Articles
<![CDATA[Pengembangan Gerang Pedet Melalui Metode Enthrepreneurship Capasity Building (ECB) ]]>
<![CDATA[Riana Dewi Kartika]]>;
<![CDATA[Putu Eka Nopiyani]]>;
<![CDATA[Gusti Putu Eka Kusuma]]>
<![CDATA[ Community Engagement and Emergence Journal (CEEJ) Vol. 2 No. 1 (2021): Community Engagement and Emergence Journal (CEEJ) ]]>
Publisher : <![CDATA[Yayasan Riset dan Pengembangan Intelektual ]]>
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DOI: 10.37385/ceej.v2i1.140
<![CDATA[Tujuan dalam pengabdian masyarakat ini adalah meningkatkan penjualan Gerang Pedet dengan inovasi produk, penjualan berbasis internet marketing, meningkatkan jiwa entrepreneurship dan meningkatkan pengetahuan di bidang keuangan untuk kelompok Nelayan Windu Sari Desa Banjar. Metode yang digunakan untuk melaksanakan kegiatan yaitu ceramah, diskusi dan demonstrasi. Pelaksanaan pengabdian pada masyarakat ini berjalan dengan lancar. Hal tersebut dapat dilihat dari keantusiasan mereka mengikuti kegiatan sampai akhir. Dapat disimpulkan bahwa program ini mampu memberikan manfaat dan nilai tambah bagi pengembangan produk Gerang Pedet kelompok Nelayan Windu Sari di Desa Banjar. Kata Kunci: Gerang Pedet, Inovasi, Desa Banjar]]>
<![CDATA[The Concept of Karma Yoga and Its Relationship with Spiritual Intelligence and Employee Performance of LPD in Buleleng Regency ]]>
<![CDATA[I Putu Agus Adnyana]]>;
<![CDATA[Gusti Putu Eka Kusuma]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v6i2.233
<![CDATA[This study aimed to determine the concept of Karma Yoga in relationship with spiritual intelligence and employee performance of LPD in Buleleng Regency. The concept of Karma Yoga is a value of local genius that will provide guidelines for LPD employees in the form of sincerity in working as a basis for improving employee performance of LPD. The population in this study was all active LPDs in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this study was the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of Karma Yoga and spiritual intelligence had a relationship with employee performance.]]>
<![CDATA[Perspektif Konsumen Dalam Keputusan Menggunakan Jasa Konsultan Di Surya Jaya Kabupaten Badung ]]>
<![CDATA[Gusti Putu Eka Kusuma]]>
<![CDATA[ ARTHA SATYA DHARMA Vol 16 No 1 (2023): Jurnal Artha Satya Dharma ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Satya Dharma ]]>
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DOI: 10.55822/asd.v16i1.275
<![CDATA[This research was conducted to determine consumer perspectives in the decision to use consulting services at Surya Jaya, Badung district. The data collection technique used in this study was in the form of interviews and documentation. Determination of informants used a purposive sampling technique, in which informants were determined who were considered to know the most among consumers and users. Surya Jaya consultant services, Badung Regency as many as 5 people. The data validity technique used is source triangulation. The data analysis technique used in this research is interactive data analysis in four perspectives and human models. The results of the research obtained from the consumer perspective in the decision to use the services of a consultant at Surya Jaya Badung Regency, obtained a human perspective and model, namely the economic man (Economic Man). Then encourage tax consultants to provide the best service, carry out their duties and authorities as tax consultants who comply and comply with applicable laws and regulations]]>
<![CDATA[PENGARUH SOCIAL MEDIA MARKETING DAN CUSTOMER BONDING TERHADAP CUSTOMER LOYALTY PADA JEGEG GLOWING ]]>
<![CDATA[SARASWATI, GUSTI AYU KADEK]]>;
<![CDATA[KUSUMA, GUSTI PUTU EKA]]>;
<![CDATA[NURKARIANI, NI LUH]]>
<![CDATA[ GANEC SWARA Vol 17, No 4 (2023): Desember 2023 ]]>
Publisher : <![CDATA[Universitas Mahasaraswati K. Mataram ]]>
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DOI: 10.35327/gara.v17i4.607
<![CDATA[The purpose of this research is to determine the influence of Social Media Marketing and Customer Bonding on Customer Loyalty. This research was conducted on Jegeg Glowing beauty treatments, data collection techniques used a questionnaire. The samples taken were 64 customers. The data analysis techniques used are multiple linear regression, determination analysis and hypothesis testing with the t test. data analysis with SPSS 29.0 for windows. The research results show 1) Social Media Marketing has a positive and significant effect on customer loyalty with a value of tcount > ttable (3.006>1.999) with a significance value = 0.004. If you use a significance level of 0.05, it can be concluded that 0.004 < 0.05. 2) Customer Bonding has a positive and significant effect on Customer Loyalty at Jegeg Glowing tcount>ttable (6.314>1.999) with a significance value = 0.001. If you use a significance level of 0.05, it can be concluded that 0.001 < 0.05. 3) and the results of the f test calculation obtained fcount>ftable, (42.074>3.148) showing that Social Media Marketing and Customer Bonding together influence Customer Loyalty at a level of 0.001<0.05]]>
<![CDATA[Analyzing the Influence of Service Quality in Water Distribution on Customer Complaints and Its Role in Enhancing Customer Satisfaction ]]>
<![CDATA[Kusuma, Gusti Putu Eka]]>;
<![CDATA[I Gusti Made Oka Astana]]>;
<![CDATA[Ningsih, Ni Nyoman Ayu]]>;
<![CDATA[Cattleyana, Dilla]]>;
<![CDATA[Mustafa, Zainol]]>
<![CDATA[ International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR) ]]>
Publisher : <![CDATA[Yayasan Riset dan Pengembangan Intelektual ]]>
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DOI: 10.37385/ijedr.v6i1.5500
<![CDATA[This study aims to examine the impact of water distribution service quality on customer complaints as part of efforts to enhance customer satisfaction at Perumda Air Minum Tirta Hita Buleleng. A quantitative approach was employed, with data collected through questionnaires. The questionnaire responses were measured using an interval scale. Respondents were selected using random sampling techniques. The data were analyzed using SmartPLS software. The study explored three main relationships: the influence of water distribution service quality on customer complaints, the influence of water distribution service quality on customer satisfaction, and the influence of customer complaints on customer satisfaction. The findings indicate that all relationships examined are positive and significant, highlighting the critical role of service quality in reducing complaints and improving customer satisfaction.]]>
<![CDATA[Promotion Strategy in Supporting Business Development and Competitiveness of Private Higher Education Institutions ]]>
<![CDATA[Nitaleari, Ni Wayan]]>;
<![CDATA[Kusuma, Gusti Putu Eka]]>;
<![CDATA[Gorda, A.A.N. Eddy Supriyadinata]]>;
<![CDATA[Nurkariani, Ni Luh]]>
<![CDATA[ International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR) ]]>
Publisher : <![CDATA[Yayasan Riset dan Pengembangan Intelektual ]]>
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DOI: 10.37385/ijedr.v6i1.6793
<![CDATA[The Covid-19 pandemic has resulted in teaching and learning to be carried out from home. Competition between private schools has increased so that the need for the right strategy to promote in the new normal era, one of which is through media sosial, to be able to continue to promote without violating health protocols. This study aims to determine the role of media sosial marketing in the promotion of private schools in Bali in the new normal era. This study took the object of the Dynata School. The strategy in this study was formulated by using a SWOT analysis and analyzing the media sosial platforms used by the school (Facebook, Instagram and Youtube). The data collected is in the form of in-depth interviews with a qualitative research design. Data analysis processing techniques used are data reduction, data presentation, comparative analysis, and drawing conclusions. The results of this study are the school's marketing management strategy through digital marketing at the Dynata School Denpasar in the new normal period using the Threat Strength (ST) strategy. The Dynata School must be able to use and improve its strengths to overcome the existing threats. The implementation of the ST Strategy is carried out by highlighting the strengths of the Dynata School in implementing school promotions through the Media sosial Marketing platform, namely Instagram, Facebook and the school's Youtube. Quality improvement carried out thoroughly from the results of the analysis will have a positive impact on parents' decisions to choose Dynata School as the right educational institution for students.]]>
<![CDATA[The Concept of Karma Yoga and Its Relationship with Spiritual Intelligence and Employee Performance of LPD in Buleleng Regency ]]>
<![CDATA[Adnyana, I Putu Agus]]>;
<![CDATA[Kusuma, Gusti Putu Eka]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v6i2.233
<![CDATA[This study aimed to determine the concept of Karma Yoga in relationship with spiritual intelligence and employee performance of LPD in Buleleng Regency. The concept of Karma Yoga is a value of local genius that will provide guidelines for LPD employees in the form of sincerity in working as a basis for improving employee performance of LPD. The population in this study was all active LPDs in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this study was the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of Karma Yoga and spiritual intelligence had a relationship with employee performance.]]>
<![CDATA[PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN JAYA FRIED CHICKEN (JFC) DI SELURUH OUTLET CABANG SINGARAJA ]]>
<![CDATA[Parmayasa, Gede]]>;
<![CDATA[Kusuma, Gusti Putu Eka]]>
<![CDATA[ Jurnal Daya Saing Vol. 9 No. 2 (2023): Transformasi Kinerja SDM, Perilaku Konsumen, dan Strategi UMKM di Era Digital ]]>
Publisher : <![CDATA[Komunitas Manajemen Kompetitif ]]>
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DOI: 10.35446/dayasaing.v9i2.1096
<![CDATA[This study aims to determine the effect of product quality, service quality, and price on consumer satisfaction. This type of research is quantitative research because it involves numbers and statistical calculation techniques. The population of this research is all consumers who have consumed Jaya Fried Chicken (JFC) Outlet Singaraja branch. The sampling technique was carried out using the Non Probability Sampling method with purposive sampling and accidental sampling. The number of samples in study obtained as many as 108 samples. Sources of data used in this study are primary data in the form of questionnaires measured by the Linkert scale and secondary data in the form of books, journals, theses, and other documents. The data analysis technique used in this study is multiple linear regression analysis with the help of SPSS version 20 program. The results of this study indicate that (1) product quality has a positive and significant effect on customer satisfaction, (2) service quality has a positive and significant effect on customer satisfaction. and (3) price has a positive and significant effect on consumer satisfaction.]]>
<![CDATA[PELATIHAN MANAJEMEN USAHA DALAM RANGKA MENINGKATKAN PENGETAHUAN KARYAWAN UMKM DEMORES RUMAH MUSIK ]]>
<![CDATA[Kadek Santika Dewi]]>;
<![CDATA[Maharta Firmantara Lete]]>;
<![CDATA[Gede Parma Yasa]]>;
<![CDATA[Gusti Putu Eka Kusuma]]>
<![CDATA[ Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): Ruang Cendekia: Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[ARKA INSTITUTE ]]>
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DOI: 10.55904/ruangcendekia.v1i1.34
<![CDATA[Penelitian bertujuan untuk mengindentifikasi usaha yang bergerak dalam bidang musik di Singaraja. Metode penelitian ini adalah studi dokumentasi observasi lapangan dan wawancara. Objek penelitian ini adalah salah satu usaha musik yang berlokasi di Singaraja yaitu Demores. Demores Rumah Musik merupakan penyedia jasa sewa sound system dan event organizer. Dalam kegiatan penelitian ini peneliti menemukan beberapa permasalahan yaitu pada bidang manajemen sumber daya manusia dan keuangan. Dari permasalahan ini peneliti memberikan beberapa pembinaan terhadap Demores. Pembinaan yang dilakukan yaitu pelatihan SDM dan pelatihan pembuatan laporan keuangan. Dari penelitian ini, Demores menjadi lebih tahu pentingnya pelatihan SDM dan pembuatan laporan keuangan dalam usaha.]]>
<![CDATA[Optimalisasi Manajemen Keuangan UMKM Dodol Melalui Pelatihan Perhitungan HPP dan Pencatatan Arus Kas dengan Excel ]]>
<![CDATA[Dewi, Mertyani Sari]]>;
<![CDATA[Permoni, Ni Luh Eka Ayu]]>;
<![CDATA[Kirana, Putu Widya Bunga]]>;
<![CDATA[Dewi, Komang Trisna Sari]]>;
<![CDATA[Kusuma, Gusti Putu Eka]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Mentari Vol. 2 No. 4 (2025): November ]]>
Publisher : <![CDATA[Amirul Bangun Bangsa ]]>
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DOI: 10.59837/jpmm.v2i4.174
<![CDATA[Kegiatan Praktik Kerja Lapangan (PKL) ini dilakukan di Usaha Mikro, Kecil, dan Menengah (UMKM) yang memproduksi dodol milik Ibu Luh Astini yang berada di Desa Pangelatan, Singaraja Kabupaten Buleleng Bali. Tujuan utama dari kegiatan ini adalah untuk memberikan bimbingan kepada pemilik usaha dalam memahami konsep dasar manajemen keuangan, terutama dalam hal pencatatan arus kas dan perhitungan Harga Pokok Produksi (HPP). Metode yang diterapkan dalam kegiatan ini mencakup pembinaan langsung dan pelatihan praktis dengan menggunakan Excel. Selama proses pembinaan, para pelaku usaha diberikan arahan teknis untuk menyusun catatan pemasukan dan pengeluaran harian, serta melakukan perhitungan HPP secara terstruktur berdasarkan data produksi yang sebenarnya. Hasil pelaksanaan menunjukkan bahwa pemilik usaha telah berhasil menggunakan template Excel sederhana untuk merekan transaksi keuangan secara rutin dan menghitung HPP sebagai acuan dalam menetapkan harga jual produk dengan lebih logis. Kegiatan ini memainkan peran positif dalam meningkatkan pemahaman pelaku UMKM tentang pentingnya pencatatan keuangan secara rutin. Melalui penerapan prinsip prinsip manajemen keuangan yang tepat, diharapkan UMKM dalat meningkatkan stabilitas dan keberlangsungan bisnis mereka dalam jangka panjang.]]>
