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Reconfiguration media ecology in family communication practices at the era of digital convergence Aditia, Rafinita
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.513

Abstract

This study aimed to explore how the digital media ecosystem reconfigures family communication practices in the era of technological convergence and creates spaces for meaning negotiation between children and parents. Based on the Media Ecology Theory proposed by Marshall McLuhan and Neil Postman, media are understood not merely as technical channels, but as symbolic environments that shape patterns of interaction within households. This study employed a qualitative approach with a case study design. Data were collected through in-depth interviews, participant observations, and documentation of digital interactions among five families in Bengkulu City. The findings reveal that digital media generates simultaneous, dynamic, and often ambiguous communication patterns, where family members are frequently physically present but psychologically detached (absent presence). The boundaries between private and public spaces have become increasingly blurred as personal devices penetrate intimate family settings. Meaning negotiation emerges continuously in defining rules for gadget use, maintaining emotional closeness, and preserving parental authority in an environment saturated with mediated experiences. Parents often struggle to balance control and trust, whereas children assert their autonomy in the digital sphere. These dynamics sometimes lead to tensions and misunderstandings, but also open opportunities for more dialogic and reflective engagements. This study underscores the importance of developing critical family media literacy as an adaptive strategy to mitigate the risks of dysfunctional communication and cultivate healthier, more intentional patterns of interaction. Strengthening media literacy within families can empower parents and children to navigate the complexities of technological convergence with greater awareness and mutual understanding.
LEADERSHIP STYLE AND COMMUNICATION PATTERNS OF ISLAMIC FOUNDATION LEADER IN MANAGING ORGANIZATIONS (Case Study At Tahfidz Abdurrahman Al-Fatih Bengkulu City) Aditia, Rafinita
QAULAN: Journal of Islamic Communication Vol. 2 No. 1 (2021): Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.894 KB) | DOI: 10.21154/qaulan.v2i1.2873

Abstract

The purpose of this study was to analyze and describe how the leadership style and communication patterns of Islamic foundation leader in managing organizations, especially in Tahfidz Abdurrahman Al-Fatih Bengkulu City. The method used in this research is a qualitative method. The type of research used is Field Research (field research) by directly visiting and seeking information directly from the situation where the research was conducted. Data collection in this study was carried out using interviews, observation, and documentation. From the research results, it was found that Ustad Ilham Rahmatun Putra as the leader of Tahfidz Abdurrahman Al-Fatih has his own leadership style and communication pattern in managing organization. Leadership Style which is owned by Ustad Ilham including including The Structuring Style, The Relinquishing Style, and The Equalitarian Style. By implementing these three leadership styles, Tahfidz Abdurrahman Al-Fatih grow and gain the trust of various parties. The communication pattern that occurs in Tahfidz Abdurrahman Al-Fatih is a wheel pattern, so that the leadership power is in a central position and is influential in the process of delivering the message where all running information must first be conveyed to the leadership. In addition, the message flow that occurs in an organizational network includes downward communication, upward communication, horizontal communication, and cross-channel communication.
Analyzing the diffusion of innovation in health communication: a content analysis of the healthy family talk show Aditia, Rafinita; Shah, Prisha; Fadhilah, Madu Sarah
Jurnal Cakrawala Promkes Vol. 7 No. 1 (2025): February
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jcp.v7i1.12410

Abstract

This study examines the role of innovation diffusion in health communication through social media platforms and radio broadcasts by the Ministry of Health of the Republic of Indonesia, focusing on the Healthy Family Talkshow program. The research uses Rogers’ Diffusion of Innovation theory to assess how health information is disseminated and adopted across different audience segments. The program, broadcast on Instagram (@kemenkes_ri) and the Ministry of Health's radio network, aims to provide credible, relevant, and easily understood health information. A content analysis of 35 Instagram posts and radio broadcasts from October to November 2024 was conducted to evaluate the effectiveness of communication and its impact on audience perceptions and behaviors. The findings indicate that the program successfully addressed key health topics, such as disease prevention, vaccination, and healthy lifestyles, reaching a broad audience. The dual-platform approach offered flexibility, allowing individuals to choose their preferred communication channel, which led to high engagement through views, comments, and shares. However, the study also identified challenges, including technological barriers, limited internet access in rural areas, which affected participation, and demographic disparities in adoption rates. Younger, more educated audiences adopted the information more quickly, while older individuals required additional support to implement health recommendations. Despite these challenges, the findings demonstrate the potential of integrating social media and radio to enhance health communication. This research underscores the importance of addressing technological and demographic gaps to improve the effectiveness of health information dissemination. The study provides valuable insights for developing inclusive health communication strategies to increase public health awareness and drive behavioral change.
PERAN DAN TANTANGAN TEKNOLOGI AUGMENTED REALITY DALAM MENINGKATKAN PENGALAMAN PENGGUNA MEDIA Aditia, Rafinita
AMERTA Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 4 No 1 (2024): Amerta Jurnal Ilmu Sosial dan Humaniora
Publisher : Amerta Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Augmented Reality (AR) has become a major focus in enhancing the media user experience by integrating digital elements into real environments. The aim of this research is to analyze the role of AR technology in increasing user interaction and engagement in a media context, as well as identifying challenges that need to be overcome. Ubu research uses literature study methods to explore various sources of information relevant to the topic. Research findings show that the use of AR in media, such as digital advertising, social media, gaming industry, and education, has resulted in increased user engagement and effectiveness of media content. However, there are still technical obstacles, such as hardware availability and privacy concerns, that limit the mass adoption of AR technology. Therefore data protection and user awareness need to be improved to minimize the risks associated with AR use. By continuing to develop AR technology and overcome existing challenges, we can maximize the potential of this technology in improving the media user experience in the future.   Keywords: Augmented Reality, Media, Technology   Augmented Reality (AR) telah menjadi fokus utama dalam meningkatkan pengalaman pengguna media dengan mengintegrasikan elemen-elemen digital ke dalam lingkungan nyata. Tujuan penelitian ini ialah untuk menganalisis peran teknologi AR dalam meningkatkan interaksi dan keterlibatan pengguna dalam konteks media, serta mengidentifikasi tantangan yang perlu diatasi. Penelitian ubu menggunakan metode studi literatur untuk mengeksplorasi berbagai sumber informasi yang relevan dengan topik. Temuan penelitian menunjukkan bahwa penggunaan AR dalam media, seperti iklan digital, media sosial, industri game, dan pendidikan, telah menghasilkan peningkatan keterlibatan pengguna dan efektivitas konten media. Namun, masih ada kendala teknis, seperti ketersediaan perangkat keras dan masalah privasi, yang membatasi adopsi massal teknologi AR. Oleh karena itu perlindungan data dan kesadaran pengguna perlu ditingkatkan untuk meminimalkan risiko yang terkait dengan penggunaan AR. Dengan terus mengembangkan teknologi AR dan mengatasi tantangan yang ada, kita dapat memaksimalkan potensi teknologi ini dalam meningkatkan pengalaman pengguna media di masa depan.   Kata Kunci: Augmented Reality, Media, Teknologi
Strategi Komunikasi Kepemimpinan : Suatu Tinjauan Teoritis Thareeq Akbar Perkasa; Rafinita Aditia
Journal of Student Research Vol. 1 No. 2 (2023): Maret : Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i2.1042

Abstract

Memilih strategi komunikasi merupakan langkah penting yang memerlukan pendekatan yang cermat dalam perencanaannya, karena jika strategi yang dipilih salah maka hasil yang diperoleh bisa berakibat fatal terutama kerugian uang, waktu, materi dan tenaga. Dalam sebuat strategi, ada empat langkah penting yang perlu dilaksanakan diantaranya yakni perencanaan (planning), pengorganisasian (organizing), pelaksanaan (actuiting), dan pengawasan/evaluasi (controlling). Penulisan artikel ini bertujuan untuk memberikan dasar teoritis tentang strategi komunikasi kepemimpinan dan dapat membantu para pemimpinan untuk bisa menerapkan strategi komunikasi kepemimpinan dalam melaksanakan tugas dan kewajiban sebagai seorang pemimpin. Hasil penelitian menunjukkan bahwa strategi komunikasi kepemimpinan bertujuan untuk mengamankan pemahaman, menetapkan penerimaan serta memotivasikan tindakan. Seorang pemimpin harus mempunyai strategi yang baik dalam melaksanakan tugas serta memikul tanggung jawab yang dibebankan dalam rangka mempertahankan eksistensi serta perkembangan suatu perusahaan maupun organisasi yang dipimpinnya. Hal ini menunjukkan bahwa strategi komunikasi kepemimpinan yang baik akan menghasilkan sebuah kepemimpinan yang berhasil.
Students' Perceptions of The Instagram Account @Ubahstigma As A Mental Health Education Platform Indiarma, Verani; Aditia, Rafinita; Manalu, Primayanti
Semantik: Journal of Social, Media, Communication, and Journalism Vol 2 No 2 (2024): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v2i2.13782

Abstract

Perception is the process by which individuals interpret, organize, and assign meaning to stimuli derived from experiences and learning. This research aims to analyze the perceptions of Bengkulu University students toward the Instagram account @ubahstigma as an educational source for mental health information. The theory used in this study is Perception Theory, which focuses on the process of receiving information and the factors that influence individual perceptions of the research subject. The study employs a qualitative method with a phenomenological approach. Informants were selected using purposive sampling based on criteria set by the researcher. The findings indicate that informants' perceptions are influenced by both internal and external factors, such as experience, background, expectations, hopes, and social changes. This research is expected to encourage more stakeholders to actively support the enhancement of educational resources related to mental health
Transformation of the Spread of Islamic Messages through the Transition from Traditional Media to Digital Media in Contemporary Da'wah Aditia, Rafinita; Hafizah, Evi
Jurnal Al Nahyan Vol. 1 No. 1 (2024): Al-Nahyan : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islan STAIMAS Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58326/jan.v1i1.209

Abstract

This study discusses the transformation of Islamic da'wah from traditional media to digital media and its impact on the spread of Islamic messages in the contemporary era. With the development of information and communication technology, da'wah is no longer limited to conventional methods such as face-to-face lectures and book publishing, but now involves the use of digital media, such as social media, instant messaging applications, and video streaming platforms. This study uses literature study methodology and comparative analysis to evaluate the differences between the dissemination of Islamic messages through traditional media and digital media, focusing on aspects of audience reach, interaction, and the quality and effectiveness of the messages conveyed. The results of the study indicate that the use of digital media in da'wah significantly expands the reach of Islamic messages, allowing for faster and wider dissemination to a more diverse audience. Digital media also increases interaction between preachers and audiences through comment features, live streaming, and question and answer sessions, creating a more dynamic two-way dialogue. However, this study also highlights the challenges faced, including the potential for message distortion and the need for digital literacy among preachers to ensure the authenticity and accuracy of the information conveyed. By combining traditional and digital media approaches holistically, da'wah can be more relevant, inclusive, and adaptive in responding to the challenges of the times and the spiritual needs of modern society.
Sustainability Communication by Patagonia for Green Economic Growth Aditia, Rafinita; Trung, Phan Nhan; Alfisyahri, Nuriah
Jurnal ILMU KOMUNIKASI Vol. 22 No. 2 (2025)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v22i2.10642

Abstract

Abstract: This study examines how Patagonia's "1% for the Planet" campaign utilizes communication narratives to promote sustainability and encourage global green economic growth. By applying Charles Sanders Peirce's semiotics framework icon, index, and symbol the study evaluates how effectively Patagonia communicates environmental conservation and aligns it with consumer behavior and corporate responsibility. A qualitative approach was employed, analyzing visual and textual elements from Patagonia's campaign materials, including advertisements, social media posts, and website content. The study findings show that Patagonia adeptly integrates semiotic elements to craft a compelling sustainability narrative.
Teknik Storytelling Bagi Pemuda dalam Mempromosikan Wisata di Bengkulu Adhrianti, Lisa; Aditia, Rafinita
Abdimas Mandalika Vol 5, No 2 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i2.37579

Abstract

Abstract: This community service program aims to increase the capacity of Bengkulu youth in promoting regional tourism through storytelling techniques as a digital-based creative communication strategy. This program is implemented with a participatory and applicative approach through three main stages, namely pre-activities, core activities (training and workshops on storytelling and tourism content production), and monitoring and evaluation. The target audience is the Bujang Gadis Bengkulu community of 50 people (25 men and 25 women) who were selected because of their strategic role as tourism ambassadors and social media-based promotion agents. The results of the implementation show three main achievements. First, more than 80% of participants experienced an increase in conceptual understanding regarding the importance of storytelling in digital tourism promotion. Second, participants demonstrated increased practical skills in composing and delivering tourism narratives in a more emotional, persuasive, and audience-oriented manner. Third, participants were able to implement these techniques through promotional content on social media that encourages increased audience interaction. This program emphasizes that storytelling is a youth empowerment instrument that has the potential to support the creative and sustainable development of Bengkulu tourism.Abstrak: Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemuda Bengkulu dalam mempromosikan wisata daerah melalui teknik storytelling sebagai strategi komunikasi kreatif berbasis digital. Program ini dilaksanakan dengan pendekatan partisipatif dan aplikatif melalui tiga tahapan utama, yaitu pra-kegiatan, kegiatan inti (pelatihan dan workshop storytelling serta produksi konten wisata), serta monitoring dan evaluasi. Khalayak sasaran adalah komunitas Bujang Gadis Bengkulu sebanyak 50 orang (25 laki-laki dan 25 perempuan) yang dipilih karena perannya strategis sebagai duta wisata dan agen promosi berbasis media sosial. Hasil pelaksanaan menunjukkan tiga capaian utama. Pertama, lebih dari 80% peserta mengalami peningkatan pemahaman konseptual mengenai pentingnya storytelling dalam promosi wisata digital. Kedua, peserta menunjukkan peningkatan keterampilan praktis dalam menyusun dan menyampaikan narasi wisata secara lebih emosional, persuasif, dan berorientasi pada pengalaman audiens. Ketiga, peserta mampu mengimplementasikan teknik tersebut melalui konten promosi di media sosial yang mendorong peningkatan interaksi audiens. Program ini menegaskan bahwa storytelling merupakan instrumen pemberdayaan pemuda yang berpotensi mendukung pengembangan pariwisata Bengkulu secara kreatif dan berkelanjutan.
Reconfiguration media ecology in family communication practices at the era of digital convergence Rafinita Aditia
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.513

Abstract

This study aimed to explore how the digital media ecosystem reconfigures family communication practices in the era of technological convergence and creates spaces for meaning negotiation between children and parents. Based on the Media Ecology Theory proposed by Marshall McLuhan and Neil Postman, media are understood not merely as technical channels, but as symbolic environments that shape patterns of interaction within households. This study employed a qualitative approach with a case study design. Data were collected through in-depth interviews, participant observations, and documentation of digital interactions among five families in Bengkulu City. The findings reveal that digital media generates simultaneous, dynamic, and often ambiguous communication patterns, where family members are frequently physically present but psychologically detached (absent presence). The boundaries between private and public spaces have become increasingly blurred as personal devices penetrate intimate family settings. Meaning negotiation emerges continuously in defining rules for gadget use, maintaining emotional closeness, and preserving parental authority in an environment saturated with mediated experiences. Parents often struggle to balance control and trust, whereas children assert their autonomy in the digital sphere. These dynamics sometimes lead to tensions and misunderstandings, but also open opportunities for more dialogic and reflective engagements. This study underscores the importance of developing critical family media literacy as an adaptive strategy to mitigate the risks of dysfunctional communication and cultivate healthier, more intentional patterns of interaction. Strengthening media literacy within families can empower parents and children to navigate the complexities of technological convergence with greater awareness and mutual understanding.