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Peran Sistem Informasi Manajemen, Lingkungan Kerja, dan Pelatihan dalam Meningkatkan Kinerja Pegawai Supriadi, Untung; Rukhviyanti, Novi
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.236

Abstract

Penelitian ini bertujuan untuk menganalisis peran sistem informasi manajemen, lingkungan kerja, dan pelatihan dalam meningkatkan kinerja pegawai pada PT Indosat. Latar belakang penelitian didasarkan pada pentingnya pemanfaatan teknologi informasi, kondisi lingkungan kerja yang kondusif, serta efektivitas pelatihan sebagai faktor yang berpotensi memengaruhi produktivitas pegawai di era persaingan industri telekomunikasi yang semakin ketat. Penelitian menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 77 pegawai sebagai responden. Instrumen penelitian berupa kuesioner yang telah diuji validitas dan reliabilitasnya, dengan analisis data dilakukan menggunakan metode Partial Least Square (PLS) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa sistem informasi manajemen berpengaruh positif dan signifikan terhadap kinerja pegawai. Hal ini menegaskan bahwa penggunaan sistem informasi yang terintegrasi mampu meningkatkan efektivitas kerja dan pencapaian hasil kinerja pegawai. Sebaliknya, pelatihan memberikan pengaruh negatif namun signifikan terhadap kinerja pegawai, yang mengindikasikan adanya ketidaksesuaian dalam materi atau metode pelatihan sehingga belum memberikan kontribusi optimal terhadap peningkatan kinerja. Sementara itu, lingkungan kerja berpengaruh positif tetapi tidak signifikan, menandakan bahwa faktor ini belum menjadi determinan utama dalam memengaruhi kinerja pegawai. Temuan penelitian ini memberikan implikasi praktis bahwa manajemen perlu memperkuat penerapan sistem informasi manajemen, mengevaluasi program pelatihan agar lebih relevan dengan kebutuhan pegawai, serta tetap menjaga lingkungan kerja yang kondusif untuk mendukung produktivitas jangka panjang.
The Effect of Brand Awareness and Promotion Strategy on Purchasing Decisions at ITB Press Sherlinadya, Fikky; Rukhviyanti, Novi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7400

Abstract

This study aims to analyze the effect of brand awareness and promotional strategies on purchasing decisions for ITB Press products. The research method uses a quantitative approach with data collection techniques through a questionnaire using a 5-point Likert scale. Data were analyzed using SPSS version 29 with validity, reliability, normality, and multiple linear regression tests. Simultaneously, the results of the study prove that brand awareness and promotional strategies together have a significant effect on purchasing decisions. Partially, both variables also showed a positive and significant influence on purchasing decisions at ITB Press, with promotional strategies making a more dominant contribution than brand awareness. The findings provide practical implications for ITB Press to optimize integrated marketing strategies with a focus on strengthening digital promotions and increasing brand awareness.
PENGARUH E-COMMERCE DAN MOBILE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FACIAL WASH PT. NASA STOCKIST R.2137 BANJARNEGARA PADA MASA PANDEMI COVID 19 Hayati, Nur; Rukhviyanti, Novi
Among Makarti Vol 15, No 3 (2022): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i3.363

Abstract

Penelitian ini bertujuan untuk menganalisis E-Commerce dan Mobile Marketing berpengaruh positif dan signifikan secara parsial dan stimultan Terhadap Keputusan pembelian produk facial wash NASA di stokist R.2137. Metode penelitian yang digunakan adalah metode deskriptif asosiatif dengan teknik pengumpulan data melalui penyebaran kuesioner.Hasil penelitian menunjukkan bahwa E-Commerce dan Mobile Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. E-Commerce dan Mobile Marketing merupakan variabel bebas secara simultan memiliki pengaruh terhadap keputusan pembelian.Kata kunci: E-Commerce, Mobile Marketing, Keputusan Pembelian, Covid-19, Natural Nusantara (NASA).
Website-Based Baduy Tourism Information System Using The Software Development Life Cycle Method Adinda, Putri; Eviliana, Devita; Rukhviyanti, Novi
INOVTEK Polbeng - Seri Informatika Vol. 10 No. 1 (2025): March
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/v8vtvt27

Abstract

Baduy cultural tourism has great potential, but limited information and a manual ticket booking system result in long queues and inadequate tourism services. This study aims to develop a Web-based Baduy Tour Ticket Booking Information System using the Software Development Life Cycle method for tourist ticket reservations using the waterfall method approach. System development includes needs analysis, system design, implementation, testing, and maintenance. The assessment of the system is carried out through functional testing and black-box testing methods to ensure the legality and confidentiality of the application. The development of this system utilises Laravel as its full-stack framework, which includes Javascript, PHP, blade and CSS with Bootstrap. The test results showed that the system was able to save reservation time by up to 60% compared to the manual method, and from the 50 users surveyed, the customer satisfaction rate was 85%. Thus, the development of the Tourism Information System provides a more effective and efficient solution to help Buduy's cultural tourism.
Minimarket Sales Optimization: Implementation of  FP-Growth dan MongoDB  With Python kurniati, Nia; Rukhviyanti, Novi
INOVTEK Polbeng - Seri Informatika Vol. 10 No. 1 (2025): March
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/2qh79f26

Abstract

This study applies an integrated FP-Growth algorithm with MongoDB and Python to analyze 150,000 minimarket transaction records over a one-year period. The dataset includes transaction numbers, product names, quantities sold, transaction dates, purchase prices, and selling prices. The parameters of a minimum support of 0.001, a confidence of 0.01, and a lift above 1.0 are used to ensure relevant association rules. The analysis indicates that the discovered product association patterns can increase operational efficiency by up to 15%, particularly in instant food and ready-to-drink beverage categories. These data-driven strategies also boost sales volume by 12.3% and reduce dead stock by 8.7%. Beras MCS 5KG stands out as the most profitable product, with a margin of IDR 1,066,724,400. The main strength of this study lies in the integration of FP-Growth with MongoDB, enabling large-scale real-time analysis without generating candidate itemsets. This approach enhances data processing efficiency, allowing minimarkets to optimise inventory and promotional strategies more accurately.
Pembinaan Motivasi Belajar Siswa Menggunakan Metode ARCS Hasbi, Hariandy; Rukhviyanti, Novi; Gunawan, Hendra
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 3 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i3.5653

Abstract

Tujuan pembinaan memotivasi belajar menggunakan metode ARCS adalah untuk meningkatkan motivasi siswa untuk belajar lebih giat dan tekun sehingga materi pelajaran yang dipelajarinya dapat mereka kuasai dan pahami dengan baik. Metode ARCS adalah suatu teknik meningkatkan motivasi belajar dengan cara kreatif dan edukatif sehingga akan menimbulkan rasa senang dan puas bagi peserta yang mempelajarinya. Kegiatan ini dilatarbelakangi oleh kurangnya minat belajar siswa di Desa Legok Pego, Majalaya, Kabupaten Bandung. Hasil diskusi dengan guru dan orang tua di Desa Legok Pego terdapat beberapa kesulitan yang dihadapi oleh mereka dalam meningkatkan motivasi belajar siswa baik dikelas maupun dirumah. Hal ini dimungkinkan karena guru dirasa kurang tepat dalam pemilihan metode atau pendekatan pembelajaran serta media pembelajaran yang dipergunakan, sedangkan dirumah orangtua kurang meminta anaknya untuk belajar. Berkenaan dengan masalah tersebut, perlu adanya suatu pembinaan memotivasi belajar siswa dengan metode ARCS. Diharapkan dengan penerapan metode ARCS ini, motivasi belajar siswa dapat meningkat dan hasil pelajaran serta nilai akademik mereka bertambah baik.
Design and Implementation of E-Government Applications to Improve Public Service Efficiency in Margahayu District Ferdiansyah, Rafli; Rukhviyanti, Novi
Jurnal Indonesia Sosial Sains Vol. 5 No. 01 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i1.985

Abstract

Improving the efficiency of public services in Margahayu District is crucial in facing the development of information and communication technology. In this context, the implementation of E-Government applications is an attractive option because it has the potential to overcome traditional administrative constraints and increase transparency and public participation in public decision making. The implementation of the E-Government application in Margahayu District is expected to provide benefits in improving the efficiency of public services, this writing aims to improve public services to the community, simplify the administrative process, and manage public service data at the sub-district level. The focus of the study uses methodological measures including literature study to understand the concept of E-Government, relevant technologies, and successful implementation in similar contexts, data collection through interviews with related parties in Margahayu sub-district and analysis of existing public service data. Application design using the Waterfall software development model. The results showed that the E-Government Application can improve the efficiency of public services in Margahayu District such as creating, managing population letters, being able to see the results of reports on what types of residence letters have been made, and facilitating service officers in the process of administering and managing public service data in Margahayu District.
The Effect of Work Engagement, Work-Life Balance, and Work Overload on Employee Productivity: The Role of Job Satisfaction as A Mediating Variable at BRI Employees in Bandung City Nugraha, Bayu Wiguna; Rukhviyanti, Novi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5235

Abstract

This research aims to determine the relationship between job satisfaction as a mediating variable and banking employee work productivity on Work Engagement, work-life balance, and work Overload. This research was conducted at Bank BRI Bandung City and is included in the quantitative descriptive research category. This research used a random sampling approach by selecting 100 BRI Bank employees in Bandung City as samples. This research uses Partial Least Squares (PLS), the research results show that Work Engagement and Work-Life Balance have a significant influence on the Work Productivity of BRI Bank Employees in Bandung City, indicating that employees are more involved in their work and who have balanced between work life and good individuals tend to be more productive. Meanwhile, Work Engagement shows a positive but not significant effect on employee work productivity, Work-Life Balance affects employee work productivity. Work Overload shows no effect on employee work productivity, which indicates that excessive workload does not directly increase the work productivity of BRI Bank employees. in Bandung City. In addition, this research confirms that Job Satisfaction has an important mediating role in the relationship between workplace characteristics (Work Engagement, Work-Life Balance) and Employee Work Productivity. Thus, efforts to increase employee job satisfaction can strengthen the positive impact of Work Engagement and Work-Life Balance on productivity.