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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian TERRA : Journal of Land Restoration DEVOSI International Journal of Science and Society (IJSOC) Jurnal Kawistara CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Listyowati, Esi Asyani
Universitas Islam 45
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences

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Faktor-Faktor yang Mempengaruhi Niat dan Keputusan Konsumen Membeli Sayuran dan Buah Secara Online Listyowati, Esi Asyani; Suryantini, Any; Irham, Irham
Jurnal Kawistara Vol 10, No 1 (2020)
Publisher : Sekolah Pascasarjana UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.41891

Abstract

Compared to other goods, online trading on fresh agricultural products such as vegetables and fruit is still relatively new for the Indonesian people. What drives this growing interest in  purchasing  agricultural products online? This study aims to examine the factors influence consumers' intentions in purchasing vegetables and fruit online and further  analyzes the influence of purchase intentions on consumers’ decision to make the purchases online. The study was based on analysis of 146 users of online vetabales stores in various more than 10 online platfom accessible in Indonesia from July to August 2018. Users are aged from 15 to more than 54 years. Using seven exogenous latent variables predicted to influence purchase intentions, this study found four variables which proved to influence purchasing intentions, namely perceived usefulness, perceived price, income, and electronic word of mouth. Three variables were perceived ease of use, trust, and perceived risk prevention does not affect the purchase intention. The purchase intention as the first endogenous latent variable proved to influence consumer purchasing decisions as the second endogenous latent variable. 
Faktor-Faktor yang Mempengaruhi Niat dan Keputusan Konsumen Membeli Sayuran dan Buah Secara Online Esi Asyani Listyowati; Any Suryantini; Irham Irham
Jurnal Kawistara Vol 10, No 1 (2020)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.41891

Abstract

Compared to other goods, online trading on fresh agricultural products such as vegetables and fruit is still relatively new for the Indonesian people. What drives this growing interest in  purchasing  agricultural products online? This study aims to examine the factors influence consumers' intentions in purchasing vegetables and fruit online and further  analyzes the influence of purchase intentions on consumers’ decision to make the purchases online. The study was based on analysis of 146 users of online vetabales stores in various more than 10 online platfom accessible in Indonesia from July to August 2018. Users are aged from 15 to more than 54 years. Using seven exogenous latent variables predicted to influence purchase intentions, this study found four variables which proved to influence purchasing intentions, namely perceived usefulness, perceived price, income, and electronic word of mouth. Three variables were perceived ease of use, trust, and perceived risk prevention does not affect the purchase intention. The purchase intention as the first endogenous latent variable proved to influence consumer purchasing decisions as the second endogenous latent variable. 
Consumer Intention And Perceptions In Online Purchasing Of Vegetables And Fruit Esi Asyani Listyowati; Ani Suryantini; Irham Irham
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 8 No 2 (2021)
Publisher : UNIVED Press, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v8i2.1764

Abstract

Internet technology has changed the shopping behavior of consumers in the world including Indonesia as a developing country. Consumers only have to be connected to internet or online to get the product they want without having to go to the seller directly. Consumers buy online because of a good perception of the use of internet technology to meet the needs of vegetables and fruit. This study aimed to understand the level of intention of Indonesian consumers, determine the perceived usefulness, perceived ease of use, perceived of trust, perceived of risk prevention, and perceived of prices of Indonesian consumers in buying fresh agricultural products via online, which were vegetable and fruit. The method of research data analysis used was descriptive analysis. The samples in this study were 146 respondents which obtained by purposive sampling, which was individual who had bought vegetable and fruit via online at least once from various internet-connected applications. The results showed that according to the use of internet technology consumers felt the benefit in finding product information faster, independence in transactions, trusting that the business identity of the online sellers was conveyed honestly, online sellers sent products at the correct address, vegetable and fruit prices set by online sellers in accordance with the benefits received.
Changes in Soil Physical Quality of Post-Coal Mining After Revegetation of Eucalyptus Plants (Melaleuca cajuputi) Evira Khairunisa Putri; Bambang Sulistyo; Bandi Hermawan; Vinni Lovita; Esi Asyani Listyowati
TERRA : Journal of Land Restoration Vol. 5 No. 2 (2022)
Publisher : Department of Soil Science, Faculty of Agriculture, University of Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/terra.5.2.38-44

Abstract

Coal mining in Indonesia is generally carried out by open-pit mines so which impacts the decline of environmental quality degradation and damage to the soil’s physical properties. One of the steps taken by PT Bukit Asam Tbk to solve this problem is to carry out land reclamation by using eucalyptus plants. This study aims to of the revegetation age of eucalyptus plants on changes in the soil’s physical properties of post-coal mines. This research was carried out from October to December 2021 on post-coal mining land after the revegetation of eucalyptus plants for 3 years, 5 years, and 10 years in Pit Banko Barat, PT Bukit Asam Tbk. At the research location measurements and sampling were taken and followed by analysis at the Soil Science Laboratory, Bengkulu University. The data obtained were analyzed by descriptive statistics and normality test then continued analysis of variance and BNT test. The results showed that the age of eucalyptus plants has a significant effect and can improve soil density and root penetration at the age 5 and 10 years in post-coal mining land. The soil’s physical quality showed that soil bulk density, particle density, liquid limit, root penetration, groundwater level, as well as increased porosity and C-organic. It has the same texture that is clay and some changes in the blocky structure to be granular.
Goat-Sheep Livestock Business Development Strategy in Bekasi City Ridwan Lutfiadi; Haris Budiyono; Ahya Kamilah; Esi Asyani Listyowati
International Journal of Science and Society Vol 5 No 2 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i2.677

Abstract

The social assistance program for raising goats in Bekasi City is an alternative to post-Covid-19 economic recovery which has been given to 100 business groups but after one year there were only 73 active breeders, so it is interesting to study with the aim of knowing internal factors (strengths and weaknesses) and external factors (strengths and threats) in formulating a strategy for developing a goat-sheep business in Bekasi City. A sample of 40 respondents was taken through a purposive sampling approach and data analysis was carried out qualitatively (descriptive business activities and determining alternative strategies), as well as quantitatively through instrument testing, IFE/EFE analysis, SWOT Matrix and QSPM Matrix. The results of the study show that the goat livestock business in Bekasi City is in a weak condition with strategic priorities, namely (1) revitalizing the revolving program by benchmarking to regions that carry out best practices, (2) maximizing the promotion of the revolving grant model with good management by policy makers, (3) strengthening the readiness of beneficiaries in raising goats, and (4) increasing the number of beneficiaries of sheep livestock assistance.
PERAKITAN GREEN WALL DALAM RANGKA IMPLEMENTASI URBAN FARMING DI PONDOK PEKAYON INDAH KOTA BEKASI Esi Asyani Listyowati; Nana Danapriatna; Ridwan Lutfiadi; Ahya Kamilah; Is Zunaini Nursinah; Ismarani Ismarani; M. Ikhawan Rahmanto; Dawud Ardisela; Lubna Afifah Azra
DEVOSI Vol 4 No 1 (2023): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v4i1.6917

Abstract

The rapid development of settlements, industry and infrastructure in the city of Bekasi has resulted in increased pollution, reduced the amount of agricultural land used as a food producer and a source of oxygen. To minimize this impact, it is necessary to have community service in the form of urban farming activities using the green wall method. The method of implementation is in the form of outreach and training, such as (1) Providing knowledge and understanding regarding urban farming and procedures for making green walls, (2) Carrying out green wall making practices. The results of its activities are the presentation of the extension material which includes the history of green walls in the world, types of green wall, the main structure of green wall, green wall containers, green wall planting media, types of plants for green wall, watering techniques on green walls, the concept of laying out green wall, and practice of making green wall (tools and materials, as well as work steps). Furthermore, the practice of making green wall (done outdoors). At the practical stage, the community is invited to be directly involved in assembling materials and arranging plants on the media so that a green wall is formed. This green wall creation program is very useful, gives satisfaction, and the program can be continued independently by partners.
Urban Farming Development Strategy of Hydroponic Vegetables in Bekasi City Esi Asyani Listyowati; Ahya Kamilah; Haris Budiono; Ridwan Lutfiadi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 10 No 2 (2023)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v10i2.4932

Abstract

Urban Farming is one of the important Bekasi City Government’s programs to strengthen the food security, considering the increase in agricultural land conversion. This research aims to determine the internal and external factors influencing the development of community’s hydroponic vegetable business (HVB), alternative strategies for developing the community’s HVB, and priority order of competitive strategies to be implemented in the development of the community’s HVB in Bekasi City. Descriptive method was used in this research, supported by data analysis using IFE, EFE, SWOT, IE, and QSPM matrices. The total IFE matrix score was 2.4, indicated the hydroponic community's average ability in responding to the internal environment. The total EFE matrix score was 1.98, showed its low ability to respond to the external. The IE matrix implied the hydroponic community’s position in cell VIII or in the harvest and divest position. Based on the SWOT matrix, four alternative strategies have been obtained in priority order, which also have been analyzed by using the QSPM matrix; (1) revitalization of the urban farming-development program, (2) market facilitation of hydroponic community production, (3) promotion of hydroponic vegetables as fresh vegetables, and (4) education for hydroponic community.
Faktor-Faktor yang Mempengaruhi Niat dan Keputusan Konsumen Membeli Sayuran dan Buah Secara Online Esi Asyani Listyowati; Any Suryantini; Irham Irham
Jurnal Kawistara Vol 10, No 1 (2020)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.41891

Abstract

Compared to other goods, online trading on fresh agricultural products such as vegetables and fruit is still relatively new for the Indonesian people. What drives this growing interest in  purchasing  agricultural products online? This study aims to examine the factors influence consumers' intentions in purchasing vegetables and fruit online and further  analyzes the influence of purchase intentions on consumers’ decision to make the purchases online. The study was based on analysis of 146 users of online vetabales stores in various more than 10 online platfom accessible in Indonesia from July to August 2018. Users are aged from 15 to more than 54 years. Using seven exogenous latent variables predicted to influence purchase intentions, this study found four variables which proved to influence purchasing intentions, namely perceived usefulness, perceived price, income, and electronic word of mouth. Three variables were perceived ease of use, trust, and perceived risk prevention does not affect the purchase intention. The purchase intention as the first endogenous latent variable proved to influence consumer purchasing decisions as the second endogenous latent variable. 
AKUAPONIK DALAM MENUNJANG PROGRAM B2SA DI YAYASAN AL-HASAN MEKARSARI BOGOR Danapriatna, Nana; Kamilah, Ahya; Listyowati, Esi Asyani; Lutfiadi, Ridwan; Ismarani, Ismarani; Rahmanto, M. Ikhwan; Budiyono, Haris; Ardisela, Dawud
DEVOSI Vol 6 No 1 (2025): Devosi: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v6i1.10812

Abstract

The increasing trend of a healthy lifestyle among urban communities has driven innovation in urban agriculture, one of which is aquaponics technology. Aquaponics is a sustainable farming system that integrates fish farming and plant cultivation within a single ecosystem, making it an effective solution for utilizing home yards. The Faculty of Agriculture at Universitas Islam 45 Bekasi, as a higher education institution, has a responsibility to implement the Tri Dharma of Higher Education, one of which is Community Service (PPM). This PPM activity aims to provide outreach and training on aquaponics to support the Diversified, Nutritious, Balanced, and Safe (B2SA) program at the Al-Hasan Mekarsari Foundation in Bogor. The program primarily involved female participants aged 21–30 years. The methods employed included education sessions, demonstrations, and hands-on practice in the installation and maintenance of aquaponic systems. The evaluation results indicated that participants comprehended the aquaponics concept and were capable of independently applying it at home. Furthermore, the program was perceived as beneficial in enhancing the availability of healthy food based on the B2SA principles within households. Through this initiative, the community is expected to adopt aquaponics technology as a practical solution for strengthening household food security and raising awareness of the importance of a healthy diet. Future sustainability of the program is anticipated to be expanded through further collaborations with various stakeholders to promote broader adoption of aquaponics in urban areas.
STRATEGI PEMASARAN BAKSO TITOTI CABANG KOTA BEKASI SELAMA PANDEMI COVID 19: MARKETING STRATEGY OF TITOTI MEATBALL BRANCH BEKASI CITY DURING THE COVID 19 PANDEMIC Rahmanto, Muhammad Ikhwan; Listyowati, Esi Asyani; Aditya, Dwi; Danapriatna, Nana
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5879

Abstract

Meatball stalls are a culinary business that has many fans in many places, including Bekasi City. A culinary phenomenon with a unique appeal is an interesting theme to research. This study aims to determine the internal and external environmental factors that influence the marketing strategy at Warung Bakso Titoti, find out the business position, find out alternative marketing strategies as well as priority strategies that Warung Bakso Titoti can choose during the Covid-19 pandemic. The method used in this research is a case study method with a qualitative descriptive approach. The analytical tools used are the IFE, EFE, IE, SWOT, and QSPM matrices. The results show that the main strengths and weaknesses are the good quality of raw materials and weak financial management. The main opportunities and threats are that there are still many marketing areas that have not been reached and the potential for the emergence of similar competitors is increasing. Titoti meatball shop business position is in cell I, namely in the growth and build position. The priority strategy that Warung Bakso Titoti can apply in marketing is to increase meatball product innovation in the face of competition.
Co-Authors Aditya, Dwi Ahya Kamilah Ahya Kamilah Ahya Kamilah Ahya Kamilah Ani Suryantini Any Suryantini Bambang Sulistyo Bambang Sulistyo Bandi Hermawan Bustomi, Muhammad Yazid Dawud Ardisela Dawud Ardisela Evira Khairunisa Putri Febri Yunarto Gunawan, Rido Haris Budiono Haris Budiyono Hasanudin Hasanudin Irham, Irham Is Zunaini Nursinah Ismarani Ismarani Lubna Afifah Azra M. Ikhawan Rahmanto M. Ikhwan Rahmanto Nana Danapriatna Purwanto, Rindo Rahayu, Hanny Fitriana Rahmanto, Muhammad Ikhwan Ridwan Lutfiadi Supah, Pela Vinni Lovita