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Sammy Saptenno
Politeknik Negeri Ambon
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Perceived Value on Destination Image (Survey at Bair Island Tourist Destination) Fentje Salhuteru; Dady Mairuhu; Sammy Saptenno; Naddynda PN; Dian Utami Sutiksno
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1223

Abstract

Maritime tourism is a leading sector. However, tourist visits fluctuate. Variables that are suspected to be the cause of the fluctuating number of visits are because they have not been able to create perceived value, and the destination image is not optimal. The purpose of this study is to determine the effect of perceived value on destination image in the tourist destination of Bair Island. The type of research used is descriptive and verification. The survey was conducted using a questionnaire to 223 respondents (tourists) who are currently and have traveled to Bair Island. With a SEM (structural equation model) analysis tool using the lisrel program. The results of the descriptive research show that the destination image that they have is only good. While the results of the verification research show that the variables studied have a significant effect.
Profile and Mapping of Tourism Destinations in Oma Village (Applied Research 1st Year) Maudy M. Tanihatu; Marie. C. Tahalele; Ricardo. M Simarmata; Sammy Saptenno; Dian Utami Sutiksno
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1221

Abstract

The tourism sector is a service sector that contributes significantly financially to the country's economy. Maluku province has tourism potential. Including a tourist attraction in Oma village, one of the villages in Central Maluku district, Ambon City, Maluku Province. This research is a multi-year study (4 years) and aims to: 1. create a profile and mapping of tourist objects, 2. create easy access and facilities, 3. implement integrated marketing communications and digitization of tourism marketing and 4. collaborate on tourism marketing in Oma village with Maluku tourism & investment industry. For the first year of research, the research objective is number 1, which is to create a profile and mapping of tourist objects in Oma's Country. This type of research is applied research and qualitative methods. The results of this first year's research were successfully profiled and mapped tourist destinations. From the results of the research, it is known that there are still many things that must be addressed, and continued in the second research stage and so on.
The Influence on Strategic Partnerships Through Market Attractiveness and Distinctive Competencies (A Study on Tourism Services Industry in Maluku Province) Sammy Saptenno; Dady Mairuhu; Julius Buyang; Imelda Talahatu; Dian Utami Sutiksno
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1222

Abstract

Maluku is a strategic area as a tourism destination because it has unique characteristics, but tourism service managers are less than optimal in utilizing market attractiveness, and they lack the distinctive competencies of the company. In addition, strategic partnerships with stakeholders have not been developed optimally. This study uses an economics approach that is acculturated with strategic management science with a focus on the level of management understanding of market attractiveness, distinctive competencies and strategic partnerships in the tourism service industry in Maluku Province.  The research method is using a survey method which includes a descriptive survey and an explanatory survey. The unit of analysis in this study is the tourism service industry in Maluku with the unit of observation being the head of a tourism service company in Maluku. The test was carried out using a structural equation model.  The results show that the perceived market attractiveness is not yet fully attractive to tourism service companies in Maluku, distinctive competencies and strategic partnerships have not been maximally developed by tourism service companies in Maluku. The test results also show that there is a simultaneous or partial effect of market attractiveness and distinctive competencies on strategic partnerships. Strategic partnerships are more dominantly formed by distinctive competencies and the dimension that gives the highest contribution is organizational capability.
ANALISA BREAK EVEN POINT SEBAGAI ALAT PERENCANAAN LABA PADA UD. BATAKO PRESS WAITATIRI RAYA Revelino Tamaela; Sammy Saptenno; Febiola Matuankotta
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.2867

Abstract

Break Even Point Analysis (BEP) or commonly referred to as the Break Even Point is used to determine the production price or level of sales made by a company. Thus, a company can be at the Break Even Point where it does not experience profit or loss. The purpose of this study is to determine the number of units that must be produced, the profit target of 20% in 2021 and the Margin of Safety at UD. Batako Press Waitatiri Raya. From the results of research and discussion, it is known that the minimum sales volume in units that must be produced by UD. Batako Press Waitatiri Raya amounted to 73.850. Then, the level of sales in rupiah that must be done to get 20% profit in 2021 is Rp. 464.782.500,00 and the Margin of Safety presentation obtained is 61%. From the results of the calculation of the break-even point by planning a profit of 20%, so that UD. Press Waitatiri Raya bricks must sell for Rp. 464.782.500.00 then UD. Batako Press Waitatiri Raya will achieve the profit from the sales target, otherwise if the sales are below the target, the profit will not reach 20%. Then, the Margin of safety presentation should not fall more than 61%. If sales are still around 61% or the maximum decline does not exceed 61%, it can be concluded that the company is still said to be safe or not experiencing losses.
Analisis Pengaruh Kualitas Fasilitas Fisik dan Non Fisik Pasar Mardika terhadap Niat Berperilaku Konsumen di Kota Ambon Sammy Saptenno
Jurnal Administrasi Terapan Vol. 1 (2022): September
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v1i1.3342

Abstract

This study aims to examine and analyze the influence of the quality of physical and non-physical facilities at Mardika Market in Ambon on consumers' behavioral intentions in Ambon City. The research is motivated by consumer complaints regarding inadequate market facilities, which have led to a decline in public interest in shopping at Mardika Market.A quantitative approach was employed using a survey method, involving 100 respondents from the Ambon City community. Data were analyzed using multiple linear regression.The results show that both physical and non-physical facility quality significantly affect consumers’ behavioral intentions. The revitalization of Mardika Market is crucial to enhance its competitiveness and attract consumers back.Keywords: physical facilities; non-physical facilities; behavioral intention; market; consumer
Co-Authors Dady Mairuhu Febiola Matuankotta Fentje Salhuteru Imelda Talahatu Julius Buyang Marie. C. Tahalele Maudy M. Tanihatu Naddynda PN Revelino Tamaela Ricardo. M Simarmata Sutiksno, Dian Utami