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All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Social Science and Business GANEC SWARA International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal Artha Satya Dharma Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Journal of Business on Hospitality and Tourism Jurnal Pengabdian Masyarakat Mentari Jurnal Ekonomi dan Bisnis
Gusti Putu Eka Kusuma
SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
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Pengembangan Gerang Pedet Melalui Metode Enthrepreneurship Capasity Building (ECB) Riana Dewi Kartika; Putu Eka Nopiyani; Gusti Putu Eka Kusuma
Community Engagement and Emergence Journal (CEEJ) Vol. 2 No. 1 (2021): Community Engagement and Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v2i1.140

Abstract

Tujuan dalam pengabdian masyarakat ini adalah meningkatkan penjualan Gerang Pedet dengan inovasi produk, penjualan berbasis internet marketing, meningkatkan jiwa entrepreneurship dan meningkatkan pengetahuan di bidang keuangan untuk kelompok Nelayan Windu Sari Desa Banjar. Metode yang digunakan untuk melaksanakan kegiatan yaitu ceramah, diskusi dan demonstrasi. Pelaksanaan pengabdian pada masyarakat ini berjalan dengan lancar. Hal tersebut dapat dilihat dari keantusiasan mereka mengikuti kegiatan sampai akhir. Dapat disimpulkan bahwa program ini mampu memberikan manfaat dan nilai tambah bagi pengembangan produk Gerang Pedet kelompok Nelayan Windu Sari di Desa Banjar. Kata Kunci: Gerang Pedet, Inovasi, Desa Banjar
The Concept of Karma Yoga and Its Relationship with Spiritual Intelligence and Employee Performance of LPD in Buleleng Regency I Putu Agus Adnyana; Gusti Putu Eka Kusuma
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.91 KB) | DOI: 10.22334/jbhost.v6i2.233

Abstract

This study aimed to determine the concept of Karma Yoga in relationship with spiritual intelligence and employee performance of LPD in Buleleng Regency. The concept of Karma Yoga is a value of local genius that will provide guidelines for LPD employees in the form of sincerity in working as a basis for improving employee performance of LPD. The population in this study was all active LPDs in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this study was the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of Karma Yoga and spiritual intelligence had a relationship with employee performance.
Perspektif Konsumen Dalam Keputusan Menggunakan Jasa Konsultan Di Surya Jaya Kabupaten Badung Gusti Putu Eka Kusuma
ARTHA SATYA DHARMA Vol 16 No 1 (2023): Jurnal Artha Satya Dharma
Publisher : Sekolah Tinggi Ilmu Ekonomi Satya Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55822/asd.v16i1.275

Abstract

This research was conducted to determine consumer perspectives in the decision to use consulting services at Surya Jaya, Badung district. The data collection technique used in this study was in the form of interviews and documentation. Determination of informants used a purposive sampling technique, in which informants were determined who were considered to know the most among consumers and users. Surya Jaya consultant services, Badung Regency as many as 5 people. The data validity technique used is source triangulation. The data analysis technique used in this research is interactive data analysis in four perspectives and human models. The results of the research obtained from the consumer perspective in the decision to use the services of a consultant at Surya Jaya Badung Regency, obtained a human perspective and model, namely the economic man (Economic Man). Then encourage tax consultants to provide the best service, carry out their duties and authorities as tax consultants who comply and comply with applicable laws and regulations
Pelatihan dan Pendampingan Marketing Koperasi Arjana Subikasa Gede Widiadnyana Pasek; Putu Mas Sarsanayasa; Ni Kadek Ayu Trisnadewi; Gusti Putu Eka Kusuma
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 4 (2023): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i4.399

Abstract

Koperasi Arjana Subiksa yang terletak di Desa Pegadungan, merupakan salah satu dari kumpulan beberapa Koperasi yang terletak di Kecamatan Sukasada. Pelatihan dalam digital marketing sangat penting bagi koperasi Arjana Subiksa, terutama pada pengurus koperasi Arjana Subiksa, Desa Pegadungan. Pelatihan marketing ini sangat membantu koperasi untuk meningkatkan kemampuan pemasaran pengurus koperasi, Namun saat ini marketing yang dilakukan koperasi masih sangat konvensional yang mengakibatkan produk yang ditawarkan tidak banyak diketahui oleh Masyarakat umum. Pengabdian ini dilakukan melalui Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Satya Dharma yang bekerjasama dengan Koperasi Arjana Subiksa Desa Pegadungan, Kecamatan Sukasada. Dalam kegiatan pengabdian kepada masyarakat ini, para pengurus Koperasi Arjana Subiksa diberikan materi mengenai digital marekting. Pelaksanaan kegiatan dilakukan dengan memberikan materi mengenai digital marketing. Hasil yang didapatkan dari adanya kegiatan ini dapat membantu para pengurus untuk meningkatkan kemampuan pemasaran yang dilakukan di Koperasi Arjana Subiksa
PENGEMBANGAN KERAJINAN SAAB MOTE DI DESA NAGASEPAHA Kadek Doddy Purna Hendrawan; Ngurah Tedi Saniartha; Gusti Putu Eka Kusuma; Mertyani Sari Dewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 3 (2022): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i3.586

Abstract

Problems in this aspect, namely, experiencing problems with the use of production tools that are still manual and less labor which causes the production process to be very long so that the income to produce handicraft products is very little. In the marketing aspect in this Saab Mote craftsman, the way to promote is only by word of mouth. From the marketing aspect, the scope of marketing is still very narrow. Judging from the small market place for saab mote craftsmen and the marketing reach that is still not maximized by only marketing it at home by relying on how many customers at least buy saab mote craft products and have not marketed them to traditional markets or other marketing places, this saab mote craft is only watched on one motive namely floral motifs that cause customer boredom because they only have one motive. The results in the field for saab mote craftsmen in general are to improve human resources in terms of mindset regarding the ebb and flow of market waves through increasing production and marketing aspects. By studying entrepreneurship, which is the ability to create something new and different, while someone who has the ability to create something that has never existed before, or it could be by creating something different from what exists.
PENGARUH SOCIAL MEDIA MARKETING DAN CUSTOMER BONDING TERHADAP CUSTOMER LOYALTY PADA JEGEG GLOWING SARASWATI, GUSTI AYU KADEK; KUSUMA, GUSTI PUTU EKA; NURKARIANI, NI LUH
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.607

Abstract

The purpose of this research is to determine the influence of Social Media Marketing and Customer Bonding on Customer Loyalty. This research was conducted on Jegeg Glowing beauty treatments, data collection techniques used a questionnaire. The samples taken were 64 customers. The data analysis techniques used are multiple linear regression, determination analysis and hypothesis testing with the t test. data analysis with SPSS 29.0 for windows. The research results show 1) Social Media Marketing has a positive and significant effect on customer loyalty with a value of tcount > ttable (3.006>1.999) with a significance value = 0.004. If you use a significance level of 0.05, it can be concluded that 0.004 < 0.05.  2) Customer Bonding has a positive and significant effect on Customer Loyalty at Jegeg Glowing tcount>ttable (6.314>1.999) with a significance value = 0.001. If you use a significance level of 0.05, it can be concluded that 0.001 < 0.05. 3) and the results of the f test calculation obtained fcount>ftable, (42.074>3.148) showing that Social Media Marketing and Customer Bonding together influence Customer Loyalty at a level of 0.001<0.05
Analyzing the Influence of Service Quality in Water Distribution on Customer Complaints and Its Role in Enhancing Customer Satisfaction Kusuma, Gusti Putu Eka; I Gusti Made Oka Astana; Ningsih, Ni Nyoman Ayu; Cattleyana, Dilla; Mustafa, Zainol
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.5500

Abstract

This study aims to examine the impact of water distribution service quality on customer complaints as part of efforts to enhance customer satisfaction at Perumda Air Minum Tirta Hita Buleleng. A quantitative approach was employed, with data collected through questionnaires. The questionnaire responses were measured using an interval scale. Respondents were selected using random sampling techniques. The data were analyzed using SmartPLS software. The study explored three main relationships: the influence of water distribution service quality on customer complaints, the influence of water distribution service quality on customer satisfaction, and the influence of customer complaints on customer satisfaction. The findings indicate that all relationships examined are positive and significant, highlighting the critical role of service quality in reducing complaints and improving customer satisfaction.
Promotion Strategy in Supporting Business Development and Competitiveness of Private Higher Education Institutions Nitaleari, Ni Wayan; Kusuma, Gusti Putu Eka; Gorda, A.A.N. Eddy Supriyadinata; Nurkariani, Ni Luh
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6793

Abstract

The Covid-19 pandemic has resulted in teaching and learning to be carried out from home. Competition between private schools has increased so that the need for the right strategy to promote in the new normal era, one of which is through media sosial, to be able to continue to promote without violating health protocols. This study aims to determine the role of media sosial marketing in the promotion of private schools in Bali in the new normal era. This study took the object of the Dynata School. The strategy in this study was formulated by using a SWOT analysis and analyzing the media sosial platforms used by the school (Facebook, Instagram and Youtube). The data collected is in the form of in-depth interviews with a qualitative research design. Data analysis processing techniques used are data reduction, data presentation, comparative analysis, and drawing conclusions. The results of this study are the school's marketing management strategy through digital marketing at the Dynata School Denpasar in the new normal period using the Threat Strength (ST) strategy. The Dynata School must be able to use and improve its strengths to overcome the existing threats. The implementation of the ST Strategy is carried out by highlighting the strengths of the Dynata School in implementing school promotions through the Media sosial Marketing platform, namely Instagram, Facebook and the school's Youtube. Quality improvement carried out thoroughly from the results of the analysis will have a positive impact on parents' decisions to choose Dynata School as the right educational institution for students.
Penerapan Trainning Needs Analysis Dalam Pengembangan Sumber Daya Manusia Koperasi Di Kecamatan Busung Biu Gautama, Anak Agung Ngurah Restu; Kusuma, Gusti Putu Eka
Surplus: Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2024): Januari-Juni 2024
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengangkat judul Trainning Needs Analysis sebagai judul penelitian. Rumusan permasalahan dalam penelitian ini adalah terkait bagaimana Trainning Needs Analysis dalam pengembangan Sumber Daya Manusia pada pengelola Koperasi di Kecamatan Busungbiu. Penelitian ini bertujuan untuk untuk mengetahui bagaimana Training Needs Analysis dalam pengembangan sumber daya manusia Koperasi di Kecamatan Busungbiu. Penelitian ini menggunakan desain peneltian kuantitatif deskriptif. Subjek dalam penelitian ini adalah penerapan Trainning Needs Analysis dan manusia sedangkan objek yang digunakan adalah Koperasi di Kecamatan Busungbiu. Teknik pengumpulan data dalam penelitian ini adalah wawancara, teknik dokumentasi teknik observasi. Hasil penelitian menunjukkan bahwa Trainning Needs Analysis menjadi aspek penting dalam perencanaan pelatihan sumber daya manusia dalam perusahaan, agar penerapan pelatihan karyawan dapat dilaksanakan secara efektif dan efisien.1.Aspek perusahaan, a. penempatan karyawan tidak sesuai dengan kompetensi, b. minimnya pelatihan kerja terhadap karyawan, c. pelatihan tidak efektif, d. strata pendidikan. 2. Aspek Karyawan, a. kurangnya kemampuan karyawan dalam mengelola pekerjaan dan melakukan pelayanan publik. Upaya yang dapat dilakukan adalah melalui dua aspek, 1. Melalui perusahaan, a.memperbaiki manajemen perusahaan, penempatan karyawan yang disesuaikan dengan bidangnya, b.upaya meningkatkan sumber daya manusia melalui pelatihaan yang disesuaikan dengan kebutuhan karyawan, c. melakukan Trainning Needs analysis sebelum melakukan penelitian, sehingga hasilnya efektif dan efisien, d. melakukan pelatihan secara berkala untuk meningkatkan kompetensi dan daya saing karyawan. 2. Kinerja Karyawan, a. memperbaiki kinerja karyawan, sehingga dapat meningkatkan kualitas pelayanan publik. Berdasarkan teori yang digunakan, training needs analysis dibagi menjadi dua jenis yaitu reaktif dan proaktif. maka permasalahan yang ada di lapangan tepatnya di koperasi Kecamatan Busungbiu masuk pada kategori reaktif. Berdasarkan hal tersebut, maka dpat disimpulkan bahwa Trainning Needs Analysis merupakan faktor penting yang dapat digunakan sebagai acuan, dalam perusahaan melakukan perencanaan pelatihan agar dapat terlaksana sesuai dengan yang diharapan.
The Concept of Karma Yoga and Its Relationship with Spiritual Intelligence and Employee Performance of LPD in Buleleng Regency Adnyana, I Putu Agus; Kusuma, Gusti Putu Eka
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.233

Abstract

This study aimed to determine the concept of Karma Yoga in relationship with spiritual intelligence and employee performance of LPD in Buleleng Regency. The concept of Karma Yoga is a value of local genius that will provide guidelines for LPD employees in the form of sincerity in working as a basis for improving employee performance of LPD. The population in this study was all active LPDs in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this study was the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of Karma Yoga and spiritual intelligence had a relationship with employee performance.
Co-Authors Anak Agung Ngurah Eddy Supriyadinata Gorda Ayu Trisnadewi, Ni Kadek Cattleyana, Dilla Desi Ariani, Kadek Gautama, Anak Agung Ngurah Restu Gede Parma Yasa Gede Parma Yasa Gede Widiadnyana Pasek I Gusti Made Oka Astana I Putu Agus Adnyana Kadek Doddy Purna Hendrawan Kadek Santika Dewi Kadek Santika Dewi Kirana, Putu Widya Bunga Komang Trisna Sari Dewi ., Komang Trisna Sari Dewi Made Dwi Ferayani . Maharta Firmantara Lete Maharta Firmantara Lete Mertyani Sari Dewi ., Mertyani Sari Dewi Mustafa, Zainol Ngurah Tedi Saniartha Ni Luh Nurkariani Ningsih, Ni Nyoman Ayu Nitaleari, Ni Wayan Parmayasa, Gede Permoni, Ni Luh Eka Ayu Putu Eka Nopiyani . Putu Mas Sarsanayasa Riana Dewi Kartika SARASWATI, GUSTI AYU KADEK Widiari, Kadek Mega