Claim Missing Document
Check
Articles

Found 13 Documents
Search

Pengaruh Kompetensi Teknologi Informasi Komunikasi Guru Terhadap Kepuasan Siswa di SMK Negeri 3 Bandung Anna Noviana; Linda Daniati Melinda; Jajang Burhanudin
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 1 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i1.1962

Abstract

Guru merupakan sosok yang memiliki peran strategis dalam proses pendidikan, dan menduduki posisi sentral dalam proses pembelajaran. Dalam aspek kompetensi, seorang guru sangat mempengaruhi keberhasilan proses pembelajaran dan salah satu kompetensi penting guru adalah teknologi informasi komunikasi. Suka atau tidak guru perlu beradaptasi dengan tuntutan masa kini dan masa yang akan datang. Orientasi pelayanan organisasi adalah terpenuhinya kepuasan konsumen dan orientasi pelayanan masa kini adalah kualitas pelayanan untuk memenuhi kepuasan konsumen. Begitu pula guru, diharapkan pelayanan guru mengacu kepada kualitas pelayanan sehingga diharapkan dapat memenuhi kepuasan siswa. Tujuan penelitian ini adalah untuk menganalisis pengaruh kompetensi teknologi informasi komunikasi guru terhadap kepuasan siswa SMK Negeri 3 Bandung. Hasil penelitian menunjukkan bahwa kompetensi teknologi informasi komunikasi guru memiliki pengaruh sebesar 35,6 % terhadap kepuasan siswa dan sisanya sebesar 64,4 % dipengaruhi oleh variabel lain yang tidak diteliti.
Penerapan Strategi Bersaing dengan Pendekatan Five Porter Analysis pada Zonecoffe Temanggung Sahi, Ahmad; Asye Rachmawaty; Anna Noviana
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2095

Abstract

Coffee consumption has become an attraction and a popular lifestyle within Indonesian society, leading to a growing number of coffee producers and positioning Indonesia as the third-largest coffee producer in the world. This growth has resulted in competition among coffee producers, requiring them to adopt competitive strategies, innovate, and demonstrate creativity to gain consumer acceptance. Zonecoffee Temanggung, which is located on Jl. Raya Parakan, Wonosobo, Kalianggrung, Tlahap, Kledung sub-district, Temanggung district, Central Java, focuses on coffee production and was only established in 2024. An in-depth analysis is therefore needed so that the existence of this coffee producer can continue to grow and develop. Conducting competitive strategy research using the 5 Forter's Force method will be a reference to what the competition for coffee producers will be like in the future and what strategies will be applied in running this business so that it continues to win the hearts of customers. In detail, it will be discussed about the five Forter's Force strategy methods, including the following: analysis of the threat of new entrants to coffee producers, bargaining power of suppliers, bargaining power of buyers, the threat of substitute products, and competition between coffee producers. By conducting this research, a reference to the competitive strategy at Zonecoffee is obtained.
CUSTOMER VALUE CREATION IN VOCATIONAL HIGHER EDUCATION: CASE IN INDONESIA Jajang Burhanudin; Poniah Juliawati; Anna Noviana
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 5 (2020): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.347

Abstract

Vocational higher education has developed as a service that cannot avoid marketisation. One of the higher education marketing tasks is creating the value of its customers. However, the creation of customer value in vocational tertiary education has not been touched by researchers. This study aims to determine the concept and measurement of the dimensions of customer value creation in vocational higher education. In addition, it tries to measure the validity and reliability of its dimensions. This study uses analyzing the concept of customer value creation in several journals to then be associated with value creation in vocational higher education. As for the respondents were academic citizens from each institution consisting of leaders, lecturers, heads of study programs, education staff and students taken proportionally. This research has a total of 876 respondents from 30 institutions and uses a structured questionnaire based on a 7-point scale. The results showed that the creation of customer value in vocational tertiary education can be explained by all of its dimensions. Although not all indicators can explain the dimensions of customer value creation. Indicators that can explain customer value creation are changes in knowledge, general skills, special skills, learning suitability that consider student conditions and objectivity of assessment. The model is quite good with moderate predictive relevance (Q2). This research is limited to vocational higher education in the provinces of West Java and Banten. There is very little data coming from companies that use graduates. The originality of this research is customer value creation in vocational higher education consisting of three dimensions, namely learning outcomes, learning strategies, and learning evaluation.