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All Journal VIVID Journal of Language and Literature Jurnal Kajian Komunikasi ProTVF J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Millah: Journal of Religious Studies
Khang, Nguyen Tan
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Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The intersection of film, teaching, and inclusive education Restianty, Ajani; Khang, Nguyen Tan; Mahameruaji, Jimi Narotama
ProTVF Vol 8, No 2 (2024): September 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i2.55183

Abstract

Background: The convergence of film, teaching, and inclusive education research on education has received much attention recently because it can potentially improve educational experiences and create social change. Purpose: This intersection of disciplines provides educators an immense tool for engaging children, cultivating empathy, and addressing social and cultural inequities. Using film's emotional connection and narrative force, educators may build more diverse and efficient learning environments that meet the different needs of their students. Methods: This study used existing data from Scopus to analyze the intersection of film, teaching, and inclusive education using bibliometric quantitative publications studies to assess academic influence. It entails analyzing citations, publication trends, and other bibliographic information. Results: The findings underline the importance of utilizing films to encourage inclusive school practices. Films can reduce socioeconomic inequities, raise cultural knowledge, and improve inclusive teaching techniques. This study underlines the relevance of using film in instructional approaches to promote inclusive education practices and increase learning results. Films are exhibited to promote critical thinking about teaching methods, interpersonal relationships, and classroom ethics. Conclusion: Introducing film into teaching techniques can boost student engagement, improve critical thinking abilities, and raise cultural understanding. Subsequently, this bibliometric study provides a helpful overview of the present research environment in films, teaching, and inclusive education, serving as a foundation for academics to investigate and introduce new modern topics from various regional and cultural perspectives. Implications: Future research should examine the confluence of films, teaching, and inclusive education, as well as the ramifications of these encounters for educational settings, and compare them across study areas and locations or other relevant scopes.
Building personal branding from the reality of University students using dating apps Vy, Nguyen Ngoc Thao; Chau, Tran Nguyen Ngoc; Tien, Dinh Hoang; Khang, Nguyen Tan
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54982

Abstract

Background: Dating applications are becoming increasingly popular among young people, especially Generation Z students. Purpose: This study investigates the current usage of dating applications among students, specifically those majoring in social sciences and humanities. Methods: The study adopts a mixed-method research design, combining qualitative and quantitative approaches. Qualitative data are collected through a literature review to establish the theoretical framework. Quantitative data are collected through surveys and analyzed using specialized statistical software. Results: The findings indicate that social media is an effective tool for connecting student communities and plays a role in introducing and promoting dating applications. The trend of using dating applications among students is widespread, reflecting a growing demand among Generation Z for establishing romantic relationships through online platforms rather than traditional face-to-face meetings. Conclusion: Social media plays a significant and indispensable role in the mental life of students. Through social networks, students learn about and can access dating applications. Online dating is a new and modern trend compared to traditional dating methods, offering opportunities and risks due to its novelty. Implications: The study sheds light on the usage patterns of dating applications among students and reveals diverse motivations behind their usage, ranging from seeking romantic relationships to fulfilling social connection and entertainment needs.
Social media use for climate change campaign among Indonesian millennials Zein, Muhammad Rifki Adinur; Fadillah, Kurnia Lucky; Febriani, Nadia; Nasrullah, Riki; Khang, Nguyen Tan
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.50167

Abstract

Background: Climate change has threatened humanity and brought about serious impacts for at least two decades. The terrible threat can be addressed through social media. Purpose: This study examined how Indonesian millennials use social media to discuss and advocate for climate change. Methods: It employed mixed methods to combine climate change data from scholarly sources and strategic communication strategies in social media campaigns. Results: The results indicated a predominant presence of millennials, particularly in the 20-29 age group, using Instagram as the primary platform for climate change discussions. Social media highlighted limited engagement with experts and concerns about misinformation and emphasized the vital role of celebrities and influencers in climate change campaigns on social media. Conclusion: The research suggested that social media platforms like Instagram and WhatsApp facilitate climate change discussions among Indonesian millennials. They enable tailored communication strategies and emphasize the potential for social media campaigns to influence a certain behavior. This research also emphasizes the need for a combined approach involving online and offline channels, better climate change education, and collaboration. Implications: The findings underscore the necessity for Indonesia’s climate change advocacy to integrate offline and online communication strategies that are tailored to individual preferences and enhance millennials’ understanding through targeted education and social media campaigns. Public figures may also be involved for broader impacts.
The Flow of Cultural Transmission Through Storytelling to the Generation Z in Vietnam Thu, Nguyen Hoang Anh; Khang, Nguyen Tan
Vivid: Journal of Language and Literature Vol. 13 No. 2 (2024)
Publisher : English Department, Faculty of Humanities, Andalas University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/vj.13.2.151-158.2024

Abstract

Children growing up in Vietnam have mostly heard stories from their family members. At that time, the stories contain cultural knowledge that is preserved and passed down from generation to generation. This study examines the experiences of young people belonging to the Gen Z generation in Vietnam, in the case of students of the University of Social Sciences and Humanities, Viet Nam National University Ho Chi Minh City with storytelling and exploring the characteristics of cultural transmission from the previous generation to the following generation through the form of storytelling. To explore these issues, the authors used a mixed research design combining qualitative and quantitative research. The results from the quantitative study show data on the students’ access to storytelling from childhood to the present, while the data from the qualitative study exploit personal experiences to cross-check with the quantitative data. The results of the study show that close relatives such as fathers, mothers, grandparents, teachers or acquaintances are the ones who often transmit culture through the form of storytelling from the students’ childhood. The cultural transmission form contained in the stories is in the form of folklore, literary works, religious stories, stories related to personal experiences and some other types. Storytelling plays the role of knowledge products for the purpose of cultural transmission through the generations. Through that, Gen Z students are provided with spiritual motivation for their own lives. And from there, they also become the ones who continue to transmit culture to the next generation.
Marketing communication in ASEAN: A bibliometric analysis Dipa, Adzkia Kirana; Mayasari, Mayasari; Khang, Nguyen Tan; Poedjadi, Maudy Rizkiana; Priyatna, Centurion Chandratama
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57783

Abstract

Background: Due to the dynamic competition and development of marketing communication, countries in the ASEAN region need integrated collaboration between countries to combine and take advantage of opportunities that modern marketing communication practices in ASEAN countries combine sustainability, ethics, and cultural practices. Purpose: This study aims to systematically analyze and classify research articles and then visualize them. Method: A comprehensive discussion of the development of marketing communications from the past to the present can be done by conducting research using Bibliometric Analysis. The research dataset was processed and analyzed using R Language and Biblioshiny software. This research examines 302 documents from 1991 to 2023 covered in the study period (32 years), taken from the Scopus dataset source. Result: The number of publications from year to year has increased significantly; for the last 32 years, 2023 was the peak publications of marketing communication articles, and Indonesia, Malaysia, and Thailand are the countries with the largest contribution to the production of research articles in the field of marketing communication in the ASEAN region. Conclusion: Collaboration between ASEAN countries is facilitated by geographical proximity, cultural similarities, and the maturity of research networks in several countries that dominate this region. Implications: Further research can be conducted to identify marketing communication research topics that are most often the focus of collaboration and to determine priority topics for the future.
Online Shopping Behavior of Students in Ho Chi Minh City: A Case Study on TikTok Shop Livestreams Khang, Nguyen Tan; Nguyen, Nga Thi Linh; Tran, Thu Ngoc Minh; Huynh, Huong Thi Thao; Tran, Nga Thi Hong; Nguyen, Kiet Tuan
J-IKA Vol 12, No 1 (2025): April 2025
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/kom.v12i1.25574

Abstract

This study analyzes the current state of online shopping through Livestreams on TikTok Shop among students in Ho Chi Minh City, with a case study focusing on students from the University of Social Sciences and Humanities  Vietnam National University, Ho Chi Minh City. To achieve the research objectives, the authors combined quantitative methods with a systematic review, collecting data through convenience sampling, resulting in a total of 462 survey responses. Additionally, the study applies the Theory of Planned Behavior and the Uses and Gratifications Theory to examine factors influencing students’ online shopping behavior on TikTok Shop Livestreams. The findings indicate that factors such as promotions, psychology, technology, and social influence significantly impact students' shopping habits. Through this study, the authors provide new insights for marketers and e-commerce platforms to optimize their strategies while enhancing students' shopping experiences in the digital commerce environment
The Mông Sơn Thí Thực Ritual in the Context of Contemporary Vietnamese Culture: Social Role, Spiritual Significance, and Cultural Value Khang, Nguyen Tan
Millah: Journal of Religious Studies Vol. 24, No. 2, August 2025
Publisher : Program Studi Ilmu Agama Islam Program Magister, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/millah.vol24.iss2.ar6

Abstract

The Mông Sơn Thí Thực ritual, an integral practice within Northern Buddhism in Vietnam, has transformed from a religious rite into a dynamic cultural and social phenomenon. This study investigates the ritual’s social functions, spiritual significance, and cultural value in the context of contemporary Ho Chi Minh City—a space marked by urbanization, religious pluralism, and shifting moral frameworks. Anchored in an interdisciplinary framework that draws from Vietnam Studies, cultural studies, anthropology, religious sociology, and Buddhist studies, the research employs a mixed-methods approach. Qualitative data were collected through participant observation and in-depth interviews with monks, nuns, and lay Buddhists at temples, home altars, and large-scale Buddhist ceremonies. These narratives were analyzed thematically to capture diverse perceptions and lived experiences surrounding the ritual. Quantitative data were gathered through a structured survey involving 800 respondents (400 monastics and 400 laypeople). The sample was determined using Yamane’s formula, with data analyzed via descriptive statistics. Findings indicate that the ritual fulfills several interrelated roles: it acts as a spiritual offering to forgotten souls, a moral training space for cultivating compassion and filial piety, and a platform for reinforcing collective identity and cultural continuity. Moreover, the ritual provides psychological relief for participants, functioning as a form of collective spiritual therapy amidst the anxieties of modern life. This study contributes new insights into how Buddhist ritual practices in Vietnam adapt to contemporary contexts. It highlights the enduring relevance of religious traditions as resources for moral resilience, cultural transmission, and social cohesion in an increasingly fragmented world.
How Do Young individuals in Vietnam Use and Perceive Satisfaction with Artificial Intelligence Algorithms on TikTok? Khang, Nguyen Tan
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.1047

Abstract

This study focuses on how young people in Vietnam use and feel satisfied with artificial intelligence algorithms on TikTok. The research paper aims to investigate and better understand how this group of young people interact and use the TikTok platform, with the integration of artificial intelligence algorithms. The study was conducted based on the results of an initial questionnaire survey on a simple random sample based on the germ development sampling method among students in Vietnam. The quantitative data is analyzed based on SPSS software. The results of the study show that the majority of young people in Vietnam have a basic knowledge and understanding of artificial intelligence algorithms on TikTok. They use them to find engaging content, watch videos, and engage with the community on the platform. However, the study also found some risks associated with using artificial intelligence algorithms on TikTok. It is a risk of privacy violation and interference with personal freedom when algorithms can track, analyze and collect the personal data of users. Thereby, the research team analyzed the data based on the use and satisfaction theory. In summary, this study has mentioned how the young public in Vietnam use and feel satisfied with the artificial intelligence algorithm on TikTok. In addition to the benefits, attention should be paid to the ethical and privacy issues associated with the use of this technology to protect the interests of users.
Co-Authors Centurion Chandratama Priyatna, Centurion Chandratama Chau, Tran Nguyen Ngoc Dipa, Adzkia Kirana Fadillah, Kurnia Lucky Febriani, Nadia Huynh, Huong Thi Thao Jimi Narotama Mahameruaji Mayasari Mayasari, Mayasari Nguyen, Kiet Tuan Nguyen, Nga Thi Linh Poedjadi, Maudy Rizkiana Restianty, Ajani Riki Nasrullah Thu, Nguyen Hoang Anh Tien, Dinh Hoang Tran, Nga Thi Hong Tran, Thu Ngoc Minh Vy, Nguyen Ngoc Thao Zein, Muhammad Rifki Adinur