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All Journal Media Ekonomi dan Manajemen Jurnal Ilmiah Edunomika (JIE) SOLUSI JER
Christy, Nisa Novia Avien
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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A Study on The Inner Mindsets of Entrepreneurs ~ somethings behind their successful careers ~ Christy, Nisa Novia Avien; Slahanti, Masine; Basmar, Edwin; Wibowo, Radna Andi
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

A successful enterprise in the contemporary economy requires appropriate skills and persons possessing an entrepreneurial mindset. The entrepreneurial mindset is crucial for achieving success in the company. The current degree of entrepreneurial mindsets within each group must be assessed by identifying the deficiencies that require modification to promote entrepreneurial success. This research examines successful entrepreneurs' inner mindset and characteristics and the variables contributing to their career achievements. The study's respondents consisted of four entrepreneurs from the Central Java region. The collected data were analysed following the seven steps of Interpretative Phenomenological Analysis (IPA) focusing on the participants’ life experiences and their inner mindset, motivations, behaviours, and successful career in their entrepreneurship process. This study demonstrates that the components of an entrepreneurial mindset—such as (1) generally request themselves to be a good model in their community; (2) always searching for any opportunity to open their business; (3) tend to see failure as a learning process and as a self-development enhancing event; (4) tend to see and further facilitate their team development and company goals; (5) generally possess the capacity for leadership and communication skills —are integral to the three dimensions of an entrepreneur's inner mindset, which facilitates of successful careers.
Perspectives on the Values in University Administration :: Reflection on Empiricism Through Critical Paradigm Christy, Nisa Novia Avien; Wu, Ming-Chang; Wibowo, Radna Andi; Dwiantari, Scorina
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17777

Abstract

The current educational environment is characterized by a high level of competitive pressure, which is the result of meritocratic policies and the multifaceted resources available. Universities are encouraged to use measurable, often instantaneous, accomplishments to demonstrate their self-accreditation. Consequently, the university administration strives to establish a mundane institutional reputation by focusing on quantitative but superficial metrics, including project grants, apparatus upgrades, and paper publication. In order to candidly envision the future of institutions and engage in a more in-depth discussion of the fundamental objectives of university education, there is a limited amount of reflection on the values of current university development. Consequently, this investigation employs literature analysis approaches to synthesize the subsequent issues: (1) the obstacles to empiricism and performanceism in university environments, (2) the reflection of administration values in contemporary universities, and (3) the proposed strategies for enhancing the fundamental values of university administration.
PENERAPAN STRATEGI BAURAN PEMASARAN PADA USAHA KECIL TELUR ASIN DI KELURAHAN TEGAL SARI, KECAMATAN CANDI SARI, SEMARANG Christy, Nisa Novia Avien; Pratito, Dwi Widi
Solusi Vol. 18 No. 1 (2020): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v18i1.2101

Abstract

Persaingan usaha yang terjadi semakin kompetitif menuntut para pelaku usaha agar memperhatikan efisiensi dan efektifitas dalam penggunaan sumber daya yang dimiliki agar tujuan yang ditetapkan perusahaan tersebut tercapai. Salah satu faktor pendukung keberhasilan suatu perusahaan tercapai adalah perusahaan mempunyai strategi pemasaran yang tepat. Kegiatan pemasaran pada intinya memfokuskan diri pada produk, penerapan harga, kebijakkan distribusi dan cara promosi, yang dalam hal ini dikenal sebagai bauran pemasaran. Kegiatan pemasaran tentunya membutuhkan suatu strategi. Strategi ini tentu harus mampu memberikan kontribusi terhadap pencapaian tujuan perusahaan yaitu peningkatan mutu dan luasnya jaringan pemasaranTujuan penelitian ini untuk mengetahui penerapan bauran pemasaran yang dilakukan oleh pengusaha telur asin dan Teknik penjualan dalam pemasaran telur asin. Penelitian ini menggunakan  analisis deskriptif, dengan teknik pengumpulan data melalui wawancara dan observasi. Teknik pengambilan sampel menggunakan metode purposive. Sampel dalam penelitian ini berjumlah 4 (empat) responden yang merupakan pengusaha kecil telur asin di wilayah Tegal Sarii yang masuk menjadi anggota UMKM MekarsariHasil dari penelitian ini adalah Penerapan strategi bauran pemasaran Telur Asin Semarang belum optimal. Usaha Telur Asin semarang tersebut masih menggunakan teknik pemasaran tradisional. Sedangkan Teknik Teknik penjualan yang dilakukan oleh pengusaha telur asin meliputi: 1)Teknik personal selling (dalam hal ini dengan penjualan keliling), 2) Teknik penjualan dengan identitas khusus (atribut dan bahasa panggilan), dan 3)Teknik pemotongan harga (pemotongan harga bagi pelanggan tetap dan dalam jumlah banyak.  Kata Kunci : bauran pemasaran, pelaku usaha, Teknik penjualan
Psychographic Profiling of Skincare Indonesian Consumers: A Multidimensional Segmentation Approach Suryaneta, Suryaneta; Nugraha, Andhyka Tyaz; Noviantoro, Tri; Christy, Nisa Novia Avien; Muslim, M.Raihan Huzhaifi
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6609

Abstract

This study assesses whether a multidimensional psychographic base that joins values, life visions, aesthetic styles, and media preferences can explain skincare consumer behavior in Indonesia and translate directly into brand decisions. A cross sectional online survey of two hundred seventy consumers employed seven-point scales for twelve value items, ten life vision items, nine aesthetic style items, and nine media preference items. The instrument showed satisfactory internal consistency with Cronbach’s alpha of 0.81 for values, 0.78 for life visions, 0.85 for aesthetic styles, and 0.78 for media preferences. Dimensionality was examined with principal components at the block level and audience segments were identified with Gaussian mixture models, with the number of classes selected by the Bayesian Information Criterion. The analysis yielded six interpretable segments. Values place holistic health, emotional balance, and environmental or ethical responsibility at the center of decision making. Aesthetic attraction is strongest for modern minimalism followed by classic and sporty codes, while luxury and futuristic codes are less salient. Media use concentrates on Instagram and TikTok with e-commerce and YouTube as important complements. These findings establish a direct bridge from latent motives to actionable levers by pairing claims and design languages with the media habitats in which persuasion occurs. Brand teams can emphasize health and calm narratives with credible testing, employ transparent and minimalist clinical visual systems, and activate creator led short video content with seamless handoff to e-commerce, while using longer instructional content for audiences that prefer YouTube and Facebook. Limitations include a youthful and digital first sample, self-report measures, and a cross sectional design. The study offers an empirically grounded baseline for psychographic profiling in skincare and a practical roadmap for audience in culture strategy that is both differentiated and repeatable.
Co-Authors Andhyka Tyaz Nugraha Basmar, Edwin Dwiantari, Scorina Muslim, M.Raihan Huzhaifi Noviantoro, Tri Pratito, Dwi Widi Slahanti, Masine Suryaneta Wibowo, Radna Andi Wu, Ming-Chang