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PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KESEHATAN DI ERA COVID-19 KEC. PANAKKUKANG KOTA MAKASSAR Sitti Hartini Rachman; Karlina Ghazalah Rahman
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 3 No. 2 (2022): Juli: Journal of Administrative and Social Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.218 KB) | DOI: 10.55606/jass.v3i2.33

Abstract

Diawal tahun 2020 pandemi Covid-19 mulai mewabah di Indonesia, hal ini menimbulkan pergerakan baru di bidang bisnis. Pandemi yang terjadi sekarang ini menyebabkan persaingan dunia industri sangat kuat terutama bisnis produk Kesehatan, adanya wabah Virus Covid-19 ini membuat masyarakat berbondong-bondong membeli produk Kesehatan yang sesuai dengan protol Kesehatan yang telah ditetapkan agar dapat menjalankan kegiatan di luar rumah di era new normal ini. Pandemi Covid-19 ini adalah bencana yang melanda masyarakat di seluruh Dunia, pemerintah Indonesia telah menetapkan Covid-19 ini jenis penyakit yang menimbulkan kedaruratan kesehatan masyarakat, hal ini menunjukkan bahwa penyebaran Covid-19 ini sangat tinggi di masa sekarang ini. Wabah pandemi Covid-19 ini membuka peluang yang lebih besar bagi para pelaku usaha untuk menghasilkan uang dengan cepat, salah satunya dengan menjual produk-produk kesehatan guna mengantisipasi penularan dan penyebaran Covid-19.
SISTEM PENGENDALIAN INTERNAL DAN PERAN AUDIT INTERNAL TERHADAP PENCEGAHAN KECURANGAN Rahman, Karlina Ghazalah
Bongaya Journal of Research in Accounting (BJRA) Vol. 3 No. 1 (2020): Bongaya Journal of Research in Accounting
Publisher : STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjra.v3i1.207

Abstract

The aim of this research to analyze the effect internal control system which include internal environment, risk assesment, internal activity, information and communication, and evaluating internal control and audit internal role to fraud prevention of Makassar City. Data in this research were obtained from observation and questionnaires that distributed to respondents. Multiple Linier Regression formula was used in this study with SPSS software. The test result of multiple linier regression indicated that internal control system and audit internal role positively effect the fraud prevention of Makasssar City. This research was conducted at 31 OPD (Local Government) in Makassar City.
Trapped in Lifestyle? How Financial Literacy and Millennial Investor’s Psychology Determine Investment Decisions in Indonesia Abdullah, Abdullah; Rachma, Nur; Rahman, Karlina Ghazalah; Reynilda, Reynilda
Integrated Journal of Business and Economics (IJBE) Vol 9, No 2 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i2.1185

Abstract

Studying the impact of financial literacy, lifestyle, consumerism, and psychology on Indonesian millennial investors' investment decisions is the goal of this study. 205 respondents between the ages of 17 and 30 who were dispersed over 10 capital market research communities in Indonesia were selected by purposive sampling. The findings demonstrate the strong direct influence of investor psychology, lifestyle, and financial literacy on investment decisions. Decisions about investments are not impacted by consumption. There is no discernible relationship between investor psychology and financial literacy. Consumer behavior and lifestyle have a big impact on investor psychology. Decisions about investments are influenced by investor psychology. Investment decisions are not impacted by financial literacy through investor psychology. Investment decisions are impacted by lifestyle through investor psychology. Investment decisions are significantly impacted by consumptive behavior through investor psychology. The study suggests that financial service providers and investment platforms should tailor their products and communication strategies to align with the psychological and lifestyle traits of millennial investors, rather than relying solely on traditional financial education.
Determinants of financial performance: reviewed from financial structure and dividend policy Rahman, Karlina Ghazalah; Rahman, Moch Ridho Ghazali; Mus, Abdul Rahman
Enrichment : Journal of Management Vol. 14 No. 1 (2024): April
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i1.1882

Abstract

This study was conducted to analyze the relationship between financial structure and dividend policy on financial performance. The grand theories used are trade-off theory and dividend irrelevance theory. The research method used is quantitative with a causal analysis approach. This study used secondary data with a purposive sampling method, the sample of this study was 32 companies with the amount of data observed as many as 128 data. The results of this study show that: (1) Financial structure has a positive and significant effect on the company's financial performance; (2) Dividend policy has a negative and significant effect on the company's financial performance.
Optimalisasi Sumber Daya Lokal untuk Pengembangan UMKM Pertanian dan Perkebunan di Desa Bonto Tallasa Rahman, Karlina Ghazalah; Asri, Asri; Firmansyah, Mahfud; Azisah, Nur
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 3 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i3.833

Abstract

Kondisi geografis Desa Bonto Tallasa yang didominasi oleh perbukitan dan tanah subur memberikan potensi besar bagi pengembangan sektor pertanian dan perkebunan. Namun, potensi tersebut belum dimanfaatkan secara optimal karena masyarakat belum memiliki kapasitas dan pengetahuan yang memadai dalam mengelola UMKM lokal berbasis sumber daya alam setempat. Kegiatan pengabdian ini bertujuan untuk memberdayakan masyarakat melalui pelatihan, sosialisasi, serta pendampingan berkelanjutan guna meningkatkan kemampuan, kemandirian, dan daya saing UMKM berbasis pertanian dan perkebunan di Desa Bonto Tallasa, Kabupaten Bantaeng. Metode yang digunakan adalah Community-Based Research (CBR), yang menekankan keterlibatan aktif masyarakat dalam setiap tahapan kegiatan, mulai dari identifikasi masalah, perencanaan, pelaksanaan, hingga evaluasi. Program ini mencakup seminar kewirausahaan dengan materi tentang manajemen usaha, strategi pemasaran, legalitas bisnis, dan teknik pengolahan produk. Hasil kegiatan menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan masyarakat dalam mengelola usaha, terbentuknya kelompok UMKM yang aktif dan kolaboratif, serta peningkatan pendapatan melalui pengolahan hasil pertanian dan perkebunan menjadi produk bernilai tambah.