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All Journal Jurnal Informasi dan Teknologi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Education, Social Studies, And Management (IJESSM)
KUSNADY, DIDING
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Effect of Burnout on Performance of Marketing Employees Anwar, Khoirul; Sutisna, Ade Jaya; Kusnady, Diding; Marthalia, Lia; Dera, Firman
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.380

Abstract

Human resources from time to time have always been interesting for researchers because they provide several benefits for companies, employees, and society. This indicates that the existence of human resources in a company has an important role in achieving goals. This research aims to analyze effect of burnout on performance of marketing employees. This research uses a causal research type with a quantitative approach. The population in the study were employees in the marketing field. Samples were taken randomly to answer the hypothesis of 30 respondents. The method of data analysis in this study used simple linear regression analysis. Based on the research results show that burnout has a positive and significant effect on performance of marketing employees.
Application of The Rapid Application Development Method to Develop a Decision Support System for Employee Performance Assessment in a State-Owned Electricity Company Fermica Iskandar, Merissa; Dharmawan, Donny; Kusnady, Diding; Sintesa, Nika; Arijanti, Susi
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.486

Abstract

This study aims to create a decision support system for employee performance evaluation that will help managers choose qualified applicants for advancement. In this study, observation, interviews, and literature review were employed as data collection techniques. RAD is the system development methodology that the author used in this study. Black box testing is used for testing. The following conclusions were drawn from the research's findings: first, it created a helpful decision support system that helped managers judge employee promotions by giving them more objectivity. This system helps managers make more accurate and equitable promotion decisions by offering rewards for evaluating employee performance. Second, this research contributes to the field by developing a decision support system visually representing employee performance metrics using graphs. Using the MFEP and MPE methods in the system provides a clear and easy-to-understand picture of employee performance. With graphs, managers can quickly and efficiently evaluate employee performance data, facilitating decision-making.
Effect of Burnout on Performance of Marketing Employees Anwar, Khoirul; Sutisna, Ade Jaya; Kusnady, Diding; Marthalia, Lia; Dera, Firman
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.380

Abstract

Human resources from time to time have always been interesting for researchers because they provide several benefits for companies, employees, and society. This indicates that the existence of human resources in a company has an important role in achieving goals. This research aims to analyze effect of burnout on performance of marketing employees. This research uses a causal research type with a quantitative approach. The population in the study were employees in the marketing field. Samples were taken randomly to answer the hypothesis of 30 respondents. The method of data analysis in this study used simple linear regression analysis. Based on the research results show that burnout has a positive and significant effect on performance of marketing employees.
Pengaruh Orientasi Wirausaha, Inovasi, dan Strategi Bisnis pada Performa Usaha di Malang Raya Wongsun, Sunarni; Kusnady, Diding
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 1 (2023): Article Research Volume 3 Issue 1, Maret 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i1.2621

Abstract

Penelitian ini menyelidiki hubungan antara orientasi wirausaha, inovasi, dan performa usaha kreatif di Malang Raya. Orientasi wirausaha, inovasi eksploratif, inovasi eksploitatif, dan performa usaha kreatif adalah variabel utama dalam penelitian ini. Populasi penelitian terdiri dari 225 usaha kreatif di Malang Raya. Sampel diambil menggunakan teknik pengambilan sampel acak stratifikasi. Penelitian dilakukan selama periode tertentu. Penelitian ini bertujuan memberikan panduan dan rekomendasi bagi pemilik usaha kreatif di Malang Raya untuk meningkatkan performa usaha mereka. Dengan penelitian ini, diharapkan pemilik usaha dapat memahami hubungan antara orientasi wirausaha, inovasi, strategi bisnis, dan performa usaha kreatif. Hasil analisis menunjukkan bahwa orientasi wirausaha memiliki pengaruh positif yang signifikan terhadap performa usaha kreatif dan inovasi eksploratif. Selain itu, inovasi eksploitatif juga memiliki pengaruh positif yang signifikan terhadap performa usaha kreatif. Penelitian ini juga menunjukkan bahwa inovasi eksploratif dan inovasi eksploitatif berperan sebagai mediator antara orientasi wirausaha dan performa usaha kreatif. Penelitian ini memberikan manfaat praktis bagi pemilik usaha kreatif di Malang Raya dalam mengembangkan strategi yang lebih efektif. Hasil penelitian ini dapat membantu pemilik usaha untuk mengoptimalkan performa usaha mereka. Kesimpulannya, penelitian ini mengisi kesenjangan pengetahuan dalam konteks usaha kreatif di Malang Raya dan memberikan wawasan baru bagi pemilik usaha kreatif dalam mencapai keberhasilan dan keunggulan kompetitif yang berkelanjutan.
Co-Authors Arijanti, Susi Donny Dharmawan Fermica Iskandar, Merissa Firman Dera Khoirul Anwar Marthalia, Lia Sintesa, Nika Sutisna, Ade Jaya Wongsun, Sunarni