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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal STIE Semarang (Edisi Elektronik) Jurnal Ilmiah Edunomika (JIE) SOLUSI Jurnal Ilmiah ASET Tematik
Dwiantari, Scorina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas yang Dimediasi oleh Kepuasan Dwiantari, Scorina
Jurnal Ilmiah Aset Vol 22 No 1 (2020): Jurnal ASET Volume 22 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.22.1.161

Abstract

The purpose of this study was to determine the effect of brand image and product quality on consumer loyalty with consumer satisfaction as a mediator using Indrakila Cheese products. To determine the effect of brand image, product quality and customer satisfaction on costumer loyalty using Indrakila Cheese products. To find out whether costumer satisfaction mediates the influence of brand image and product quality on costumer loyalty using Indrakila Cheese products. The population in this study were all costumers who use Indrakila Cheese products. The sample is determined by the Purposive Sampling method. Sampling with Slovin formula obtained 110 respondents. The data used are primary data using a questionnaire. Data analysis using linear regression. Based on the results of the research that has been done, it can be known brand image has a positive effect on costumer satisfaction of Indrakila Cheese products. Product quality has a positive effect on costumer satisfaction of Indrakila Cheese products. Brand image has a positive effect on costumerr loyalty of Indrakila Cheese products. Product quality has a positive effect on costumer loyalty of Indrakila Cheese products. Customer satisfaction has a positive effect on costumer loyalty of Indrakila Cheese products. Brand image has a positive effect on costumer loyalty mediated by costumer satisfaction. Product quality has a positive effect on costumer loyalty mediated by costumer satisfaction.
PENGGUNAAN APLIKASI E-WALLET SEBAGAI SARANA PEMBAYARAN TRANSAKSI BISNIS KULINER PADA MASA PPKM KOTA SEMARANG Dwiantari, Scorina; Permanasari, Rusdiana; Puspitasari, Wahyu
JURNAL STIE SEMARANG Vol 14 No 1 (2022): VOLUME 14 NOMOR 1 EDISI FEBRUARI 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. The E-Wallet application helps all business transactions, one of which is the culinary business.These online transactions are very helpful to maintain business operations, especially the culinary business in current conditions. This study aims 1) to find out business people using the E-wallet application optimally during the PPKM period. 2) to find out that the use of the E-wallet application is very profitable during the PPKM period. This research method is descriptive qualitative where the researcher conducts observations and interviews on business people, consumers and user informants. From the results of this study, the use of the E-wallet application for business people and consumers is used optimally because it is safe and convenience for transactions. This application is also an alternative because cash payments are very rarely made during the PPKM period. The E-Wallet application uses a tool called barcode or QR code and the money can go directly to the owner’s account. Abstraksi. Aplikasi E-Wallet membantu segala transaksi bisnis salah satunya adalah bisnis kuliner.Transaksi online yang digunakan sangat membantu untuk mempertahankan operasional bisnis terutama bisnis kuliner pada kondisi saat ini. Penelitian ini bertujuan 1) untuk mengetahui para pelaku bisnis menggunakan aplikasi E-Wallet secara maksimal di masa PPKM . 2) untuk mengetahui penggunaan aplikasi E-Wallet sangat menguntungkan di masa PPKM. Metode penelitian ini adalah deskriptif kualitatif dimana peneliti melakukan obsevasi dan wawancara pada pelaku bisnis, konsumen dan user informan. Dari hasil penelitian ini bahwa penggunaan aplikasi E-wallet bagi pelaku bisnis dan konsumen digunakan maksimal karena untuk keamanan dan kenyamanan dalam bertransaksi. Aplikasi ini juga menjadi salah satu alternatif karena pembayaran tunai sangat jarang dilakukan di saat PPKM. Aplikasi E-Wallet menggunakan alat yang dinamakan barcode atau kode QR dan uang dapat masuk langsung ke rekening pemilik.
Pelatihan Digital Marketing Pada Marketplace Sebagai Strategi Pemasaran Produk Umkm Kelurahan Mlatibaru Semarang sulistyorini, sulistyorini; Setyarini, Any; Dwiantari, Scorina
TEMATIK Vol. 4 No. 1 (2024): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v4i1.7258

Abstract

Latar belakang kegiatan Pengabdian kepada Masyarakat ini karena kurangnya pengetahuan mengenai digital marketing terutama pada penggunaan marketplace pada paguyuban UMKM Kelurahan Mlatibaru  Kecamatan Semarang Timur. Paguyuban UMKM Mlatibaru sudah beroperasi cukup lama menggunakan pemasaran tradisional menawarkan dari mulut ke mulut, menawarkan ke hotel-hotel, dan orang-orang berdatangan untuk membeli kerumah. Paguyuban UMKM belum menerapkan pemasaran online dalam meningkatkan penjualan dan pengenalan kepada masyarakat luas. Padahal, pada zaman sekarang akses ke internet lebih besar untuk memasarkan UMKM kepada khalayak umum.Berdasarkan permasalahan tersebut diperlukan beberapa kegiatan untuk mengatasinya. Tujuan pengabdian masyarakat adalah Meningkatkan pemahaman pelaku UMKM dalam membuka toko online. Meningkatkan kemampuan pelaku UMKM dalam memasarkan produk secara online di berbagai marketplace. Meningkatkan pengetahuan dalam pentingnya berkreasi menggunakan digital marketing baik melalui aplikasi maupun melalui website (web based). Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah pelatihan digital marketing pada marketplace produk UMKM Kelurahan Mlatibaru Semarang.Hasil dan Luaran yang diharapkan dari Pengabdian kepada Masyarakat di paguyuban UMKM Mlatibaru dapat menerapkan pengetahuan baru tentang pemasaran online menggunakan marketplace, memperoleh kemampuan dalam memasarkan produk secara online di berbagai marketplace, meningkatkan penjualan melalui digital marketing baik melalui aplikasi maupun melalui website (web based) yang dampaknya pada peningkatan penjualan dalam pemasaran paguyuban UMKM Mlatibaru.Kata Kunci : Pelatihan, Digital Marketing, Marketplace.
Edukasi Dalam Menciptakan Strategi Investasi Rumah Tangga Yang Sehat Bagi Ibu-Ibu Pkk Desa Bandungrejo Mranggen sulistyorini, sulistyorini; Setyarini, Any; Dwiantari, Scorina
TEMATIK Vol. 4 No. 2 (2024): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v4i2.8456

Abstract

Latar belakang kegiatan PKM ini karena Kurangnya pengetahuan dan pemahaman mitra mengenai pentingnya berinvestasi. Meningkatkan pemahaman masyarakat dalam mengelola keuangan dengan memilih investasi yang tepat. Kurangnya pengetahuan dan pemahaman mitra dalam menciptakan strategi investasi rumah tangga yang sehat bagi Ibu-Ibu PKK 04 Kelurahan Bandungrejo, dimana  benyaknya sebagian warga yang mengalami permasalahan dan konflik yang disebabkan factor ekonomi sejumlah masyarakat di Desa Bandungrejo yang mana sumber pencaharian pedagang yang susah menyisihlan sebagian hasil penjualan.Berdasarkan permasalahan tersebut diperlukan beberapa kegiatan untuk mengatasinya. Tujuan pengabdian masyarakat adalah Meningkatkan pemahaman mitra mengenai pentingnya berinvestasi. Menumbuhkan keinginan dalam mengelola keuangan dengan memilih investasi yang tepat. Memberikan edukasi dalam menciptakan strategi investasi rumah tangga yang sehat.Hasil dan Luaran yang diharapkan dari pengabdian pada masyarakat di Ibu-ibu PKK dan masyarakat Kelurahan Bandungrejo dapat termotivasi dalam pemilihan investasi yang tepat, menciptakan strategi investasi rumah tangga yang sehat, sehingga dapat menekan konflik ekonomi rumah tangga. 
Strategi Pemasaran dan Pelayanan Produk Sisuka Dalam Meningkatkan Loyalitas Anggota Baitul Maal Wat Tamwil (BMT) Sulistyorini; Setyarini, Any; Dwiantari, Scorina
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.10004

Abstract

Abstract SISUKA is a voluntary term deposit in the financing and fundraising industry and is the most dominant deposit in BMT Hudatama Semarang City. In carrying out one of its duties in providing funds from customer members, both on a small scale and on a large scale. Therefore, a strategy is needed to increase customer loyalty through marketing strategies and product service strategies. Research approach uses a qualitative approach by explaining or describing clearly and in detail a phenomenon and obtaining complete data about the subject of research. The method used in this study is comparative descriptive, namely by the way researchers describe the findings in the field from the results of interviews, observations and documentation. The subjects of this study are the Head of BMT Hudatama, employees of marketing, cashiers and CS as well as BMT Hudatama customers with certain secretaries. Data collection techniques in this study used data collection methods with observation, interviews and documentation. Data validation techniques use triangulation. The results of this study will report on the mechanism of SISUKA products (Voluntary Time Savings), marketing strategies through market segmentation, produc, price, promotion, and place as well as product services carried out through tangible, Emphaty, Reability, Responsivenes, Assurance. With a good mechanism, marketing strategy and good service will be able to increase customer interest in raising funds at BMT Hudatama so that customer loyalty increases.
Perspectives on the Values in University Administration :: Reflection on Empiricism Through Critical Paradigm Christy, Nisa Novia Avien; Wu, Ming-Chang; Wibowo, Radna Andi; Dwiantari, Scorina
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17777

Abstract

The current educational environment is characterized by a high level of competitive pressure, which is the result of meritocratic policies and the multifaceted resources available. Universities are encouraged to use measurable, often instantaneous, accomplishments to demonstrate their self-accreditation. Consequently, the university administration strives to establish a mundane institutional reputation by focusing on quantitative but superficial metrics, including project grants, apparatus upgrades, and paper publication. In order to candidly envision the future of institutions and engage in a more in-depth discussion of the fundamental objectives of university education, there is a limited amount of reflection on the values of current university development. Consequently, this investigation employs literature analysis approaches to synthesize the subsequent issues: (1) the obstacles to empiricism and performanceism in university environments, (2) the reflection of administration values in contemporary universities, and (3) the proposed strategies for enhancing the fundamental values of university administration.
PENGARUH CITRA MEREK, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG Nayiroh, Selia Najmun; Dwiantari, Scorina; Fala, Muhammad Rizaldi Alal; Naziha, M Fika Azam
Solusi Vol. 21 No. 1 (2023): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i1.6060

Abstract

Alat komunikasi pada saat ini merupakan suatu kebutuhan yang sangat penting bagi masyarakat. smartphone bukan merupakan barang yang mewah lagi bagi masyarakat pada saat ini, masyarakat lebih menyukai smartphone karena mudah dibawa dan dapat digunakan kapanpun. Salah satu merek smartphone yang banyak dikenal masyarakat adalah Samsung, namun Samsung harus bisa bersaing dengan merek lain yang menawarkan kualitas bagus, selalu memberikan promo dan citra merek yang baik, untuk itu Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek Terhadap Keputusan Pembelian Smartphone Samsung, Promosi Produk Terhadap Keputusan Pembelian Smartphone Samsung, kualitas Produk Terhadap Keputusan Pembelian Smartphone Samsung. Populasi Penelitian adalah mahasiswa Universitas Semarang yang pernah membeli smartphone samsung. Dengan menggunakan metode purposive sampling maka didapatkan Jumlah sampel sebanyak 96 Responden. Teknik Pengumpulan Data Yang digunakan data Primer dengan kuesioner, data diolah dengan bantuan SPSS 23. Metode analisis pada Penelitian ini adalah Analisis regresi Linier Berganda, dengan lolos Uji Validitas, Uji reliabilitas, uji asumsi klasik, kemudian untuk menguji hipotesis digunakan uji t, uji f dan terakhir uji determinasi. Hasil Penelitian Ini Menunjukkan Bahwa hipotesis 1 diterima Citra Merek Berpengaruh Posistif Terhadap Keputusan Pembelian Smartphone Samsung, hipotesis 2 diterima, Promosi Produk Berpengaruh Posistif Terhadap Keputusan Pembelian Smartphone Samsung, hipotesis 3 diterima Kualitas Produk Berpengaruh Posistif Terhadap Keputusan Pembelian Smartphone Samsung.
PENGARUH MEDIA SOSIAL, KUALITAS LAYANAN, DAN HARGA TERHADAP LOYALITAS PELANGGAN UNTUK BERKUNJUNG KE LAWANG SEWU Dwiantari, Scorina; Setiawan, Irene Nathalia; Heriawan, Bambang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12270

Abstract

TThe purpose of this research is to identify the relationship between customer loyalty to modern Semarang leisure spots and the following factors: price, service quality, and social media. Quantitative research methods are employed, with data collected through surveys. A stratified random sampling method that incorporates proportional random sampling was employed for the sampling process. Procedures for processing primary data using SPSS analysis tools, including multiple regression and sobel tests. The study found that customer loyalty is positively and significantly impacted by price, service quality, and social media. Specifically, it was found that social media had a positive and significant effect on customer loyalty with regard to visiting contemporary recreation places in Semarang City. Service quality and price also had positive and significant effects on customer loyalty in this regard. Keyword : Social Media, Quality of Service, Price, Customer Loyalty
PENGARUH FASILITAS, LOKASI, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN HOTEL NIWA CANTING SEMARANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Setiawan, Irene Nathalia; Dwiantari, Scorina; Heriawan, Bambang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14140

Abstract

One of the important things that every company needs to do and pay attention to is retaining existing customers and continuing to work on new potential customers so that customers don't leave the company and become customers of other companies. Loyal customers are an opportunity to get new customers. Apart from satisfaction, facilities also play a role in attracting consumers. Facilities are also very important in increasing consumer loyalty. Good facilities can make consumers feel comfortable, but if the facilities provided are bad then consumers will feel uncomfortable and feel at a loss. Basically, the location for all factory and service businesses is important because it is directly related to the efficiency and effectiveness of the business.
Co-Authors Any Setyarini, Any Christy, Nisa Novia Avien Fala, Muhammad Rizaldi Alal Heriawan, Bambang Nayiroh, Selia Najmun Naziha, M Fika Azam Permanasari, Rusdiana PUSPITASARI, WAHYU Setiawan, Irene Nathalia Sulistyorini Sulistyorini Sulistyorini, Sulistyorini Wibowo, Radna Andi Wu, Ming-Chang