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All Journal (JDAB) Jurnal Dinamika Administrasi Bisnis
Tjahjono, Endro
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Decision Sciences, Operations Research & Management Social Sciences

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PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA WARUNG ASELA KABUPATEN SAMPANG MADURA Rahmawati, Mega; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4630

Abstract

ABSTRACT The development of the business world in Indonesia is increasingly increasing, as evidenced by the increasing number of companies that stand and move in various businesses, including culinary businesses such as the Warung Asela business that is mushrooming every year. Store Atmosphere is one of the determining factors in the price of customer satisfaction. This study tries to explain the effect of store atmosphere and price on consumer satisfaction at Warung Asela Sampang RegencyThis researcher uses a quantitative method with survey research using a questionnaire as an instrument. The population in this study are consumers who have been to Warung Asela Sampang Regency. The sample of this study used a non-probability method (non-random sampling) using a purposive sampling technique totaling 100 respondents. The data analysis technique used is multiple regression analysis.The results of this study indicate that all independent variables namely store atmosphere and price have a positive influence on the dependent variable, namely customer satisfaction. Keywords: store atmosphere, price and customer satisfaction
PENGARUH CITRA MEREK, KESADARAN MEREK, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MR. SUPREK SURABAYA Rantau, Aga Shanada; Andayani, Sri; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5412

Abstract

ABSTRACT In this globalization era, there are many chicken-based restaurants that have sprung up in all countries, such as in Indonesia, especially in Surabaya, we have found many chicken restaurants, one of the culinary processions of chicken that many people enjoy doing is chicken geprek. With a price that is quite affordable by all people processed by many geprek chickens bought by the public. This causes many to open businesses by selling geprek chickens of the same type with different appearance to give the characteristics of the products they sell to attract consumers. Mr. Suprek Surabaya is the place of this research. The purpose of this study is to determine how much influence the brand image, brand awareness, and product innovation on purchasing decisions.               This type of research is quantitative research. The study population is consumers Mr. Suprek Surabaya. While the sample of 100 respondents used a non-probability method (non-random sampling) and data collection using a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that brand image, brand awareness, and product innovation have a strong influence on purchasing decisions at Mr. Suprek Surabaya. Based on these conclusions, it is hoped that Mr. Suprek Surabaya can further enhance the Brand Image, Brand Awareness, and Product Innovation variables on Purchasing Decisions to retain consumers and customers. Keywords: brand image, brand awareness, product innovation, and purchasing decisions
Co-Authors Azhari, Ayu Baadila, Nanda Rizky Fitri Fatmasari Gracia, Yudith Hani, Maria Zaun Irawan, Wahyu Laily, Elly Nur Machmuda, Dita Aulia Mega Rahmawati, Mega Mulyati, Awin Mulyati, Diana Yuli Nasution, Ute Chairuz Novaria, Rachmawati Pranatalion, Reinardus Pratiwi, Ni Made Ida Pujianto, Agung Rachmawati, Yuni Rahmawati, Silviya Rantau, Aga Shanada Ratih, Faradika Maria Rohimah, Afifatur Saleha, Dinda Tania Saputra, Marga Sri Andayani Sugiono, Ilyas Susanti, Irma Yusniar Toa, Yohanes Paulus Wati, Anna Firinda Wulandari, Zanualita