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All Journal Jurnal Mantik Jurnal GeoEkonomi Seminar Nasional Teknologi Informasi Komunikasi dan Administrasi [SEMINASTIKA] Jurnal Manajemen Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) Oikonomia : Journal of Management Economics and Accounting EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah OBOR: Oikonomia Borneo Jurnal Abdimas Mahakam
M. Astri Yulidar Abbas
Universitas Widya Gama Mahakam Samarinda
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Implementasi Digital Marketing melalui Penggunaan Sosial Media pada UMKM Amplang Amal Desa Muara Badak Ilir Kabupaten Kutai Kartanegara Rudy Syafariansyah Dachlan; Sri Wahyuti; Muhammad Astri Yulidar Abbas; Siti Rohmah; Thomas; Nur Fadilah Aini
Jurnal Abdimas Mahakam Vol. 9 No. 02 (2025): Juli
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v9i02.3622

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar utama perekonomian Indonesia, namun masih menghadapi tantangan besar dalam adaptasi terhadap pemasaran digital. UMKM Amplang Amal di Desa Muara Badak Ilir menjadi contoh konkret dari keterbatasan dalam pemanfaatan media sosial sebagai sarana promosi, yang berdampak pada daya saing dan jangkauan pasar. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM dalam memahami dan mengimplementasikan strategi digital marketing berbasis media sosial. Kegiatan pelatihan dilakukan di tempat usaha yang juga merupakan rumah  pemilik usaha. Peserta pelatihan adalah pemilik usaha dan satu orang karyawannya. Metode yang digunakan adalah action research, dengan pendekatan edukatif melalui ceramah, tanya jawab, dan demonstrasi, yang dilaksanakan dalam dua sesi—teori dan praktik langsung. Hasil pelatihan menunjukkan adanya peningkatan signifikan dalam pemahaman dan keterampilan digital marketing peserta, ditandai dengan mulai digunakannya platform seperti Instagram dan WhatsApp untuk promosi produk serta peningkatan interaksi dengan konsumen. Strategi promosi yang diajarkan mencakup optimalisasi bauran promosi, pemilihan media yang tepat, penyusunan copy iklan, hingga analisis SWOT untuk pembuatan konten yang menarik. Simpulan dari kegiatan ini menegaskan bahwa pelatihan digital marketing mampu meningkatkan visibilitas merek, memperluas pasar, dan memberikan dampak positif terhadap pengembangan usaha UMKM. Rekomendasi ditujukan pada perlunya pelatihan lanjutan dan pendampingan berkelanjutan guna menjaga adaptasi terhadap dinamika teknologi dan pasar digital.
The Role of Integrated Reporting in Enhaching Firm Value : A Stakeholder Theory Based Analysis Abbas, Muhammad Astri Yulidar
Oikonomia : Journal of Management Economics and Accounting Vol. 3 No. 3 (2026): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v3i3.566

Abstract

Integrated Reporting (IR) has emerged as an innovative corporate reporting framework that integrates financial and non-financial information to demonstrate how organizations create sustainable value over time. In the context of increasing stakeholder demands for transparency and accountability, IR is considered an important mechanism for strengthening corporate legitimacy and enhancing firm value. Grounded in Stakeholder Theory, this study aims to analyze the role of Integrated Reporting in improving firm value through stakeholder-oriented disclosure practices. This research employs a quantitative approach using secondary data obtained from companies’ annual reports, integrated reports, and financial statements of publicly listed firms that implement integrated reporting practices. Data were collected using documentation techniques and analyzed using panel data regression analysis to examine the influence of Integrated Reporting Quality on firm value while controlling for firm size and leverage. The results indicate that Integrated Reporting Quality has a positive and significant effect on firm value as measured by Tobin’s Q. These findings suggest that companies with higher-quality integrated disclosures tend to achieve stronger market valuation due to improved transparency, reduced information asymmetry, and enhanced investor confidence. From the perspective of Stakeholder Theory, integrated reporting strengthens relationships with diverse stakeholders and improves corporate credibility in capital markets. In conclusion, integrated reporting plays a strategic role in enhancing firm value by improving transparency, stakeholder engagement, and long-term value creation.
Co-Authors Adnan, Gandi Agus Riyanto Agus Riyanto Aini, Nur Fadilah Apui, Agustin Arnalisa, Fransisca Mella Frisca Aurellia Leonny Suryanli Bilung, Noviana Dachlan, Rudy Syafariansyah Dahlan, Rudy Syafariansyah Dede Lawitan Devi Putri Milanda Dian Irma Aprianti Dita Dwijayanti Dom, Febiliana Elmayani Parembang Erni Setiawati Firmansyah Firmansyah Firmansyah Fitriyani Flora Anggret Gandi Adnan Hutauruk, Martinus Robert Kadek Riska Dwi A. Kurniawan, Abdi Larasati Larasati Mante, Gilbert Marcella Reobita Lyan Marhumi, Rika Humairah Martinus Robert Hutauruk Meinard Maya Safitri MIRNAWATI Mohammad Febri Hibatullah Mowilos, Stevani Mukin, Nobertus Toding Kallang Mushofa, Ali Natalia Yeang Geah Naufal Yumna Lathif Ni Putu Sinta Ayu Novi Yanti Noviana Bilung Nur Fadilah Aini Nurul Munjannah Oks Fatima Sampe Buntu P Pantas Pardede P Pantas Pardede Pantas Pangondian Pardede Pardede, Pantas Pangondian Parembang, Elmayani Pasango, Grace Alfiany Putra, Miko Triwanda Putri Indardaini Putri, Zulaikha Abelia Rahma Novianty Rapiah Rapiah Rapiah Rapiah, Rapiah Repli Surang Reslianty Rachim Rika Humairah Marhumi Rio Chandra Rita Rachmatika Firdaus Riwan Rudy Syafariansyah Safitri, Meinard Maya Safrullah, Safrullah Salong, Denisha Sepiani Ananda Sekar Wulandari Sekar Wulandari Siti Maulina Siti Rohmah Siti Rohmah Siti Rohmah sri wahyuti Sri Wahyuti Sri Wahyuti Stevani Mowilos Suci Ariani Rahmatiah Sugiarto S Suryanli, Aurellia Leonny Susanti Susanti Suyanto Suyanto Syafrullah, Syafrullah Syamsiar, Syamsiar Thomas Thomas Tika Taruk Padang Tika Taruk Padang Tira Safitri Hutabarat Uluk, Makdalena Wahyuti, Sri Yohanes Christian J.