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Journal : Indonesian Journal on Computing (Indo-JC)

Sentiment Analysis of University Social Media Using Support Vector Machine and Logistic Regression Methods Fazainsyah Azka Wicaksono; Ade Romadhony; Hasmawati
Indonesia Journal on Computing (Indo-JC) Vol. 7 No. 2 (2022): August, 2022
Publisher : School of Computing, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34818/INDOJC.2022.7.2.638

Abstract

Social media has become one of the most powerful platforms for information sharing. Colleges and universities now have official social media profiles to convey information about the campus and boost its branding and popularity. Instagram is a popular social networking website among college students. It is important for a university to comprehend its performance from the community's perspective, whether positive, negative, or indifferent toward the university. One solution is to examine the university's social media sentiment to establish the public's perception of the university. In this study, we will conduct a sentiment analysis on university social media based on public opinion or comments for each post on the university's Instagram to identify whether the comments are “Positive,” “Negative,” or “Neutral.” To classify posts on university Instagram, we use two methods: Support Vector Machine and Logistic Regression. The results suggest combining the Support Vector Machine approach with the TF-IDF feature yields the best F1-Score performance. In contrast, Logistic Regression with the FastText feature produces the worst performance of all models and feature extraction employed.
Co-Authors A, Subaveerapandiyan Aditia Rafif Khoerulloh Adiwijaya Affan Fattahila, Ananda Agung Toto Wibowo Al Aufar, Arya Prima Al Faraby, Said Alfian Akbar Gozali Ali Ridho Fauzi Rahman Ananda Wulandari Anditya Arifianto Anisa Herdiani Anisah Firli Ardiansyah, Yusfi Arya Prima Al Aufar Bambang Pudjoatmodjo Bambang Pudjotatmodjo Barawi, Mohamad Hardyman Bedy Purnama Bhudi Jati Prio Utomo Bimmo Satryo Wicaksono Brady Rikumahu Dadan Rahadian Dade Nurjanah Dana Kusumo Dana S Kusumo Dana S Kusumo Dodi Wisaksono Sudiharto Donni Richasdy Ema Rachmawati Ema Rachmawati Fat'hah Noor Prawira Fat’hah Noor Prawira Fat’hah Noor Prawira Fazainsyah Azka Wicaksono Fazmah Arif Yulianto Fikri Rahmanda Noor Firdhaus Dwi Sukma Frima, Mariana Gheartha, I Gusti Bagus Yogiswara H Hasmawati Hamdy Nur Saidy Haryo Adi Nugroho Haryo Adi Nugroho Haryo Nugroho Hasmawat, Hasmawat Hasmawati Hasmawati Hasmawati Hasmawati Hasmawati Herman, Fizio Ramadhan Imelda Atastina Januarahman, Faishal Kemas Rahmat S.W Kemas Rahmat Saleh Wiharja Lintani Afina Hajar Raudhoti Luh Putri Ayu Ningsih Mahmud Dwi Sulistiyo Moch Arif Bijaksana Muhammad Arzaki Muhammad Aziz Pratama Muhammad Farrel Muhammad Iqbal Muhammad Iqbal Muhammad Taufik Wahdiat Muhammad Zaky Aonillah Nadine Azhalia Purbani Ningsih, Shabrina Retno Nugraha, Azhar Baihaqi Nur, Farhan Ahmadi Javier othman, mohd kamal Pramana, Rifki Adi Prawita, Fat’hah Noor Putu Harry Gunawan Ramanti Dharayani Rhesa Hermawan Ridea Valentini Peristiwari Siwabessy Rifki Wijaya Rimba Whidiana Ciptasari Riska Junia Wulandari Rita Rismala Said Faraby Selly Meliana Setiawan, Muhammad Rizki Ramadhan Siti Saadah Tresna Ariesta, Bayu Untari Novia Wisesty Wijaya, Kurniadi Ahmad