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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Bricolage : Jurnal Magister Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL PUSTAKA KOMUNIKASI Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Visi Komunikasi Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Komunikologi: Jurnal Ilmiah Ilmu Komunikasi
Siti Muslichatul Mahmudah
Universitas Mercu Buana
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Memberdayakan UMKM Berbasis Komunitas melalui Konten Digital Inklusif: Program Pelatihan Kreatif untuk Social Media Engagement Kurniawan Prasetyo; Siti Muslichatul Mahmudah; Rio Meilandri
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i3.6262

Abstract

This community service program was initiated in response to the limited capacity of community-based MSMEs in utilizing inclusive digital content to improve their marketing performance and customer engagement. Many MSMEs struggle with creating visually appealing and accessible content due to a lack of technical skills, strategic planning, and understanding of digital branding. The goal of this activity was to empower MSMEs and vocational school students in South Tangerang by enhancing their ability to create inclusive, creative, and impactful social media content. The program applied a participatory empowerment approach, combining training, mentoring, and hands-on workshops. The results showed a significant improvement in the participants’ skills in content creation, digital branding, and audience engagement strategies. Participants also demonstrated behavioral changes, such as consistent posting schedules and increased use of storytelling formats. The activity received wide community appreciation and was featured in multiple online media, indicating strong public relevance. It also aligned with several Sustainable Development Goals (SDGs), particularly in quality education, economic growth, and innovation. In conclusion, the service program effectively contributed to building digital competence and inclusive communication practices among MSMEs. Future initiatives are encouraged to adopt adaptable, inclusive, and community-oriented approaches to maximize impact and sustainability.
The Effect of Joko Widodo’s Political Marketing Communication in Instagram on His Image and Reputation in the Eyes of Millennial Generation in Jakarta Nur Kholisoh; Siti Muslichatul Mahmudah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 5 No. 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.307

Abstract

This research aims to  study the effect of Joko Widodo's political marketing communication in Instagram on his image and reputation in the eyes of  millennial generation in the 2019 Indonesian Presidential Election. The theory used in this research is the Stimulus Organism Response, Persuasion Message Theory in political communication and theories or concepts of  reputation and image. The paradigm used is positivist with a quantitative approach. This research uses a survey method with a questionnaire as a data collection instrument to obtain information from a number of millennials as respondents aged between 19 and 39 years and participating in the 2019 Presidential Election with a total number of around 2,885,000.  Determination of sample size uses the Slovin formula with a margin of error of  5%, so the number of samples is 400 people. The sampling technique uses proportional sampling, while the data analysis technique uses path analysis. The results showed that political marketing communication has a direct effect on reputation at 11.9%. The image has a direct effect on reputation at 83.5%, and the indirect effect of marketing communication through image on reputation is 69.97%.
AUDIENCE RECEPTION ANALYSIS OF PARENTING EDUCATIONAL CON-TENT ON THE YOUTUBE CHANNEL @NIKITA WILLY OFFICIAL Nafa Agustina; Siti Muslichatul Mahmudah
MediaKom : Jurnal Ilmiah Komunikasi Vol. 16 No. 01 (2026): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

This research is motivated by the increasing interest in parenting education content on social media, particularly on the YouTube channel Nikita Willy Official. The study focuses on how audiences interpret the parenting content presented on this channel. The purpose of this research is to examine the audience’s understanding of the content and to identify the forms of reception that emerge through the application of Stuart Hall’s reception theory. This research adopts a constructivist paradigm with a qualitative approach and utilizes reception analysis to categorize audience interpretations into three positions: dominant, negotiated, and oppositional. Seven informants were purposively selected as research subjects. Data analysis was conducted through the stages of data reduction, data display, and conclusion drawing based on the Miles and Huberman model, supported by source triangulation to ensure data validity. The findings indicate that most informants occupy the dominant position, as they perceive the parenting material presented by Nikita Willy to align with their own parenting values and consider it credible. Others fall into the negotiated position by selectively adopting messages that fit their personal capabilities and circumstances, while a small number hold oppositional views. Overall, Nikita Willy’s parenting content is recognized as an informative, motivating, and beneficial resource for young parents.
Co-Authors Adhiatma, Pravitea Yulia Endri, Engga Probi Kurniawan Prasetyo Muthia Rahayu Nafa Agustina Nur Kholisoh Nur Kholisoh Pierlita, Komang Yovansca Resnawati Rio Meilandri