Article Per Year (5 Year)
p-Index From 2020 - 2025
1.006
P-Index
This Author published in this journals
All Journal (JDAB) Jurnal Dinamika Administrasi Bisnis
Tjahjono, Endro
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Pengaruh Ritel Mix terhadap Gaya Hidup Mahasiswa Saleha, Dinda Tania; Pujianto, Agung; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2216

Abstract

This study entitled "Effect of Retail Mix the Lifestyle Students (Case Study Angkringan" Mbah Clark "in Jl. Prapen Surabaya)". This study aims to determine the Retail Mix is there any influence on the lifestyle of students and the truth variable atmosphere of Retail Mix dominant influence on the lifestyle of students. The population in this study were all students in the city of Surabaya ever visit or hang out in Angkringan Mbah Cokro Surabaya.         Collecting data using questionnaires with sampling techniques nonprobability Sampling Sampling is incidental that the number of respondents 75 people. Data analysis method used is multiple linear regression analysis were processed with the help of SPSS applications. The variables used were Retail Mix consisting of food, service, and atmosphere as the independent variable and Lifestyle as the dependent variable.In conclusion, as follows: (1) Partially food is not positive and significant impact on the lifestyle that showed with b1 = 0.237, t = 1.569, and sig. 0.121. (2) Partially atmosphere is not positive and significant impact on the lifestyle indicated by the value b2 = 0.309, t = 1.902, and sig. 0.061. (3) Partially servicing positive and significant impact on the lifestyle that showed with b3 = 0.268, t = 2.106 and sig. 0,039 and. (4) the food, atmosphere and service simultaneously positive and significant influence on purchasing decisions that are indicated by the value of F = 14.451, sig. 0,000, and the value of Adjusted R2 of 0.353. This means that 35.5% lifestyle described by the food, atmosphere and service, while 64.5% is explained by other variables not examined in this study. Keywords: food, atmosphere, service, Lifestyle
PENGARUH KUALITAS PRODUK KARTU INDOSAT IM3 TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA DI SURABAYA Irawan, Wahyu; Mulyati, Awin; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2332

Abstract

Goals to be achieved in this study was to determine the effect of product quality to customerLoyalty cards Indosat IM3 student in Surabaya.              The research proves that F count> F table (14.108> 2,311) or in other words together performance, features, reliability, service ability can influence customer loyalty. While the test (R2) together - together amounting to 42.9% and the remaining 57.1% were influenced other variables outside the research. The study also proves that partially, performance, features, reliability, service ability significant effect on customer loyalty because each independent variable is the performance, features, reliability, service ability have thitung> tabel.
PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Susanti, Irma Yusniar; Tjahjono, Endro; Nasution, Ute Chairuz
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2282

Abstract

Competition between adventure product is very tight, from local brands to international brands all trying to get a place in hearts of customers. Many basic influence consumers to buy a product, including of brand image, quality product, and price. This research was quantitative methode with multiple linear regression analysis. The purpose is to determine the influence of brand image, quality product, and price of the purchase decision. While the price variable is more dominant influence on purchase decisions of the brand image and quality product. Looking at the result of the research, the writter suggest that people see a product not only of price but also on the quality of its product, so that it can be satisfaction when bought with a longer life. Whereas for the brand image factor could be done when if the previous factors have been met. For the future research is expected to further improve the quality of test, so this research has better.  Keywords : brand image, quality product, and the price of purchase decision.
ANALISIS SWOT SEBAGAI ALAT BANTU DALAM MENETAPKAN STRATEGI PEMASARAN UD. RIZKY BAROKAH SURABAYA Baadila, Nanda Rizky; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2320

Abstract

Produk madu telah lama dikenal masyarakat Indonesia  sebagai food supplement yang berkhasiat menjaga kesehatan, namun produksi madu Indonesia belum mampu memenuhi permintaan nasional.. Untuk itu dibutuhkan peran Analisis SWOT (strengh, weakness, opportunity, and threat) sebagai alat bantu dalam menetapkan strategi pemasaran. Hasil penelitian. Analisis Internal Factor Evaluation  (IFE) menghasilkan kekuatan utama kegiatan promosi iklan melalui media cetak dan brosur yang di edarkan secara berkala, sedangkan untuk kelemahan utama yang dimiliki adalah peralatan pengolahan yang masih sederhana. Analisis External Factor Evaluation (EFE) menghasilkan peluang utama yang dapat dimanfaatkan yaitu program pemerintah bagi UMKM dalam bentuk Kredit Usaha Rakyat (KUR), sedangkan ancaman utama adalah berkurangnya jumlah areal pakan lebah akibat konversi lahan. Analisis matriks Internal-Eksternal (IE) menetapkan posisi dalam kuadaran V (Jaga dan Pertahankan).  Analisis SWOT menghasilkan beberapa strategi yang dapat diterapkan: (1) Inovasi kemasan ekonomis, (2) Meningkatkan kegiatan promosi, (3) Membina hubungan baik dengan peternak binaan, (4) Menambah modal kerja melalui pinjaman Kredit Usaha Rakyat, (5) Meningkatkan kapasitas produksi, (6) Memperbaiki kinerja dan Meningkatkan teknologi produksi, (7) Memperbaiki sistem manajemen perusahaan, (8) Meningkatkan mutu pelayanan kepada konsumen, (9) Mempertahankan dan meningkatkan kualitas produk, (10) Memperluas pangsa pasar. Hasil dari pengolahan QSPM (quantitative strategic planning matrix), menghasilkan prioritas utama inovasi kemasan ekonomis. Kata kunci: analisis swot, strategi pemasaran, madu
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TWITTER TERHADAP KEPUTUSAN PEMBELIAN Fatmasari, Fitri; Novaria, Rachmawati; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2283

Abstract

Progress is rapidly increasing social media development in line with advances information technology. Sharing of experiences between the consumer of a product can be done through the online media that can be accessed by other potential customers and are able to influence the purchase decisions of these products. This study aims to analyze the influence of electronic word of mouth Twitter on purchasing decisions at Restoran Mie Akhirat, Surabaya. Social media is a very fast growing Twitter, Twitter large number of potential users in conducting marketing activities. Methods of analysis used in this study is multiple regressions analysis. The results showed that the electronic word of mouth Twitter has a strong influence on purchasing decisions at Restoran Mie Akhirat, Surabaya.Keywords: electronic word of mouth, social media marketing, purchase decisions
Analisis Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi kasus pada Marketplace Shopee) Wulandari, Zanualita; Mulyati, Awin; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4062

Abstract

This research is motivated by the growing development of online buying and selling in Indonesia so that companies or online buying and selling website platforms must develop strategies to improve product quality, price, and service quality. To provide customer satisfaction the company must provide good quality products, affordable prices, and fast and responsive service quality.            The purpose of this study was to determine the magnitude of influence between product quality (X1), Price (X2), and service quality (X3) on consumer satisfaction (Y) in the Shopee marketplace. The research methodology used is quantitative research using survey methods. The sampling technique uses simple random sampling with 105 respondents. Data collection techniques using a questionnaire that was processed using SPSS version 16.0. The method of data analysis uses multiple linear regression analysis.            The results showed that product quality had no partial effect on consumer satisfaction in the Shopee marketplace, this was evidenced by a tcount of 1.612 and a significance value of 0.110. Price has a partial effect on customer satisfaction in the Shopee marketplace, this is evidenced by the tcount of 4.030 and the significance value of 0,000. Service Quality has a partial effect on customer satisfaction in the Shopee marketplace, this is evidenced by the tcount of 4.594 and a significance value of 0,000. While based on the results of the simultaneous test statistical calculations, it can be concluded that product quality, price and service quality simultaneously influence consumer satisfaction in the Shopee marketplace, this is evidenced by the Fcount value of 45.452 and a significance value of 0,000 and a coefficient of determination of 0.574 which means that consumer satisfaction can be explained by product quality, price and service quality variables of 57.4%.Keywords: Product quality, Price, Service quality, Consumer satisfaction
ANALISIS PENGARUH KUALITAS PELAYANAN PRIMA DAN KEPERCAYAAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN KARTU TELKOMSEL DI SURABAYA BARAT Machmuda, Dita Aulia; Andayani, Sri; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2347

Abstract

Telecommunication operator must know what are the factors that make the customer determine the decision to purchase the prime card. One only for quality services are needed in the company to win the market in the world the competition. In addition to the quality of service prima, companies can improve customer confidence that customers have a relationship with the company. The purpose of this research is to know the influence of the quality of service provision and customer trust to purchase decision Telkomsel card. Samples in this research are 100 respondents taken in Surabaya West. while the analysis methods used, multiple linear regression and hypothesis testing using F and T tests The results of this research showed that the Variable Quality of Service Provision and customer trust partially significant influence on purchasing decisions. This is known from the value of the service quality thitung Prima of 3.283 greater than ttabel (1.292), so that the research hypothesis that reads "there is the influence of the quality of service provision against the decision of the purchase of the card Telkomsel in Surabaya West", can be declared accepted. And the value of 3.011 thitung customer confidence greater than ttabel (1.292). So the research hypothesis that reads "no influence of customer trust to purchase decision Telkomsel Card in Surabaya West", can be declared accepted. Key Words : the Quality of Service Provision, Customer trust, Purchase Decision
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SABUN PEMBERSIH WAJAH MERK Wati, Anna Firinda; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2325

Abstract

The aim of research to determine the factors that influence purchasing decisions soap brand Pond's facial cleanser along with the dominant factor. The independent variable in this research is Price (X1), Ad (X2), Packaging (X3), and Quality (X4). The dependent variable is the purchase decision (Y)., The research sample was determined at 100 students. Sampling method in this research using accidental sampling method. Techniques using multiple linear regression analysis.From the test results obtained simultaneously variable pricing, advertising, packaging and quality have an influence on purchasing decisions soap cleanser brand Pond's, whereas packaging has no significant influence on purchasing decisions Keywords: Pricing, Advertising, Packaging, Quality and Purchasing Decision
Pengaruh Good Corporate Governance dan Ukuran Perusahaan Terhadap TaxAvoidance pada Perusahaan UKM di Surabaya dan Sidoarjo Periode Tahun 2017-2019 Saputra, Marga; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4625

Abstract

AbstractThis study was conducted to analyze the effect of Good Corporate Governance (Board of Director’s Size and Managerial Ownership), and Company Size toward Tax Avoidance of Small and Medium Enterprises (SMEs) in Surabaya and Sidoarjo in 2017-2019 period.The sampling technique was purposive sampling in Small and Medium Enterprises (SMEs). Therefore, 11 companies were obtained and it gained 33 samples of observational data during three years of research period. Multiple linear regression method analysis is used to analyze these data.Hence, the feasibility of the study model has shown that Tax Avoidance was significantly influenced by the Board of Directors, Managerial Ownership, and Company Size. This showed that the independent variable is able to explain the diversity of Tax Avoidance. Afterward, the result of hypothesis testing proved that; 1) Board of Directors’ Size has a positive and significant effect on Tax Avoidance; 2) Managerial Ownership has a positive and significant effect on Tax Avoidance; 3) Company Size has no significant effect on Tax Avoidance.  According to the authors, it is because of companies that have been registered and had legal standing. They have an obligation to pay taxes based on the company’s proportion.Based on the research model has been proposed by the author. It indicated the variation of Tax Avoidance variables can be explained together with by Board Directors size’ ratio, Managerial Ownership, and Company Size variables in the amount of 26,5%. Whereas, its remaining in the amount of 73,5% was influenced by variables outside the research, for instance; Leverage variables, Liquidity, CSR and etc.Keywords : Board of Directors Size, Managerial Ownership, Company Size, Tax Avoidance
Pengaruh Kualitas Produk, Citra Merek danGaya Hidup terhadap Keputusan Pembelian Produk Merek Consina di Surabaya (Studi Kasus Pada Consina Store Dharmahusada Surabaya) Rahmawati, Silviya; Pratiwi, Ni Made Ida; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4629

Abstract

ABSTRACT Lately, more and more teenagers are doing outdoor activities or activities that are identical with adventure in the wild which has become a new lifestyle behind the glitter of technology in modern times. To be able to attract consumer buying interest, companies must strive to improve and maintain product quality with an appropriate selling price offset, and be able to answer the needs and desires of consumers. This study aims to determine the effect of product quality, brand image, and lifestyle on the purchasing decisions of Consina brand products at the Dharmahusada Store in Surabaya. The population in this study are consumers who have purchased Consina brand products at the Dharahusada Store in Surabaya. This study uses a purposive sampling technique to determine respondents as many as 100 people. The data collection method uses a questionnaire. The analysis used in this study is multiple linear regression analysis, F test, t test, coefficient of determination. The results of this study indicate that the quality of products, brand image, and lifestyle silmutan influence on purchasing decisions. Product quality, brand image and lifestyle partially influence purchasing decisions.  Keywords: Product Quality, Brand Image and Lifestyle
Co-Authors Azhari, Ayu Baadila, Nanda Rizky Fitri Fatmasari Gracia, Yudith Hani, Maria Zaun Irawan, Wahyu Laily, Elly Nur Machmuda, Dita Aulia Mega Rahmawati, Mega Mulyati, Awin Mulyati, Diana Yuli Nasution, Ute Chairuz Novaria, Rachmawati Pranatalion, Reinardus Pratiwi, Ni Made Ida Pujianto, Agung Rachmawati, Yuni Rahmawati, Silviya Rantau, Aga Shanada Ratih, Faradika Maria Rohimah, Afifatur Saleha, Dinda Tania Saputra, Marga Sri Andayani Sugiono, Ilyas Susanti, Irma Yusniar Toa, Yohanes Paulus Wati, Anna Firinda Wulandari, Zanualita