Article Per Year (5 Year)
p-Index From 2021 - 2026
3.554
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Manajemen dan Bisnis Kreatif Jurnal Manajemen Bisnis Management and Accounting Expose Jurnal Ilmiah Wahana Pendidikan Ekasakti Jurnal Penelitian dan Pengabdian (EJPP) Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Economic Reviews Journal Chatra: Jurnal Pendidikan dan Pengajaran El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomika dan Bisnis Journal of Ekonomics, Finance, and Management Studies
Abdul Yusuf
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search
Journal : Economic Reviews Journal

 1   2 
Analisis Penerimaan Aplikasi Ajaib dengan Menggunakan Technology Acceptance Model 3 (TAM 3) Ady Wahyono; Muhammad Arya Wirawan; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.404

Abstract

This study aims to quantitatively test the acceptance of the Magic application in the community by using the Techonology Acceptance Model 3, the sample of this study is the user of the Magic application, the sample is carried out using a simple random sampling method. Data was collected by distributing questionnaires using a Likert scale for assessment. The results of this study indicate that of the 17 hypotheses, there are 4 hypotheses that are accepted because they have a p-value <0.5, namely BI -> UB, EXP -> PU, PE-> PEOU and PU -> BI variables. The remaining 13 hypotheses were rejected or had no effect because they had a p-value > 0.05.
Persepsi Kemudahan Terhadap Minat Menggunakan Pembayaran Dompet Digital DANA (Survei Pada Mahasiswa Universitas Singaperbangsa Karawang) Nafisah Dwi Yuliarida; Siti Nurazizah; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.276

Abstract

Pesatnya kemajuan teknologi digital telah membawa perubahan besar dalam transaksi keuangan, ditandai dengan munculnya e-wallet. DANA yang memudahkan transaksi tanpa memerlukan penggunaan uang tunai adalah salah satu layanan dompet digital digemari di Indonesia. Persepsi Kemudahan penggunaan DANA mahasiswa Universitas Singaperbangsa Karawang dalam menggunakannya dibahas dalam artikel ini. Tujuan dari penelitian ini untuk mencari tau bagaimana persepsi kemudahan mempengaruhi minat mahasiswa Universitas Singaperbangsa Karawang dalam menggunakan pembayaran dompet digital DANA. Data dikumpulkan untuk penelitian ini menggunakan kuesioner yang diberikan kepada 116 mahasiswa dari berbagai fakultas dengan menggunakan pendekatan kuantitatif deskriptif. Hasil analisis menunjukkan hal itu signifikan sehingga minat sangat dipengaruhi oleh mudahnya DANA digunakan mahasiswa untuk menggunakannya. Kuatnya nilai koefisien korelasi antara kedua variabel menunjukkan hal tersebut. Selanjutnya uji F menunjukkan bahwa persepsi kemudahan dan keinginan dalam memanfaatkan DANA berhubungan. Kesimpulan artikel ini menekankan pentingnya persepsi kesederhanaan dalam meningkatkan penerimaan siswa dan penggunaan DANA pada dompet digital.
Pengaruh Bundilng Produk pada keputusan Impulsif terhadap Pembelia Mie Gacoan di Karawang Nadira Aisha Amidia; Nurmala Dewi Rahmawati; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.277

Abstract

The aim of the research is to analyze the effect of product bundling on impulsive decisions in purchasing Mie Gacoan in Karawang. By using quantitative methods, it is hoped that it can provide a comprehensive picture of the influence of product bundling on impulsive decisions in purchasing Mie Gacoan in Karawang. The results of this research can be a reference for Mie Gacoan and other business people in developing innovative and effective marketing strategies. Based on research that has been conducted by researchers, it can be concluded that product bundling has an influence on impulsive decisions to purchase gacoan noodles in Karawang. Only 24.4% and the rest is influenced by other factors which were not thoroughly examined in this research. Therefore, it can be concluded that product bundling has a positive and large influence on impulsive decisions. Keywords: product bundling, impulsive decisions
Pengaruh Variasi Produk Terhadap Keputusan Pembelian Konsumen We Drink Cabang Tuparev Karawang Riani Rahma Novelina; Raisya Putri Syafna Azzahra; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.279

Abstract

Pertumbuhan ekonomi terjadi secara cepat sehingga membuat perusahaan-perusahaan saling bersaing satu sama lain. Keputusan pembelian merupakan salah satu faktor untuk meningkatkan nilai jual perusahaan sehingga dapat bertahan dalam dunia persaingan. We Drink, merupakan brand produk minuman yang menyediakan berbagai variasi produk minuman. Tujuan dari penelitian ini adalah untuk mengetahui apakah variasi dalam produk berdampak pada keputusan pembelian We Drink. Sampel yang digunakan yaitu sebanyak 100 sampel yang diambil dari para responden yang telah melakukan pembelian produk We Drink. Metode pengumpulan data yang digunakan menggunakan kueisoner. Dengan menggunakan software SPSS, analisis data yang digunakan adalah analisis regresi linear sederhana, uji validitas, uji normalitas, uji korelasi, koefisien determinasi (R2), signifikansi uji t dan uji f. Hasil penelitian menunjukkan nilai t-hitung sebesar 14,762 < t-tabel 1,984 dan nilai signifikansi sebesar 0,00 < 0,05 mengindikasikan bahwa variasi produk memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Selain itu, nilai koefisien determinasi (R2) adalah 0,69, menunjukkan bahwa 69% pengaruh keputusan pembelian berasal dari variasi produk dan 31% faktor lain dapat mempengaruhi keputusan pembelian
Pengaruh Persepsi Manfaat Penggunaan QRIS Terhadap Keputusan Pembelian Ayam Geprek Sriwedari: Survei pada Pelanggan Ayam Geprek Sriwedari Muhammad Rizki Ramadhan; Muhammad Daffa Jauza Fikri; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.283

Abstract

Technological developments have had a very broad impact on various aspects of life, one of which is being adopted by the financial industry. The presence of QRIS or Indonesian Standard Quick Response Code provides a new style in transactions, because users no longer need to make payments in cash, just by scanning the barcode, payments can easily be made, of course with a payment model like this provides convenience, security and satisfaction in transactions. This also applies to the transaction of purchasing Sriwedari fried chicken which is a student favorite in the East Telukjambe area. The use of QRIS is widely used by the millennial generation among students. Therefore, this research aims to review and find out more about the perception of the benefits of using QRIS in chicken purchasing decisions. smashed Sriwedari. The research was carried out using a descriptive quantitative method by collecting data using a questionnaire distributed to respondents. The number of respondents in this study was 103 respondents who were taken randomly with the criteria of purchasing Sriwedari fried chicken at least once a week. The results of the research show that the magnitude of the influence of the perceived benefits of using QRIS on purchasing decisions is 59.7% and the perceived benefits (X1) of using QRIS on purchasing decisions (Y) Sriwedari fried chicken has a simultaneous and positive effect.
Pengaruh Variasi Produk Terhadap Keputusan Pembelian pada Mixue Cabang Karawang Priambudi; Qobus Rayhaan Al Awaludin; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.284

Abstract

Mixue is a beverage outlet originating from China, founded in June 1997. Mixue began to enter Indonesian territory in 2020, Mixue outlets serve various drink menus and also ice cream. The featured menu is boba ice cream which is in demand by many people from various circles. However, there are several things that must be considered, with the emergence of several new competitors who make many product variants with varying flavors, whether this will influence the level of purchasing decisions regarding mixue. This research aims to find out whether product variations from mixue influence customers' purchasing decisions. So the mixue company can know whether it needs to increase its product variety in order to compete with its competitors.
Pengaruh Faktor Harga dan Kepercayaan Terhadap Minat Pelanggan dalam Membeli Produk DRW Skincare Muhammad Rama Rizaldi; Tegar Dwi Fajriatama; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.285

Abstract

Scientific study articles from the library as part of Marketing Management Science are the influence of online marketing, customer trust, brand image, and customer satisfaction on purchasing decisions and customer loyalty. The purpose of this article is to investigate the impact of price and trust on consumers' willingness to purchase DRW Skincare products. This research suggests that trust has a positive and significant impact on interest in purchasing DRW Skincare products. Apart from that, the price factor has a positive & significant influence on the interest in buying the product. This descriptive analysis is quantitative for this research method, which uses SPSS tools. The results of this article are: 1) product prices can be compared with their quality. 2): product marketing influences customer loyalty. 3): Brand perception influences customer interest in purchasing products.
Pengaruh Kualitas Makanan Terhadap Keputusan Pembelian Ayam El-Polo di Kecamatan Teluk Jambe Timur Yossy Marsyatrinisa; Sekar Nirwana Ros Sinta Aji; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.286

Abstract

This research was conducted with the aim of analyzing and testing the influence of food quality on purchasing decisions at El-polo Chicken, East Teluk Jambe District. This research was carried out using descriptive and verification methods, namely: collecting data, presenting, analyzing and testing hypotheses, as well as making conclusions and suggestions. The sample in this study consisted of 100 respondents, including students from Singaperbangsa University and native Karawang consumers of El-polo Chicken. The sampling technique used in this research is non-probability sampling, in the form of accidental sampling where the researcher can assign samples to anyone the researcher meets. The analysis used in this research is simple regression analysis, where changes in variable X will be followed by changes in variable Y. The tool used in this research is SPSS software. The results of this research are that, partially, food quality has an influence on purchasing decisions.
Pengaruh Pemasaran Celebrity Endorsment pada Media Sosial Instagram Terhadap Minat Beli pada Produk Pakaian Kaum Wanita Generasi Z Dikota Karawang Desi Jaelani; Dessy Herdiana; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.287

Abstract

A Celebrity Endorsement figure not only has an attractive face and appearance, but must also have aspects commonly known as VISCAP which consist of popularity (Visibility), expertise (Credibility), attractiveness (Attractiveness), strength (Power) and ability. influence consumer buying interest. (Royan, 2005). The online shop business is currently growing quite rapidly, to meet the needs of many online shops which continue to grow and compete to win the market so they can win the hearts of their consumers. This type of research uses quantitative research methods, which according to (Sugiyono, 2014: 8) are said to be quantitative methods because quantitative research can be interpreted as a research method that is based on the philosophy of positivism. Used to research certain populations or samples, data collection using research instruments, quantitative/statistical data analysis, with the aim of testing predetermined hypotheses. Based on the research results, it can be concluded that there is a positive and significant influence between Instagram celebrity endorsement marketing on the interest in purchasing clothing products among Generation Z women in Karawang City. This is proven by the coefficient of determination (R2) which is quite high, namely 70.5%. while the remaining 29.5%. This shows that 70.5% of the variation in interest in buying clothing products among Generation Z women in Karawang City can be explained by the Instagram celebrity endorsement variable.
Pengaruh Dinning Atmosphere McDonald’s terhadap Keputusan Pembelian Gen Z: Survey Pelanggan McDonald’s Cabang Galuh Mas Karawang Anisa Lestari; Kelsha Berliana Rifty; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.288

Abstract

Environmental Influences and Purchasing Decisions at McDonald's Galuh Mas Branch, Karawang. This study aims to explore the influence of the environment and atmosphere on the purchase decision process of McDonald's Galuh Mas Branch, Karawang. The research method used is quantitative research. The population of this study was all Gen-Z consumers who bought and enjoyed food at McDonald's Galuh Mas Karawang Branch, with a total sample of 104 people. Data analysis is carried out using.
Co-Authors Ady Wahyono Alifia Syafa Ardinezwari Alven Anisa Lestari Aria Dewi Septiani Dea Amelia Putri Delis Kartikawati Desi Jaelani Dessy Herdiana Devi Suci Lastari Diah Nur Mukholifah Diana Rizqiah Diputri Eka Diah Apriliani Fitria Wahyu Utami Kelsha Berliana Rifty Mahesa Januar Amarullah Maulida Naba Samawati Muhammad Arya Wirawan Muhammad Bintang Reviandra Muhammad Daffa Jauza Fikri Muhammad Faqih Muhammad Rama Rizaldi Muhammad Rizki Ramadhan Muhammad Syahid Alfattaah Mutia Mardhatillah Nadira Aisha Amidia Nafisah Dwi Yuliarida Najwa Khoerunissa Nia Darnia Nurmala Dewi Rahmawati Nurul Aulia Pebryani Lestari Priambudi Putri, Riska Mayasta Qobus Rayhaan Al Awaludin Rabhi Fathan Rabhi Fathan Rahma Dini Aulia Raisya Putri Syafna Azzahra Riani Rahma Novelina Ridha Raisa Fajrin Ridho Fadilah Yuslen Ridho Fadilah Yuslen Riyandi Riyandi Rizka Dwi Syaharani Salma Nurhasanah Salwa Nabila Nuraeni Samuel Indra Marcelino Savrila Sekar Alifia Wibowo Sekar Nirwana Ros Sinta Aji Selviana Junaedi Putri Shifa Febrillia Nurjanah Sinta Apriyani SITI FATIMAH Siti Nurazizah Tegar Dwi Fajriatama Tiar Lina Situngkir Tiar Lina Situngkir Yossy Marsyatrinisa