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POLICY BACKLASH AGAINST EQUALITY REFORMS: A MULTI-LEVEL REVIEW OF THREAT, MORALIZATION, AND MOBILIZATION Yunilisiah; Aditia, Rafinita; Hutapia
International Journal Multidisciplinary (IJMI) Vol. 3 No. 2 (2026): International Journal Multidisciplinary (IJMI)
Publisher : Antis-Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijmi.v3i2.480

Abstract

Objective: Equality-oriented policy reforms addressing gender, disability, race, and social inclusion have expanded globally, yet their implementation is frequently accompanied by persistent and organized resistance. This tension raises a critical question about why formally adopted equality policies often struggle to achieve long-term sustainability. This study aims to explain how backlash against equality reforms emerges, stabilizes, and constrains policy trajectories over time. Method: Using a qualitative research design based on secondary data, the study conducts an analytical review and qualitative evidence synthesis of scholarly literature, policy documents, and institutional analyses. Through systematic document analysis and thematic synthesis, the research integrates findings across policy sectors and contexts to identify recurring mechanisms shaping backlash dynamics.Result: The study demonstrates that backlash operates through a multi-level process linking perceived threats to status, identity, and social order; the moralization of policy debates that legitimizes opposition; and political mobilization that institutionalizes resistance within governance structures. These mechanisms interact dynamically, transforming individual anxieties into moral claims and sustained collective action, thereby embedding resistance within policy processes rather than limiting it to episodic dissent.Novelty: The originality of this study lies in its integrative framework, which connects psychological, discursive, and institutional dimensions of backlash into a coherent explanatory model. Theoretically, it advances understanding of backlash as a structured and self-reinforcing political process. Practically, it offers analytical insights relevant to the design and implementation of equality policies that are more resilient to organized resistance.
PEMANFAATAN APLIKASI CANVA UNTUK MENUNJANG PROMOSI BRAND BATIK DESA PANCA MUKTI Lisa Adhrianti; Rafinita Aditia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.46867

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan promosi dan pencitraan merek (branding) pariwisata Desa Panca Mukti melalui pemanfaatan aplikasi desain grafis Canva. Desa yang terletak di Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah ini memiliki potensi unggulan di bidang pertanian, perikanan, peternakan, agrowisata, dan khususnya batik tenun khas daerah yang belum banyak dikenal publik. Sayangnya keterbatasan anggaran, minimnya dukungan pemerintah daerah, dan kurangnya sumber daya manusia yang memiliki kemampuan desain menjadi kendala utama dalam pengembangan branding destinasi. Melalui kegiatan ini, masyarakat diberikan pelatihan dan pendampingan dalam pembuatan materi promosi digital yang menarik, seperti poster, katalog produk, dan konten media sosial dengan menggunakan Canva secara praktis dan kreatif. Kegiatan ini melibatkan remaja desa Panca Mukti yang berjumlah 30 orang. Pendekatan partisipatif yang digunakan tidak hanya bertujuan untuk meningkatkan keterampilan, tetapi juga untuk memastikan keberlanjutan praktik branding yang telah diperkenalkan. Diharapkan hasil kegiatan ini dapat meningkatkan interaksi digital, memperluas jangkauan promosi, dan memperkuat posisi Desa Panca Mukti sebagai destinasi wisata unggulan yang menampilkan perpaduan antara kekayaan alam, budaya lokal, dan produk kreatif khas desa.
Pengaruh Kualitas Berita Citizen Journalism terhadap Persepsi Kredibilitas Pembaca pada Media Online RRI Bengkulu Aisyah Rahmadani; Rafinita Aditia
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.39491

Abstract

Perkembangan jurnalisme digital mendorong munculnya praktik citizen journalism sebagai bentuk partisipasi masyarakat dalam produksi dan distribusi berita melalui media online. Kehadiran citizen journalism dinilai mampu memperluas jangkauan informasi, khususnya terkait peristiwa lokal, namun di sisi lain menimbulkan persoalan mengenai kualitas berita yang dipublikasikan, seperti akurasi, objektivitas, keberimbangan, dan kejelasan sumber (Deuze & Witschge, 2020; Karlsson, 2022). Kualitas berita menjadi aspek penting karena berkaitan langsung dengan persepsi kredibilitas media di mata pembaca. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas berita citizen journalism terhadap persepsi kredibilitas pembaca pada Media Online RRI Bengkulu. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert kepada pembaca yang pernah mengakses berita citizen journalism pada media online RRI Bengkulu. Teknik sampling yang digunakan adalah purposive sampling dengan jumlah minimal 25 responden. Analisis data dilakukan melalui uji validitas, uji reliabilitas, analisis regresi linear sederhana, dan uji t untuk menguji hipotesis penelitian. Penelitian ini didasarkan pada teori kualitas berita dan kredibilitas media yang menyatakan bahwa akurasi, objektivitas, dan kejelasan informasi memengaruhi tingkat kepercayaan audiens terhadap media (Gaziano & McGrath, 1986; Strömbäck et al., 2022). Hasil penelitian diharapkan dapat memberikan kontribusi akademik dalam pengembangan kajian jurnalistik, khususnya terkait citizen journalism dan kredibilitas media, serta menjadi bahan evaluasi praktis bagi media online dalam meningkatkan kualitas pengelolaan konten citizen journalism.
Architectural Design of Public Spaces in Realizing Good Urban Governance Based on Community Participation Tiara Aditia; Anabel Landa Vazquez; Rafinita Aditia
Journal Governance Society Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/jgs.v2i3.197

Abstract

Urban governance in rapidly transforming cities is increasingly challenged by declining civic engagement, social polarization, and the commodification of public spaces, yet governance debates often overlook how spatial and architectural conditions shape the possibility of meaningful participation. This study aims to conceptualize how the architectural design of public spaces functions as a mediator of good urban governance by embedding principles of transparency, inclusivity, participation, and accountability into the material fabric of the city. Employing a qualitative descriptive design with a literature based approach, the research synthesizes 40 core sources selected from 75 initial publications spanning governance studies, urban design, spatial theory, and architecture. Through qualitative content analysis and thematic synthesis, the study identifies key linkages between spatial design elements such as openness, accessibility, flexibility of use, co-management, and adaptive reuse and governance outcomes related to civic trust, social cohesion, and participatory decision-making. Case illustrations from cities including Copenhagen, Bandung, Seoul, Cagliari, Luanda, and mid-sized Indonesian cities show that participatory and inclusive public space design can enhance collaborative governance, while exclusionary or heavily securitized spaces undermine it. The analysis also highlights constraints such as unequal participation, bureaucratic silos, limited resources, and risks of tokenistic engagement. The study concludes that architecture should be treated as governance infrastructure, public spaces must be planned, designed, and managed through participatory frameworks, co-governance mechanisms, and justice-oriented design guidelines so that governance principles are materially experienced in everyday urban life.
Digital Campaign #DiBengkuluAjo as Communication Strategy for Strengthening the Tourism Identity of Bengkulu Province Rafinita Aditia; Lisa Adhrianti
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.34595

Abstract

Tourism promotion in the digital era increasingly relies on social media as a fast, broad, and interactive means of communication. Bengkulu Province, with its potential for natural, cultural, and historical tourism, launched a digital campaign titled #DiBengkuluAjo to increase its appeal and strengthen its tourism identity. This study aims to analyze the campaign as a digital communication strategy in building Bengkulu's image as a tourist destination. The method used was a qualitative approach with a single instrumental case study design. Data were obtained through observation, in-depth interviews with the Bengkulu Provincial Tourism Office, and documentation of the campaign on social media, particularly Instagram. Data analysis was conducted using Nowak and Warneryd's communication campaign model, which includes eight main elements: expected effect, communication competition, communication object, target population, communication channel, message, communicator, and achieved effect. The results show that this campaign was effective in increasing public awareness of Bengkulu's tourism potential through engaging visual content, authentic narratives, as well as local community involvement and collaboration with content creators. The campaign's primary target audience was millennials and Gen Z, who are active on social media. The campaign's effectiveness is reflected in increased digital interaction, public participation, and contributions from the local creative economy sector. This campaign also fosters regional pride and strengthens Bengkulu's image as an attractive tourist destination. With an innovative and collaborative digital communication strategy, the #DiBengkuluAjo campaign has the potential to become a model for sustainable tourism promotion in the digital age.
Praktik Komunikasi Persuasif Host Live TikTok dalam Kompetisi Perang Koin Ulul Azmi; Rafinita Aditia
Jurnal Ilmiah Global Education Vol. 7 No. 2 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i2.5923

Abstract

This study aims to analyze the persuasive communication practices used by TikTok Live hosts in the Perang Koin competition. This study uses a qualitative approach with a descriptive method to describe the application of persuasion strategies used directly during the broadcast. The research subjects consisted of four Indonesian hosts selected based on the criteria of actively participating in the competition at least three times a week, having a high intensity of verbal communication, and receiving active responses from the audience. The four hosts represented different audience size categories, namely @sweetlycandy2505 (1–100 viewers), @emak.dan. abah5 (100–1000 viewers), @fikinaki (1000–10,000 viewers), and @rianarifinnn09 (more than 10,000 viewers). The results of the study show that hosts apply Cialdini's principles of persuasion, such as liking, reciprocity, unity, scarcity, social proof, and authority, dynamically according to the stages of the competition and audience responses. Hosts with low viewership tend to use emotional and personal approaches to build rapport, while hosts with high viewership emphasize an authoritative and theatrical communication style that emphasizes urgency and group solidarity. Persuasive communication in Coin War is performative, emotional, and adaptive, where the host's ability to adjust their communication style and manage emotions plays an important role in encouraging audience participation and digital gift-giving behavior.
Konsep Diri Mahasiswa yang Mengalami Silent Treatment Dalam Keluarga: Studi Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bengkulu Tiara Dwi Aska; Rafinita Aditia; Rasianna BR Saragih
Jurnal Kaganga: Jurnal Ilmiah Sosial dan Humaniora Vol. 10 No. 1 (2026)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jkaganga.10.1.38-46

Abstract

Penelitian ini dilatarbelakangi oleh fenomena silent treatment dalam keluarga yang semakin marak terjadi namun belum banyak dikaji secara spesifik dalam konteks hubungan orang tua dan anak. Penelitian ini bertujuan untuk mendeskripsikan konsep diri mahasiswa FISIP Universitas Bengkulu yang mengalami silent treatment dalam keluarga. Penelitian ini menggunakan teori lima dimensi konsep diri William Fitts yang mencakup diri fisik, diri pribadi, diri keluarga, diri moral-etik, dan diri sosial, serta teori Looking Glass Self Charles Horton Cooley. Metode penelitian kualitatif dengan pendekatan fenomenologi, dengan informan ditentukan melalui teknik purposive sampling berdasarkan kriteria yang telah ditetapkan sebelumnya. Hasil penelitian menunjukkan bahwa konsep diri informan yang mengalami silent treatmentdalam keluarga bersifat variatif pada setiap dimensinya. Dimensi diri fisik cenderung negatif dan berkorelasi langsung dengan durasi silent treatment. Dimensi diri pribadi bersifat negatif dalam jangka pendek namun berkembang positif dalam jangka panjang melalui proses refleksi diri. Dimensi diri keluarga cenderung negatif dengan kualitas penyelesaian konflik sebagai penentu pemulihan. Dimensi diri moral-etik konsisten positif dan menjadi dimensi paling resilient.Dimensi diri sosial berdampak negatif pada informan introvert dan positif pada informan extrovert dengan ditemukannya fenomena mirroring. Kata Kunci: Konsep Diri, Silent Treatment, Keluarga, Mahasiswa, Looking Glass Self.
Reputation Management Strategy of Natural Bengkulu Logo as a Regional Tourism Brand Lisa Adhrianti; Rafinita Aditia
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1117

Abstract

In an effort to overcome the weak tourism reputation management in Bengkulu Province, the Bengkulu Provincial Tourism Office has taken a bold step by launching a new tourism brand, namely the Natural Bengkulu logo. Although this effort is expected to provide a strong visual identity, new challenges arise when people only see the logo as an attractive visual element without understanding the deep philosophy that should be the foundation of a tourism brand. A tourism brand is not just a visual representation or logo, but includes values, stories, and experiences that can shape positive perceptions of a destination. This study aims to analyze brand reputation management strategies through a qualitative descriptive approach with a case study method. The focus of this study is the brand reputation management of the Natural Bengkulu logo as a visual identity that reflects the richness of local nature and culture. Data were collected through in-depth interviews with related parties, observations, and document reviews. The results of the study indicate that the Natural Bengkulu logo brand reputation management strategy implemented by the Bengkulu Provincial Tourism Office has succeeded in significantly increasing the visibility and attractiveness of regional tourism. By implementing seven components of reputation management including reputation template adjustment, reputation audit from internal and external perspectives, reputation capital goal setting, accountability formula, reputation management plan, annual audit and assessment, and stakeholder mapping, this strategy has created a positive and consistent image in the eyes of the public.
Innovation and Creative Entrepreneurship Management in Supporting Cultural Tourism at UNESCO World Heritage Sites Rafinita Aditia; Thomas Kano
International Journal of Social and Political Sciences Vol. 2 No. 2 (2025): August, 2025
Publisher : Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/ijsps.v2i2.130

Abstract

This study aims is to identify and analyze the innovations applied in creative entrepreneurship to support the management of cultural tourism at Borobudur. The focus is on understanding how creative entrepreneurship can contribute to both the growth of tourism and the preservation of cultural heritage at this iconic site This research employs a qualitative approach, relying on literature studies related to creative entrepreneurship and cultural tourism. Additionally, field observations were conducted to examine the practices of tourism management at the Borobudur site, particularly in relation to cultural events, digital marketing strategies, and sustainable tourism efforts. The study revealed that innovations in digital marketing, the organization of cultural events, and the management of ecotourism play significant roles in attracting tourists while simultaneously preserving cultural values. These innovations have proven effective in enhancing the visitor experience and increasing awareness about the importance of cultural heritage preservation. The findings suggest that entrepreneurial innovations can strengthen the economic sustainability of cultural tourism by actively involving the local community and expanding the reach to international markets. This approach not only drives economic growth but also contributes to the long-term development of the tourism sector, creating a model that can be replicated in other cultural tourism destinations.
Self-Identity in the Digital Age: A Preliminary Study of College Students’ Interactions on Instagram Rafinita Aditia; Rany Claudia
International Conference On Religion, Social and Humanities Vol 4 (2025): Religion and Social Transformation in the Digital Era
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/proceedingsoficresh.v4i.76

Abstract

This study aims to examine how college students construct and negotiate their self-identity through visual representation practices on the Instagram platform. In the digital era, social media has become a new space for individuals especially students to express themselves, build personal image, and manage impressions in front of the public. This research adopts a descriptive qualitative approach, utilizing netnographic observation and in-depth interviews with several students from the University of Bengkulu as informants. The findings reveal that Instagram is strategically used as a performative space, where students consciously curate visual content that reflects the positive, productive, and ideal sides of themselves. Popular posts include academic activities, organizational experiences, internships, and lifestyle content that emphasize aesthetics and personal branding. Visual curation is carried out with careful planning, from photo selection, filters, and captions to tone consistency and feed arrangement. This reflects impression management practices as described in Erving Goffman's dramaturgical perspective. Students’ digital identities are flexible and continuously revised in response to social dynamics, trends, and the need to impress audiences ranging from peers, lecturers, and family to potential employers. However, this practice also creates social pressure to appear flawless and admirable. The more authentic, vulnerable, and complex aspects of self are often hidden and only expressed in more private digital spaces, such as close friends stories, direct messages, or secondary (finsta) accounts. Thus, self-representation on Instagram is not merely a reflection of personality but a socially constructed performance that is constantly negotiated.