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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JCRS (Journal of Community Research and Service) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Fokus Manajemen Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian West Science Journal of Management, Economic, and Accounting
Diana, Yana
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The Influence Of Social Media Marketing, Brand Image And Product Quality On Purchasing Decisions At PT Velindo Tours And Travel Rindana, Dinda; Diana, Yana; Sanny, Annisa
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11085

Abstract

The research analysis aims to analyze social media marketing, brand image, and product quality on purchasing decisions at PT Velindo Tours and Travel. The data analysis technique used was an associative research method with the help of SPSS version 25. This study employed multiple linear regression analysis. The sample size was 72 respondents. Primary data collection used a questionnaire. The results showed that social media marketing had a positive and partially significant effect on purchasing decisions at PT Velindo Tours and Travel. Brand image had a positive and partially significant effect on purchasing decisions at PT Velindo Tours and Travel. Product quality had a positive but partially insignificant effect on purchasing decisions at PT Velindo Tours and Travel. Social media marketing, brand image, and product quality had a positive and significantly simultaneous effect on purchasing decisions at PT Velindo Tours and Travel.
The Influence of Product Quality, Service Quality, and Customer Trust on Customer Satisfaction in the Shopee Application Silaban, Lusi Winda; Diana, Yana; Saragih, Megasari Gusandra
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1609

Abstract

The purpose of this study is to determine whether product quality partially has a positive and significant effect on customer satisfaction in the Shopee application. Does service quality partially have a positive and significant effect on customer satisfaction in the Shopee application? Does customer trust partially have a positive and significant effect on customer satisfaction in the Shopee application? Do product quality, service quality, and customer trust simultaneously have a positive and significant effect on customer satisfaction in the Shopee application? The research method is quantitative associative research with the help of the SPSS program. This study uses multiple linear regression. The sample in this study was 96 respondents. The results show that product quality partially has a positive and significant effect on customer satisfaction in the Shopee application. Service quality partially has a positive and significant effect on customer satisfaction in the Shopee application. Customer trust partially has a positive and significant effect on customer satisfaction in the Shopee application. Product quality, service quality, and customer trust simultaneously have a positive and significant effect on customer satisfaction in the Shopee application.
An Analysis Of Influencer Endorsements, User Reviews, And App Features On Customer Purchasing Decisions In Online Shops Shopee Medan City Nababan, Kartika Novelia; Saragih, Megasari Gusandra; Diana, Yana
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1612

Abstract

The purpose of this study was to determine whether influencer endorsements, user reviews, and app features influence customer purchasing decisions at the Shopee online shop in Medan City. The research method was quantitative associative research with the help of SPSS. This study used multiple linear regression. The sample in this study consisted of 96 respondents. Primary data collection used a questionnaire. The results showed that influencer endorsements, user reviews, and app features had a positive and significant influence on customer purchasing decisions at the Shopee online shop in Medan City.
Co-Authors Andini Puspita Sari Darma Putra Harahap, Ryan Febrianti, Surya Ananta Ginting, Sherly Anesha br Harianto Harianto Kholik, Kholilul Nababan, Kartika Novelia Nasution, Fathul Fahrozi Pratama, M Agung Putri, Nadya Andhika Rindana, Dinda Sanny, Annisa Sebayang, Saimara AM Silaban, Lusi Winda SRI RAHAYU Tambunan, Lutfhi Nanda Syahputra Vina Arnita