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All Journal Jurnal EMT KITA JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Abdimas Kartika Wijayakusuma AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Tri Bhakti Society TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Leonandri, Dino Gustaf
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal EMT KITA

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Pengaruh Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian Demochist Clothing Leonandri, Dino Gustaf; Erpurini, Wala
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2368

Abstract

Demochist Clothing Bandung consumers are the subjects of this research. The aim of this research is to find out how much influence advertising and sales promotions have on consumer purchasing decisions at Demochist Clothing Bandung, both partially and simultaneously. This research uses descriptive and associative methods. Multiple linear regression analysis is used as the analysis method. Apart from that, the research instruments were also tested for validity and reliability. The research results show that exogenous variables (advertising and sales promotions) influence endogenous variables (purchasing decisions) both partially and simultaneously. This study shows that Demochist Clothing Bandung can re-evaluate the suitability of advertising to improve consumer purchasing decisions.
Co-Authors Dewi, Triana Rosalina Emenina Tarigan, Emenina Erpurini, Wala Listiani, Teni Muhiban, Ayi Nur Alamsyah Nur Alamsyah, Nur Purwanti Dyah Pramanik, Purwanti Dyah Riau, Dwi Putranto Rina Fitriana, Rina Rina Suprina Sujana, Dadan