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All Journal Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi PRofesi Humas
Dipa, Adzkia Kirana
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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POLA PENGELOLAAN MEDIA KOMUNIKASI PUBLIK PERGURUAN TINGGI DALAM MEMBENTUK ONLINE REPUTATION Dipa, Adzkia Kirana; Hafiar, Hanny; Rahmat, Agus
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 7, No 2 (2022): Edisi April (In Press)
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v7i2.24561

Abstract

Perguruan tinggi baik negeri maupun swasta harus mampu untuk meningkatkan kualitas membentuk reputasi yang kedepannya akan membantu meningkatkan kepentingan masyarakat dan calon mahasiswa agar dapat bersaing mempertahankan eksistensi masing – masing. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian studi kasus. Teori yang digunakan adalah Konstruksi Teknologi Sosial (SCOT). Pada penelitian ini ditemukan bahwa komunikator mengalami konflik peran, hal ini terjadi ketika komunikator mengalami tekanan peran ganda dan/atau ambiguitas peran, karena pembatasan tugas dan pekerjaan yang kurang tertata rapi dan tidak jelas. . Peneliti mengidentifikasi efisiensi pola pengelolaan media komunikasi publik sangat didukung oleh tujuan spesifik dari strategi media sosial yang dirancang secara strategis dan oleh tingkat respons pemangku kepentingan terkait terhadap pesan media sosial. Perguruan tinggi harus melibatkan pekerja humas yang memiliki pengetahuan, pemahaman, dan keterampilan khusus untuk membentuk reputasi lembaga ekosistem media digital. Kata Kunci: Media Komunikasi Publik, Online Reputation, Perguruan Tinggi 
Marketing communication in ASEAN: A bibliometric analysis Dipa, Adzkia Kirana; Mayasari, Mayasari; Khang, Nguyen Tan; Poedjadi, Maudy Rizkiana; Priyatna, Centurion Chandratama
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57783

Abstract

Background: Due to the dynamic competition and development of marketing communication, countries in the ASEAN region need integrated collaboration between countries to combine and take advantage of opportunities that modern marketing communication practices in ASEAN countries combine sustainability, ethics, and cultural practices. Purpose: This study aims to systematically analyze and classify research articles and then visualize them. Method: A comprehensive discussion of the development of marketing communications from the past to the present can be done by conducting research using Bibliometric Analysis. The research dataset was processed and analyzed using R Language and Biblioshiny software. This research examines 302 documents from 1991 to 2023 covered in the study period (32 years), taken from the Scopus dataset source. Result: The number of publications from year to year has increased significantly; for the last 32 years, 2023 was the peak publications of marketing communication articles, and Indonesia, Malaysia, and Thailand are the countries with the largest contribution to the production of research articles in the field of marketing communication in the ASEAN region. Conclusion: Collaboration between ASEAN countries is facilitated by geographical proximity, cultural similarities, and the maturity of research networks in several countries that dominate this region. Implications: Further research can be conducted to identify marketing communication research topics that are most often the focus of collaboration and to determine priority topics for the future.
Sabilulungan as local wisdom value sustainability plan after the change of leadership in Bandung Regency Budiana, Heru Ryanto; Sjafirah, Nuryah Asri; Dipa, Adzkia Kirana
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.37707

Abstract

The leadership of the Regent Dadang Mochamad Naser for two periods, namely the first period in 2010-2015 and the second period in 2016-2021, used the value of local wisdom “Sabilulungan.” Each leader will have a new leadership style in carrying out the organization’s activities. The value of Sabilulungan’s local wisdom as a spirit in carrying out the wheels of development in Bandung Regency has led Bandung Regency to accelerate development in all fields. It has attracted the attention of researchers to examine in more depth the plan for the sustainability of the implementation of the value of Sabilulungan local wisdom in the implementation of public services after the change of leadership. This research approach is a qualitative approach using a case study method. The research paradigm used is the constructivism paradigm. The results of this study found that the leadership change in Bandung Regency adopted and modified the Sabilulungan values that had been applied to the previous leadership. The renewal and improvement of the vision and mission of Sabilulungan to Bedas is an attempt to continue development in Bandung Regency. Leadership changes occurred, but the value of the local wisdom of Sabilulungan will remain eternal as a cultural value for the people of Bandung Regency. The change of value in the new vision and mission to Sabilulungan, which has been with the people of Bandung for a decade, will require a communication effort that starts from scratch. It is necessary to manage the delivery of value messages and media management that is planned and measurable so that the Bedas value can be accepted as an updated value in Bandung Regency.
Co-Authors agus rahmat Centurion Chandratama Priyatna, Centurion Chandratama Hanny Hafiar Heru Ryanto Budiana Khang, Nguyen Tan Mayasari Mayasari, Mayasari Nuryah Asri Sjafirah, Nuryah Asri Poedjadi, Maudy Rizkiana