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All Journal IPTEK Journal of Proceedings Series Journal of Engineering and Management in Industrial System JUPITER (Jurnal Pendidikan Teknik Elektro) Jurnal Teknik Sistem : Jurnal Ilmu-Ilmu Teknik Kaizen : Management Systems and Industrial Engineering Journal Industri Inovatif : Jurnal Teknik Industri Mekanika: Majalah Ilmiah Mekanika Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Industrika : Jurnal Ilmiah Teknik Industri Journal of Industrial View JASTEN (Jurnal Aplikasi Sains Teknologi Nasional Abdimas Mandalika Jurnal Pengabdian Masyarakat Nasional
Renny Septiari
Institut Teknologi Nasional Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Physics Other

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Journal : Abdimas Mandalika

 1 
Pendampingan Penerapan Desain Kemasan Sebagai Strategi Pemasaran Produk UMKM D’Klotiq Klompen Batik Etniq Myrtanti, Reiny Ditta; Andjarsari, Sanny; Septiari, Renny
Abdimas Mandalika Vol 5, No 2 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i2.36820

Abstract

Abstract:  This community service activity aims to improve the quality of the packaging of D'Klotiq Klompen Batik Etniq UMKM products through mentoring the implementation of more informative, attractive packaging designs that are in accordance with the characteristics of klompen as a traditional product. The main problem faced by partners is the use of simple packaging without brand identity and limited understanding of graphic design, branding and packaging material selection. The implementation method consists of three stages, namely observation and needs analysis, concept design, and implementation. The observation stage is carried out through interviews and surveys of the production process, as well as identifying the initial conditions of the packaging. The design stage focuses on creating alternative logo and packaging designs which are then discussed and revised with partners. Implementation is carried out by presenting packaging prototypes as applicable examples for UMKM. The results of the activity show that UMKM obtain a visual identity in the form of a new logo and a more representative and functional packaging design, which emphasizes wood and batik elements as the characteristics of klompen. The resulting design is expected to be able to increase the added value of the product, strengthen branding and increase consumer appeal, thus potentially increasing the competitiveness of UMKM in the local and national markets.Abstrak: Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kualitas kemasan produk UMKM D’Klotiq Klompen Batik Etniq melalui pendampingan penerapan desain kemasan yang lebih informatif, menarik dan sesuai dengan karakteristik klompen sebagai produk tradisional. Permasalahan utama mitra adalah penggunaan kemasan sederhana tanpa identitas merek serta keterbatasan pemahaman mengenai desain grafis, branding dan pemilihan material kemasan. Metode pelaksanaan terdiri dari tiga tahap, yaitu observasi dan analisis kebutuhan, perancangan konsep, dan implementasi. Tahap observasi dilakukan melalui wawancara dan survei proses produksi, serta mengidentifikasi kondisi awal kemasan. Tahap perancangan berfokus pada pembuatan alternatif desain logo dan kemasan yang kemudian didiskusikan dan direvisi Bersama mitra. Implementasi dilakukan dengan penyajian prototipe kemasan sebagai contoh aplikatif bagi UMKM. Hasil kegiatan menunjukkan bahwa UMKM memperoleh identitas visual berupa logo baru serta desain kemasan yang lebih representatif dan fungsional, yang menonjolkan unsur kayu dan batik sebagai ciri khas klompen. Desain yang dihasilkan diharapkan mampu meningkatkan nilai tambah produk, memperkuat branding dan meningkatkan daya tarik konsumen, sehingga berpotensi meningkatkan daya saing UMKM di pasar local maupun nasional. 
Co-Authors Affandy, M. Emmalia Adriantantri Fuad Achmadi Hadi, Nur Ikhsan Heriyanto, Jennifer Chakira Iftitah Ruwana Indradewa, Rhian Joko Ary Wahyudi Julia, Celsa Julianus Hutabarat Kiswandono Kiswandono Laily, Nida Mochammad Rofieq Mochammad Rofieq Nahri Sakinah, Nur'irni Nelly Budiharti Nelly Nelly Primahasmi Dalulia Priyono, Lulud Akidin Reiny Ditta Myrtanti Reiny Ditta Myrtanti Reiny Ditta Myrtanti Riwayati Triswanti Sanny Andjar Sari Soemanto Soemanto, Soemanto Sony Haryanto Sony Haryanto Sony Haryanto Tri, Risky Wicaksono, Heksa Galuh Yuda, Epria