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All Journal Jurnal Peurawi : Media Kajian Komunikasi Islam Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Lok Seva: Journal of Contemporary Community Service ISTIFHAM Jurnal Solusi Masyarakat (JSM) JIMMI: Jurnal Ilmiah Mahasiswa Multidisiplin IJELaSS: International Journal of Education, Language and Social Scince
Khairina, Ulfa
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)

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Branding dan Media Lokal: Strategi Komunikasi Pemasaran Pariwisata Sejarah di Aceh Besar Khairina, Ulfa; Samaliah, Nur
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4675

Abstract

Aceh Besar is rich in mature tourist destinations that can be used as a source of creative economic growth for the community. In addition, the iconic historic tourism destination, Aceh Besar has many tourist destinations that can be branded through the use of local media. This study aims to further examine the use of local media in creating the historic tourism marketing communications in Aceh Besar. Data collection was conducted through interviews and participatory observation. The results show that the Aceh Besar Tourism and Youth Agency (DISPARPORA) does not build relationships with local media, but instead uses tourism ambassadors as spokespersons and outdoor media for each event. Meanwhile, local media brands promote tourism through articles produced as part of their support for tourism in Aceh Besar.
Co-Authors Al Zuhri Alfizra, Luthfi Andi Irawan Arianda, Irsan Chusyeri, Imam Deddy Satria M Fadilah, Misnatul Nur Hijrah Iin Meriza Iin Meriza, Iin Irsan Adrianda Ismiati Ismiati Junaidi Junaidi Kurniawan, Rafli Leni, Mahza MUCHAMMAD FAIZIN Muhammad Azhari Murdial, Feni Mutia Tisa Naja, Khairul Nur, Marfirah Nurdin, Hanifah Nurdin, Ibnu Phonnna Nuriati, Rahma Rahmalia, Rahmalia Refita, Refita Riwanda, Aisha Samaliah, Nur Syahputra, Heri Rahmat Tisa, Mutia Zuhri, Al