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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management JCRS (Journal of Community Research and Service) Journal of Research in Social Science and Humanities Proceeding International Seminar of Islamic Studies Jurnal Fokus Manajemen Arus Jurnal Sosial dan Humaniora JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Management Analytics Benefit : Journal of Bussiness, Economics, and Finance Proceeding Of International Conference On Education, Society And Humanity
Sanny, Annisa
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Religion Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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ANALYSIS OF THE EFFECT OF SATISFACTION, EMOTIONAL BONDING AND BRAND TRUST ON CONSUMER LOYALTY OF LIP SERUM ESENSES PRODUCTS IN BEAUTY STORE PETISAH MARKET Sanny, Annisa; Daulay, Muhammad Toyib
Journal of Community Research and Service Vol 6, No 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.33395

Abstract

 This study is to analyze the effect of satisfaction, emotional bonding and brand trust on consumer loyalty for Lip Serum Esenses  , where consumers find it difficult to get products that are often out of stock at sales outlets. Furthermore, the data obtained from the distribution of questionnaires or questionnaires from 90 respondents. The model used is Multiple Linear Regression and processed using SPSS version 22.0. The results of the analysis using the coefficient of determination show that 56.9% of customer loyalty can be obtained and explained by satisfaction, emotional attachment and brand trust. While the remaining 43.1% is explained by other variables not included in this study.
Digital Marketing Strategy and Sales of Household Products in Pari Urban Village: A Case Study Sanny, Annisa; Ritonga, Husni Muharram; Suwarno, Suwarno; Putri, Indah Febriani
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.45915

Abstract

This study aims to help the inhabitants of Kota Pari Village, PantaiCermin District, SerdangBedagai Regency by developing and implementing marketing strategies through digital marketing medium to boost sales of household products. To ensure that the domestic industry's products are well-known and in demand beyond the immediate area, this study aims to educate the local community on how to effectively promote them via digital marketing. A positive and statistically significant impact of marketing tactics on digital marketing was found in this study. The sales of common consumer goods are significantly impacted by marketing efforts. Household goods sales are significantly impacted for the better by digital marketing. The internet marketing of household products benefits greatly from strategic marketing. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, it is intended that household industry actors will be able to learn about and implement digital marketing strategies in order to boost their sales and revenue.
The Effect of Servicescape on Consumer Loyalty Through Consumer Satisfaction as a Variable Intervening at the Coffee Crowd Medan Syahputra, Aditia; Sanny, Annisa; Ritonga, Husni Muharram
Journal of Community Research and Service Vol 6, No 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.37813

Abstract

This study intends to examine the relationship between the servicescape and client loyalty, with customer happiness serving as an intermediate measure. The investigation was conducted at the The Coffee Crowd location in Sun Plaza. This is an example of causal association research. In this study, 95 responses represented the sample size. Using the SmartPLS software, PLS-SEM was utilized to perform data analysis. The outcomes demonstrated that servicescape has a favorable and statistically significant impact on customer satisfaction. Customer loyalty is positively and significantly affected by servicescape and customer happiness. servicescape has a favorable and considerable effect on customer satisfaction and consumer loyalty.
FACTORS AFFECTING THE EFFECTIVENESS OF TOURISM PROMOTION IN KWALA SERAPUH VILLAGE, LANGKAT Ritonga, Husni Muharram; Sanny, Annisa; Rizky, M. Chaerul; Sihombing, Ayu Juni
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism promotion is one of the important activities to increase tourist visits to a tourist destination. The effectiveness of tourism promotion can be measured by looking at the increase in the number of tourists visiting these tourist destinations. This study aims to analyze the factors that affect the effectiveness of tourism promotion in Kwala Serapuh Village, Langkat. This research uses quantitative methods with a survey approach. The study population was tourists visiting Kwala Serapuh village, Langkat. The study sample amounted to 100 people taken by simple random sampling method. The research data were collected using questionnaires. Data analysis was performed using multiple linear regression analysis. The quality of promotion is the most influential factor on the effectiveness of tourism promotion in Kwala Serapuh village, Langkat. This shows that quality promotional content, promotional design, and promotional media can attract the attention of tourists and increase their interest in visiting these tourist destinations. The relationship of promotions with the needs of tourists is also an important factor to note. Promotions that are relevant to the needs of tourists will be more effective in increasing tourist interest to visit these tourist destinations. The spread of promotions is also an important factor to pay attention to. Promotions that are reached by many people will be more effective in increasing tourist awareness about these tourist destinations. Based on the results of this study, it can be concluded that to improve the effectiveness of tourism promotion in Kwala Serapuh Village, Langkat, efforts need to be made to improve the quality of promotion, the linkage of promotion with tourist needs, and the spread of promotion.
The Effect of Service and Customer Satisfaction on Customer Loyalty at MSMEs in Medan Selayang District Sarifudin, Adam; Sanny, Annisa
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.179

Abstract

This study aims to analyse the effect of service and customer satisfaction on customer loyalty. The object of research is MSMEs in Medan Selayang District. This type of research is descriptive research with a quantitative approach. The research method is multiple linear regression analysis. The sample in this study were 98 respondents. The results showed that simultaneously service and customer satisfaction had an effect on customer loyalty. While partially service has a significant positive effect on customer loyalty. Customer satisfaction has a significant positive effect on loyalty. Construbis the influence of these variables is 38.8%.
Analisis Pengembangan Usaha Kuliner Sebagai Peluang Usaha Rumahan di Desa Lau Gumba Sanny, Annisa; Muhammad Toyib Daulay; Dhea Yulianisa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2283

Abstract

This research shows that culinary businesses, especially tanghulu strawberries, can increase business opportunities and the family economy in the application of the 4P marketing mix development strategy which includes strategies through products, namely producing products from local products, using traditional bamboo skewer equipment, not using food preservatives. Strategy through price, namely by setting prices according to the quality of the products produced and the market area. Furthermore, the promotion strategy is sales promotion by using banners, placing brand signs in front of the house, placing brand name stickers on the packaging, and selling directly to buyers. Furthermore, the distribution place strategy is to distribute culinary businesses directly to consumers. As for the obstacles faced by home-based entrepreneurs, where internally seen from the financial aspect, the capital used still comes from business owners, from the human resources aspect, namely the lack of knowledge about marketing methods and technology utilization. Furthermore, the infrastructure used is still very simple and traditional. While externally there is competition among home-based culinary business entrepreneurs.
Increasing MSME Competitiveness through Green Marketing Implementation: The Case of Pematang Serai Village, Langkat Sanny, Annisa; Daulay, Muhamad Toyib; Ritonga, Husni Muharram; Putri, Indry Febrianti
East Asian Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i4.9024

Abstract

This study aims to analyze the role of Green Marketing implementation in increasing the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Pematang Serai Village, Langkat. Case studies are conducted using a quantitative approach, data type. What is used in this study is primary data taken through direct research, also with secondary data as support. The results showed that the implementation of Green Marketing significantly contributed to increasing the competitiveness of MSMEs in Pematang Serai Village. Through environmentally friendly and sustainable marketing practices, MSMEs are able to create competitive advantages, improve brand image, and attract the attention of consumers who care about the environment. The implications of this research provide guidance for stakeholders to strengthen Green Marketing strategies in supporting the growth and sustainability of MSMEs at the village level.
The Influence Of Communication, Motivation, Work Environment On Employee Morale At Pt Indako Trading Coy Solin, Yoshua Andre T; Sanny, Annisa
Jurnal Fokus Manajemen Vol 5 No 2 (2025): May
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i2.8362

Abstract

When improving employee performance, optimal competence is essential. Work enthusiasm plays a dominant role because usually Work enthusiasm is directly related to the basic abilities of individuals in carrying out a job. This study aims to determine the effect of communication, motivation, work environment on employee work enthusiasm at PT Indako Trading Coy. This study uses a quantitative approach with a survey method. In this study, the population was 37 employees of PT Indako Trading Coy, Makmur Branch. Based on the results obtained above, it can be seen that the coefficient of determination (R2) value is 0.791 or 79.1%. Thus, this value means that the variables of communication, motivation, work environment contribute an influence of 15.8% on work enthusiasm while the remaining 20.9% is influenced by other variables not discussed in this study.
Enhancing Community Welfare through Participatory Management of Village-Owned Enterprises: A Case Study in Pematang Serai Village, Langkat District Daulay, Muhamad Toyib; Sanny, Annisa; Sari, Wahyu Indah; Riwanda, Febby
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8548

Abstract

This study aims to examine the contribution of participatory management to improving community welfare through BUMDes in Pematang Serai Village, Langkat. Qualitative case studies are conducted through interviews and observations. The results show that participatory management is significant in empowering BUMDes and improving community welfare. Active community participation in the decision, planning, implementation, and evaluation of BUMDes has a positive impact on income, access to public services, and quality of life. This research makes an important contribution in understanding the role of participatory management in improving welfare through BUMDes. Relevant policy implications are outlined to support sustainable BUMDes and welfare in Pematang Serai Village.
GREEN MARKETING INNOVATION AS MSME's COMPETITIVE ENHANCEMENT STRATEGY IN PEMATANG SERAI VILLAGE Sanny, Annisa; Daulay, Muhammad Toyib; Ritonga, Husni Muharam; Putri, Indry Febrianti
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Green Marketing is defined as a marketing strategy that emphasizes environmental and sustainability aspects in products, promotions, and business practices. Pematang Serai Village was chosen as the research location because it is an area with MSME potential involving the local economic sector and the natural environment. Through a field researsch approach involving 50 MSME business with various types of businesses in Pematang Serai Village. The results showed that the implementation of Green Marketing had a positive impact on the competitiveness of MSMEs in Pematang Serai Village. MSMEs that implement sustainable marketing practices can differentiate themselves, attract environmentally conscious consumers, and gain a competitive advantage. Supporting factors include awareness of MSME owners about sustainable practices, government support, and access to resources and information that support Green Marketing. Barriers include limited resources, limited understanding of Green Marketing, and challenges in changing consumer behavior. This research is important to expand the understanding of the implementation of Green Marketing in MSMEs in rural areas. The implication is the importance of government and stakeholder support in facilitating sustainable MSME development and encouraging the adoption of environmentally friendly marketing practices
Co-Authors , Elfitra Desy Surya AA Sudharmawan, AA Aditiya, Muhammad Randi Amrisyah, Syaiful Arasy, Mila Aulia, Silvani Chairunnisa, Indah Daulay, Muhamad Toyib Daulay, Muhammad Toyib Dhea Yulianisa Eva Santika, Eva Fagita, Dinda Fahreza, Rifki Hanun, Mutiah Hati Gulo, Jernih Kinanti, Putri Hikmah M. Chaerul Rizky Muhammad Fahri, Muhammad Muhammad Toyib Daulay Pangestu, Bagus Putri, Indah Febriani Putri, Indry Febrianti Ramadhani, Agnes Anggun Ramadhani, Dian Putri Ritonga, Husni Muharam RITONGA, HUSNI MUHARRAM Riwanda, Febby Samsura, Febrian Saragih, Glen Boy Sari, Sintia Sari, Wahyu Indah Sarifudin, Adam Sihombing, Ayu Juni Sintya, Silvi Siti Maisyarah Sitohang , Elsa Krismauli Solin, Yoshua Andre T Suwarno Suwarno Syahputra, Aditia Syahri, Raihan Faturrahman Tampubolon, Stephanie Corry Engel Tarigan, Nur Fajrina TriMutia, Anggun