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All Journal Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat International Journal of Application on Economics and Business
Tjokrosaputro, Miharni
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Veterinary

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INFLUENTIAL DETERMINANTS OF THE INTENTION TO USE DIGITAL BANK Gunawan, Vindi; Tjokrosaputro, Miharni
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3500-3509

Abstract

Lately, some traditional banking industries have opened their digital bank to fulfill world digitalization in many areas. This research was conducted to test the perceived usefulness and convenience of the intention to use digital banks mediated by attitude toward service. This research uses a quantitative research model with non-probability sampling techniques. This research will fill the gap in terms of study locations, which have different characteristics for each country, the subject of this research is the population of digital bank users in Indonesia, the sample collection technique. The results of this study show that Perceived usefulness has a positive but insignificant effect on intention to use. Furthermore, it shows that Attitude, Convenience, and Perceived Usefulness toward service positively and significantly affects intention to use. Additionally, Attitude toward service can mediate perceived usefulness and intention to use. This study shows that attitude toward service and convenience can increase the intention to use a digital bank. However, perceived usefulness cannot increase the intention to use a digital bank.
THE EFFECT OF SOCIAL MEDIA MARKETING ON AWARENESS AND BRAND IMAGE OF LOCAL FASHION THROUGH CONSUMER BRAND ENGAGEMENT Reyvina, Reyvina; Tjokrosaputro, Miharni
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3417-3429

Abstract

This study aimed to determine whether Social media marketing affects a positive and significant role in awareness and brand image of local fashion through consumer brand engagement. This type of study is descriptive, and data collection is cross-sectional. A survey method was used in this study, and data were collected by questionnaire using a 5-point Likert scale. The data of this study were collected from 208 responses from Indonesians born between 1981 to 2012 who wear or ever have used local fashion brands using a probability sampling technique with convenience sampling method, and the data was then analyzed using smartPLS software version 3.2.8 by testing the outer model analysis and inner model analysis. This research is expected to fill research gaps on brand awareness and brand image through consumer brand engagement for local fashion brands in which local fashion brands face a challenge in creating and implementing social media marketing strategies that attract consumers. According to the findings of this study, social media marketing positively and significantly impacts local fashion brand awareness and brand image through consumer brand engagement. This research is thought to contribute to academics and practitioners about the Effect of Social media marketing through consumer brand engagement and their effects on awareness and brand image.
Understanding Consumers’ Intentions to Purchase Electric Motorcycles: Insights from the Theory of Planned Behavior Tjokrosaputro, Miharni; Indrawan, Satriya Cahya
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2608

Abstract

Global warming is a global issue, and electric vehicles provide an effective solution to help lower CO2 emissions. This study adopts and employs a descriptive quantitative approach to examine the factors influencing the purchase intention of electric motorcycles through the Theory of Planned Behavior (TPB) lens. Specifically, it investigates how perceived behavioral control and subjective norms affect purchase intention, with consumer attitudes mediating these effects. Using a purposive sample of 206 respondents, 202 of whom were valid participants currently using electric motorcycles, data were gathered through online surveys and analyzed with SmartPLS-SEM. Findings of this study resulted  that subjective  norms and perceived behavioral control significantly affect purchase intention, with attitude mediating between subjective norms and purchase intention. These insights offer valuable guidance for industry professionals, especially in promoting electric motorcycle adoption and fostering positive consumer attitudes.
Pengaruh persepsi penggunaan aplikasi terhadap customer satisfaction dan repurchase intention pada sebuah aplikasi e-groceries Mellisa, Mellisa; Tjokrosaputro, Miharni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 4 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i4.34650

Abstract

This research aims to examine the influence of perceived usefulness and perceived enjoyment on customer satisfaction and repurchase intention in the context of e-groceries application usage, collected through questionnaires from 269 respondents who are active users of e-groceries applications. Data analysis was conducted using the PLS-SEM method via the SmartPLS 4.0 application. The research results indicate that perceived usefulness has a positive and significant effect on customer satisfaction and repurchase intention. Furthermore, perceived enjoyment also proves to have a positive and significant effect on customer satisfaction and repurchase intention. The implication of this research is that to encourage the development of e-groceries applications, developers need to focus on enhancing the usability and enjoyment aspects of the application that can be felt by users to increase customer satisfaction and encourage their intention to repurchase. Penelitian ini memiliki tujuan untuk menguji pengaruh persepsi kegunaan dan persepsi kesenangan terhadap kepuasan pelanggan dan niat pembelian ulang dalam konteks penggunaan aplikasi e-groceries yang dikumpulkan melalui kuesioner dari 269 responden yang merupakan pengguna aktif dari aplikasi e-groceries. Analisis data dilakukan dengan menggunakan metode PLS-SEM melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa persepsi kegunaan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan niat pembelian ulang. Selain itu, persepsi kesenangan juga terbukti memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan dan niat pembelian ulang. Implikasi dari penelitian ini yaitu yang menjadi dorongan agar aplikasi e-groceries ini dapat berkembang, maka pembuat aplikasi perlu fokus dalam meningkatkan kegunaan dan aspek kesenangan aplikasi yang dapat dirasakan oleh pengguna untuk meningkatkan kepuasan pelanggan dan mendorong niat mereka untuk melakukan pembelian ulang.
Pengaruh brand image dan health consciousness terhadap purchase intention produk multigrain: Mediasi consumer attitude Anastasia, Anastasia; Tjokrosaputro, Miharni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 4 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i4.34655

Abstract

Health consciousness becomes an important topic to be focus on these days. Indonesian becomes more aware towards their health after pandemic. Due to the issues of low fulfillment in daily intake of dietary fiber, hence the study about the factor affecting purchase intention of high fiber multigrain product, becomes an important to be performed. This study was conducted in Indonesia, with 220 data which was collected through Google Form Questionnaire. Data analysis was performed using PLS-SEM method. Result showed that Consumer Attitude has a partial mediating effect between both Brand Image and Health Consciousness towards Purchase Intention of multigrain product. There is positive and significant direct effect of Brand Image, Health Consciousness and Consumer Attitude towards Purchase Intention. Broad implication of this study includes the evaluation and improvement of factors affecting Purchase Intention of multigrain product, increase the purchase intention and solving the issue of dietary fiber’s fulfillment in Indonesia. Kesadaran Kesehatan menjadi topik penting untuk fokus dibahas pada hari-hari ini. Masyarakat di Indonesia menjadi lebih sadar akan kesehatannya setelah pandemi. Dikarenakan adanya masalah tentang rendahnya tingkat kecukupan serat harian, maka penelitian untuk mengetahui faktor yang mempengaruhi Niat Membeli produk tinggi serat menjadi penting untuk dilakukan. Penelitian ini dilakukan di Indonesia, dengan 220 data yang dipakai dari pengisian Kuesioner Google Form. Data Analisis dilakukan dengan menggunakan PLS-SEM. Hasil menunjukkan bahwa Sikap Konsumen memediasi secara parsial hubungan Citra Merek dan Kesadaran Kesehatan terhadap Niat Membeli produk Multigrain. Terdapat adanya pengaruh langsung yang positif dan signifikan antara Citra Merek, Kesadaran Kesehatan dan Sikap Konsumen terhadap Niat Membeli. Implikasi hasil studi ini secara luas adalah untuk mengevaluasi dan meningkatkan faktor yang mempengaruhi Niat Membeli Produk Multigrain sehingga Niat Membeli dapat ditingkatkan dan masalah pemenuhan kecukupan serat harian dapat diatasi.
Perceived usefulness, brand identity, dan purchase intention mobil listrik Korea: Brand image sebagai mediator Manurung, Boris; Tjokrosaputro, Miharni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 5 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i5.35326

Abstract

This study investigates the influence of perceived usefulness and brand identity on the purchase intention of Korean electric vehicles (EVs), with brand image as a mediating variable. Utilizing a quantitative approach, data were collected from 213 prospective EV consumers in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that perceived usefulness and brand identity do not directly affect purchase intention. However, both significantly impact purchase intention indirectly through brand image, which serves as a full mediator. These findings suggest that marketing strategies for Korean EVs should focus on enhancing perceived usefulness and brand identity to strengthen brand image, thereby increasing consumer purchase intention. The study offers practical implications for marketers and contributes to the academic discourse on consumer behavior by emphasizing the crucial mediating role of brand image, particularly in the context of sustainable vehicle adoption. Penelitian ini mengkaji pengaruh perceived usefulness (persepsi kegunaan) dan brand identity (identitas merek) terhadap purchase intention (niat beli) mobil listrik Korea, dengan brand image (citra merek) sebagai variabel mediasi. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 213 calon konsumen mobil listrik di Indonesia dan dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa perceived usefulness dan brand identity tidak berpengaruh langsung terhadap purchase intention. Namun, keduanya memiliki pengaruh tidak langsung yang signifikan melalui brand image, yang berperan sebagai mediator penuh. Temuan ini menyarankan bahwa strategi pemasaran mobil listrik Korea perlu difokuskan pada peningkatan persepsi kegunaan dan identitas merek guna memperkuat citra merek, sehingga dapat meningkatkan niat beli konsumen. Studi ini memberikan implikasi praktis bagi para pemasar serta kontribusi akademik dalam kajian perilaku konsumen dengan menekankan peran mediasi citra merek yang krusial, khususnya dalam konteks adopsi kendaraan berkelanjutan.
Co-Authors Anastasia Anastasia Ariesta, Nicholas Aryanti, Rosaria Camelia, Eka Cham, Adelia Angelina Benya Chindradinata, Valerio Cokki, Cokki Delon Herjana, Steven Elisa, Santa Erliana, Erliana Gunawan, Vindi Gunawan, Yuko Indrawan, Satriya Cahya Kennilyn, Thio Manurung, Boris Mellisa, Mellisa Octavia, Yolanda Pranjono, Dionisius Erwin Reyvina, Reyvina Santi, Indria Sherly Yunita, Sherly Takaria, Zifora Yanesya Wijaya, Fendy Wijaya, Marchellia William, Glen