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All Journal Media Ekonomi dan Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Cosmetics
Noviantoro, Tri
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ANALYSIS OF SKIN CONDITIONS IN EARLY ADULT CONSUMERS USING A SKIN ANALYZER: : IMPLICATIONS FOR COSMETIC PRODUCT FORMULATION Suryaneta, Suryaneta; Yasir, Angga Saputra; Muhtar, Wafiq Azizah; Sholeha, Aida Febina; Ambarita, Petrus Alvin Peter; Noviantoro, Tri
Indonesian Journal of Cosmetics Vol. 2 No. 1 (2024): Indonesian Journal of Cosmetics
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Institut Teknologi Sumatera, Lampung Selatan, Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35472/ijcos.v2i1.1795

Abstract

This study aimed to analyze the skin characteristics of early adult consumers using data collected from a skin analyzer and explore the implications for cosmetic product formulation. The research sample consisted of 73 participants, with the majority aged between 17 and 20 years. The measured skin parameters included moisture, pores, melanin, acne (acne), wrinkles, and sensitivity. Data were analyzed using descriptive statistics and consumer segmentation techniques. The findings revealed that the early adult consumers in the sample generally exhibited low skin moisture levels (56.2%), enlarged skin pores (mean of 3.90 out of 5), fair skin pigmentation (69.9% with a melanin value of 1), severe acne severity (56.2% with an acne value of 5), minimal wrinkling (53.4% with a wrinkle value of 1), and high skin sensitivity (38.4% with a sensitivity value of 5). Based on consumer segmentation, formulation recommendations were provided for groups with dry and sensitive skin, severe acne and enlarged pores, and normal-to-oily skin with minimal wrinkle concerns. These findings highlight the need for targeted cosmetic formulations to address the specific skin concerns faced by early adult consumers. Although limitations such as a relatively small sample size and a focus on objective measurements existed, this study provides valuable insights for data-driven cosmetic product development. Further studies are recommended to investigate lifestyle and environmental factors, incorporate subjective data, and explore inter-group differences within the early adult consumer population. This research demonstrates the importance of evidence-based skin data analysis in informing cosmetic formulation strategies. By understanding and catering to the unique needs of early adult consumers, the cosmetic industry can develop more effective and satisfying products, driving market growth within this critical consumer demographic. A data-driven approach to cosmetic product development will become increasingly crucial in adapting to evolving consumer needs and preferences.
Development And Validation Of A Service Quality Measurement Instrument For Cosmetic Retail Stores Suryaneta, Suryaneta; Septiya Dewi, Kadek; Raufida, Nila; Ayu Swandari, Nimas; Rahmadani, Sinta; Noviantoro, Tri
International Journal of Science, Technology & Management Vol. 6 No. 3 (2025): May 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i3.1315

Abstract

This study aimed to develop and validate a service quality measurement instrument specifically for brick-and-mortar cosmetic retail stores in Lampung Province, Indonesia. An initial pool of 40 items—reflecting six dimensions (store aesthetics, ambience, lighting, product display, store layout, and staff service quality)—was generated based on the literature and refined through expert review and pilot testing. Data were collected from 126 customers of three major cosmetic retailers in Lampung. Exploratory factor analysis (EFA) on 33 retained items revealed a stable three-factor structure (“Store Aesthetics,” “Ambience & Lighting,” and “Product Display, Layout & Staff Service”), explaining 70.6% of the total variance. Confirmatory factor analysis (CFA) confirmed model fit (CFI = 0.96; TLI = 0.95; RMSEA = 0.045; SRMR = 0.042). Each factor demonstrated high internal consistency (? ? 0.878; CR ? 0.90) and acceptable convergent validity (AVE ? 0.56) and discriminant validity. The final 26-item scale offers a psychometrically sound tool for assessing service quality in Indonesian cosmetic retail environments. Practically, managers can use this instrument to identify areas for improvement—in interior design, sensory ambience, merchandise presentation, store layout, and staff training—to enhance customer satisfaction and loyalty.
STRATEGIES FOR LAUNCHING NEW FACE TONER PRODUCTS: : INSIGHTS DERIVED FROM INSTAGRAM BEAUTY INFLUENCER REVIEWS Suryaneta, Suryaneta; Sholeha, Aida Febina; Noviantoro, Tri
Indonesian Journal of Cosmetics Vol. 1 No. 1 (2023)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Institut Teknologi Sumatera, Lampung Selatan, Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35472/ijcos.v1i1.1637

Abstract

The rapid and dynamic evolution of the cosmetics industry in Indonesia necessitates an equally dynamic approach to innovation and technology integration. The introduction of novel cosmetic products assumes paramount importance for businesses striving to not only thrive but excel within this fiercely competitive market. A compelling strategy for the successful launch of such products involves a comprehensive exploration of digital marketing avenues, with an emphasis on exploiting the vast landscape of social media platforms. In the context of introducing new products, particularly face toners, meticulous market research on widely embraced social media platforms like Instagram becomes an imperative. This research is dedicated to the meticulous scrutiny of recently unveiled face toner products in the year 2023, aiming to discern their prominence in user-generated comments within the domains of beauty influencer reviews. The focus of this analysis revolves around three distinctive products as Azarine, Aubree, and Elsheskin. The meticulous qualitative analysis of the amassed comment data has uncovered that the prominence of these products is not solely attributed to their efficacy; rather, it is significantly influenced by the allure of their packaging design and vibrant color schemes. This research serves as an invaluable resource for aspiring entrepreneurs and established cosmetic companies embarking on the endeavor to introduce fresh face toner products. The findings underscore the profound impact of product quality, aesthetics, and strategic marketing efforts in establishing a robust foothold in the fiercely competitive cosmetics market. Furthermore, this study unveils the strategies essential for the efficacious introduction and promotion of novel products in this dynamic industry.
FEASIBILITY ANALYSIS OF ESTABLISHING A SHOWER GEL MANUFACTURING FACILITY IN KETAPANG, SOUTH LAMPUNG Suryaneta, Suryaneta; Arianti, Annisa Rahma; Muhtar, Wafiq Azizah; Rahmadini, Sabili; Noviantoro, Tri
Indonesian Journal of Cosmetics Vol. 2 No. 2 (2024): Indonesian Journal of Cosmetics
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Institut Teknologi Sumatera, Lampung Selatan, Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35472/ijcos.v2i2.2156

Abstract

The cosmetics industry has been experiencing rapid growth, driven by increasing consumer awareness of personal hygiene and self-care. Among personal care products, shower gels have gained significant market traction due to their convenience and perceived hygiene benefits compared to conventional bar soaps. This study evaluates the feasibility of establishing a shower gel manufacturing facility in Ketapang, South Lampung, by assessing key factors such as market potential, technical viability, financial sustainability, and regulatory compliance. The global shower gel market is projected to expand at a Compound Annual Growth Rate (CAGR) of 5.47%, reaching an estimated value of USD 70.88 billion by 2031. This trend is reflected in Indonesia, where demand for liquid personal care products has been steadily rising due to shifts in consumer lifestyles and increased disposable incomes. Despite the promising market outlook, the domestic cosmetics manufacturing sector faces challenges such as dependence on imported raw materials, supply chain inefficiencies, and limited local production capacity. This study examines whether localizing production in Ketapang, a region with access to natural resources and supportive industrial policies, can offer a competitive advantage. The research employs a feasibility study framework incorporating market analysis, technical assessment, financial modeling, and non-technical considerations. The financial analysis reveals that with an estimated production of 5,000 units per month, the facility is projected to generate IDR 523.2 million in revenue. The calculated cost of goods sold (HPP) per unit is IDR 87,204.86, with a selling price set at IDR 104,645.83 to maintain a 20% profit margin. Break-even analysis indicates that the facility must achieve a monthly sales volume of at least 7,500 units to cover all costs. The return on investment (ROI) is projected at 10.12%, with an estimated payback period of 9.88 years. The study also highlights regulatory requirements, including compliance with BPOM (Indonesian Food and Drug Authority) standards, Good Manufacturing Practices (GMP), and environmental sustainability protocols. Findings suggest that while the venture is financially and operationally viable, achieving profitability requires strategic interventions. These include securing local raw materials to reduce cost dependencies, optimizing production processes, implementing marketing strategies to increase brand competitiveness, and engaging policymakers for potential fiscal incentives. Overall, the establishment of a shower gel manufacturing facility in Ketapang presents a strong opportunity to tap into Indonesia's growing cosmetics sector while contributing to regional economic development.
BALANCING FEAR APPEALS AND SCIENTIFIC STORYTELLING ON INSTAGRAM: AN EXTENDED PARALLEL PROCESS MODEL CASE STUDY IN INDONESIAN ORGANIC SKINCARE Suryaneta, Suryaneta; Muhtar, Wafiq Azizah; Noviantoro, Tri
Indonesian Journal of Cosmetics Vol. 3 No. 1 (2025): Indonesian Journal of Cosmetics
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Institut Teknologi Sumatera, Lampung Selatan, Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35472/ijcos.v3i1.2273

Abstract

This study examines how an Indonesian organic-skincare SME integrates science-based storytelling, calibrated fear appeals, and micro-influencer collaboration on Instagram to build brand engagement and consumer trust. It addresses the research gap on balancing educational and threat-based messaging in emerging Muslim-majority markets. A 16-week single-case study combined (i) five semi-structured interviews, (ii) document analysis of a four-month content calendar (71 posts), and (iii) post-level Instagram analytics. Thematic coding (κ = 0.82) was integrated with non-parametric tests (Mann–Whitney) in a mixed-methods joint display. Scientific storytelling embedded in a five-stage content workflow lifted saves-to-view ratios and underpinned a 70 % repeat-purchase rate. Fear-appeal posts generated 1.2× more comments but provoked backlash unless paired with coping advice, supporting the Extended Parallel Process Model. Posts co-created with niche influencers achieved six-fold higher views (3,189 vs 524) and engagement rates (2.46 % vs 0.41 %) than stand-alone brand content. Resource-constrained beauty brands should (i) codify a science-first scripting routine, (ii) sequence “threat-then-solution” messages, and (iii) prioritize credibility-matched micro-influencers over costly macro endorsements. This study is the first to integrate live social-media analytics, internal workflow documents, and stakeholder interviews to test how scientific storytelling and fear appeals interact under influencer mediation in an emerging-market cosmetics context, extending content-marketing and fear-appeal theory.
DIVERSIFICATION OF COFFEE-BASED PRODUCTS TO ENHANCE TOURISM AND ECONOMIC DEVELOPMENT: A COMMUNITY EMPOWERMENT APPROACH IN RIGIS JAYA, LAMPUNG, INDONESIA Suryaneta, Suryaneta; Agna Talitha, Zada; Hidayati, Sri; Noviantoro, Tri
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 10 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i10.%p

Abstract

Studi ini mengeksplorasi peran diversifikasi produk dalam meningkatkan daya tarik pariwisata dan pengembangan ekonomi di desa penghasil kopi Rigis Jaya, Lampung Barat, Indonesia. Program pengabdian masyarakat ini bertujuan untuk mengolah limbah kopi, seperti cascara (kulit buah kopi), menjadi produk bernilai tambah seperti eggroll, kue cascara, dan teh cascara. Pendekatan partisipatif digunakan dengan melibatkan petani lokal, pengrajin, dan anggota BUMDes, dengan fokus pada pengembangan keterampilan teknis dalam pengolahan makanan, pemasaran, dan kewirausahaan. Program ini menghasilkan peningkatan pendapatan rumah tangga sebesar 40% selama fase percontohan, dengan 62% peserta melanjutkan produksi secara mandiri. Pelatihan dalam bentuk lokakarya memberdayakan komunitas untuk menciptakan produk bernilai jual sekaligus mengurangi limbah, yang berkontribusi pada pertumbuhan ekonomi berkelanjutan. Tantangan terkait keterbatasan sumber daya dan hambatan pemasaran diatasi melalui solusi yang digerakkan oleh komunitas dan peningkatan kapasitas. Temuan ini menunjukkan bahwa diversifikasi produk dapat mendorong pariwisata pedesaan dan memberikan pendapatan berkelanjutan bagi petani kecil. Penelitian selanjutnya perlu mengeksplorasi inovasi produk lebih lanjut dan menilai dampak jangka panjang dari inisiatif ini terhadap pembangunan pedesaan.
Psychographic Profiling of Skincare Indonesian Consumers: A Multidimensional Segmentation Approach Suryaneta, Suryaneta; Nugraha, Andhyka Tyaz; Noviantoro, Tri; Christy, Nisa Novia Avien; Muslim, M.Raihan Huzhaifi
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6609

Abstract

This study assesses whether a multidimensional psychographic base that joins values, life visions, aesthetic styles, and media preferences can explain skincare consumer behavior in Indonesia and translate directly into brand decisions. A cross sectional online survey of two hundred seventy consumers employed seven-point scales for twelve value items, ten life vision items, nine aesthetic style items, and nine media preference items. The instrument showed satisfactory internal consistency with Cronbach’s alpha of 0.81 for values, 0.78 for life visions, 0.85 for aesthetic styles, and 0.78 for media preferences. Dimensionality was examined with principal components at the block level and audience segments were identified with Gaussian mixture models, with the number of classes selected by the Bayesian Information Criterion. The analysis yielded six interpretable segments. Values place holistic health, emotional balance, and environmental or ethical responsibility at the center of decision making. Aesthetic attraction is strongest for modern minimalism followed by classic and sporty codes, while luxury and futuristic codes are less salient. Media use concentrates on Instagram and TikTok with e-commerce and YouTube as important complements. These findings establish a direct bridge from latent motives to actionable levers by pairing claims and design languages with the media habitats in which persuasion occurs. Brand teams can emphasize health and calm narratives with credible testing, employ transparent and minimalist clinical visual systems, and activate creator led short video content with seamless handoff to e-commerce, while using longer instructional content for audiences that prefer YouTube and Facebook. Limitations include a youthful and digital first sample, self-report measures, and a cross sectional design. The study offers an empirically grounded baseline for psychographic profiling in skincare and a practical roadmap for audience in culture strategy that is both differentiated and repeatable.
MAPPING SKINIMALISM NARRATIVES ON INSTAGRAM HASHTAG POSTS Suryaneta, Suryaneta; Noviantoro, Tri; Nugraha, Andhyka Tyaz
Indonesian Journal of Cosmetics Vol. 3 No. 2 (2025): Indonesian Journal of Cosmetics
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Institut Teknologi Sumatera, Lampung Selatan, Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35472/ijcos.v3i2.2568

Abstract

Skinimalism has gained visibility as a beauty trend promoting fewer products, fewer routine steps, and deliberate essentials. This study maps how skinimalism is narrated in Instagram hashtag posts using qualitative netnographic observation and descriptive content analysis. Forty caption entries were purposively sampled from the #skinimalism feed; after removing near-duplicates, 36 unique captions were analyzed. Captions were predominantly in English (63.9%), followed by Indonesian (25.0%) and other languages (11.1%), with #skinimalism appearing explicitly in 80.6% of captions. Dominant narrative categories comprised trend definition or education (30.6%), product promotion (27.8%), and routine guidance (22.2%). Nonexclusive thematic coding revealed routine simplification as the most prevalent element (66.7%), followed by natural look aesthetics (33.3%), while multifunctionality or hybrid product framing was relatively limited (11.1%). Actor cues were identifiable in many posts, including brands or commercial accounts (22.2%), creators or educators (19.4%), clinics or experts (11.1%), and individual users (8.3%), although 38.9% could not be clearly classified. Engagement assessed from visible comment excerpts (n = 40) indicated limited discourse, with half of the posts showing no comments and the remainder dominated by emotive or transactional responses. This limited engagement does not necessarily signal weak consumer interest but reflects Instagram’s role in stabilizing trend narratives through curated, authored content. Overall, the hashtag feed functions as a structured narrative field that reinforces skinimalism through procedural templates and marketing-aligned messaging rather than extended peer deliberation.
Co-Authors Agna Talitha, Zada Ambarita, Petrus Alvin Peter Andhyka Tyaz Nugraha Angga Saputra Yasir Arianti, Annisa Rahma Ayu Swandari, Nimas Christy, Nisa Novia Avien Muhtar, Wafiq Azizah Muslim, M.Raihan Huzhaifi Rahmadani, Sinta Rahmadini, Sabili Raufida, Nila Septiya Dewi, Kadek Sholeha, Aida Febina Sri Hidayati Suryaneta