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All Journal Syntax Literate: Jurnal Ilmiah Indonesia INAQUE: Journal of Industrial & Quality Engineering Jurnal Media Teknik dan Sistem Industri Jurnal Impresi Indonesia Journal of Social Research Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies
Suryana, Hendy
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Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Social Sciences Other

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Journal : Journal of Social Research

 1 
Analysis of Product Quality and Brand Image in Driving Repurchase Intention for Luta Dehumidifier Products at PT. Dwi Mitra Teknindo Maulana, Ade; Patra, Oviyan; Nugraha, Evan; Suryana, Hendy; Putra, Adi Ganda
Journal of Social Research Vol. 4 No. 10 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i9.2778

Abstract

This study aims to analyze the influence of product quality and brand image on repurchase intention of LUTA dehumidifier products distributed by PT. Dwi Mitra Teknindo. The research background is based on the increasing demand for dehumidifiers in Indonesia after the Covid-19 pandemic, along with the challenges faced by the LUTA brand in building a positive image amid consumer perceptions of Chinese-made products. This study employed a quantitative approach with a descriptive-causal research design. Data were collected through surveys of LUTA consumers in several major cities in Indonesia and analyzed using Structural Equation Modeling (SEM) to examine both direct and indirect relationships among the variables. The findings indicate that product quality has a positive and significant effect on repurchase intention, both directly and through brand image as a mediating variable. Brand image also plays a crucial role in strengthening consumer loyalty towards LUTA products. These results highlight the importance of improving product quality and enhancing brand image as strategic efforts to retain existing customers and support sustainable business growth.
The Effect of Project Management Performance on Machine Operational Readiness at PT GPE (Medion Group) Nugraha, Evan; Rukmana, Dodi; Patra, Oviyan; Suryana, Hendy
Journal of Social Research Vol. 4 No. 9 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i8.2733

Abstract

This research aims to analyze the influence of project management on machine operational readiness at PT Gallaria Prospera Eterna (PT GPE). Five variables were examined: integration management, time management, cost management, quality management, and resource management. Previous issues, such as project delays and cost overruns, prompted the need for an evaluation of the project management system. A quantitative method was employed, utilizing the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results indicated that integration management (? = 0.245), time management (? = 0.235), and resource management (? = 0.232) had a significant effect on machine operational readiness. Time and resource management also exhibited positive quadratic effects (QE = 0.170 and QE = 0.181), while cost management had a negative quadratic effect (QE = –0.309). Quality management was found to be statistically insignificant. The R² value of 0.689 and Q² value of 0.567 indicate that the model has strong explanatory and predictive power. The implementation of strategies based on these findings—such as establishing a Project Management Office (PMO), digitalizing project tracking, and strengthening human resources—has successfully improved the execution of the second-phase fermenter machine procurement project, delivering it on time, within budget, and fully operational.
Co-Authors Adi Ganda Putra Adiwijaya, Chandra Apriyadi, Teddi Arifin, Dadang Batubara, Nasep Nirwan Dodo Irmanto Fauzi, Fahmi Reza Gunawan, Maulana Indra M. Yogi Riyantama Isjoni Muhammad Suyudi Nugraha, Evan Nurhadi Pardiyono, Ragil Patra, Oviyan Pitaloka, Bunga Ayu Puspawardhani, Gianti Rachman, Arlan Rinto Yusriski Riyanto, Waris Rukmana, Dodi Umar Faruk