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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah JURNAL VISIONIDA Jurnal MEBIS (Manajemen dan Bisnis) Media Bina Ilmiah Islamic Economics and Business Review (IESBIR)
Tati Handayani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisis Variabel yang Mempengaruhi Keputusan Pembelian Makanan Halal Melalui GoFood Saat Covid-19 Adri 'Aunur Rahman; Tati Handayani
BISNIS Vol 10, No 1 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i1.13928

Abstract

AbstractThis research aims to find out and explain about the factors that influence halal food purchase decisions through GoFood during Covid-19. Quantitative methods are the methods used in this research. The population of this research were the Muslim community of GoFood service users in Jabodetabek during the Covid-19 pandemic. Samples were taken are 265 respondents with purposive sampling. This research used primary data and data collection techniques using questionnaires. The data analysis techniques used in this research are inner model and outer model with analysis tool used is SmartPLS. This research explains that the existence of halal labels on the GoFood application helps consumers in making purchasing decisions in GoFood, in other words halal labels have a significant effect. The quality of service in accordance with sharia rules and contactless delivery must be applied with the aim to improve the comfort of consumers, in other words the quality of service has a significant effect. Price will be considered by consumers to buy a product, but with the condition of Covid-19 even though the price listed is high still decide to use GoFood services, in other words the price has no significant effect.Keywords: Halal Food, Halal Label, Price, Purchase Decision, Quality Of Service AbstrakPenelitian ini bertujuan untuk mengetahui dan menjelaskan tentang faktor-faktor yang mempengaruhi keputusan pembelian makanan halal melalui GoFood saat Covid-19. Metode kuantitatif merupakan metode yang digunakan pada penelitian ini. Populasi yang digunakan pada penelitian ini adalah masyarakat muslim pengguna layanan GoFood di Jabodetabek selama pandemi Covid-19. Jumlah sampel yang digunakan adalah 265 orang dengan menggunakan metode purposive Sampling. Penelitian ini menggunakan data primer dan teknik pengumpulan data menggunakan kuesioner. Teknik analisis data yang digunakan pada penelitian ini adalah inner model dan outer model menggunakan SmartPLS. Penelitian ini menjelaskan bahwa dengan adanya label halal pada aplikasi GoFood membantu konsumen dalam membuat keputusan pembelian di GoFood, dengan kata lain label halal berpengaruh signifikan. Kualitas layanan yang sesuai dengan aturan syariah dan contactless delivery harus diterapkan dengan tujuan untuk meningkatkan kenyamanan para konsumen, dengan kata lain kualitas layanan berpengaruh signifikan. Harga akan menjadi pertimbangan para konsumen untuk membeli suatu produk, namun dengan kondisi Covid-19 walaupun harga yang tercantum tinggi tetap memutuskan untuk menggunakan layanan GoFood, dengan kata lain harga tidak berpengaruh signifikan.Kata kunci: Harga, Keputusan Pembelian, Kualitas Layanan, Label Halal, Makanan Halal
PENGARUH MANAJEMEN RISIKO TERHADAP KINERJA KEUANGAN PADA BANK MEGA SYARIAH Anisa Husna Adinta; Mira Rahmi; Tati Handayani
Jurnal Visionida Vol. 8 No. 2 (2022): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v8i2.4710

Abstract

Penelitian ini memiliki tujuan untuk menjelaskan serta mengetahui pengaruh Risiko Pembiayaan dan Risiko Likuiditas terhadap Kinerja Keuangan pada Bank Mega Syariah. Penelitian ini berjenis kuantitatif yang menggunakan sampel laporan keuangan triwulan yang terpublikasikan oleh Bank Mega Syariah Periode 2017 – 2020. Olahan data pada penelitian ini ialah dengan analisis regresi linier berganda IBM SPSS Statistics 26. Variabel penelitian ini adalah risiko pembiayaan yang diukur dengan Non Performing Financing (NPF) dan risiko likuiditas yang diukur dengan Financing To Deposit Ratio (FDR) terhadap kinerja keuangan yang diukur dengan Return On Assets (ROA). Temuan penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan positif Risiko Pembiayaan terhadap kinerja keuangan, terdapat pengaruh yang tidak signifikan negatif risiko likuiditas terhadap kinerja keuangan, dan terdapat pengaruh signifikan positif secara simultan Risiko Pembiayaan dan risiko likuiditas terhadap kinerja keuangan di Bank Mega Syariah. Hal ini ditunjukkan dengan semakin kecil risiko pembiayaan maka pembiayaan bermasalah di Bank Mega Syariah tersebut semakin kecil pula. Jadi, kinerja keuangan dari Bank Mega Syariah menajdi sehat dan juga dapat menghasilkan keuntungan dari penggunaan aset yang dimiliki Bank Mega Syariah.
IMPLEMENTATION OF GREEN MARKETING STRATEGIES IN DEPOK MUSLIM CULINARY MSMEs Tati Handayani; Sufyati HS; Suharyati; Ahmad Ruslan; Rizka Yusrina
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.576

Abstract

This research discusses the implementation of green marketing strategies in Muslim culinary MSMEs in Depok. The problem identified is the lack of awareness and implementation of environmentally friendly practices in the MSME culinary business which has an impact on environmental sustainability and the attraction of consumers who care about the environment. Green marketing is measured by the factors of green product, green price, green place, and green promotion.The purpose of this study is to analyze the factors of green product, green price, green place, and green promotion that can influence Muslim culinary MSMEs in the Depok area. This type of research with a quantitative descriptive research approach with primary data sources and data collection techniques by distributing questionnaires to culinary MSME players who live in Depok City. Data analysis using factor analysis. The results showed that in the green marketing factors that influence Muslim culinary MSMEs in Depok, a total of four factors were created: factors 1, 2, 3, and 4. Green product, green price, green place, and green promotion tools make up each of these factors. There are only 2 factors that are considered to represent the four factors formed, namely factor 1 and factor 2.
Faktor yang Memengaruhi Perpindahan Merek Skincare Internasional ke Skincare Lokal Halal Rizka Yusrina; Tati Handayani
Islamic Economics and Business Review Vol 3 No 2 (2024): IESBIR, August 2024
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59580/iesbir.v3i2.7744

Abstract

Abstract Skincare is the most popular type of cosmetic product and local skincare brands are in high demand. There are still many people who choose international skincare brands, compared to local brands, where international brands are not clear about their halalness. The factors considered are the price and the contents of the product packaging. In addition, most local brand skincare products are clearly halal and easier to find in the market and the ingredients are considered suitable for the skin type of Indonesian people. This study aims to analyze the factors that influence the switching of international skincare brands to local halal skincare. The data collection technique used the distribution of questionnaires with a likert scale. Research data analysis using data quality test and factor analysis test. The results stated that lifestyle factors, price, and halal awareness influence brand switching for halal skincare cosmetic products. Keywords: brand switching; halal awareness; halal skincare; lifestyle; price   Abstrak Skincare menjadi jenis produk kosmetik terpopular dan skincare merek lokal sudah banyak diminati. Masih banyak masyarakat yang memilih skincare merek internasional, dibandingkan merek lokal, di mana merek internasional belum jelas kehalalannya. Faktor yang dipertimbangkan adalah harga dan isi kemasan produk. Selain itu, sebagian besar produk skincare merek lokal sudah jelas kahalalannya dan lebih mudah didapatkan di pasaran serta kandungan yang dimiliki dinilai sesuai dengan jenis kulit masyarakat Indonesia. Penelitian ini bertujuan untuk menganalisis faktor yang memengaruhi perpindahan merek skincare internasional ke skincare lokal halal. Teknik pengambilan data menggunakan penyebaran kuesioner dengan skala likert. Analisis data penelitian menggunakan uji kualitas data dan uji analisis faktor. Hasil penelitian menyatakan bahwa faktor gaya hidup, harga, dan kesadaran halal memengaruhi perpindahan merek produk kosmetik skincare halal. Kata kunci: gaya hidup; harga; kesadaran halal; perpindahan merek; skincare halal
Faktor-Faktor yang Memengaruhi Minat Masyarakat Muslim Jabodetabek Terhadap Bank Digital Syariah Astika Putri, Citra Kirana; Tati Handayani
Al-Mashrafiyah (Jurnal Ekonomi, Keuangan dan Perbankan Syariah) Vol 9 No 1 (2025)
Publisher : Universitas Islam Negeri Alauddin Makassar

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Abstract

Sharia digital banks are developing as an alternative financial service that is easier and more efficient. However, the existence of Sharia digital banks hasn’t yet competed with conventional digital banks. Services from various bank brands are also a consideration to use them. This study aims to analyze factors such as Islamic branding, service features, digital literacy, and digital marketing in influencing the interest of the Jabodetabek Muslim community in Sharia digital banks. The sample of this research was 100 respondent Muslim from Jabodetabek. The research method uses quantitative descriptive. Data collected by distributing questionnaires. Data analysis used the PLS method. The results indicate that Islamic branding and digital marketing influence the interest of the Jabodetabek Muslim community in Sharia digital banks, while service features and digital literacy have no effect. The implication of this research is that Sharia digital banks need to strengthen their brand image as Islamic banks by providing service features that are able to demonstrate their superiority compared to other types of banks, as well as reaching the public in a more attractive way
KREASI LILIN DARI LIMBAH JELANTAH: PELATIHAN WIRAUSAHA HIJAU BERBASIS EKONOMI KREATIF DI RA PERMATA PISANGAN CIPUTAT TANGERANG SELATAN Sufyati HS; Tati Handayani; Subur, Subur; Alfida Aziz; Anita Nopiyanti; Nurhafifah Matondang
Media Bina Ilmiah Vol. 19 No. 12: Juli 2025
Publisher : LPSDI Bina Patria

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Abstract

The Candle Creation from Used Cooking Oil Waste training program was conducted at RA Permata Pisangan, Ciputat, South Tangerang, with the aim of introducing the concept of green entrepreneurship based on creative economy to parents of students. The activity involved 20 parents who actively participated in the entire training process, including socialization, hands-on practice in processing used cooking oil, and the creation of environmentally friendly candles. The training aimed to raise awareness of household waste management and to encourage the development of creative business opportunities using materials previously considered as waste. The results indicated that the program successfully improved participants’ knowledge and skills in transforming used cooking oil into economically valuable products. Participants showed high enthusiasm through active engagement during the training and expressed interest in further developing candle products as a potential source of income. This program also inspired participants to implement circular economy principles within their households. Thus, the training contributed not only to environmental pollution reduction but also encouraged community participation in creating sustainable solutions through creative and entrepreneurial approaches
Co-Authors Adri 'Aunur Rahman Ahmad Ruslan Alfida Aziz Anisa Husna Adinta Anita Nopiyanti Astika Putri, Citra Kirana Matondang, Nurhafifah Mira Rahmi Rizka Yusrina subur subur Sufyati HS Suharyati