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All Journal Management of Education: Jurnal Manajemen Pendidikan Islam Jurnal Kebijakan dan Administrasi Publik Quantitative Economics and Management Studies Journal of Education Research JIPM Connectedness PENA ABDIMAS : Jurnal Pengabdian Masyarakat Sajak: Jurnal Penelitian dan Pengabdian Sastra, Bahasa, dan Pendidikan
Apriliani, Dewi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Journal : Quantitative Economics and Management Studies

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How Youtube Beauty Vlogger Review, Self Congruity and Price Perception Influence Impulse Buying and the Impact On Repurchase Intention (Case Study at Teenager Users of Emina Cosmetics In Surabaya) Apriliani, Dewi; Arimbawa, I Gede; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.677 KB) | DOI: 10.35877/454RI.qems75

Abstract

This study aims to analyze the influence and significance of YouTube beauty vlogger review, self congruity and price perception to impulse buying as well as their impact on the repurchase intention of young girls using Emina cosmetics in Surabaya. This research was using a quantitative method. The research data are primary data obtained from a sample of 100 young girls of Emina cosmetics users in Surabaya as the respondents. Data collected from online questionnaires and then analyzed using Partial Least Square (PLS) which processed by SmartPLS 3 version 3.6.8 software. The result of this research indicated that YouTube beauty vlogger review did not have a significant impact on impulse buying and repurchase intention. While the self-congruity and price perception significantly affected impulse buying and repurchase intention. Therefore, Emina should be focusing to strengthen its brand identity and maintain the affordability of their product rather than collaborating with beauty vlogger as their promotion strategy.
Co-Authors Ardelia, Sharifah Arimbawa, I Gede Beni Habibi Dakhori, Dakhori Dina, Stefania Safitri Yulita Hanung Sudibyo, Hanung Ilmadi, Ilmadi Isnaeni, Ninis Nurholisah, Nurholisah Pratama, Muhammad Aditya Rahman, Andi Nur Sastro, Gerry Sembiring, Rinawati Shanty Komalasari, Shanty Simarmata, Sania Chelsy Wulandari, Ani