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THE INTERSECTION OF TECHNOLOGY AND EMPLOYEE EXPERIENCE IN ENHANCING ENGAGEMENT AND SATISFACTION Hety Devita; Loso Judijanto; Khaeruman, Khaeruman; Yeti Rohayati; Henny Noviany
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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Abstract

This research explores the nexus of technology and employee experience, delving into their combined influence on engagement and satisfaction in the evolving workplace. Rapid technological advancements necessitate reexamining human resources practices, prompting a comprehensive literature review. Key themes include the impact of digital communication tools, the transformative role of wellness apps, ethical considerations in HR technology, and emerging trends. Findings highlight the intricate dynamics shaping the employee experience, stressing the importance of balancing technological integration while preserving the human touch. The implications for practice and policy offer actionable recommendations for organizations, emphasizing cultivating a workplace culture prioritizing employee well-being. This study contributes to understanding how strategically employed technology can optimize engagement and satisfaction, providing insights for organizations navigating the dynamic landscape of the modern workplace.
Determinants Of Financial Performance To Stock Return Devita, Hety; Arviana, Nerissa
International Journal of Educational Research & Social Sciences Vol. 4 No. 2 (2023): April 2023
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v4i2.625

Abstract

This study aims to examine the effect of return on assets (X1), return on equity (X2), and earnings per share (X3) on stock returns (Y) in automotive sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2016-2021 period.The population used in this study is a manufacturing company in the automotive sub-sector. This study uses saturated sampling (Census) with a total sample of 7 companies.The data analysis technique in this study uses descriptive analysis, classical assumption analysis, multiple linear regression analysis, with hypothesis testing using -t test and F test.The results of the study show that: (1) partially the return on asset (X1) variable has a positive and significant effect on stock returns. (2) partially the return on equity variable (X2) has a negative and significant effect on stock returns. (3) partially the earning per share (X3) variable has no positive and insignificant effect on stock returns. (4) Simultaneously, the return on assets (X1), return on equity (X2) and earnings per share (X3) variables have a positive and significant effect on stock returns.
Strengthening the Sustainable Creative Economy through Downstreaming and Diversification of Dayak Onion Processed Products and Digital Marketing Strategies Hety Devita; Siti Rahmayuni; Anwar Arifin Pinem; Melissa Indah Azhari; Azmil Abdillah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4725

Abstract

The study purpose was community service activity is to strengthen the creative economy sector based on local potential through the downstream development and diversification of processed bawang dayak (Eleutherine palmifolia) products combined with digital marketing strategies. Bawang dayak is a native plant of Kalimantan that possesses high economic and medicinal value; however, its utilization has been limited to raw materials due to the low technological capacity, limited product innovation, and weak digital marketing skills among local micro, small, and medium enterprises (MSMEs). This program aims to empower partner communities to transform from raw material producers into independent and innovative creative entrepreneurs through a participatory–applicative approach. Materials and methods. The program was implemented with the involvement of 25 participants from the Silaturahmi Herbal Community in Balikpapan, East Kalimantan. The activities consisted of five stages: needs analysis, planning, technical training in product processing and diversification, packaging and branding development, digital marketing training, and evaluation. The methods used included workshops, mentoring, and hands-on practice with continuous monitoring to ensure skill transfer Results. The program resulted in significant improvements in both technical (hard skills) and managerial (soft skills) aspects. Participants successfully developed derivative products such as herbal tea, syrup, capsules, and natural soap with modern packaging and brand identity. Digital marketing training enhanced participants’ ability to manage social media and e-commerce platforms, leading to an average sales increase of 25–30%. The application of technology-based innovation and branding strategies also improved product quality and consumer trust.. Conclusions. he community service program effectively enhanced local MSME capacity in production, innovation, and digital marketing, achieving an 80–90% improvement in skills. It contributed to strengthening the competitiveness of local herbal products and creating a sustainable creative economy ecosystem in East Kalimantan..