Article Per Year (5 Year)
p-Index From 2020 - 2025
3.939
P-Index
This Author published in this journals
All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Social Science and Business GANEC SWARA International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal Artha Satya Dharma Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Journal of Business on Hospitality and Tourism Jurnal Ekonomi dan Bisnis
Gusti Putu Eka Kusuma
SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Pengembangan Gerang Pedet Melalui Metode Enthrepreneurship Capasity Building (ECB) Riana Dewi Kartika; Putu Eka Nopiyani; Gusti Putu Eka Kusuma
Community Engagement and Emergence Journal (CEEJ) Vol. 2 No. 1 (2021): Community Engagement and Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v2i1.140

Abstract

Tujuan dalam pengabdian masyarakat ini adalah meningkatkan penjualan Gerang Pedet dengan inovasi produk, penjualan berbasis internet marketing, meningkatkan jiwa entrepreneurship dan meningkatkan pengetahuan di bidang keuangan untuk kelompok Nelayan Windu Sari Desa Banjar. Metode yang digunakan untuk melaksanakan kegiatan yaitu ceramah, diskusi dan demonstrasi. Pelaksanaan pengabdian pada masyarakat ini berjalan dengan lancar. Hal tersebut dapat dilihat dari keantusiasan mereka mengikuti kegiatan sampai akhir. Dapat disimpulkan bahwa program ini mampu memberikan manfaat dan nilai tambah bagi pengembangan produk Gerang Pedet kelompok Nelayan Windu Sari di Desa Banjar. Kata Kunci: Gerang Pedet, Inovasi, Desa Banjar
KUALITAS PELAYANAN PUBLIK BERBASIS ONLINE DALAM PEMBUATAN KARTU AK/1 (ANTAR KERJA) MENGGUNAKAN APLIKASI SISTEM “SISNAKER” (STUDI PADA KANTOR DINAS TENAGA KERJA KABUPATEN BULELENG) Gusti Putu Eka Kusuma; Kadek Mega Widiari
Jurnal Daya Saing Vol 9 No 1 (2023)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i1.1067

Abstract

Jasa pembuatan kartu AK.1 (Antar Kerja) di Dinas Tenaga Kerja Kabupaten Buleleng. AK.1 (Antar Kerja) adalah kartu tanda pencari kerja yang digunakan sebagai salah satu syarat melamar pekerjaan pekerjaan di perusahaan atau instansi, baik di pemerintahan maupun swasta. Data dikumpulkan dengan menggunakanobservasi, wawancara, dokumentasi, dan angket, pengujian instrumen penelitian, klasikaluji asumsi, regresi linier berganda, uji determinasi, uji hipotesis, dan analisis kualitatif.Hasil uji instrumen data penelitian diperoleh bahwa semua item pernyataan dalam angket adalahdinyatakan valid dan reliabel. Hasil uji regresi linier berganda menunjukkan bahwa secara parsial pelayananvariabel kualitas (X1) berpengaruh positif dan signifikan terhadap kepuasan pencari Kartu AK.1sedangkan variabel disiplin kerja (X2) berpengaruh positif namun tidak signifikan terhadap kepuasan AKPencari kartu.1 . Hasil uji determinasi (R2) menunjukkan nilai kepuasan masyarakat sebesar 52,6%.dapat dijelaskan oleh variabel bebas, sedangkan sisanya 47,4% dijelaskan oleh faktor lain di luarvariabel yang dipelajari. Berdasarkan hasil uji F diperoleh Fhitung sebesar 43,283 dengan tingkat signifikansi 0,000, dapat dinyatakan bahwa variabel kualitas pelayanan dan disiplin kerja secara simultan berpengaruh terhadap kepuasan variabel pencari kartu AK.
The Concept of Karma Yoga and Its Relationship with Spiritual Intelligence and Employee Performance of LPD in Buleleng Regency I Putu Agus Adnyana; Gusti Putu Eka Kusuma
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.91 KB) | DOI: 10.22334/jbhost.v6i2.233

Abstract

This study aimed to determine the concept of Karma Yoga in relationship with spiritual intelligence and employee performance of LPD in Buleleng Regency. The concept of Karma Yoga is a value of local genius that will provide guidelines for LPD employees in the form of sincerity in working as a basis for improving employee performance of LPD. The population in this study was all active LPDs in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this study was the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of Karma Yoga and spiritual intelligence had a relationship with employee performance.
Perspektif Konsumen Dalam Keputusan Menggunakan Jasa Konsultan Di Surya Jaya Kabupaten Badung Gusti Putu Eka Kusuma
ARTHA SATYA DHARMA Vol 16 No 1 (2023): Jurnal Artha Satya Dharma
Publisher : Sekolah Tinggi Ilmu Ekonomi Satya Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55822/asd.v16i1.275

Abstract

This research was conducted to determine consumer perspectives in the decision to use consulting services at Surya Jaya, Badung district. The data collection technique used in this study was in the form of interviews and documentation. Determination of informants used a purposive sampling technique, in which informants were determined who were considered to know the most among consumers and users. Surya Jaya consultant services, Badung Regency as many as 5 people. The data validity technique used is source triangulation. The data analysis technique used in this research is interactive data analysis in four perspectives and human models. The results of the research obtained from the consumer perspective in the decision to use the services of a consultant at Surya Jaya Badung Regency, obtained a human perspective and model, namely the economic man (Economic Man). Then encourage tax consultants to provide the best service, carry out their duties and authorities as tax consultants who comply and comply with applicable laws and regulations
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN JAYA FRIED CHICKEN (JFC) DI SELURUH OUTLET CABANG SINGARAJA Gede Parmayasa; Gusti Putu Eka Kusuma
Jurnal Daya Saing Vol. 9 No. 2 (2023)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i2.1096

Abstract

This study aims to determine the effect of product quality, service quality, and price on consumer satisfaction. This type of research is quantitative research because it involves numbers and statistical calculation techniques. The population of this research is all consumers who have consumed Jaya Fried Chicken (JFC) Outlet Singaraja branch. The sampling technique was carried out using the Non Probability Sampling method with purposive sampling and accidental sampling. The number of samples in study obtained as many as 108 samples. Sources of data used in this study are primary data in the form of questionnaires measured by the Linkert scale and secondary data in the form of books, journals, theses, and other documents. The data analysis technique used in this study is multiple linear regression analysis with the help of SPSS version 20 program. The results of this study indicate that (1) product quality has a positive and significant effect on customer satisfaction, (2) service quality has a positive and significant effect on customer satisfaction. and (3) price has a positive and significant effect on consumer satisfaction.
Pelatihan dan Pendampingan Marketing Koperasi Arjana Subikasa Gede Widiadnyana Pasek; Putu Mas Sarsanayasa; Ni Kadek Ayu Trisnadewi; Gusti Putu Eka Kusuma
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 4 (2023): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i4.399

Abstract

Koperasi Arjana Subiksa yang terletak di Desa Pegadungan, merupakan salah satu dari kumpulan beberapa Koperasi yang terletak di Kecamatan Sukasada. Pelatihan dalam digital marketing sangat penting bagi koperasi Arjana Subiksa, terutama pada pengurus koperasi Arjana Subiksa, Desa Pegadungan. Pelatihan marketing ini sangat membantu koperasi untuk meningkatkan kemampuan pemasaran pengurus koperasi, Namun saat ini marketing yang dilakukan koperasi masih sangat konvensional yang mengakibatkan produk yang ditawarkan tidak banyak diketahui oleh Masyarakat umum. Pengabdian ini dilakukan melalui Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Satya Dharma yang bekerjasama dengan Koperasi Arjana Subiksa Desa Pegadungan, Kecamatan Sukasada. Dalam kegiatan pengabdian kepada masyarakat ini, para pengurus Koperasi Arjana Subiksa diberikan materi mengenai digital marekting. Pelaksanaan kegiatan dilakukan dengan memberikan materi mengenai digital marketing. Hasil yang didapatkan dari adanya kegiatan ini dapat membantu para pengurus untuk meningkatkan kemampuan pemasaran yang dilakukan di Koperasi Arjana Subiksa
PENGEMBANGAN KERAJINAN SAAB MOTE DI DESA NAGASEPAHA Kadek Doddy Purna Hendrawan; Ngurah Tedi Saniartha; Gusti Putu Eka Kusuma; Mertyani Sari Dewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 3 (2022): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i3.586

Abstract

Problems in this aspect, namely, experiencing problems with the use of production tools that are still manual and less labor which causes the production process to be very long so that the income to produce handicraft products is very little. In the marketing aspect in this Saab Mote craftsman, the way to promote is only by word of mouth. From the marketing aspect, the scope of marketing is still very narrow. Judging from the small market place for saab mote craftsmen and the marketing reach that is still not maximized by only marketing it at home by relying on how many customers at least buy saab mote craft products and have not marketed them to traditional markets or other marketing places, this saab mote craft is only watched on one motive namely floral motifs that cause customer boredom because they only have one motive. The results in the field for saab mote craftsmen in general are to improve human resources in terms of mindset regarding the ebb and flow of market waves through increasing production and marketing aspects. By studying entrepreneurship, which is the ability to create something new and different, while someone who has the ability to create something that has never existed before, or it could be by creating something different from what exists.
PENGARUH SOCIAL MEDIA MARKETING DAN CUSTOMER BONDING TERHADAP CUSTOMER LOYALTY PADA JEGEG GLOWING SARASWATI, GUSTI AYU KADEK; KUSUMA, GUSTI PUTU EKA; NURKARIANI, NI LUH
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.607

Abstract

The purpose of this research is to determine the influence of Social Media Marketing and Customer Bonding on Customer Loyalty. This research was conducted on Jegeg Glowing beauty treatments, data collection techniques used a questionnaire. The samples taken were 64 customers. The data analysis techniques used are multiple linear regression, determination analysis and hypothesis testing with the t test. data analysis with SPSS 29.0 for windows. The research results show 1) Social Media Marketing has a positive and significant effect on customer loyalty with a value of tcount > ttable (3.006>1.999) with a significance value = 0.004. If you use a significance level of 0.05, it can be concluded that 0.004 < 0.05.  2) Customer Bonding has a positive and significant effect on Customer Loyalty at Jegeg Glowing tcount>ttable (6.314>1.999) with a significance value = 0.001. If you use a significance level of 0.05, it can be concluded that 0.001 < 0.05. 3) and the results of the f test calculation obtained fcount>ftable, (42.074>3.148) showing that Social Media Marketing and Customer Bonding together influence Customer Loyalty at a level of 0.001<0.05
Analyzing the Influence of Service Quality in Water Distribution on Customer Complaints and Its Role in Enhancing Customer Satisfaction Kusuma, Gusti Putu Eka; I Gusti Made Oka Astana; Ningsih, Ni Nyoman Ayu; Cattleyana, Dilla; Mustafa, Zainol
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.5500

Abstract

This study aims to examine the impact of water distribution service quality on customer complaints as part of efforts to enhance customer satisfaction at Perumda Air Minum Tirta Hita Buleleng. A quantitative approach was employed, with data collected through questionnaires. The questionnaire responses were measured using an interval scale. Respondents were selected using random sampling techniques. The data were analyzed using SmartPLS software. The study explored three main relationships: the influence of water distribution service quality on customer complaints, the influence of water distribution service quality on customer satisfaction, and the influence of customer complaints on customer satisfaction. The findings indicate that all relationships examined are positive and significant, highlighting the critical role of service quality in reducing complaints and improving customer satisfaction.
Promotion Strategy in Supporting Business Development and Competitiveness of Private Higher Education Institutions Nitaleari, Ni Wayan; Kusuma, Gusti Putu Eka; Gorda, A.A.N. Eddy Supriyadinata; Nurkariani, Ni Luh
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6793

Abstract

The Covid-19 pandemic has resulted in teaching and learning to be carried out from home. Competition between private schools has increased so that the need for the right strategy to promote in the new normal era, one of which is through media sosial, to be able to continue to promote without violating health protocols. This study aims to determine the role of media sosial marketing in the promotion of private schools in Bali in the new normal era. This study took the object of the Dynata School. The strategy in this study was formulated by using a SWOT analysis and analyzing the media sosial platforms used by the school (Facebook, Instagram and Youtube). The data collected is in the form of in-depth interviews with a qualitative research design. Data analysis processing techniques used are data reduction, data presentation, comparative analysis, and drawing conclusions. The results of this study are the school's marketing management strategy through digital marketing at the Dynata School Denpasar in the new normal period using the Threat Strength (ST) strategy. The Dynata School must be able to use and improve its strengths to overcome the existing threats. The implementation of the ST Strategy is carried out by highlighting the strengths of the Dynata School in implementing school promotions through the Media sosial Marketing platform, namely Instagram, Facebook and the school's Youtube. Quality improvement carried out thoroughly from the results of the analysis will have a positive impact on parents' decisions to choose Dynata School as the right educational institution for students.
Co-Authors Anak Agung Ngurah Eddy Supriyadinata Gorda Ayu Trisnadewi, Ni Kadek Cattleyana, Dilla Desi Ariani, Kadek Gautama, Anak Agung Ngurah Restu Gede Parma Yasa Gede Parmayasa Gede Widiadnyana Pasek I Gusti Made Oka Astana I Putu Agus Adnyana Kadek Doddy Purna Hendrawan Kadek Mega Widiari Kadek Santika Dewi Made Dwi Ferayani . Maharta Firmantara Lete Mertyani Sari Dewi ., Mertyani Sari Dewi Mustafa, Zainol Ngurah Tedi Saniartha Ni Luh Nurkariani Ningsih, Ni Nyoman Ayu Nitaleari, Ni Wayan Putu Eka Nopiyani . Putu Mas Sarsanayasa Riana Dewi Kartika SARASWATI, GUSTI AYU KADEK