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All Journal ANIDA : Aktualisasi Nuansa Ilmu Dakwah Dinasti International Journal of Education Management and Social Science ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Accounting and Finance Management (JAFM)
Anna Noviana
Politeknik LP3I
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pendampingan Digital Marketing sebagai Katalis Transformasi Digital Melalui Integrasi E-Commerce dan Media Sosial untuk UMKM Tas Rajut Ibu Iyat dan Basreng Mang Oman Teti Sumarni; Budi Harto; Prima Vandayani; Poniah Juliawati; Anna Noviana
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 5 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i5.834

Abstract

MSMEs have an important role in the Indonesian economy, but many of them have not utilised digital technology well. This research and PKM activity aims to help MSMEs Tas Rajut Ibu Iyat and Basreng Mang Oman utilise digital marketing strategies that combine e-commerce and social media. This study provides knowledge regarding the impact of intensive mentoring in improving their competitiveness in the digital market, although many MSMEs still lag behind in digital transformation. Data from the MSMEs involved were collected through an analytical descriptive approach, which utilised observation, interview, and focus group discussion (FGD) methods and was conducted in a collaborative and participatory manner. The results of this PKM activity show that digital marketing assistance increases consumer engagement, market reach, and operational efficiency. Some of the key findings from the study include an increase in the number of social media followers, increased sales through e- commerce platforms, and increased consumer interaction on digital platforms. This PKM activity was limited to MSMEs and a limited study area, so further studies can explore more MSMEs and dig deeper into the adoption of digital technology in a broader context. The conclusion of this PKM activity shows that digital marketing assistance can help MSMEs improve their competitiveness in the digital economy. This is relevant to the theory and practice of business management as well as digital marketing.ABSTRAKUMKM memiliki peran penting dalam perekonomian Indonesia, tetapi banyak dari mereka belum memanfaatkan teknologi digital dengan baik. Penelitian dan kegiatan PKM ini bertujuan untuk membantu UMKM Tas Rajut Ibu Iyat dan Basreng Mang Oman menggunakan strategi digital marketing yang menggabungkan e-commerce dan media sosial. Studi ini memberikan pengetahuan terkait dampak pendampingan intensif dalam meningkatkan daya saing mereka di pasar digital, meskipun banyak UMKM masih tertinggal dalam transformasi digital. Data dari UMKM yang terlibat dikumpulkan melalui pendekatan deskriptif analitis, yang menggunakan metode observasi, wawancara, dan diskusi kelompok terfokus (FGD) serta dilakukan secara kolaboratif dan partisipati. Hasil kegiatan PKM ini menunjukkan bahwa pendampingan digital marketing meningkatkan keterlibatan konsumen, jangkauan pasar, dan efisiensi operasional. Beberapa temuan penting dari studi ini termasuk peningkatan jumlah pengikut media sosial, peningkatan penjualan melalui platform e-commerce, dan peningkatan interaksi konsumen di platform digital. Kegiatan PKM ini terbatas pada UMKM dan wilayah studi yang terbatas, sehingga studi lanjutan dapat mengeksplorasi lebih banyak UMKM dan menggali lebih dalam tentang adopsi teknologi digital dalam konteks yang lebih luas. Kesimpulan kegiatan PKM ini menunjukkan bahwa pendampingan digital marketing dapat membantu UMKM meningkatkan daya saing mereka dalam ekonomi digital. Ini relevan dengan teori dan praktik manajemen bisnis serta pemasaran digital.
Penerapan Strategi Bersaing dengan Pendekatan Five Porter Analysis pada Zonecoffe Temanggung Ahmad Sahi; Asye Rachmawaty; Anna Noviana
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol 10 No 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2095

Abstract

Coffee consumption has become an attraction and a popular lifestyle within Indonesian society, leading to a growing number of coffee producers and positioning Indonesia as the third-largest coffee producer in the world. This growth has resulted in competition among coffee producers, requiring them to adopt competitive strategies, innovate, and demonstrate creativity to gain consumer acceptance. Zonecoffee Temanggung, which is located on Jl. Raya Parakan, Wonosobo, Kalianggrung, Tlahap, Kledung sub-district, Temanggung district, Central Java, focuses on coffee production and was only established in 2024. An in-depth analysis is therefore needed so that the existence of this coffee producer can continue to grow and develop. Conducting competitive strategy research using the 5 Forter's Force method will be a reference to what the competition for coffee producers will be like in the future and what strategies will be applied in running this business so that it continues to win the hearts of customers. In detail, it will be discussed about the five Forter's Force strategy methods, including the following: analysis of the threat of new entrants to coffee producers, bargaining power of suppliers, bargaining power of buyers, the threat of substitute products, and competition between coffee producers. By conducting this research, a reference to the competitive strategy at Zonecoffee is obtained.
CUSTOMER VALUE CREATION IN VOCATIONAL HIGHER EDUCATION: CASE IN INDONESIA Burhanudin, Jajang; Poniah Juliawati; Anna Noviana
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 5 (2020): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.347

Abstract

Vocational higher education has developed as a service that cannot avoid marketisation. One of the higher education marketing tasks is creating the value of its customers. However, the creation of customer value in vocational tertiary education has not been touched by researchers. This study aims to determine the concept and measurement of the dimensions of customer value creation in vocational higher education. In addition, it tries to measure the validity and reliability of its dimensions. This study uses analyzing the concept of customer value creation in several journals to then be associated with value creation in vocational higher education. As for the respondents were academic citizens from each institution consisting of leaders, lecturers, heads of study programs, education staff and students taken proportionally. This research has a total of 876 respondents from 30 institutions and uses a structured questionnaire based on a 7-point scale. The results showed that the creation of customer value in vocational tertiary education can be explained by all of its dimensions. Although not all indicators can explain the dimensions of customer value creation. Indicators that can explain customer value creation are changes in knowledge, general skills, special skills, learning suitability that consider student conditions and objectivity of assessment. The model is quite good with moderate predictive relevance (Q2). This research is limited to vocational higher education in the provinces of West Java and Banten. There is very little data coming from companies that use graduates. The originality of this research is customer value creation in vocational higher education consisting of three dimensions, namely learning outcomes, learning strategies, and learning evaluation.
Efektivitas Penyimpanan Arsip Di Departemen A&G De Java Hotel Bandung Hamdani, Hamdani; M.Hasan Lubis; Jayadi, Fitria Rahma; Anna Noviana
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2446

Abstract

Salah satu komponen penting dalam manajemen dokumen untuk kelancaran operasi organisasi adalah sistem penyimpanan arsip. Kemampuan sistem penyimpanan arsip untuk menangani, menyimpan, dan mengambil arsip secara efisien, akurat, dan cepat disebut sebagai efektivitas sistem. Penelitian ini bertujuan untuk menganalisis efektivitas sistem penyimpanan arsip di Departemen Admin & General (A&G) de Java Hotel Bandung, serta mengidentifikasi faktor-faktor yang memengaruhi dan solusi untuk meningkatkan pengelolaannya. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan analisis dokumen. Hasil Penelitian Hasil penelitian menunjukkan bahwa sistem penyimpanan arsip di Departemen sudah cukup efektif dengan penggunaan map berlabel dan cadangan digital, namun masih terdapat beberapa masalah seperti penumpukan arsip fisik dalam kardus, lambatnya akses dokumen digital, dan kurang optimalnya pemusnahan arsip inaktif. Faktor utama yang memengaruhi efektivitas meliputi keterbatasan ruang penyimpanan, kurangnya standarisasi prosedur, dan keterampilan staf yang belum maksimal. Pelatihan karyawan, penerapan rak penyimpanan khusus, pembersihan arsip digital secara berkala, dan penerapan kebijakan retensi arsip yang lebih terstruktur adalah beberapa solusi yang disarankan. Penelitian ini diharapkan dapat menjadi referensi bagi perbaikan sistem kearsipan di industri perhotelan.
Co-Authors Abdur Rahmanesa Ahmad Sahi Annisa Fitri Anggraeni Asye Rachmawaty, S.T., M.M. Budi Harto Cahyadi Supyansuri Dewi Reniawati Dudi Rustandi Hamdani Hamdani Hendri Maulana Jaja Jajang Burhanudin Jayadi, Fitria Rahma Juliawati, Poniah Linda Daniati Melinda M.Hasan Lubis Mochamad Zakaria Nandan Limakrisna Nurtia Ayuningtias Prima Vandayani Teti Sumarni