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All Journal Abjadia, International Journal of Education Jurnal Sosial dan Sains Journal of Business on Hospitality and Tourism
Sari, I Gusti Agung Mas Krisna Komala
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Factors influencing Generation Z students' participation in the Indonesian International Student Mobility Awards program in Bali Sadguna, I Gde Agus Jaya; Sari, I Gusti Agung Mas Krisna Komala
Abjadia : International Journal of Education Vol 10, No 1 (2025): Abjadia
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/abj.v10i1.29440

Abstract

This study aims at establishing the factors that affect the participation of the Generation Z students for the Indonesian International Student Mobility Awards (IISMA) program in Bali. Using a mixed-method approach, the research identifies key academic, personal, and environmental factors influencing student decisions. The study utilizes semi-structured interviews and questionnaires to 29 recipients of IISMA scholarship from four higher education institutions based in Bali, and qualitative research method was used in the form of thematic analysis for the data. Concerning personal factors, it was clear that competitive global exposure and career advancement as well as personal growth were of high importance. Under For academic factors, opportunities for research, added coursework, and the allure of some of the most competitive universities in the world were found. Under environmental factors, the need for cultural engagement, possibilities of networking and full funding were mentioned. The context of the post-pandemic period, in which participation selections took place appeared to carry a great weight. Results show that members of Generation Z view international education methods comprehensively, reconciling one's pursuit of personal objectives with one's pragmatic concerns about having a rewarding profession. It is therefore argued that the IISMA scheme in Bali is of great appeal to Gen Z because it offers at the same time academic standing and opportunities for cultural experience. These results contribute towards understanding the variable trends in student mobility and can also assist in designing international education programs that aim at the needs and ambitions of Generation Z.
Evaluasi Kesesuaian Kompetensi Lulusan Pendidikan Vokasi dengan Kebutuhan Industri di Bali Menggunakan Metode Importance-Performance Analysis (IPA) Mas Krisna Komala Sari, I Gusti Agung; Agus Jaya Sadguna, I Gde; Sri Astuti, Ni Nyoman
Jurnal sosial dan sains Vol. 5 No. 3 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i3.32082

Abstract

Penelitian ini bertujuan untuk mengevaluasi kesesuaian kompetensi lulusan pendidikan vokasi dengan kebutuhan industri pariwisata di Bali menggunakan metode Importance-Performance Analysis (IPA). Dalam konteks industri yang terus berkembang, ditemukan kesenjangan signifikan antara kompetensi yang dimiliki lulusan dan yang diperlukan industri, di mana 35% lulusan mengalami kesulitan dalam mendapatkan pekerjaan yang sesuai. Hasil analisis memetakan atribut kompetensi ke dalam empat kuadran IPA, yang menunjukkan adanya tiga atribut kritis dalam kuadran prioritas utama kemampuan interpersonal, kesopanan, dan kemampuan entrepreneurship yang memerlukan perhatian serius. Selain itu, atribut kemampuan analitikal dan kemampuan komputer diaku sebagai komponen penting dalam mempertahankan daya saing lulusan. Rekomendasi strategis untuk pengembangan kurikulum vokasi diusulkan, mencakup revisi kurikulum berbasis Standar Kompetensi Kerja Nasional Indonesia (SKKNI), peningkatan pelatihan soft skills, dan penerapan pembelajaran berbasis teknologi. Penelitian ini memberikan panduan bagi institusi pendidikan vokasi untuk meningkatkan relevansi dan kualitas lulusan dalam memenuhi tuntutan industri pariwisata yang semakin kompleks
Marketing Strategy in Increasing Ballroom Sales at New Kuta Hotel Wulandari, Monika Aprilia; Septevany, Elvira; Komala Sari, I Gusti Agung Mas Krisna; Suarta, I Ketut
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.225

Abstract

This research aims to increase ballroom sales at New Kuta Hotel, to find out marketing strategies that should be used by the sales & marketing departments to increase ballroom sales and to find out which strategies are most effective in marketing strategies by sales & marketing department. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal–External Matrix (IE), SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). Based on the results of IFAS matrix analysis, the main strength is the ballroom sales can help increase hotel revenue, while the main weakness is the incentives imposed by the sales & marketing departments are less appropriate. Based on the EFAS matrix analysis, it was discovered that the main opportunity was the ability of sales & marketing to bring in customers while the main threat faced was the budget considered by the customer. The IE Matrix study results put the company in the Growth Strategic (Cell II) position. SWOT analysis produced eight alternative strategies of marketing strategies from the eight strategies and obtained three marketing strategies that were prioritized and calculated through QSPM Matrix with a total TAS of 181.29.
Art Capital to Support the Establishment of Tourism Village of Tri Eka Buana Village in Sidemen, Karangasem Sadguna, I Gde Agus Jaya; Sari, I Gusti Agung Mas Krisna Komala; Sudhana, I G.P. Fajar Pranadi
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.246

Abstract

The various potentials of each village or area in Bali has made it an island of prosperous wonders for tourism. Tri Eka Buana Village currently is in the process of becoming a tourism village, where Arak, a local liquor, is the main magnet. The aim of this research is 1) identify other aspects that support the development for the tourism village; 2) to identify the arts and cultures to be a capital that can support the development of the tourism village; 3) the attitude of the artists in the village towards the development of the tourism village. This research is a qualitative research, using purposive sampling to retrieve qualitative data from five determined interviewees, and uses the concept of tourism village and green tourism as the applicative theory. The result shows that, 1). although Tri Eka Buana Village’s main magnet is arak, arts and culture reside together in the village as an important aspect for the establishment of the tourism village; 2). this village has several forms of arts and culture such as Utamaning Malini Dance, Jaga-jaga Dance, pesantian, drama gong (theater), and traditional dances that are commonly used as entertainment; and 3).the artists in this village is willing to support the establishment of the tourism village by creating new dances and performances that are more suitable to showcase to future tourists.
Implementation of marketing mix strategy to increase room occupancy during covid-19 pandemic at the kayon jungle resort Putri, Ni Made Rian Juniari; Aryana, I Nyoman Rajin; Komala Sari, I Gusti Agung Mas Krisna
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.336

Abstract

This research was conducted to know the strengths, weaknesses, opportunities, and threats of The Kayon Jungle Resort during Covid-19 pandemic, business position in IE (Internal – External) matrix, and to find the marketing strategies that can be implemented to increase room occupancy at The Kayon Jungle Resort during Covid-19 Pandemic. Data collection methods that were used in this research were interviews, observation, and questionnaires.  Data analysis techniques were descriptive qualitative analysis, SWOT Analysis, IFAS matrix, EFAS matrix, and IE matrix. The sample in this research used 7 people from Sales and Marketing Department employees, Resort manager, and General Manager of The Kayon Jungle Resort. The results of this research showed 15 internal factors become strengths and 5 internal factors become weaknesses. On the other hand, there were 5 external factors that were opportunities, and 4 external factors become threats. The results of the IE Matrix showed that the position of the company was in the growth strategy (cell II). SWOT analysis produced 9 alternative strategies to increase room occupancy during Covid-19 pandemic at The Kayon Jungle Resort.
Analysis of satisfaction levels of the business and industrial world on the quality of graduates of the tourism department politeknik negeri bali Sari, I Gusti Agung Mas Krisna Komala; Kanah, Kanah; Sadguna, I Gde Agus Jaya
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.338

Abstract

The purpose of this study was to analyse the satisfaction of graduates of Tourism Department Politeknik Negeri Bali. The source of data comes from the results of the questionnaire distributed to 72 companies as using Slovins’ technique, using the technique probability sampling with simple random sampling. The method of analysis was used the Importance Performance Analysis (IPA) technique with step validity test, reliability test, Importance Performance Analysis and measure Consumer Satisfaction Index. The satisfaction level of the graduates of the Tourism Departement Politeknik Negeri Bali was divided into two attributes, namely soft skill and hard skill consisting of 20 variables with the value of all positive gaps that show into 4 quadrants. The attribute in the III quadrant is GPA > 3.0 (Q20). To the value of Customers Satisfaction Index was 92.81% for soft skills and 93.43% for hard skills. It is categorized very satisfactorily.
Co-Authors I Gde Agus Jaya Sadguna I Gusti Agung Bagus Mataram I Ketut Suarta I Nyoman Rajin Aryana, I Nyoman Rajin Kanah Kanah, Kanah Ni Nyoman Sri Astuti Ni Nyoman Triyuni Nugraha, Dicky Dwi Putra, I Ketut Adi Bagaskara Putri, Ni Made Rian Juniari Sagitarini, Luh Linna Saputra, Kadek Vandy Darma Septevany, Elvira Sudhana, I G.P. Fajar Pranadi Wulandari, Monika Aprilia Yadnya, Putu Ayu Indira