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All Journal Edukasi Islami: Jurnal Pendidikan Islam International Journal of Social Science and Business SULTANIST: Jurnal Manajemen dan Keuangan Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah FINANCIAL : JURNAL AKUNTANSI Majalah Ilmiah Warta Dharmawangsa STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Bisnis Mahasiswa Golden Ratio of Human Resource Management International Journal Of Economics Social And Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Priviet Social Sciences Journal Mount Hope Global Economic Journal
Rostina, Cut Fitri
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Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role of Profitability in Mediating the Effect of Capital Structure and Liquidity on Firm Value of Transportation and Logistics Companies Listed on the Indonesia Stock Exchange 2020 until 2024 Giarti, Giarti; Lie, Darwin; Hendry, Hendry; Simanjuntak, Dahnil Anzar; Rostina, Cut Fitri
JURNAL AKUNTANSI FINANCIAL STIE SULTAN AGUNG Vol 12 No 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima Ind
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/financial.v12i1S.829

Abstract

This study aims to examine the influence of product, price, and promotion on consumer purchase decisions. In an increasingly competitive market, companies must be able to offer products with superior value supported by appropriate pricing strategies and effective promotional efforts to influence consumer decisions. This research employs a quantitative approach, using a structured questionnaire distributed to consumers as respondents. Data analysis was conducted through multiple linear regression to determine the extent to which each independent variable affects purchase decisions.The results reveal that the product variable has a positive and significant impact on purchase decisions, indicating that product quality, features, and suitability with consumer needs strongly shape consumers’ choices. The price variable also significantly influences purchase decisions, suggesting that reasonable pricing aligned with product benefits and consumer purchasing power is a critical factor. Additionally, promotion shows a significant effect on purchase decisions, as clear, attractive, and well-targeted promotional activities can increase consumer interest. These findings highlight the importance of managing product quality, pricing, and promotional strategies simultaneously to improve consumer purchase decisions and strengthen market competitiveness.
Co-Authors Agusnan, Sri Alua, Awu Arnol Amelia Putri, Anisa Aminuddin Aminuddin Anglhoma, Fietter Calista Castello, David Catherine Catherine Cenneth, Reynard Nathaniel Chusnu Syarifa Diah Kusuma Darwin Lie Dearni, Angelina Putri Dubbert, Juventia Elisabeth Simatupang, Elisabeth FAUZI Fauzi Fauzi Fransisca, Felia Fransiska, Silvia Giarti, Giarti Hendry Hura, Andi Krisman Hutabarat, Nadia H. Hutagalung, Calvin Janet, Janet Jonathan, Jerry Kevin kevin Leonardo, Viona Lianggi, Willy Lie, Albert Steven Manalu, Joshua Febriko Manihuruk, Yenni Manurung, Eriyanti Agustina Maulana, yuza Meri, Ling Muhani, Devy Nazmi, Hendra Pakpahan, Dian Dewita Panjaitan, ElsaPanjaitan Putriani, Hafiza Rahayu, Cindy Rahayu, Livia Jesslyn Rahmat Hidayat, Panca Robert Tua Siregar Romi, Mochamad Vrans Simanjuntak, Dahnil Anzar Sinaga, Tresha Sipahutar, Sri Putri Isabela Siregar, Ignes Julied Mery Chrismes Sitanggang, Tiarmin Sitinjak, Zefrin Situmorang, Krisna Dinata Putri Syafitry Sitorus, Debby Syafrizal Syafrizal Tampubolon, Nikita Stefani Thedora, Hanny Widya Sari Yanto, Janetty Su Yunata, Sintia Zhelia, Zhelia