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Analysis of service quality towards repeater guest satisfaction at The Samaya Seminyak Ika Fitri Kurnia Sari; I Gusti Agung Bagus Mataram; Dewa Made Suria Antara; Ni Gusti Nyoman Suci Murni
International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i1.2026

Abstract

The purpose of this study was to determine how satisfied the repeater guest were with the performance of The Samaya Seminyak and to know indicators that had to be improved in order to increase the satisfaction of the repeater guest. The method used is Servqual Test and Important Performance Analysis as the tools to measure repeater guest satisfaction on the existing performance of The Samaya Seminyak. Data were collected from 75 questionnaires repeater guest. Measurement of repeater guest satisfaction was using the theory of 5 dimensions of service quality those are tangible, reliability, responsiveness, assurance, and empathy. The quality of service available at The Samaya Seminyak was unable to meet the quality of service desired by repeater guest. Analysis of service quality is resolved by Servqual test, where 10 out of 15 indicators produce negative gaps, and 5 indicators produce positive gaps. The services that need to be improved in order to increase the satisfaction of repeater guest are indicators of the accuracy and speed of the host and butler staff in providing services appropriately, the ability in providing services to the guests, the ability of the host and butler staff in understanding guests’ wishes quickly, host and butler staff initiative in providing assistance, and host and butler staff knowledge about the products offered.
CONTRIBUTION ANALYSIS OF INDIRECT RESERVATION SOURCES TO THE ROOM OCCUPANCY AT FOUR POINTS BY SHERATON BALI, KUTA Wayan Aries Dana Surya; Ni Nyoman Sri Astuti; I Gusti Agung Bagus Mataram
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 2 (2019): September 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.656 KB) | DOI: 10.31940/jasth.v2i2.1425

Abstract

This research was conducted to analyze the contribution of indirect reservation sources at Four Points by Sheraton Bali, Kuta. The purpose of this research are to find out the source of reservation, how the indirect reservation sources influence room occupancy, and how the contribution of indirect reservation sources (wholesaler and online travel agent) is at Four Points by Sheraton Bali, Kuta. The data of this research are the reservation contribution and room occupancy for 36 months within period of 2016-2018. The data analysis technique of this research is quantitative analysis to find the effect of indirect reservation sources on room occupancy, also qualitative analysis in the form of quantitative descriptive to interpret numerical data and qualitative descriptive to interpret word information data. This study resulting that the sources of indirect reservation are wholesaler and online travel agent. The results shows that wholesaler has a moderate influence (0,467) and online travel agent has a strong influence (0,685) towards room occupancy partially, however they have a very strong influence (0,849) simultaneously. This study also resulting that indirect reservations (wholesalers and online travel agent) are the major contributors toward room occupancy at Four Points by Sheraton Bali, Kuta with an average of 3,035 nights in 2016, 2,668 nights in 2017, and 3,015 nights in 2018.
CORPORATE SOCIAL RESPONSIBILITY PROGRAMME AS PART OF COMPLEMENTARY RELATIONSHIP IN HOTELS’ NETWORK: THE CASE OF HOTEL INDUSTRY IN BALI, INDONESIA I Nyoman Indah Kusuma Dewi; I Gusti Agung Bagus Mataram
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 1 No 1 (2017): June 2017
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.69 KB) | DOI: 10.31940/ijaste.v1i1.177

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Corporate Social Responsibility (hereinafter is referred to CSR) Programme has gained more interest from the hotel management since the increasing awareness of the customer to the notion of green hotel. CSR programme is considered as a part of complementary relationship in the hotels‟ network which is a non-business relationship. The purpose of this study is to discuss the implementation, maintenance and benefits of CSR programme in hotels’ network since there is limited number of studies that concern about exploring and understanding this topic from the network theory and business-to-business perspective. Thus the research questions include: (1) what are the reasons of hotels establishing CSR programme as part of their network of business relationship? (2) How do the implementation of CSR programme as a complementary relationship in hotels’ network? (3) What are the network elements (actors, activities and resources shared) involved in this network? (4) How do hotels nurture their CSR programme? (5) What are the benefits of hotels establishing CSR programme? This research is an exploratory research based on the interpretivist paradigm as the underlying paradigm. The inductive approach rather than deductive approach is implemented as the most appropriate research approach. The research strategy is multiple-case study since its enable the researcher to be close to the research objects and provide rich description of the phenomenon. The unit analysis or phenomenon in this study is CSR programme as part of complementary relationship in hotels‟ network. Nine hotels and their complementary organizations were selected as the cases; therefore, eighteen organizations were included. The top and middle level management participated in this study. Data was collected by utilizing the face-to-face semi-structured interview, direct observation and documentation review. Data has been analyzed through three concurrent flows of analyzing qualitative data: data reduction; data display; and conclusion drawing and verification. The finding confirms that there is an increasing awareness of hotel practitioners regarding the importance of establishing and nurturing CSR programme as the concurrent consequences of increasing customers’ awareness to the environment and community involvement. This might leads to the hotels’ competitive advantage. The main contribution of this study is to enhance the network analysis literature particularly its implementation in the hotel industry.
PENGEMBANGAN BLUEPRINT ARSITEKTUR JARINGAN POLITEKNIK NEGERI BALI DENGAN MEDIUM ENTERPRISE STANDART I Ketut Suja; I Gst Agung Bagus Mataram; I Wayan Budi Sentana
Logic : Jurnal Rancang Bangun dan Teknologi Vol 17 No 2 (2017): July
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.965 KB) | DOI: 10.31940/logic.v17i2.560

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Arsitektur jaringan komputer adalah wahana bagi semua sistem yang ada di suatu organisasi, karena menjadi tulang punggung atas semua sistem informasi dan berbagai macam pertukaran data yang terjadi. Hal inilah yang membuat jaringan infrastruktur komputer sebagai salah satu komponen investasi yang sangat penting bagi semua organisasi, sehingga harus ada rencana dalam proses pengembangannya. Model pengembangan infrastruktur jaringan komputer di Politeknik Negeri Bali menggunakan pendekatan trial dan error. Tidak ada model atau Blue Print yang bisa dijadikan acuan dalam mengembangkan infrastruktur jaringannya. Tentu saja hal ini akan mengandung resiko biaya tinggi, menginat investasi infrastruktur bukanlah peralatan dengan harga yang murah. Selain dari sisi biaya, secara teknis, proses untuk melakukan maintenance dan penambahan peralatan yang terhubung ke jaringan komputer akan memiliki banyak kendala. Proses monitoring dan tracking kesalahan juga akan memerlukan waktu yang banyak. Berdasarkan hal tersebut maka dalam penelitian ini akan dilakukan pengembangan Blue Print arsitektur jaringan komputer di Politeknik Negeri Bali. Standart yang dipergunakan adalah model arsitektur jaringan komputer untuk Medium Enterprise. Hal ini mengingat jumlah pengguna dan peralatan yang terhubung ke jaringan komputer, memenuhi kriteria untuk masuk ke dalam kelompok medium enterprise standart seperti halnya yang ditetapkan oleh Juniper maupun Cisco. Adapun hasil akhir dari penelitian ini adalah sebuah cetak biru yang dapat dijadikan acuan dalam pengembangan infrastruktur jaringan komputer di Politeknik Negeri Bali
PEMBERDAYAAN USAHA KAIN TENUN IKAT DI DESA SUKAHET SIDEMEN KARANGASEM DENGAN E-COMMERCE I G P Fajar Pranadi Sudhana; Made Suardani; I Gusti Agung Bagus Mataram
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 1 No 1 (2015): November 2015
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (752.073 KB)

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Pulau Bali merupakan salah satu dari kepulauan Indonesia yang sangat terkenal di seluruh dunia.Keterkenalan Bali ini terutama disebabkan oleh kehidupan penduduknya yang memliki corak kebudayaan yang nik dan dikagumi leh wisatawan yang dating keBali. Kain Tenun bukan hanya buah keterampilan turun-temurun bagi masyarakat Bali, melainkan juga bentuk identitas kultural dan artefak ritual. Di luar lingkup tradisi masyarakat daerah tujuan wisata, kain tenun Bali pun tidak sebatas cendera mata atau sekedar oleh-oleh khas Bali semata, tetapi terus berkembang sebagai komoditas ke dunia fashion yang berbasiskan budaya. Sebenarnya di kalangan masyarakat Bali, Desa Sidemen dikenal sebagai penghasil kain tenunikat endek dansongket yangmemiliki motif khas berbasis budaya dan adat bernuansa alam dengan garapan yang terkenal detail dan kehalusannya.Desa sukahet merupakan salah satu desa di kecamatan Sidemen. Seperti desa-desa lainnya di Sidemen, Desa Sukahet dulunya juga adalah penghasil kain tenun songket dan endek .Pekerjaan menenun adalah pekerjaan sampingan yang dilakukan disamping pekerjaan utama sebagai petani.Murahnya ongkos tenun dikarenakan tenaga yang ada hanya bisa melakukan pekerjaan tenun saja membuat industri tenun di desa Sukahet menjadi kurang bergairah. Padahal untuk dapat menghasilkan kain tenun dibutuhkan beberapa proses seperti proses perancangan motif, pengikatan motif ,pewarnaan, dan yang terakhir adalah penenunan. Biasanya penenun mendatangkan ahlinya dari luar atau membeli bahan baku yang sudah diikat motifnya dan diwarna.Selain ongkos tenun yang murah, harga jual yang lebih murah juga menjadi salah satu kurang bergairahnya industri Tenun tradisional di desa Sukahet karena kain tenun yang dihasilkan selama ini hanya dipasarkan ke pedagang kain di pasar tradisional dan pengepul.Melalui program IbM ini kami akan berusaha membantu masyarakat menggali potensi yang dimiliki untuk menggairahkan kembali industri tenun tradisional secara berkelanjutan yang nantinya dapat memberikan manfaat bagi masyarakat di desa yang kami jadikan sasaran program. Alternatif solusi yang ditawarkan adalah manyelenggarakan pelatihan teknik perancangan motif, teknik pengikatan motif, pewarnaan dan teknik tenun yang baik, pelatihan teknologi informasi, pelatihan pembuatan brosur, membangun website e-commerce sebagai alat pemasaran global, artikel ilmiah untuk dipublikasikan dijurnal ilmiah nasional dan poster untuk bahan seminar nasional. Melalui program IbM ini diharapkan dapat meningkatkan profesionalisme pengelolaan usaha dengan bergairahnya kembali industri tenun tradisional di desa sasaran dan terbangunnya jaringan pemasaran produk secara konvensional dan modern dengan bantuan teknologi informasi.
Program Pengabdian Desa Mitra Desa Wisata Pelaga Menuju Terbentuknya Rantai Pasokan Pariwisata (Tourism Supply Chain) Indah Kusuma Dewi; I Ketut Suarja; I Gusti Agung Bagus Mataram; I Gusti Agung Istri Mas Pertiwi
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 6 No 2 (2020): November 2020
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v6i2.2002

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Keberhasilan desa wisata untuk mendatangkan wisatawan tergantung kepada jaringan distributor pariwisata seperti perusahaan transport, tour operator, dan travel agent yang dikenal sebagai rantai pasokan pariwisata (Tourism Supply Chain-TSC). Tujuan pengabdian kepada masyarakat ini adalah mewujudkan TSC di Desa Wisata Pelaga agar dapat mendatangkan wisatawan secara berkesinambungan melalui TSC. Pengabdian tahun 2020 adalah untuk mempersiapkan persyaratan utama desa wisata yaitu atraksi, amenities, dan akomodasi. Penelitian dilakukan dengan metode deskriptif kualitatif dengan cara wawancara, observasi dan dokumentasi. Data kemudian dianalisis dengan metode pattern matching. Hasil penelitian menyatakan bahwa khusus pada Desa Wisata Pelaga atraksi wisata (keindahan alam dan agrowisata) telah siap sebagai produk wisata, akan tetapi tidak ada akomodasi dan amenities. Terkait hal tersebut maka dua buah kamar di dua keluarga dijadikan percontohan homestay, pelatihan Bahasa Inggris dan kuliner diberikan kepada pemuda desa, serta pembuatan brosur, website dan papan penunjuk arah.
Implementation of Offline Travel Agent Promotion Model to Increase Room Occupancy Putu Wila Pradnya Paramita; I Putu Astawa; I Gusti Agung Bagus Mataram; I Putu Sudira
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.647 KB) | DOI: 10.56743/ijothe.v1i1.3

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ABSTRACT Purpose: The purpose of this research is to find out the implementation of a promotion model for offline travel agents at The Ritz-Carlton Bali, Indonesia, and to find out how is the influence of reservation through offline travel agents to increase room occupancy at the hotel. Research methods: The data analysis technique was carried out with qualitative analysis and quantitative analysis. Qualitative analysis is performed on primary data by interview and direct observation, to find out the promotional model carried out at hotel for offline travel agents in an effort to increase room occupancy at The Ritz-Carlton Bali. Quantitative analysis is performed on secondary data, such as classic assumption test, simple linear regression analysis, correlation analysis, t-test, and coefficient of determination by using SPSS version 25. Results and discussion: Nowadays the accommodation competition in tourism industries is very tight and The Ritz-Carlton Bali is trying to win the competition by implementing the offline travel agent promotion model in an effort to increase room occupancy rate. Implication: Based on the result of coefficient determination in this study, reservation through offline travel agent has significant influence to the room occupancy rate of 54,8% while 45,2% is influenced by other factors. Keywords: promotion, reservation, offline travel agent, room occupancy.
Online cooperative learning in communication and teamwork skills development Gede Ginaya; Ni Putu Somawati; I Gusti Agung Bagus Mataram
Journal of Applied Studies in Language Vol. 6 No. 1 (2022): Jun 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.697 KB) | DOI: 10.31940/jasl.v6i1.360

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The findings of several references reveal that most unemployed social science graduates have poor communication skills and collaborative skills. A revolutionary and visionary learning process is needed to improve the ability of graduates through vocational education that emphasizes practice rather than theory. A constructive learning environment with the application of cooperative learning strategies provides an active learning experience for students and simultaneously studies subjects. The group investigation-based learning structure is accompanied by the support of a learning management system (LMS) which aims to increase the effectiveness of learning and improve communication and collaborative skills. The implementation of online learning is improved by referring to the principles of e-learning. Learning management system interactive tools and other applications are provided for the needs of students in learning activities. This article also discusses the online learning syntax that supports the process of interaction and communication in the implementation of cooperative learning.
Analysis of Receptionist Service Quality to Increase Guest Satisfaction at Hotel Yusro Jombang Risa Hani Safitri; I Gusti Agung Bagus Mataram; I Putu Krisna Arta Widana
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : International Journal of Green Tourism Research and Applications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (798.464 KB) | DOI: 10.31940/ijogtra.v3i2.58-68

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This study aimed to analyze the level of receptionist service quality in increasing guest satisfaction at Hotel Yusro Jombang, East Java. The number of samples used was 60 respondents, with a purposive sampling data collection technique. The primary data collection method for service quality variables is using a questionnaire that has been tested for its validity and reliability. The analysis technique used is Customer Satisfaction Index, Servqual, and Importance Performance Analysis, presented in a Cartesian diagram. This study indicates that there is a negative, positive and neutral gap between guest perceptions and expectations. Customers are satisfied with the services provided because the value of the positive gap is more than the negative. The quality level of receptionist service in improving guest satisfaction at Hotel Yusro Jombang has been good, because the value of customer satisfaction index (CSI) of 90.22% is in the range of 81%-100%, meaning, in general, the guest satisfaction index at Hotel Yusro Jombang is on the "very satisfied" criteria. Next, based on the result of importance-performance analysis, each indicator's position in the cartesius diagram found an indicator that is a priority to be fixed, i.e., indicator in the A quadrant and an indicator that is an achievement to be maintained indicator which is in the B quadrant. As for indicators that are considered most satisfying by guests, they are X3 indicators, X5 indicators, and X10 indicators, each of them has a score of 0.04.
Implementation of Standard Operating Procedures of Food and Beverage Service at Infinity8 Bali Hotel Ni Putu Sri Devi Wahyuniati; I Gusti Agung Bagus Mataram; Ni Luh Eka Armoni; I Ketut Suja
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.235

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Purpose: This study aims to determine the implementation of standard operating procedures applied by food and beverage service employees and the managements to improve food and beverage service. Research methods: This study uses a qualitative descriptive analysis technique, which systematically describes the data obtained during the study starting from interviews, observations, questionnaires, literature studies, and quantitative descriptive analysis using a 5-level Likert scale. Data were obtained by distributing questionnaires on the implementation of standard operating procedure of food and beverage service to 9 respondents in the food and beverage service department. Results and discussion: From 13 standard operating procedures there are 11 standard operating procedures that have been implemented optimally, and 2 of standard operating procedures which is not maximum implementated yet such as selling by recommendation with a value of 3.81 and serving food and beverage with a value 4.19, as well as several points in standard operating procedures for seat the guest and menu presentation with a value of below 4.11. Implication: Conducting training, improving and maintaining the application of standard operating procedures, improving supervision and communication, and conducting evaluations to improve the services provided to guests need to do better. Keywords: implementation, standard operating procedures, food and beverage service.