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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat Proceedings of Annual Conference for Muslim Scholars JKaKa
Baihaqi, Agus
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Religion Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JKaKa

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MODEL KOMUNIKASI KEPALA SEKOLAH DALAM MENINGKATKAN KINERJA TENAGA PENDIDIK DI SMK DARUSSALAM BLOKAGUNG 2 SETAIL GENTENG BANYUWANGI Agung, Arif; Baihaqi, Agus
JKaKa:Jurnal Komunikasi dan Konseling Islam Vol. 5 No. 2 (2025): JULI 2025
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jkaka.v5i2.4337

Abstract

Effective communication between the principal and educators is an important external factor that influences teacher performance. At SMK Darussalam Blokagung 2 Setail Genteng, unclear instructions and implementation difficulties are often caused by ineffective communication, known as miscommunication. This study aims to: 1) Determine the communication model applied by the principal to educators at SMK Darussalam Blokagung 2, and 2) Identify supporting and inhibiting factors in the application of the principal's communication model to improve educator performance. This study uses a qualitative approach with a post-positivism philosophy, which involves direct research in the field. The researcher acts as the main instrument, using triangulation techniques for data collection, with inductive analysis that emphasizes relevance. The results of the study indicate that: effective communication is supported by a principal who is transparent and open to input, creating a healthy communication environment.
BRANDING MUKENA YABASMAH MELALUI MEDIA SOSIAL TIKTOK (STUDI ANALISIS KUALITATIF AKUN @YABASMAH.BWI) febriyanti, elvina; Baihaqi, Agus
JKaKa:Jurnal Komunikasi dan Konseling Islam Vol. 6 No. 1 (2026): JANUARI 2026
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jkaka.v6i1.4868

Abstract

@Yabasmah.Bwi in promoting the Yabasmah mukena product. In today‘s digital era, social media—particularly TikTok—has become an effective platform for introducing products, building brand image, and engaging with a wider audience in a creative and interactive manner. Yabasmah mukena, as a religious fashion product for Muslim women, utilizes this platform to strengthen its brand identity and increase consumer interest as well as attract potential resellers. This study uses a descriptive qualitative approach with data collected through observation, in-depth interviews, and documentation. The research subjects include the head of the Yabasmah Banyuwangi agency, social media admins, and both online and offline consumers. Data were analyzed through data reduction, data display, and conclusion drawing. The findings reveal that the branding strategy on TikTok includes the use of creative content, live streaming sessions, and various engaging features aligned with audience trends. Content that highlights product uniqueness, customer testimonials, and communicative delivery helps boost brand awareness and audience engagement. Branding via TikTok has also proven effective in attracting new resellers and expanding the market reach of the Yabasmah mukena. This research concludes that TikTok as a branding platform significantly contributes to shaping a positive brand image and expanding product distribution for Yabasmah mukena amid the competitive Muslim fashion industry.
Co-Authors Agung, Arif Al Hamidi, Muhammad Fauzi Al Miqdad, Muhammad Ardi Biati, Lilit Febriyanti, Elvina Hafifah, Nur Masnida, Masnida