Articles
<![CDATA[LOCAL FASHION PURCHASE INTENTION: THE ROLE OF ATTRACTIVENESS, TRUSTWORTHINESS AND EXPERTISE OF INFLUENCERS ]]>
<![CDATA[Cham, Adelia Angelina Benya]]>;
<![CDATA[Tjokrosaputro, Miharni]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i3.50-62
<![CDATA[Product marketing activities through social media influencers are a marketing program that is being widely used, based on statistical data released by Statista in September 2023, showing that the market share of Influencer Marketing globally has increased quite rapidly from 2016-2023. This research aimed to test the influence of attractiveness, trustworthiness, and expertise as the credibility of social media influencers and its impact on the purchase intention of local fashion brand. The sample for this research was collected through a questionnaire distributed on online applications such as Instagram, Line, and Whatsapp, using both purposive sampling and non-probability sampling techniques. The collected sample comprised 238 valid respondents who met the criteria of being local fashion brand consumers and following or having at least seen influencer marketing local fashion brand products on social media, including Bella Clarissa @bellacrls_, Sashfir @sashfir_, Shavira Wangsamulia @shav_ira, Melle @mellexmicheline, Laura Siburian @laurasiburian, and Kezia Aletheia @keziaaletheia. The data obtained were then processed using the Structural Equation Model (SEM) method via the SMART-PLS 4.0 application. The research result indicates that trustworthiness and expertise have positive and significant influence on purchase intention of local fashion brand. In contrast, attractiveness has a positive and insignificant effect on local fashion brand purchase intention.]]>
<![CDATA[Pengaruh Penggunaan Dan Respons Chatbot Terhadap Kepuasan Konsumen E-Commerce ]]>
<![CDATA[Takaria, Zifora Yanesya]]>;
<![CDATA[Tjokrosaputro, Miharni]]>
<![CDATA[ Jurnal Ekonomi Vol. 29 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonom dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/je.v29i3.2322
<![CDATA[The development of technology and innovation impacts the growth of e-commerce activities and continues to expand yearly. This growth has led to an increased demand for efficient customer service. One effort made by e-commerce companies is to implement chatbots in their customer service. This study aims to analyze the impact of chatbot usage and response on e-commerce customer satisfaction, with mediation by extrinsic and intrinsic values of the online consumer experience. Data were collected by distributing questionnaires, and 213 respondents from several cities in Indonesia were successfully gathered. The data were processed using Smart PLS 3 software. This study demonstrates that chatbot usage and response, mediated by extrinsic and intrinsic values, positively affect customer satisfaction.]]>
<![CDATA[UPAYA PENGENALAN PENTINGNYA MENERAPKAN POLA HIDUP SEHAT DALAM KEHIDUPAN SEHARI-HARI BAGI ANAK SD PIUS BAKTI UTAMA, KEBUMEN ]]>
<![CDATA[Tjokrosaputro, Miharni]]>;
<![CDATA[Ariesta, Nicholas]]>;
<![CDATA[Kennilyn, Thio]]>
<![CDATA[ PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 4 (2023): SEPTEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/prima.v2i4.939
<![CDATA[A healthy lifestyle is an unavoidable fundamental need for all individuals, although it is often considered a lifestyle that is difficult to implement. This concept is closely related to the lifestyle decisions a person makes in the course of their life. A healthy lifestyle brings a number of very significant benefits, covering both physical and mental health aspects. This research aims to convey understanding to students of SD Pius Bakti Utama, Kebumen, about the urgency of implementing a healthy lifestyle in their daily lives. This community service activity is carried out in the form of online counseling to children of SD Pius Bakti Utama, Kebumen, Central Java, scheduled on November 3, 2023, with an estimated time of about 2 hours. Through this counseling activity, it is expected to instill values and in-depth knowledge related to healthy lifestyles to students, as an investment to increase their awareness of the importance of living a healthy life. This research not only covers the theoretical aspect, but also presents the applicative aspect by providing an online platform that enables effective delivery of materials. Thus, it is hoped that this research can make a positive contribution in shaping healthy mindsets and behaviors, making physical and mental well-being an important aspect of students' daily lives.]]>
<![CDATA[Upaya Pengenalan Literasi Keuangan Dini Bagi Siswa-Siswi SD Pius Kebumen ]]>
<![CDATA[Tjokrosaputro, Miharni]]>;
<![CDATA[Chindradinata, Valerio]]>;
<![CDATA[Delon Herjana, Steven]]>
<![CDATA[ Wahana Dedikasi: Jurnal PkM Ilmu Kependidikan Vol. 7 No. 2 (2024): Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan ]]>
Publisher : <![CDATA[Universitas PGRI Palembang ]]>
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DOI: 10.31851/wdk.v7i2.17714
<![CDATA[Literasi keuangan merupakan kemampuan penting yang perlu diperkenalkan sejak usia dini untuk membentuk kebiasaan pengelolaan keuangan yang bijak. Berdasarkan penelitian, mayoritas generasi muda Indonesia masih menghadapi tantangan dalam pengelolaan keuangan mereka, sehingga menabung diperkenalkan sebagai langkah awal yang efektif. Metode pelaksanaan kegiatan meliputi penyuluhan interaktif dan diskusi dengan materi tentang pentingnya literasi keuangan dan manfaat menabung. Kegiatan dilaksanakan secara daring melalui aplikasi Zoom dengan partisipasi 101 siswa dari kelas 1 hingga kelas 6 SD. Hasil kegiatan menunjukkan bahwa siswa mulai memahami konsep menabung, manfaatnya, dan cara pengelolaan keuangan yang lebih baik. Siswa kelas rendah cenderung memiliki tujuan sederhana seperti membeli mainan, sementara siswa kelas tinggi mulai memprioritaskan kebutuhan jangka panjang. Kegiatan ini berhasil membentuk pemahaman dasar siswa tentang pengelolaan keuangan, mendorong mereka untuk mencatat pengeluaran, dan mengembangkan kebiasaan menabung yang baik. Dengan dukungan pihak sekolah dan orang tua, diharapkan pemahaman ini dapat berlanjut dan berkontribusi pada pembentukan generasi muda yang lebih sadar finansial dan bertanggung jawab dalam pengelolaan keuangan.]]>
<![CDATA[Pengaruh penggunaan dan respons Chatbot terhadap kepuasan konsumen e-commerce: Nilai ekstrinsik sebagai mediasi ]]>
<![CDATA[Takaria, Zifora Yanesya]]>;
<![CDATA[Tjokrosaputro, Miharni]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 6 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
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DOI: 10.24912/jmbk.v8i6.33628
<![CDATA[This study explores the impact of chatbot usage and response on the extrinsic value of the online customer experience and its effect on e-commerce customer satisfaction. The results of this study indicate that Chatbot usage has a significant positive effect on extrinsic value. Chatbot response has a considerable positive impact on extrinsic value. Extrinsic value has a significant positive effect on customer satisfaction. Based on these conclusions, e-commerce companies should continue to develop the Chatbot that has been implemented to facilitate online shopping for customers. Chatbot must be responsive, fast, informative, personal, engaging, and able to solve customer issues. These factors can enhance satisfaction and strengthen relationships with customers. The data analysis method used in this study is the SEM-PLS analysis method. This research uses a quantitative method with numerical data collected through questionnaires, which are then processed using the SmartPLS software. Penelitian ini bertujuan untuk mengeksplorasi pengaruh penggunaan dan respons Chatbot terhadap nilai ekstrinsik dari pengalaman konsumen online serta dampaknya terhadap kepuasan konsumen e-commerce. Hasil penelitian ini menunjukkan penggunaan Chatbot berpengaruh positif signifikan terhadap nilai ekstrinsik. Respons Chatbot berpengaruh positif signifikan terhadap nilai ekstrinsik. Nilai ekstrinsik memiliki pengaruh positif signifikan terhadap kepuasan konsumen. Berdasarkan kesimpulan tersebut, perusahaan e-commerce sebaiknya terus mengembangkan Chatbot yang sudah diimplementasikan agar dapat terus untuk memudahkan pelanggan ketika berbelanja online. Chatbot harus responsif, cepat, informatif, personal, dan menarik, serta dapat memberikan solusi bagi masalah yang dimiliki oleh konsumen. Hal-hal tersebut dapat meningkatkan kepuasan dan memperkuat hubungan dengan konsumen. Metode analisis data yang digunakan di dalam penelitian ini adalah metode analisis SEM-PLS. Penelitian ini menggunakan metode kuantitatif dengan data numerik yang dikumpulkan melalui kuesioner dan kemudian diolah dengan perangkat lunak SmartPLS.]]>
<![CDATA[Pengaruh gamifikasi terhadap kepuasan pelanggan e-commerce: Dampak variabel mediasi motivasi intrinsik dan keterlibatan merek ]]>
<![CDATA[Pranjono, Dionisius Erwin]]>;
<![CDATA[Tjokrosaputro, Miharni]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 6 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
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DOI: 10.24912/jmbk.v8i6.33631
<![CDATA[The proliferation of digital technology has spurred online shopping for goods and services. Fueled by the COVID-19 pandemic, online retailers have experienced significant growth. Consequently, competition among marketplaces has intensified, prompting some marketplaces to introduce innovations to attract customers, such as games within the marketplace. This research focuses on the role of games or gamification, which is widely used by online marketplaces in Indonesia. The urgency of this research lies in developing a model for shaping customer satisfaction in online marketplaces through gamification. This research aims to determine the influence of gamification on customer satisfaction in Indonesia's e-commerce by using intrinsic motivation and brand engagement as mediating variables. The research findings indicate that gamification has a significantly positive effect on intrinsic motivation and brand engagement but does not positively affect customer satisfaction. Intrinsic motivation and brand engagement emerge as crucial mediating variables in successfully fostering customer satisfaction through gamification. Therefore, e-commerce platforms must pay close attention to customer intrinsic motivation and the brand engagement that customers will experience. Perkembangan teknologi digital menyuburkan kegiatan jual-beli barang dan jasa secara online. Dipicu oleh pandemi COVID-19, pengecer online menjadi berkembang secara signifikan. Oleh karenanya, persaingan marketplace menjadi makin ketat, sehingga beberapa marketplace mengeluarkan terobosan untuk menarik pelanggan berupa permainan di marketplace tersebut. Penelitian ini berfokus pada peran permainan atau Gamifikasi yang marak digunakan oleh pasar online di Indonesia. Urgensi penelitian ini adalah untuk membentuk model pembentuk kepuasan pelanggan pasar online melalui gamifikasi. Penelitian ini bertujuan untuk mengetahui pengaruh gamifikasi terhadap kepuasan pelanggan e-commerce di Indonesia dengan menggunakan motivasi intrinsik dan keterlibatan merek sebagai variabel mediasi. Hasil penelitian menunjukkan gamifikasi berpengaruh positif signifikan terhadap motivasi intrinsik dan keterlibatan merek, namun tidak positif dan signifikan terhadap kepuasan pelanggan. Motivasi intrinsik dan keterlibatan merek menjadi variabel mediasi penting dalam keberhasilan menunjang kepuasan pelanggan melalui gamifikasi. Dengan demikian sangat penting bagi e-commerce untuk memperhatikan motivasi intrinsik pelanggan beserta dengan keterlibatan merek yang akan dirasakan pelanggan.]]>
<![CDATA[EXPERIENTIAL VALUE TOWARD BEHAVIORAL INTENTION OF LOCAL FOOD THROUGH CONSUMER ATTITUDE: INSIGHT FROM GEN Z'S IN JAKARTA ]]>
<![CDATA[Tjokrosaputro, Miharni]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2023.021.1.13
<![CDATA[Recently, there has been an increase in public excitement for culinary experiences, including local cuisine exploration. The wide range of Indonesian cultures significantly impacts the variety of local food variations, which must be maintained. However, Indonesian Gen Z (27.94% of the overall population) prefers food from other cultures to their own. So, this study examines the role of experiential value as an antecedent of Generation Z's attitude to local food and its influence on behavioral intentions. This research will examine the role of consumer attitude as a mediator in the relationship between values on the behavioral intentions of Gen Z in Jakarta towards local food. The research was conducted using convenience sampling through a questionnaire by a cross-sectional survey. The data were obtained from 130 respondents and processed further with SmartPLS. The test results show that the experience value of Gen Z has a positive and significant effect on consumers' behavior and behavioral intentions toward local food. Thus, Gen Z's behavior has a positive and significant impact on the behavioral intention of Gen Z toward local food. Experiential value has a positive effect on the behavioral intention of Gen Z towards local food, mediated by consumer attitudes. This research provides input for local food entrepreneurs about the importance of experiential value through the dimensions of customers' return on investment, aesthetics, and cheerfulness. The experiential value positively influences Gen Z's attitude and behavioral intentions toward local food. For academics, this research can expand and enrich research in the food industry, especially local food.]]>
<![CDATA[ECO-FRIENDLY CARS’ PURCHASES: THE ROLE OF CONSUMER ENVIRONMENTAL CONCERN, MONETARY POLICY, AND VALUE PERCEPTIONS ]]>
<![CDATA[Elisa, Santa]]>;
<![CDATA[Tjokrosaputro, Miharni]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i2.3687-3698
<![CDATA[In the automotive market environment of Indonesia, a more in-depth insight into the factors that influence the purchase intention of eco-friendly cars is essential. Environmentally friendly cars are increasingly gaining attention amidst global environmental and climate change concerns. The research method used was a survey with data collection through a questionnaire distributed to 300 respondents by using purposive sampling. The measurement scale in this study used a 7-point Likert scale. Most respondents are female, comprising 56 percent, compared to 44 percent of male respondents. Most respondents with entrepreneurial backgrounds and bachelor’s degrees fall within the productive age range of 35 to 45 years. Additionally, a significant portion of the respondents earns an annual income ranging from 5 to 10 million Indonesian Rupiah. The analysis of the variance-based SEM method, PLS-SEM, shows that consumer environmental concern, monetary incentive policy measures, and perceived value significantly contribute to consumer purchase intentions. This research aims to positively contribute to advancing the eco-friendly car industry, bolster sustainable government policies, and shape consumer perceptions favorably towards greener transportation solutions. The study contributes valuable insights to this field’s existing literature and research. The empirical basis and findings derived from this research can serve as a reference for future studies on eco-friendly cars, providing a foundation for further exploration and understanding sustainable mobility choices]]>
<![CDATA[THE INFLUENCE OF DESTINATION IMAGE AND PERCEIVED VALUE ON SATISFACTION OF LITERACY PARK ]]>
<![CDATA[Yunita, Sherly]]>;
<![CDATA[Tjokrosaputro, Miharni]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i2.3597-3609
<![CDATA[The public's low interest in reading has caused Indonesia to become one of the countries with the lowest literacy rate in the world. Literacy is an activity that includes skills in reading and writing, skills in interpreting information used for the development of education, development and quality human resources.This research has the purpose to determine the influence of destination image and perceived value on satisfaction. The research method used was a survey with data collection through a questionnaire distributed to 251 respondents by using purposive sampling. The measurement scale in this study used a 5-point Likert scale.The analysis of the variance-based SEM method, PLS-SEM, shows that destination image significantly affects satisfaction and perceived value significantly. This research aims to positively contribute to advancing the tourism industry, especially in a literacy park destination, bolster sustainable government policies, and shape visitors loyalty towards literacy park. The study results provide the implication that destination image and perceived value have an important role in shaping visitors satisfaction. Besides that, this research uses variables rarely used in the tourism industry to measure satisfaction. This research proves that destination image and perceived value have a positive and significant relationship to satisfaction. This research's empirical basis and findings can serve as a reference for future studies. This research was conducted to strengthen research regarding destination image variables, perceived value, satisfaction and destination loyalty in a tourist destination, especially the Martha Christina Tiahahu Literacy Park. It is also hoped that this research can contribute to increasing literacy activities in Indonesia. It is hoped that the results of this research can be used as material for innovation and evaluation by marketers in managing destinations. Apart from that, it is hoped that the results of this research can also provide input for similar tourist destinations in increasing visitor loyalty.]]>
<![CDATA[PURCHASE INTENTION TOWARD LOCAL SKINCARE ]]>
<![CDATA[Wijaya, Marchellia]]>;
<![CDATA[Tjokrosaputro, Miharni]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i2.3586-3596
<![CDATA[Currently, the need for body and facial care has become a community need because the emergence of various skin problems in women has prompted many local businesses to develop products to address them. This study used a non-probability method with a purposive sampling technique, as many as 224 respondent data were obtained through online questionnaires using the Google form and the data was analyzed using SmartPLS4.0-SEM. The results in this study were conducted with the aim of testing the attractiveness and trustworthiness of the purchase intention of local skincare products mediated by brand image. This study used a purposive sampling method, population data for this study were taken from samples who live in Jakarta and know about skincare local products as many as 296 valid individuals out of a total of 337 individuals and were obtained through online questionnaires using the Google form and data were analyzed using SmartPLS-SEM are valid. The result of this study is that attractiveness and trustworthiness can influence purchase intention which is mediated by brand image.]]>
