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All Journal Excellent Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Wasana Nyata Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan e-Jurnal Apresiasi Ekonomi WASANA NYATA
Anwar, Resa Nurlaela
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Veterinary Other

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ADOPTION OF E-WALLET TECHNOLOGY: ANALYZING INNOVATION DIFFUSION FACTORS Anwar, Resa Nurlaela; Putri, Cattleya Maharani Kusuma
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.978

Abstract

Purpose – To analyze the influence of relative advantage, compatibility, complexity, and trialability on the intention to adopt DANA e-wallet. Method – Quantitative approach with multiple linear regression analysis. The purposive sampling technique is used in determining the sample. The data collected through the questionnaire were analyzed and processed using SPSS Version 26. Findings – Simultaneously Diffusion of Innovation has a positive and significant influence on the intention to adopt the DANA e-wallet in East Jakarta. Partially, relative advantage, complexity, and trialability had a positive and significant influence on the intention to adopt DANA e-wallet in East Jakarta, while compatibility had no effect. Originality/Novelty – Combining Diffusion of Innovation (DOI), such as relative advantage, compatibility, complexity, and trialability, with the intention to adopt. Implications – Can provide input for companies in designing more effective marketing strategies according to the market's desires, and can contribute to the design of government policies that support the deployment of inclusive financial technology. In addition, it can assist individuals in making the right decision in adopting e-wallets.
How Halal Destination Attribute and Social Media Drive Tourist’s Revisit Intention? Christiyanto, Wenda Wahyu; Ali, Nur; Nurianah; Purbohastuti, Arum Wahyuni; Suprina, Rina; Anwar, Resa Nurlaela
Journal of Tourism Sustainability Vol. 5 No. 4 (2025): Volume 5 Number 4 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i4.187

Abstract

This study examines the influence of halal destination attributes (HDA) and social media marketing (SMM) on tourists’ revisit intention (REV), with trust (TRU) acting as a mediating variable. Set in the context of domestic Muslim tourism, the study examines how travelers’ perceptions of halal-compliant services and their digital engagement shape their behavioral intentions. A quantitative survey was conducted involving 200 domestic tourists who visited halal tourism destinations and relied on social media for recommendations. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that both HDA and SMM play important roles in building trust, which in turn strengthens tourists’ intention to revisit. The results suggest that trust functions as a key link between destination experience and future travel behavior. Halal-friendly services—such as clear halal certification, prayer facilities, and gender-appropriate amenities—combined with engaging social media content, help build confidence and loyalty among Muslim travelers. This research offers practical implications for destination managers, particularly in Muslim-majority regions. To encourage repeat visits, they must ensure that each touchpoint not only meets halal standards but also effectively communicates value on social media. The study contributes to the growing literature on halal tourism by highlighting trust as a central mechanism that connects destination quality and marketing efforts with sustained tourist engagement.
Co-Authors Alviayatun, Tuti Amelia, Diah Ratna Handayani, Ellena Nurfazria Indra Kurniawan khusnul khotimah Nova, Firsan Nur Ali Nurali , Nurali Nurianah Nurianah, Nurianah Purbohastuti, Arum Wahyuni Putri, Cattleya Maharani Kusuma Quintania, Melani Rina Suprina Suprapto, Firre An Tiswoyo, Haddad Alif Dafa Vanessa Gaffar Wardani, Widya Ayu Wenda Wahyu Christiyanto Zuhroh, Siti