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RISIKO DALAM PETERNAKAN AYAM PETELUR: SEBUAH ANALISIS DARI CIMUNING FARM, BEKASI Lutfiadi, Ridwan; Rahmanto, M. Ikhwan; Purwanto, Rindo; Asyani Listyowati, Esi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8260

Risk as an obstacle is always faced in every business, including the Cimuning Farm laying chicken farming business which is also not free from business risks. The aim of this research is to identify sources of production risk, determine the probability value of production risk, determine the impact of production risk, and formulate handling strategies that can be applied to prevent and handle production risks in the Cimuning Farm laying chicken farming business, Bekasi City. The research method is a case study of the Cimuning Farm laying chicken farming business in Bekasi City. Descriptive analysis is used to determine the sources of risk, z-score analysis is used to determine the magnitude of risk probability and risk map analysis to determine preventive and mitigation strategies. The research results show that the sources of production risk at Cimuning Farm are weather, disease and pests. The probability that the weather has an influence is 24.20%, the disease factor is 33.36% and the pest factor is 32.28%. The impact of sources of production risk at Cimuning Farm from the largest to the smallest losses, namely those caused by disease amounting to IDR 5,724,122.00, weather amounting to IDR 1,849,575.00, and pests amounting to IDR 1,011,001.00. Preventive strategies that can be implemented include installing barbed wire around the enclosure walls, and scheduling guard shifts at night. Mitigation strategies that can be implemented include spraying insecticides regularly, cleaning eating and drinking places regularly and administering medicines and vaccines periodically

STRATEGI BAURAN PEMASARAN KOPI GUNUNG ARCA PADA KELOMPOK TANI MEKARWANGI JAYA Danapriatna, Nana; Ismarani, Ismarani; Asyani Listyowati, Esi; Supah, Pela
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8262

Mekarwangi Jaya Farmers Group is a coffee farmer group in Sukawangi Village, Bogor Regency which markets local specialty Bogor coffee in the form of dry beans and ready-to-brew coffee powder, but faces obstacles in marketing these coffee products. The purpose of this research is to determine the implementation of the 4P marketing mix for Gunung Arca Coffee, determine consumer assessments of the marketing of Gunung Arca Coffee and determine the priority marketing mix strategy for Gunung Arca Coffee in the Mekarwangi Jaya Farmer Group. This research uses primary and secondary data sources. Descriptive methods were used and Analysis Hierarchy Process (AHP) was used in this research to answer the research objectives. Based on the results of the analysis, it is known that the Mekarwangi Jaya Farmers Group has implemented the 4P marketing mix, namely product, price, promotion and distribution. Consumers feel that the quality of Gunung Arca Coffee is guaranteed, the price of Gunung Arca Coffee is affordable, media locations or promotional activities carried out by the Mekarwangi Jaya Farmers Group are easy to find, and the sales location for Gunung Arca Coffee is not strategic. The main priority marketing objective is to improve the business image with the first ranking marketing mix, namely product.

STRATEGI PEMASARAN BENIH PADI SAWAH (ORYZA SATIVA L.) PADA PB TANI REJO SEED DI YOGYAKARTA Rahayu, Hanny Fitriana; Listyowati, Esi Asyani; Lutfiadi, Ridwan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10866

The study aims to identify internal and external environment, to know of the firm, determine alternative and priority marketing strategy. The research method used in this research is a case study method. The analysis used is the analysis of IFE and EFE matrix, IE matrix, SWOT matrix, and QSPM matrix. The results of research based on the IFE matrix have the greatest strength, namely producing quality rice seeds and weaknesses, namely the financial recording system that is not optimal, there are no marketers, promotion that is not optimal, and products cannot be stored for too long. In the EFE matrix, the biggest opportunities are dealers as a source of market information and threats, namely the increasing number of competitors, and the variety rotation system carried out by farmers. Then the IFE and EFE matrices are combined in the IE matrix which shows that PB.Tani Rejo Seed is in cell I. In this position the right strategy is a strategy to grow and develop. Based on the QSPM analysis, there is a strategy with the highest score namely increasing the effective promotion program.

STRATEGI PENGEMBANGAN USAHA SAPI POTONG DI PT BINTANG ADYA FARM Listyowati, Esi Asyani; Budiyono, Haris; Bustomi, Muhammad Yazid; Gunawan, Rido
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10884

Fattening beef cattle is one of the agribusiness ventures with quite promising long-term opportunities and attracts the interest of many actors to try it, thus triggering quite tight competition. One of the beef cattle fattening business actors is PT Bintang Adya Farm. This study aims to (1) Identify internal and external factors found in the beef cattle fattening business, (2) Compile alternative strategies for developing the beef cattle fattening business of PT Bintang Adya Farm, (3) Determine the priority of beef cattle fattening strategies at PT Bintang Adya Farm. The research method used is a descriptive method with SWOT analysis and QSPM analysis. The results of the study found five weaknesses and five strengths as well as four opportunities and threats at PT Bintang Adya Farm. The results of the interaction of internal and external factors in the SWOT matrix produced six business development strategies with strategic priorities, namely independent business development planning by cultivating young cattle

STRATEGI PEMASARAN BAKSO TITOTI CABANG KOTA BEKASI SELAMA PANDEMI COVID 19: MARKETING STRATEGY OF TITOTI MEATBALL BRANCH BEKASI CITY DURING THE COVID 19 PANDEMIC Rahmanto, Muhammad Ikhwan; Listyowati, Esi Asyani; Aditya, Dwi; Danapriatna, Nana
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5879

Meatball stalls are a culinary business that has many fans in many places, including Bekasi City. A culinary phenomenon with a unique appeal is an interesting theme to research. This study aims to determine the internal and external environmental factors that influence the marketing strategy at Warung Bakso Titoti, find out the business position, find out alternative marketing strategies as well as priority strategies that Warung Bakso Titoti can choose during the Covid-19 pandemic. The method used in this research is a case study method with a qualitative descriptive approach. The analytical tools used are the IFE, EFE, IE, SWOT, and QSPM matrices. The results show that the main strengths and weaknesses are the good quality of raw materials and weak financial management. The main opportunities and threats are that there are still many marketing areas that have not been reached and the potential for the emergence of similar competitors is increasing. Titoti meatball shop business position is in cell I, namely in the growth and build position. The priority strategy that Warung Bakso Titoti can apply in marketing is to increase meatball product innovation in the face of competition.

RISIKO DALAM PETERNAKAN AYAM PETELUR: SEBUAH ANALISIS DARI CIMUNING FARM, BEKASI Lutfiadi, Ridwan; Rahmanto, M. Ikhwan; Purwanto, Rindo; Asyani Listyowati, Esi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8260

Risk as an obstacle is always faced in every business, including the Cimuning Farm laying chicken farming business which is also not free from business risks. The aim of this research is to identify sources of production risk, determine the probability value of production risk, determine the impact of production risk, and formulate handling strategies that can be applied to prevent and handle production risks in the Cimuning Farm laying chicken farming business, Bekasi City. The research method is a case study of the Cimuning Farm laying chicken farming business in Bekasi City. Descriptive analysis is used to determine the sources of risk, z-score analysis is used to determine the magnitude of risk probability and risk map analysis to determine preventive and mitigation strategies. The research results show that the sources of production risk at Cimuning Farm are weather, disease and pests. The probability that the weather has an influence is 24.20%, the disease factor is 33.36% and the pest factor is 32.28%. The impact of sources of production risk at Cimuning Farm from the largest to the smallest losses, namely those caused by disease amounting to IDR 5,724,122.00, weather amounting to IDR 1,849,575.00, and pests amounting to IDR 1,011,001.00. Preventive strategies that can be implemented include installing barbed wire around the enclosure walls, and scheduling guard shifts at night. Mitigation strategies that can be implemented include spraying insecticides regularly, cleaning eating and drinking places regularly and administering medicines and vaccines periodically

STRATEGI BAURAN PEMASARAN KOPI GUNUNG ARCA PADA KELOMPOK TANI MEKARWANGI JAYA Danapriatna, Nana; Ismarani, Ismarani; Asyani Listyowati, Esi; Supah, Pela
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8262

Mekarwangi Jaya Farmers Group is a coffee farmer group in Sukawangi Village, Bogor Regency which markets local specialty Bogor coffee in the form of dry beans and ready-to-brew coffee powder, but faces obstacles in marketing these coffee products. The purpose of this research is to determine the implementation of the 4P marketing mix for Gunung Arca Coffee, determine consumer assessments of the marketing of Gunung Arca Coffee and determine the priority marketing mix strategy for Gunung Arca Coffee in the Mekarwangi Jaya Farmer Group. This research uses primary and secondary data sources. Descriptive methods were used and Analysis Hierarchy Process (AHP) was used in this research to answer the research objectives. Based on the results of the analysis, it is known that the Mekarwangi Jaya Farmers Group has implemented the 4P marketing mix, namely product, price, promotion and distribution. Consumers feel that the quality of Gunung Arca Coffee is guaranteed, the price of Gunung Arca Coffee is affordable, media locations or promotional activities carried out by the Mekarwangi Jaya Farmers Group are easy to find, and the sales location for Gunung Arca Coffee is not strategic. The main priority marketing objective is to improve the business image with the first ranking marketing mix, namely product.

STRATEGI PEMASARAN BENIH PADI SAWAH (ORYZA SATIVA L.) PADA PB TANI REJO SEED DI YOGYAKARTA Rahayu, Hanny Fitriana; Listyowati, Esi Asyani; Lutfiadi, Ridwan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10866

The study aims to identify internal and external environment, to know of the firm, determine alternative and priority marketing strategy. The research method used in this research is a case study method. The analysis used is the analysis of IFE and EFE matrix, IE matrix, SWOT matrix, and QSPM matrix. The results of research based on the IFE matrix have the greatest strength, namely producing quality rice seeds and weaknesses, namely the financial recording system that is not optimal, there are no marketers, promotion that is not optimal, and products cannot be stored for too long. In the EFE matrix, the biggest opportunities are dealers as a source of market information and threats, namely the increasing number of competitors, and the variety rotation system carried out by farmers. Then the IFE and EFE matrices are combined in the IE matrix which shows that PB.Tani Rejo Seed is in cell I. In this position the right strategy is a strategy to grow and develop. Based on the QSPM analysis, there is a strategy with the highest score namely increasing the effective promotion program.

STRATEGI PENGEMBANGAN USAHA SAPI POTONG DI PT BINTANG ADYA FARM Listyowati, Esi Asyani; Budiyono, Haris; Bustomi, Muhammad Yazid; Gunawan, Rido
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10884

Fattening beef cattle is one of the agribusiness ventures with quite promising long-term opportunities and attracts the interest of many actors to try it, thus triggering quite tight competition. One of the beef cattle fattening business actors is PT Bintang Adya Farm. This study aims to (1) Identify internal and external factors found in the beef cattle fattening business, (2) Compile alternative strategies for developing the beef cattle fattening business of PT Bintang Adya Farm, (3) Determine the priority of beef cattle fattening strategies at PT Bintang Adya Farm. The research method used is a descriptive method with SWOT analysis and QSPM analysis. The results of the study found five weaknesses and five strengths as well as four opportunities and threats at PT Bintang Adya Farm. The results of the interaction of internal and external factors in the SWOT matrix produced six business development strategies with strategic priorities, namely independent business development planning by cultivating young cattle

Effects of Azolla pinnata Compost and Carbonate Lime (CaCO₃) on Soil Chemical Properties, Nitrogen Uptake, and Yield Components of Sweet Corn Grown in Ultisols Febri Yunarto; Bambang Sulistyo; Hasanudin Hasanudin; Esi Asyani Listyowati
TERRA : Journal of Land Restoration Vol. 8 No. 2 (2025)
Publisher : BPFP Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/terra.8.2.65-70

Ultisols, covering approximately 705,151 hectares in Bengkulu, represent a marginal soil type with considerable agricultural potential. However, they are limited by low nutrient availability, low pH, low organic carbon, and high concentrations of exchangeable aluminum (Al) and iron (Fe). These constraints significantly affect the growth and productivity of crops such as sweet corn, which is sensitive to acidic conditions and nutrient deficiency. Soil fertility improvement through organic matter application and liming is a promising approach. Azolla, an aquatic fern with high nitrogen content due to its symbiosis with Anabaena azollae, was used in composted form. This study aimed to determine the optimum application rates of Azolla compost and carbonate lime (CaCO₃) for improving nitrogen up take, growth, and yield of sweet corn in Ultisols. The treatments consisted of four Azolla compost levels (0, 5, 10, and 15 tons ha-1) and three lime rates equivalent to neutralizing 0, 1, and 2 units of exchangeable Al. A factorial experiment was arranged in a completely randomized design with three replications. Data were analyzed using analysis of variance (ANOVA), followed by orthogonal polynomial testing. Azolla compost significantly improved soil pH, organic carbon content, stem diameter, plant height, ear weight, biomass (fresh and dry), and nitrogen uptake. Lime applica tion significantly increased soil pH, stem diameter, and plant height. No significant interaction occurred between the two factors. Although positive responses were observed, the yield remained below the potential of the Bonanza F1 variety, likely due to high rainfall and suboptimal treatment levels. These findings support the integration of Azolla compost and lime into soil fertility management practices for sustainable sweet corn production on acidic tropical soils. Full text pdf

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