carried out using the survey instrument questionnaire method through the Google Form page. The data analysis method uses Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software. The results show that the halal label has a positive and significant effect on customer loyalty; customer satisfaction does not affect customer loyalty; the effect of the halal label on customer loyalty is not mediated through customer satisfaction as a mediating factor; and purchasing decisions cannot partially mediate the relationship between halal labels and customer loyalty. The managerial implication of the research is the importance of strengthening marketing strategies that prioritize halal labels to increase customer loyalty. Management needs to ensure that all their products have clear and reliable halal certification while focusing on increasing customer satisfaction through product innovation and adequate service.]]>
<![CDATA[Pengolahan Sampah Organik Menjadi Produk Cairan Multifungsi di Desa Ciseeng Kabupaten Bogor ]]>
<![CDATA[Suyana, Hilma]]>;
<![CDATA[Suhaeri]]>;
<![CDATA[Nuraga Budiman, Andika]]>
<![CDATA[ Info Abdi Cendekia Vol. 7 No. 1: Juni 2024 ]]>
Publisher : <![CDATA[Lembaga Penelitian Universitas YARSI ]]>
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DOI: 10.33476/iac.v7i1.159
<![CDATA[Desa Ciseeng berada di wilayah Kecamatan Ciseeng, Kabupaten Bogor. Jumlah penduduk Desa Ciseeng saat ini mencapai 8200 jiwa dengan 2800 kepala keluarga. Sebagian penduduk Desa Ciseeng berprofesi sebagai petani, pedagang, wiraswasta, PNS, dan karyawan baik di perusahaan swasta maupun pemerintah. Di mana sampah menjadi kendala bagi setiap rumah tangga dan permasalahan bagi desa. Kendala yang dihadapi oleh warga adalah tidak bisa mengolah sampah rumah tangga menjadi produk yang bermanfaat. Pada kegiatan pengabdian kepada masyarakat ini, penulis mengajukan untuk memberikan pelatihan kepada pengurus PKK bagaimana cara pengolahan sampah menjadi produk yang multifungsi. Bagaimana sampah rumah tangga dikelompokkan dan diolah dengan system ekoenzim dan menghasilkan cairan yang serba guna dan juga menjadi pupuk organik. Metode yang digunakan dalam kegiatan ini adalah pelatihan pembuatan ekoenzim di mana sampah organik dari rumah tangga yang ditambahkan gula merah dan air dan kemudian ditunggu lebih kurang 3 bulan, setelah itu cairan ekoenzim siap digunakan. Luaran dari PkM ini adalah publikasi ilmiah, HAKI dan peningkatan keterampilan ibu-ibu PKK menjadi lebih produktif dan membantu desa menanggulangi sampah]]>
<![CDATA[The Training for Soft Skills Development for Youth in Kadumaneuh Village, Pandeglang, Banten ]]>
<![CDATA[Suyana, Hilma]]>;
<![CDATA[Budiman, Andika Nuraga]]>;
<![CDATA[Nurhayati, Ely]]>;
<![CDATA[Subing, Hesty Tambuati]]>
<![CDATA[ Entrepreneurship and Community Development Vol. 2 No. 2 (2024): NOVEMBER 2024 ]]>
Publisher : <![CDATA[Santoso Academy Network ]]>
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DOI: 10.58777/ecd.v2i2.232
<![CDATA[Based on the Village Development Index figures released by the Ministry of Villages, Development of Disadvantaged Regions and Transmigration, Kadumaneuh Village in Pandeglang Regency is a village that is included in the developing village group. Relevant training is carried out in the village, one of which is soft skills training for the youth of Kadumaneuh Village, Pandeglang Regency, as energetic and innovative village drivers. Community development activities in Kadumaneuh Village aim to help the young find the best jobs to improve the welfare of the village community and provide training on soft skills that young people must have to become competent individuals in the future who can develop Kadumaneuh village. The method used in implementing this activity is training and is supported by a set of computer tools to access all information about work and increase their skills. The development of soft skills can have various positive implications. Young people who have these skills will more easily get jobs in both the formal and informal sectors, and they can be better at marketing village products and establishing collaboration with outside parties. Soft skills also include learning abilities; young people will find it easier to access information, and youth can participate actively in the village development decision-making process.]]>
<![CDATA[The Influence of Price, Promotion, Product Quality, and Consumer Satisfaction on Purchasing Decisions of HAUS! ]]>
<![CDATA[Assidiki, Zaid]]>;
<![CDATA[Budiman, Andika Nuraga]]>
<![CDATA[ Research of Business and Management Vol. 1 No. 1 (2023): FEBRUARY 2023 ]]>
Publisher : <![CDATA[SAN Scientific ]]>
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DOI: 10.58777/rbm.v1i1.20
<![CDATA[This study aims to examine the effect of price, promotion, product quality and consumer satisfaction on purchasing decisions. The sampling technique used was purposive sampling. The number of samples used was 120 respondents. The sample used in this study is the people of the DKI Jakarta area who have bought the HAUS! beverage product. Data was collected using a survey method with a questionnaire instrument. The data analysis method used is Partial Least Square Structural Equation Modeling analysis. The results showed that (1) price had a positive and significant effect on purchase intention (p-value 0.025) (2) promotion had a positive and significant effect on purchase intention (p-value 0.005) (3) product quality had a positive and significant effect on purchase intention (p-value <0.001) (4) consumer satisfaction has a positive and significant effect on purchase intention (p-value 0.009).]]>
<![CDATA[AN EFFECT OF HALAL'S DIMENSIONS ON SUBSCRIPTION TO HALAL RESTAURANTS IN JAKARTA ]]>
<![CDATA[Budiman, Andika Nuraga]]>;
<![CDATA[Suyana, Hilma]]>;
<![CDATA[Nurhayati, Ely]]>
<![CDATA[ IJIBE (International Journal of Islamic Business Ethics) Vol 7, No 2 (2022): September 2022 ]]>
Publisher : <![CDATA[UNISSULA ]]>
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DOI: 10.30659/ijibe.7.2.138-148
<![CDATA[This research objective is to investigate the influence of Halal dimension towards subscribing Halal restaurant. This research objective is to investigate the influence of Halal dimension towards subscribing Halal restaurant. This research method was using questionnaire spread to 169 respondents in Central Jakarta area in Cempaka Putih. The purposive sampling with especially for Muslim was absolute condition to become this research samples. The result shows that interesting result that Muslim in Jakarta, which is we expecting these results are representing majority of population, evidently our respondents are not paying attention in Halal process before they visiting restaurant, which is one of the process is animal slaughtering process. An explanation of the relationship between Halal certification and subscribing. Halal restaurants have a significant relationship. apart from the regression results, the results of the T test have explained that the existence of Halal certification is very important. Also, Halal accreditation and their awareness need to be improve, there is not significant toward subscribing Halal restaurant. The main part is a religiosity which is a very strong religious status for Muslims; this is one of the reasons why Muslims always subscribe to restaurants because they believe wherever there is a religious status that is still firmly held. ]]>
<![CDATA[Unlocking Loyalty: The Power of Halal Labels on Customer Satisfaction and Purchasing Decisions ]]>
<![CDATA[Lestari, Putri]]>;
<![CDATA[Budiman, Andika Nuraga]]>
<![CDATA[ Research of Islamic Economics Vol. 2 No. 2 (2025): JANUARY 2025 ]]>
Publisher : <![CDATA[SAN Scientific ]]>
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DOI: 10.58777/rie.v2i2.247
<![CDATA[This research was conducted with the aim of testing the effect of the halal label on customer loyalty through purchasing decisions and customer satisfaction as mediating factors. This research was designed as explanatory research. The sampling technique used was non-probability sampling. Data collection was carried out using a questionnaire survey instrument method via the Google Form page. The researfactor: lts show that the halal label has a positive and significant effect on customer loyalty; customer satisfaction has no effect on customer loyalty; the influence of the halal label on customer loyalty is not mediated through customer satisfaction as a mediating factor; Purchasing decisions can partially mediate the relationship between halal labels and customer loyalty. Managerial Implications This research shows that the halal label has a significant impact on customer loyalty and purchasing decisions, with customer satisfaction acting as an important intervening variable. The role of intervening variables in this research plays a key role in explaining how the relationship between independent variables and dependent variables can occur indirectly through these variables. In the context of this research, the independent variable is the halal label, while the dependent variable is customer loyalty.]]>
<![CDATA[Amplifying Purchase Decisions: The Impact of Social Media Marketing, e-WOM, and Celebrity Endorsements ]]>
<![CDATA[Putra, Yoan Ananda]]>;
<![CDATA[Budiman, Andika Nuraga]]>
<![CDATA[ Marketing and Business Strategy Vol. 2 No. 1 (2024): NOVEMBER 2024 ]]>
Publisher : <![CDATA[SAN Scientific ]]>
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DOI: 10.58777/mbs.v2i1.260
<![CDATA[This study aims to examine the influence of social media marketing and electronic word of mouth on purchase decisions and celebrity endorsers as moderation. The population in this study were Kopi Lain Hati customers in Cempaka Putih. Sampling was carried out using the questionnaire method, and the number of samples was 110 respondents. The type of data used is quantitative data. In collecting data, this study used a questionnaire. The results of this study indicate that Social Media Marketing and Electronic Word of Mouth have a positive and significant effect on Purchase Decisions. Then Celebrity Endorsers are not able to moderate Social Media Marketing on Purchase Decisions. At the same time, Celebrity Endorsers are able to moderate Electronic Word of Mouth but are debilitating on Purchase Decisions. Managerial Implications This research offers important insights for marketing managers and business owners regarding the importance of social media marketing strategies and the use of electronic word of mouth (e-WOM) in influencing consumer purchasing decisions. This study offers novelty by analyzing the influence of social media marketing, electronic word of mouth, and the use of celebrity endorsers on purchasing decisions in the context of a local coffee business, namely Kopi Lain Hati.]]>
<![CDATA[Pengaruh Inflasi, Suku Bunga, Debt to Asset Ratio (DAR), Price to Earning Ratio (PER), Quick Ratio (QR), dan Return on Asset (ROA) terhadap Return Saham Serta Tinjauannya dari Sudut Pandang Islam (Studi pada Perusahaan Industri Farmasi yang Tercatat di Bursa Efek Indonesia Periode 2019-2023) ]]>
<![CDATA[Kadafi, Fadil Muharam]]>;
<![CDATA[Rofi’i, Muhammad]]>;
<![CDATA[Ma’sum, Ali]]>;
<![CDATA[Muslikh, Muslikh]]>;
<![CDATA[Budiman, Andika Nuraga]]>;
<![CDATA[Zusryn, Alyta Shabrina]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i2.17760
<![CDATA[The purpose of this research is to study how inflation, interest rates, Debt to Asset Ratio (DAR), Price to Earning Ratio (PER), Quick Ratio (QR), and Return on Assets (ROA) impact stock returns in pharmaceutical companies. listed on the Indonesia Stock Exchange during the period 2019 to 2023. This study uses panel data regression, with the research sample consisting of seven companies. This study shows that stock returns are not influenced by inflation; interest rate no, Debt to Asset Ratio (DAR) no, Price to Earning Ratio (PER) no, Quick Ratio (QR) no, and return on assets (ROA) no.]]>
<![CDATA[A Comparative Study Of Consumers As Users Of Ios And Android Smartphones In Jakarta ]]>
<![CDATA[Nuraga Budiman, Andika]]>;
<![CDATA[Wicaksono, Hendra]]>;
<![CDATA[Suyana, Hilma]]>
<![CDATA[ Jurnal Edusci Vol 2 No 4 (2025): Vol 2 No 4 March 2025 ]]>
Publisher : <![CDATA[Annpublisher ]]>
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DOI: 10.62885/edusci.v2i4.632
<![CDATA[Background. This study investigates the usage patterns of iOS and Android operating systems among users in Jakarta. Aim. We aimed to analyze the roles of brand image and lifestyle as independent and mediating variables affecting users' repurchase intentions. Methods. Our SPSS analysis surveyed 205 respondents (146 Android and 59 iOS users). Result. That brand image does not significantly influence Android users' repurchase intentions, indicating that other factors may be more critical in their decision-making. Similarly, lifestyle had no significant effect on iOS users' repurchase intentions, suggesting that lifestyle choices may not drive brand loyalty in this demographic. Additionally, our mediation analysis showed that flagship products impact consumers differently based on their operating systems, highlighting the complexity of consumer behavior in the tech market. Conclusion. This study underscores the nuanced interactions between brand image, lifestyle, and user intentions across different platforms. Implication: These findings provide important insights into the Jakarta market. They also highlight the need for further research in diverse contexts to fully understand the dynamics of brand image and repurchase intention across different consumer segments and geographical areas.]]>
