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All Journal Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Syi'ar Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Cakrawala Promkes Keluwih: Jurnal Sosial dan Humaniora Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Dakwah dan Komunikasi EDUCASIA : Jurnal Pendidikan, Pengajaran, dan Pembelajaran Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Al-Mutsla: Jurnal Ilmu-Ilmu Keislaman dan Kemasyarakatan Connected: Jurnal Ilmu Komunikasi ALTRUISTIK : Jurnal Konseling dan Psikologi Pendidikan QAULAN: Journal of Islamic Communication LENTERNAL: Learning and Teaching Journal Social Science Studies Jurnal Multidisiplin Dehasen (MUDE) JOISCOM (Journal Of Islamic Communications) Journal of Student Research Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora Priviet Social Sciences Journal Abdimas Mandalika International Journal Multidisciplinary Dawuh: Islamic Communication Journal Amerta Jurnal Ilmu Sosial dan Humaniora Journal Governance Society International Journal of Social and Political Sciences Semantik: Journal of Social, Media, Communication, and Journalism Al-Nahyan : Jurnal Komunikasi dan Penyiaran Islam
Rafinita Aditia
Jurusan Ilmu Komunikasi FISIP Universitas Bengkulu
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Transformation of the Spread of Islamic Messages through the Transition from Traditional Media to Digital Media in Contemporary Da'wah Aditia, Rafinita; Hafizah, Evi
Jurnal Al Nahyan Vol. 1 No. 1 (2024): Al-Nahyan : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islan STAIMAS Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58326/jan.v1i1.209

Abstract

This study discusses the transformation of Islamic da'wah from traditional media to digital media and its impact on the spread of Islamic messages in the contemporary era. With the development of information and communication technology, da'wah is no longer limited to conventional methods such as face-to-face lectures and book publishing, but now involves the use of digital media, such as social media, instant messaging applications, and video streaming platforms. This study uses literature study methodology and comparative analysis to evaluate the differences between the dissemination of Islamic messages through traditional media and digital media, focusing on aspects of audience reach, interaction, and the quality and effectiveness of the messages conveyed. The results of the study indicate that the use of digital media in da'wah significantly expands the reach of Islamic messages, allowing for faster and wider dissemination to a more diverse audience. Digital media also increases interaction between preachers and audiences through comment features, live streaming, and question and answer sessions, creating a more dynamic two-way dialogue. However, this study also highlights the challenges faced, including the potential for message distortion and the need for digital literacy among preachers to ensure the authenticity and accuracy of the information conveyed. By combining traditional and digital media approaches holistically, da'wah can be more relevant, inclusive, and adaptive in responding to the challenges of the times and the spiritual needs of modern society.
Sustainability Communication by Patagonia for Green Economic Growth Aditia, Rafinita; Trung, Phan Nhan; Alfisyahri, Nuriah
Jurnal ILMU KOMUNIKASI Vol. 22 No. 2 (2025)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v22i2.10642

Abstract

Abstract: This study examines how Patagonia's "1% for the Planet" campaign utilizes communication narratives to promote sustainability and encourage global green economic growth. By applying Charles Sanders Peirce's semiotics framework icon, index, and symbol the study evaluates how effectively Patagonia communicates environmental conservation and aligns it with consumer behavior and corporate responsibility. A qualitative approach was employed, analyzing visual and textual elements from Patagonia's campaign materials, including advertisements, social media posts, and website content. The study findings show that Patagonia adeptly integrates semiotic elements to craft a compelling sustainability narrative.
Teknik Storytelling Bagi Pemuda dalam Mempromosikan Wisata di Bengkulu Adhrianti, Lisa; Aditia, Rafinita
Abdimas Mandalika Vol 5, No 2 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i2.37579

Abstract

Abstract: This community service program aims to increase the capacity of Bengkulu youth in promoting regional tourism through storytelling techniques as a digital-based creative communication strategy. This program is implemented with a participatory and applicative approach through three main stages, namely pre-activities, core activities (training and workshops on storytelling and tourism content production), and monitoring and evaluation. The target audience is the Bujang Gadis Bengkulu community of 50 people (25 men and 25 women) who were selected because of their strategic role as tourism ambassadors and social media-based promotion agents. The results of the implementation show three main achievements. First, more than 80% of participants experienced an increase in conceptual understanding regarding the importance of storytelling in digital tourism promotion. Second, participants demonstrated increased practical skills in composing and delivering tourism narratives in a more emotional, persuasive, and audience-oriented manner. Third, participants were able to implement these techniques through promotional content on social media that encourages increased audience interaction. This program emphasizes that storytelling is a youth empowerment instrument that has the potential to support the creative and sustainable development of Bengkulu tourism.Abstrak: Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemuda Bengkulu dalam mempromosikan wisata daerah melalui teknik storytelling sebagai strategi komunikasi kreatif berbasis digital. Program ini dilaksanakan dengan pendekatan partisipatif dan aplikatif melalui tiga tahapan utama, yaitu pra-kegiatan, kegiatan inti (pelatihan dan workshop storytelling serta produksi konten wisata), serta monitoring dan evaluasi. Khalayak sasaran adalah komunitas Bujang Gadis Bengkulu sebanyak 50 orang (25 laki-laki dan 25 perempuan) yang dipilih karena perannya strategis sebagai duta wisata dan agen promosi berbasis media sosial. Hasil pelaksanaan menunjukkan tiga capaian utama. Pertama, lebih dari 80% peserta mengalami peningkatan pemahaman konseptual mengenai pentingnya storytelling dalam promosi wisata digital. Kedua, peserta menunjukkan peningkatan keterampilan praktis dalam menyusun dan menyampaikan narasi wisata secara lebih emosional, persuasif, dan berorientasi pada pengalaman audiens. Ketiga, peserta mampu mengimplementasikan teknik tersebut melalui konten promosi di media sosial yang mendorong peningkatan interaksi audiens. Program ini menegaskan bahwa storytelling merupakan instrumen pemberdayaan pemuda yang berpotensi mendukung pengembangan pariwisata Bengkulu secara kreatif dan berkelanjutan.
Reconfiguration media ecology in family communication practices at the era of digital convergence Rafinita Aditia
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.513

Abstract

This study aimed to explore how the digital media ecosystem reconfigures family communication practices in the era of technological convergence and creates spaces for meaning negotiation between children and parents. Based on the Media Ecology Theory proposed by Marshall McLuhan and Neil Postman, media are understood not merely as technical channels, but as symbolic environments that shape patterns of interaction within households. This study employed a qualitative approach with a case study design. Data were collected through in-depth interviews, participant observations, and documentation of digital interactions among five families in Bengkulu City. The findings reveal that digital media generates simultaneous, dynamic, and often ambiguous communication patterns, where family members are frequently physically present but psychologically detached (absent presence). The boundaries between private and public spaces have become increasingly blurred as personal devices penetrate intimate family settings. Meaning negotiation emerges continuously in defining rules for gadget use, maintaining emotional closeness, and preserving parental authority in an environment saturated with mediated experiences. Parents often struggle to balance control and trust, whereas children assert their autonomy in the digital sphere. These dynamics sometimes lead to tensions and misunderstandings, but also open opportunities for more dialogic and reflective engagements. This study underscores the importance of developing critical family media literacy as an adaptive strategy to mitigate the risks of dysfunctional communication and cultivate healthier, more intentional patterns of interaction. Strengthening media literacy within families can empower parents and children to navigate the complexities of technological convergence with greater awareness and mutual understanding.
POLICY BACKLASH AGAINST EQUALITY REFORMS: A MULTI-LEVEL REVIEW OF THREAT, MORALIZATION, AND MOBILIZATION Yunilisiah; Aditia, Rafinita; Hutapia
International Journal Multidisciplinary (IJMI) Vol. 3 No. 2 (2026): International Journal Multidisciplinary (IJMI)
Publisher : Antis-Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijmi.v3i2.480

Abstract

Objective: Equality-oriented policy reforms addressing gender, disability, race, and social inclusion have expanded globally, yet their implementation is frequently accompanied by persistent and organized resistance. This tension raises a critical question about why formally adopted equality policies often struggle to achieve long-term sustainability. This study aims to explain how backlash against equality reforms emerges, stabilizes, and constrains policy trajectories over time. Method: Using a qualitative research design based on secondary data, the study conducts an analytical review and qualitative evidence synthesis of scholarly literature, policy documents, and institutional analyses. Through systematic document analysis and thematic synthesis, the research integrates findings across policy sectors and contexts to identify recurring mechanisms shaping backlash dynamics.Result: The study demonstrates that backlash operates through a multi-level process linking perceived threats to status, identity, and social order; the moralization of policy debates that legitimizes opposition; and political mobilization that institutionalizes resistance within governance structures. These mechanisms interact dynamically, transforming individual anxieties into moral claims and sustained collective action, thereby embedding resistance within policy processes rather than limiting it to episodic dissent.Novelty: The originality of this study lies in its integrative framework, which connects psychological, discursive, and institutional dimensions of backlash into a coherent explanatory model. Theoretically, it advances understanding of backlash as a structured and self-reinforcing political process. Practically, it offers analytical insights relevant to the design and implementation of equality policies that are more resilient to organized resistance.
PEMANFAATAN APLIKASI CANVA UNTUK MENUNJANG PROMOSI BRAND BATIK DESA PANCA MUKTI Lisa Adhrianti; Rafinita Aditia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.46867

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan promosi dan pencitraan merek (branding) pariwisata Desa Panca Mukti melalui pemanfaatan aplikasi desain grafis Canva. Desa yang terletak di Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah ini memiliki potensi unggulan di bidang pertanian, perikanan, peternakan, agrowisata, dan khususnya batik tenun khas daerah yang belum banyak dikenal publik. Sayangnya keterbatasan anggaran, minimnya dukungan pemerintah daerah, dan kurangnya sumber daya manusia yang memiliki kemampuan desain menjadi kendala utama dalam pengembangan branding destinasi. Melalui kegiatan ini, masyarakat diberikan pelatihan dan pendampingan dalam pembuatan materi promosi digital yang menarik, seperti poster, katalog produk, dan konten media sosial dengan menggunakan Canva secara praktis dan kreatif. Kegiatan ini melibatkan remaja desa Panca Mukti yang berjumlah 30 orang. Pendekatan partisipatif yang digunakan tidak hanya bertujuan untuk meningkatkan keterampilan, tetapi juga untuk memastikan keberlanjutan praktik branding yang telah diperkenalkan. Diharapkan hasil kegiatan ini dapat meningkatkan interaksi digital, memperluas jangkauan promosi, dan memperkuat posisi Desa Panca Mukti sebagai destinasi wisata unggulan yang menampilkan perpaduan antara kekayaan alam, budaya lokal, dan produk kreatif khas desa.
Pengaruh Kualitas Berita Citizen Journalism terhadap Persepsi Kredibilitas Pembaca pada Media Online RRI Bengkulu Aisyah Rahmadani; Rafinita Aditia
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.39491

Abstract

Perkembangan jurnalisme digital mendorong munculnya praktik citizen journalism sebagai bentuk partisipasi masyarakat dalam produksi dan distribusi berita melalui media online. Kehadiran citizen journalism dinilai mampu memperluas jangkauan informasi, khususnya terkait peristiwa lokal, namun di sisi lain menimbulkan persoalan mengenai kualitas berita yang dipublikasikan, seperti akurasi, objektivitas, keberimbangan, dan kejelasan sumber (Deuze & Witschge, 2020; Karlsson, 2022). Kualitas berita menjadi aspek penting karena berkaitan langsung dengan persepsi kredibilitas media di mata pembaca. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas berita citizen journalism terhadap persepsi kredibilitas pembaca pada Media Online RRI Bengkulu. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert kepada pembaca yang pernah mengakses berita citizen journalism pada media online RRI Bengkulu. Teknik sampling yang digunakan adalah purposive sampling dengan jumlah minimal 25 responden. Analisis data dilakukan melalui uji validitas, uji reliabilitas, analisis regresi linear sederhana, dan uji t untuk menguji hipotesis penelitian. Penelitian ini didasarkan pada teori kualitas berita dan kredibilitas media yang menyatakan bahwa akurasi, objektivitas, dan kejelasan informasi memengaruhi tingkat kepercayaan audiens terhadap media (Gaziano & McGrath, 1986; Strömbäck et al., 2022). Hasil penelitian diharapkan dapat memberikan kontribusi akademik dalam pengembangan kajian jurnalistik, khususnya terkait citizen journalism dan kredibilitas media, serta menjadi bahan evaluasi praktis bagi media online dalam meningkatkan kualitas pengelolaan konten citizen journalism.
Architectural Design of Public Spaces in Realizing Good Urban Governance Based on Community Participation Tiara Aditia; Anabel Landa Vazquez; Rafinita Aditia
Journal Governance Society Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/jgs.v2i3.197

Abstract

Urban governance in rapidly transforming cities is increasingly challenged by declining civic engagement, social polarization, and the commodification of public spaces, yet governance debates often overlook how spatial and architectural conditions shape the possibility of meaningful participation. This study aims to conceptualize how the architectural design of public spaces functions as a mediator of good urban governance by embedding principles of transparency, inclusivity, participation, and accountability into the material fabric of the city. Employing a qualitative descriptive design with a literature based approach, the research synthesizes 40 core sources selected from 75 initial publications spanning governance studies, urban design, spatial theory, and architecture. Through qualitative content analysis and thematic synthesis, the study identifies key linkages between spatial design elements such as openness, accessibility, flexibility of use, co-management, and adaptive reuse and governance outcomes related to civic trust, social cohesion, and participatory decision-making. Case illustrations from cities including Copenhagen, Bandung, Seoul, Cagliari, Luanda, and mid-sized Indonesian cities show that participatory and inclusive public space design can enhance collaborative governance, while exclusionary or heavily securitized spaces undermine it. The analysis also highlights constraints such as unequal participation, bureaucratic silos, limited resources, and risks of tokenistic engagement. The study concludes that architecture should be treated as governance infrastructure, public spaces must be planned, designed, and managed through participatory frameworks, co-governance mechanisms, and justice-oriented design guidelines so that governance principles are materially experienced in everyday urban life.
Digital Campaign #DiBengkuluAjo as Communication Strategy for Strengthening the Tourism Identity of Bengkulu Province Rafinita Aditia; Lisa Adhrianti
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.34595

Abstract

Tourism promotion in the digital era increasingly relies on social media as a fast, broad, and interactive means of communication. Bengkulu Province, with its potential for natural, cultural, and historical tourism, launched a digital campaign titled #DiBengkuluAjo to increase its appeal and strengthen its tourism identity. This study aims to analyze the campaign as a digital communication strategy in building Bengkulu's image as a tourist destination. The method used was a qualitative approach with a single instrumental case study design. Data were obtained through observation, in-depth interviews with the Bengkulu Provincial Tourism Office, and documentation of the campaign on social media, particularly Instagram. Data analysis was conducted using Nowak and Warneryd's communication campaign model, which includes eight main elements: expected effect, communication competition, communication object, target population, communication channel, message, communicator, and achieved effect. The results show that this campaign was effective in increasing public awareness of Bengkulu's tourism potential through engaging visual content, authentic narratives, as well as local community involvement and collaboration with content creators. The campaign's primary target audience was millennials and Gen Z, who are active on social media. The campaign's effectiveness is reflected in increased digital interaction, public participation, and contributions from the local creative economy sector. This campaign also fosters regional pride and strengthens Bengkulu's image as an attractive tourist destination. With an innovative and collaborative digital communication strategy, the #DiBengkuluAjo campaign has the potential to become a model for sustainable tourism promotion in the digital age.
Co-Authors Aditia, Bahrurrizqi Aisyah Rahmadani Al-Nahari, Yusra Hamed Alfisyahri, Nuriah Anabel Landa Vazquez Andisa, Ria Ernes Marselina Eryza Eryza Fadhilah, Madu Sarah Fonika Hafizah, Evi Hutapia Indiarma, Verani Iyud Dwi Mursito Kano, Thomas Kusumah, Wira Hadi Lisa Adhrianti Manalu, Primayanti Mursito, Iud Dwi Neni Lefina Hektanti Nopti Kurnia Illahi Rini Fitria Rini Fitria, Rini Riri Fitria Rochman, Shoviani Shah, Prisha Tatang Wahyono Thareeq Akbar Perkasa Thareeq Akbar Perkasa Tiara Aditia Trung, Phan Nhan Veeraramany, Thayanhithy Yunilisiah Yunilisiah