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All Journal Jurnal Kajian Komunikasi LITERAKOM: Jurnal Literasi dan Komunikasi
Poedjadi, Maudy Rizkiana
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Languange, Linguistic, Communication & Media Social Sciences

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Degradasi Moral dan Etika Bermedia Sosial dalam Film ‘Budi Pekerti’ Fitriani, Annisa; Poedjadi, Maudy Rizkiana; Recky
LITERAKOM: Jurnal Literasi dan Komunikasi Vol 2 No 2 (2024): LITERAKOM: Jurnal Literasi dan Komunikasi (December 2024)
Publisher : Program Studi Ilmu Komunikasi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/lk.v2i2.22

Abstract

Film is an artistic expression that not only functions as entertainment, but also as a means of conveying moral messages and character building. This film, which was released on November 2 2023, carries a deep message. This film is the film "Budi Pekerti" by Wregas Bhanuteja. "Budi Pekerti" not only presents an emotionally moving story, but also considers the impact of technology on character formation. Through the main character who faces various obstacles in life in this world, this film conveys the message of the importance of ethics in interacting on social media and provides an overview of the phenomenon of moral degradation due to irresponsible behavior on social media. The aim of this research is to identify the representation of the moral message contained in the film "Budi Pekerti." The method used is a qualitative descriptive method with John Fiske's semiotic framework, utilizing a constructivist paradigm. The subject of this research is the film "Budi Pekerti". The research results show forms of moral messages in films such as politeness, technological wisdom, and responsibility.
Marketing communication in ASEAN: A bibliometric analysis Dipa, Adzkia Kirana; Mayasari, Mayasari; Khang, Nguyen Tan; Poedjadi, Maudy Rizkiana; Priyatna, Centurion Chandratama
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57783

Abstract

Background: Due to the dynamic competition and development of marketing communication, countries in the ASEAN region need integrated collaboration between countries to combine and take advantage of opportunities that modern marketing communication practices in ASEAN countries combine sustainability, ethics, and cultural practices. Purpose: This study aims to systematically analyze and classify research articles and then visualize them. Method: A comprehensive discussion of the development of marketing communications from the past to the present can be done by conducting research using Bibliometric Analysis. The research dataset was processed and analyzed using R Language and Biblioshiny software. This research examines 302 documents from 1991 to 2023 covered in the study period (32 years), taken from the Scopus dataset source. Result: The number of publications from year to year has increased significantly; for the last 32 years, 2023 was the peak publications of marketing communication articles, and Indonesia, Malaysia, and Thailand are the countries with the largest contribution to the production of research articles in the field of marketing communication in the ASEAN region. Conclusion: Collaboration between ASEAN countries is facilitated by geographical proximity, cultural similarities, and the maturity of research networks in several countries that dominate this region. Implications: Further research can be conducted to identify marketing communication research topics that are most often the focus of collaboration and to determine priority topics for the future.
Co-Authors Annisa Fitriani, Annisa Centurion Chandratama Priyatna, Centurion Chandratama Dipa, Adzkia Kirana Khang, Nguyen Tan Mayasari Mayasari, Mayasari Recky