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MEMBER CHECKING: EVALUASI KUALITAS INFOGRAFIK TIRTO.ID DI LAYANAN JEJARING SOSIAL INSTAGRAM Ridlo, M. Harun Rosyid
Jurnal Pendidikan Seni dan Industri Kreatif Vol. 4 No. 1 (2023): SENDIKRAF Jurnal Pendidikan Seni dan Industri Kreatif
Publisher : BBPPMPV Seni dan Budaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70571/psik.v4i1.66

Abstract

The use of infographics has been increasingly popular on social networking services (SNS),especially on Instagram. On the other hand, infographics posting on Instagram faces somemajor challenges since it deals with various types of posts and user’s motivation. Tirto.id isone of Indonesian’ news platform which specifically uses Instagram to publish infographics.The problem is that Tirto.id often appends chartjunks to its visualization; however, it remainspopular among audiences. Hence, this study aims to determine the quality of Tirto.idinfographics. Infographic quality is determined through evaluations involving Tirto.idinfographics and their readers’ experiences. First, 23 (twenty-three) Tirto.id infographicswere evaluated for their information visualization. Then, the evaluation results were validatedbased on the experiences of 15 (fifteen) audiences through member checking. The findingsdemonstrate that Tirto.id infographics consist of content composed of various visual elementsand having specific function. The information in Tirto.id infographics was obtained fromTirto.id web page divided into two categories of information visualization. The readersexperienced two stages of perception and faced problems in understanding the infographics.Based on these findings, the evaluation results demonstrate that Tirto.id infographics have alack of clarity, precision, and efficiency. Meanwhile, readers’ interest depends on topics,information, illustrations, and data visualization in infographics.
Penguatan Media Promosi Andi Rattan Furniture melalui Fotografi Iman, Priaji; Raina, Pratita Rara; Ridlo, M. Harun Rosyid
Abdi Seni Vol. 16 No. 2 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v16i2.7186

Abstract

Community service or PKM aims to create a catalogue of Andi Rattan Furniture products as promotion media through product photography. Trangsan Village, as one of the rattan industry centers in Sukoharjo, faces challenges in expanding its market reach, especially for small to medium craftsmen who rely on third parties for access to product export, including Andi Rattan Furniture. The main problems faced were the lack of marketing staff and the minimal use of digital media for product promotion. The participatory action research (PAR) approach is used in this activity to empower partners with solutions in aspects of business management and digital marketing, including product photography training and e-commerce usage. The results of the activity show that through improving business management, creating product catalogs, and activating social media, Andi Rattan Furniture can expand its market reach and increase product competitiveness at local and international levels. Continuous assistance and the implementation of digital marketing strategies are expected to support Andi Rattan Furniture sustainable businesses. Keywords: Creative Economy, Rattan, PAR, Community Service