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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Avant Garde Jurnal Pewarta Indonesia Jurnal Ilmiah Multimedia & Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Artinara
Bintarto Wicaksono
Institut Seni Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Avant Garde

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Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Ilmu Komunikasi Untuk Menentukan Strategi Komunikasi Pemasaran Fikom Budi Luhur Bintarto Wicaksono; Rini Lestari; Mulyati Mulyati
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.938

Abstract

This research is based on the question of what factors influence students in choosing the Communication Studies program at Budi Luhur University, Jakarta, which will then be used as forms of strategy in promotion. This research is a quantitative study using survey methods. Information is extracted and presented using the Factor Analysis method. The stages in this research begin with the study of literature, determining variables and indicators. Field data collected through the distribution of questionnaires are presented in accordance with available facts, organized and systematic. The results of this study indicate that the most dominant factor of students deciding to choose the Communication Studies study program is the reference group factor, namely suggestions from teachers, friends, and parents. Furthermore, the results of the research were revealed in the promotion strategies by the Promotion Team of new students at Budi Luhur University Jakarta.
Digital Aset Management Sebagai Strategi Keberlangsungan Museum Prabu Geusan Ulun di Era Keterbukaan Informasi Publik Wicaksono, Bintarto; Sunarmi, Sunarmi
Avant Garde Vol 12, No 1 (2024): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v12i1.2844

Abstract

Prabu Gesaun Ulun Museum is currently an institution that preserves the culture and heritage of the kingdom of Sumedang, West Java. To improve information services to the public through technological developments, in this case the Prabu Gesaun Ulun Museum will improve museum media so that people can easily get complete information. The design stage of social media management focuses on archiving all the relics of the Sumedang Kingdom in the form of objects and other arts and activities. With the concept of Digtal Asset Management or DAM, it can provide solutions that can follow the needs of the digital era. Currently available is the website museumprabugeusanulun.org, with content that is still very simple and only some archiving of objects in the museum. Further development is needed in terms of information media and digital archives about all kinds of collections in the museum, both in the form of objects and stories from trusted sources. In terms of information media, it is also very necessary to develop through social media to provide information on all kinds of activities, and other information related to the development of the Prabu Gesaun Ulun Museum as part of the history of civilization in West Java, especially Sunda. Furthermore, it is hoped that Prabu Gesaun Ulun Museum can become part of a new destination both directly and virtually through the media. This is expected to provide support for the sustainability of the Museum and the continuity of the history of Sundanese civilization.
Co-Authors Artyasto Jatisidi Elizabeth Yohanes Jemie Aditya, Oxa Junita, Difa Kutanto, Haronas Lokananta, Arbi Cristional mulyati mulyati Putri, Visella Tania Radita Ratna Dewi, Liza Dwi Rifqi Al Mutonik Rini Lestari Sunarmi, Sunarmi